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題名 企業專案之社會投資報酬效益分析— 以影響力存款及貸款專案為例
Social Return on Investment for a Corporate Project –A Case of the Social Impact Saving and Loan作者 葉日青
Yeh, Jih-Ching貢獻者 別蓮蒂
Bei, Lien-Ti
葉日青
Yeh, Jih-Ching關鍵詞 影響力專案
影響力存款
影響力貸款
社會投資報酬率
SROI
Social Impact Program
Social Impact Saving
Social Impact Loan
Social Return on Investment
SROI日期 2022 上傳時間 1-Feb-2023 14:10:10 (UTC+8) 摘要 王道銀行於 2020 年推出結合公益理念與銀行本業的「影響力專案」，為國內首見透過邀請個人客戶存放影響力定儲存款，並將影響力存款資金專款專用，提供給經濟弱勢者申貸使用之金融公益專案。為了檢視「影響力專案」的成效，本研究協助企業使用社會投資報酬率(Social Return on Investment, SROI)作為影響力專案之評估工具，本研究評估期間為 2020 年 12 月 1 日至 2021 年 11 月 30 日，為本專案推出之首年期間，屬於評估型 SROI 報告。本次專案透過利害關係人訪談、問卷調查方式，共與 105 人次專案存款戶及 16 人次影響力貸款戶進行議合，根據專案評估結果，影響力專案為專案貸款戶與存款戶帶來 21 項成果，其中影響力貸款戶成果有 10 項，包含：減輕個人與家庭經濟壓力、提升個人與家庭的生活品質、獲得相信未來會更好的信心等；存款戶成果則有 11 項，包含：相信自己做了正確的事情、內心感到幸福或愉悅、有助培養個人儲蓄習慣等。此外，本研究在不同計算假設下，得出「影響力專案」SROI 數值介於 3.50 至 7.23 之間，若以 SROI 數值等於 3.50 為例，意即每投入新台幣 1 元至影響力專案，將能創造約新台幣 3.50 元之社會價值。另外，本研究發現，影響力專案存款戶對於企業定期發佈年度專案執行報告抱持正向態度，該做法將有助延長客戶參與專案過程所獲得的正向感受，以及提升專案所產生的效益。本研究亦根據本次 SROI 評估研究，針對再次執行可更臻完善處提出改善建議，提供未來有興趣從事相關研究之學者酌參。
In 2020, O-Bank launched the“Social Impact Program,”incorporates the concept of public welfare into banking services. The Social Impact Program is the first financial public welfare project in Taiwan that invites customers to open time deposit accounts under the program, with the deposited funds used only for the specific purpose of backing microloans to economically disadvantaged people.To review the outcomes of our Social Impact Program, this study assists companines to adopt Social Return on Investment (SROI) methodology as a Social Impact Program evaluation tool. The period covered by this study (which is categorized as an SROI evaluation report) spans from 1 December 2020 to 30 November 2021, which is also the first year of this program.Through stakeholder interviews and questionnaires, this study engages with 105 Social Impact Program depositors and 16 borrowers. The results of the evaluation indicate that the Social Impact Program has yielded 21 outcomes, of which 10 have affected borrowers, including the following three: helped to relieve pressure on personal and family finances; helps to improve quality of life for oneself and one’s family members`; and gave confidence that the future will be better. The other 11 outcomes have affected depositors, and include the following three: feel confident that I`ve done something good; gained a feeling of happiness; and this will help get me in the habit of saving money. Under different calculation assumptions, this study concluded that the SROI value of the Social Impact Program is between 3.50 and 7.23. If the SROI value is equal to 3.50, for example, i.e., every input of NT$ 1 will have created NT$ 3.50 in social return.In addition, this study finds that Social Impact Program depositors have a positive attitude towards companies regularly publishing annual program implementation reports, which will help prolong the positive perception of customers participating in the program and will enhance the benefits of the program. 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國立政治大學
企業管理研究所(MBA學位學程)
110363053資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110363053 資料類型 thesis dc.contributor.advisor 別蓮蒂 zh_TW dc.contributor.advisor Bei, Lien-Ti en_US dc.contributor.author (Authors) 葉日青 zh_TW dc.contributor.author (Authors) Yeh, Jih-Ching en_US dc.creator (作者) 葉日青 zh_TW dc.creator (作者) Yeh, Jih-Ching en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-Feb-2023 14:10:10 (UTC+8) - dc.date.available 1-Feb-2023 14:10:10 (UTC+8) - dc.date.issued (上傳時間) 1-Feb-2023 14:10:10 (UTC+8) - dc.identifier (Other Identifiers) G0110363053 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143195 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 110363053 zh_TW dc.description.abstract (摘要) 王道銀行於 2020 年推出結合公益理念與銀行本業的「影響力專案」，為國內首見透過邀請個人客戶存放影響力定儲存款，並將影響力存款資金專款專用，提供給經濟弱勢者申貸使用之金融公益專案。為了檢視「影響力專案」的成效，本研究協助企業使用社會投資報酬率(Social Return on Investment, SROI)作為影響力專案之評估工具，本研究評估期間為 2020 年 12 月 1 日至 2021 年 11 月 30 日，為本專案推出之首年期間，屬於評估型 SROI 報告。本次專案透過利害關係人訪談、問卷調查方式，共與 105 人次專案存款戶及 16 人次影響力貸款戶進行議合，根據專案評估結果，影響力專案為專案貸款戶與存款戶帶來 21 項成果，其中影響力貸款戶成果有 10 項，包含：減輕個人與家庭經濟壓力、提升個人與家庭的生活品質、獲得相信未來會更好的信心等；存款戶成果則有 11 項，包含：相信自己做了正確的事情、內心感到幸福或愉悅、有助培養個人儲蓄習慣等。此外，本研究在不同計算假設下，得出「影響力專案」SROI 數值介於 3.50 至 7.23 之間，若以 SROI 數值等於 3.50 為例，意即每投入新台幣 1 元至影響力專案，將能創造約新台幣 3.50 元之社會價值。另外，本研究發現，影響力專案存款戶對於企業定期發佈年度專案執行報告抱持正向態度，該做法將有助延長客戶參與專案過程所獲得的正向感受，以及提升專案所產生的效益。本研究亦根據本次 SROI 評估研究，針對再次執行可更臻完善處提出改善建議，提供未來有興趣從事相關研究之學者酌參。 zh_TW dc.description.abstract (摘要) In 2020, O-Bank launched the“Social Impact Program,”incorporates the concept of public welfare into banking services. The Social Impact Program is the first financial public welfare project in Taiwan that invites customers to open time deposit accounts under the program, with the deposited funds used only for the specific purpose of backing microloans to economically disadvantaged people.To review the outcomes of our Social Impact Program, this study assists companines to adopt Social Return on Investment (SROI) methodology as a Social Impact Program evaluation tool. The period covered by this study (which is categorized as an SROI evaluation report) spans from 1 December 2020 to 30 November 2021, which is also the first year of this program.Through stakeholder interviews and questionnaires, this study engages with 105 Social Impact Program depositors and 16 borrowers. The results of the evaluation indicate that the Social Impact Program has yielded 21 outcomes, of which 10 have affected borrowers, including the following three: helped to relieve pressure on personal and family finances; helps to improve quality of life for oneself and one’s family members`; and gave confidence that the future will be better. The other 11 outcomes have affected depositors, and include the following three: feel confident that I`ve done something good; gained a feeling of happiness; and this will help get me in the habit of saving money. Under different calculation assumptions, this study concluded that the SROI value of the Social Impact Program is between 3.50 and 7.23. If the SROI value is equal to 3.50, for example, i.e., every input of NT$ 1 will have created NT$ 3.50 in social return.In addition, this study finds that Social Impact Program depositors have a positive attitude towards companies regularly publishing annual program implementation reports, which will help prolong the positive perception of customers participating in the program and will enhance the benefits of the program. Based on this SROI evaluation results, this study also proposes improvement suggestions for improvements, and provides suggestions for scholars who are interested in conducting related research in the future. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景 1第二節 研究範疇 2第三節 研究架構 2第二章 文獻探討 4第一節 企業社會責任 4第二節 社會投資報酬 (SROI) 15第三章 研究方法 23第一節 利害關係人盤點與判別 23第二節 利害關係人訪談 27第三節 利害關係人問卷調查 34第四節 驗證SROI結果 35第四章 研究結果 36第一節 王道銀行投入成本 36第二節 確認影響力專案成果 37第三節 影響力專案成果價值與持續時間 39第四節 影響力因子 42第五節 影響力專案SROI計算 45第五章 結論與建議 50第一節 研究結論與討論 50第二節 執行活動建議 52第三節 研究限制與未來執行SROI評估建議 54參考文獻 58中文文獻 58英文文獻 60附錄 66附錄一：貸款戶受訪者訪談紀錄之一 66附錄二：貸款戶受訪者訪談紀錄之二 70附錄三：貸款戶受訪者訪談紀錄之三 75附錄四：貸款戶受訪者訪談紀錄之四 79附錄五：貸款戶受訪者訪談紀錄之五 (受訪者之四的家人) 82附錄六：存款戶受訪者訪談紀錄之一 84附錄七：存款戶受訪者訪談紀錄之二 87附錄八：存款戶受訪者訪談紀錄之三 92附錄九：存款戶受訪者訪談紀錄之四 95附錄十：存款戶受訪者訪談紀錄之五 98附錄十一、貸款戶問卷 102附錄十二、存款戶問卷 108 zh_TW dc.format.extent 2202926 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110363053 en_US dc.subject (關鍵詞) 影響力專案 zh_TW dc.subject (關鍵詞) 影響力存款 zh_TW dc.subject (關鍵詞) 影響力貸款 zh_TW dc.subject (關鍵詞) 社會投資報酬率 zh_TW dc.subject (關鍵詞) SROI zh_TW dc.subject (關鍵詞) Social Impact Program en_US dc.subject (關鍵詞) Social Impact Saving en_US dc.subject (關鍵詞) Social Impact Loan en_US dc.subject (關鍵詞) Social Return on Investment en_US dc.subject (關鍵詞) SROI en_US dc.title (題名) 企業專案之社會投資報酬效益分析— 以影響力存款及貸款專案為例 zh_TW dc.title (題名) Social Return on Investment for a Corporate Project –A Case of the Social Impact Saving and Loan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中華民國內政部 (2022)，民國110年12月戶口統計資料分析，https://www.moi.gov.tw/News_Content.aspx?n=9&s=257231 ，擷取日期：2022年10月19日。中華民國勞動部 (2021)，110年1月1日起調整基本工資 提醒事業單位（包含適用勞動基準法第84條之1工作者）應提早規劃 以符法令規定，https://www.mol.gov.tw/1607/1632/1640/13313/ ，擷取日期：2022年7月18日。中華民國國家發展協會 (2019)，臺灣永續發展目標，https://nsdn.iweb6.com/wp-content/uploads/2019/12/1080920%E8%87%BA%E7%81%A3%E6%B0%B8%E7%BA%8C%E7%99%BC%E5%B1%95%E7%9B%AE%E6%A8%99.pdf ，擷取日期：2022年8月10日。中華民國衛生福利部統計處 (2022)，社會福利公務統計一覽表，https://dep.mohw.gov.tw/DOS/cp-5337-62357-113.html ，擷取日期：2022年10月19日。王道銀行 (2022)，王道銀行2021永續報告書，https://www.o-bank.com/about/csr/csr-report_feedback ，擷取日期：2022年12月24日。台灣金融研訓院 (2022)，2022台灣金融生活調查，https://web.tabf.org.tw/if/materialDetail?catId=11 ，擷取日期：2022年10月19日。朱恩言、吳佳餘、李宜樺 (2017)，公共服務影響評估工具-「社會投資報酬率(SROI)」介紹，國土及公共治理季刊，第5卷第1期，3月，頁30-41。池祥麟 (2020)，金融業與企業社會責任，台北外匯市場發展基金會，https://www.tpefx.com.tw/uploads/download/tw/Financial%20industry%20and%20corporate%20social%20responsibility.pdf ，擷取日期：2022年10月5日。吳宗昇、李俊達 (2018)，政策的社會效益評估： SROI 的應用與反思，國土及公共治理季刊，第6卷第3期，10月，頁40-49。金融監督管理委員會 (2021)，永續發展目標自願檢視報告，https://www.fsc.gov.tw/websitedowndoc?file=chfsc/202203211406500.pdf&filedisplay=%E7%99%BC%E6%96%87%E9%99%84%E4%BB%B6-%E9%87%91%E7%AE%A1%E6%9C%83%E6%B0%B8%E7%BA%8C%E7%99%BC%E5%B1%95%E7%9B%AE%E6%A8%99%E8%87%AA%E9%A1%98%E6%AA%A2%E8%A6%96%E5%A0%B1%E5%91%8A(111.3.21).pdf ，擷取日期：2022年8月10日。金融監督管理委員會 (2022)，金管會重視弱勢金融消費者期許金融機構進一步關注ESG中的「S」，https://www.fsc.gov.tw/ch/home.jsp?id=96&parentpath=0,2&mcustomize=news_view.jsp&dataserno=202201060004&aplistdn=ou=news,ou=multisite,ou=chinese,ou=ap_root,o=fsc,c=tw&dtable=News ，擷取日期：2022年7月18日。陳泓維、林福仁 (2021)，服務主導邏輯觀點下的大學 社會實踐價值共創:社會投資報酬率指標評量機制雛型，中山管理評論，第29卷3期，9月，頁417-425。資誠永續發展服務公司 (2021)，SROI透視永續影響力，https://www.pwc.tw/zh/publications/sustainability-news/pdf/sustainability-news-210312.pdf ，擷取日期：2022年10月17日。楊雅智 (2015)，淺談企業社會責任之國際發展趨勢與國內推動現況，證券暨期貨月刊，第33卷第1期，頁5-15。臺灣銀行 (2022)，新臺幣存(放)款牌告利率，https://rate.bot.com.tw/twd/2022-07-15 ，擷取日期：2022年7月18日。Agudelo, M. 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