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題名 疫情下的精品消費
Boutique Consumption Under the COVID-19 Epidemic作者 譚睿茵
Tan, Jui-Yin貢獻者 連賢明<br>周德宇
Lien, Hsien-Ming<br>Zhou, De-yu
譚睿茵
Tan, Jui-Yin關鍵詞 電子發票
新冠肺炎
民間消費
精品
奢侈品產業
E-invoice
COVID-19
Consumption
Boutiques
Luxury industry日期 2022 上傳時間 8-Feb-2023 15:09:27 (UTC+8) 摘要 全球精品市場自 2012 年以來不斷成長，然而，2020 年受到新冠肺炎疫情影響，全球精品市場衰退 23%，為過去 10 年來的首次衰退。但人們對於精品商品的消費需求依舊強勁，在美國和中國的國內支出帶動下，時尚精品產業順利度過新冠疫情危機，甚至超越疫情前的業績水準。由於精品品牌今年面臨兩大趨勢 顧客年輕化及網路電商平台崛起，精品品牌勢必轉型，使得精品業者在低迷的疫情經濟之下，銷售額仍有不差的成績。傳統上，有關我國民間消費之統計，經常採用經濟部之批發業、零售業、餐飲業調查資料數據，而調查資料之統計量是透過抽樣的方式取得，數據可能會受到抽樣廠商個別因素等影響，在資訊的涵蓋面亦可能存在代表性不足的問題。且統計處調查資料的取得，須定期透過專人以傳真、郵寄、或上網方式回報統計資料，通常有數週至數個月的落後期，若有重大事件發生時，將無法即時反應真實情況。近年來電子發票的使用越來越普及，涵蓋的資訊量及代表性均逐年提升，電子支付的推動也連帶使得該資料具有的優勢增加。利用電子發票資料，能讓研究者或政策制定者更即時觀測消費變化，政策制定者能更立即地判斷事件對於不同產業的衝擊，故電子發票資料也具有提供政府與決策者即時性的預警之發展潛力。本研究是以財政部資訊中心電子發票資料為主軸，透過電子發票數據觀察新冠肺炎疫情下的精品業消費變化。此外，由於電子發票數據庫十分龐大，在數億筆發票資料中，整理出能貼近實際消費情況的資訊，如何進行有效的分析對研究者是一大考驗。
The global boutique market declined 23% in 2020 due to the impact of the COVID-19 epidemic. However, consumer demand for boutique goods remains robust. The fashion boutique industry has weathered the outbreak and even surpassed pre-epidemic sales levels, driven by domestic expenditure in the U.S. and China. As boutique brands face two significant trends this year: a younger customer and the rise of online e-commerce platforms, boutique brands are bound to transform, enabling them to achieve decent sales in an economic slump. Traditionally, the Ministry of Economic Affairs often uses survey data from several industries to compile statistics on domestic consumption. However, the statistics of this data are obtained through sampling, causing the under-represented problem. Moreover, the Department of Statistics reports the survey data regularly by fax, mail, or online, which usually has a time lag of several weeks to several months. Thus, if a significant event occurs, it will only be able to reflect the actual situation after a certain point. Electronic invoices have become more comprehensive in recent years, allowing researchers or policymakers to observe consumption changes and determine the strategy in real time. Therefore, e-invoice data may provide real-time early warning to the government and policymakers. In this study, we focus on the e-invoice data from the Fiscal Information Agency to observe the changes in consumption in the boutique industry during the COVID-19 epidemic. In addition, This study utilizes text mining and machine learning to sort out hundreds of millions of invoice data close to the actual consumption situation.參考文獻 Bella. （2021）. 全球奢侈品百大榜單出爐！LV集團穩坐第一、Hermès首次擠進前十名！，取自：https：//www.bella.tw/articles/news/32705.ETtoday，蔡惠如. （2022）. 貴婦發威 麗晶精品年賺60億元 成長50%創歷史新高，取自：https://fashion.ettoday.net/news/2167814.ETtoday，蔡惠如. （2022）. 精品狂漲66%消費者卻買更兇！靠疫情「助攻」還翻轉全台百貨業績Top5，取自：https://fashion.ettoday.net/news/2198607.工商時報李麗滿. （2022）. 高客單賣翻 百貨搶種兩搖錢樹，取自：https://ctee.com.tw/news/industry/582948.html.自由時報. （2022）.【時尚大道】再見2020：疫情加溫精品電商（中），取自：https://ent.ltn.com.tw/news/paper/1421094巫鴻意. （2019）. 文字探勘在電子發票大數據上的應用.周永倫. （2016）. 以電子發票之視覺化資料探勘分析台灣老年消費市場.財政部財政史料陳列室. （2022）. 電子發票推動及資訊化歷程，取自：http：//museum.mof.gov.tw/ct.asp?xItem=15525&ctNode=9&mp=1.財政部財稅資料中心. （2020）. “實體消費通路開立電子發票試辦作業要點”.財政部財稅資料中心. （2021）. “全面推動電子發票應用計畫”.產業情報研究所 MIC. （2022）. 【行動支付大調查系列一】首選偏好度達50% 常用度逼近七成創新高 近六成消費者於疫情期間增加使用行動支付，取自：https://mic.iii.org.tw/news.aspx?id=617.郭芳綺. (2010). 國際精品顧客價值與消費者購買決策之研究.黃盈斐. （2014）. 台灣名牌精品市場之消費者動機、態度與行為.楊治清, & 徐志榮. （2012）. 消費者對電子發票使用行為意圖之研究.經濟處. （2021）. 本會針對三倍券對GDP貢獻澄清說明，取自：https://www.ndc.gov.tw/nc_27_35148.鉅亨網記者王莞甯. （2021）. 〈2021百貨展望〉看準高端消費力強勁 101購物中心拚全年業績增 1 成，取自：https://news.cnyes.com/news/id/4562603.聯合報江佩君. （2021）. 百貨店王台中新光三越的新奢華！見識台中人的血拚日常，取自：https://udn.com/news/story/7270/5952961.謝品萱. （2021）. 以 POS 機銷售業者角度探討使用電子發票優劣勢分析 （Doctoral dissertation, 國立高雄科技大學財政稅務系）.購物中心情報站. （2022）. 2022 年全台百貨商場週年慶時間表，取自：https://sc2100.com/2022/08/30/2022-anniversary/.Ali, N. (2016). Adapting E-Invoicing: Benefits, Challenges and Future Strategies to Overcome Challenges: A Comparative Case Study of Finnish Companies.Choi, H., & Varian, H. (2012). Predicting the present with Google Trends. Economic record, 88, 2-9.D’Arpizio, C., Levato, F., Fenili, S., Colacchio, F., & Prete, F. (2020). Luxury after Covid-19: changed for (the) good. Bain & Company.D`Arpizio, C., Levato, F., Gault, C., Montgolfier, J. D., & Jaroudi, L. (2021). From Surging Recovery to Elegant Advance: The Evolving Future of Luxury. Bain & Company. https://www. bain. com/insights/from-surging-recovery-to-elegant-advance-the-evolving-future-ofluxury.Fairlie, R. (2020). The impact of COVID‐19 on small business owners: Evidence from the first three months after widespread social‐distancing restrictions. Journal of economics & management strategy, 29(4), 727-740.Gupta, A.S. and Mukherjee, J. (2022), "Decoding revenge buying in retail: role of psychological reactance and perceived stress", International Journal of Retail & Distribution Management, Vol. 50 No. 11, pp. 1378-1394.Inyoung Park, Jieon Lee, Daeho Lee, Changjun Lee, Won Young (2022). Chung,Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups. Journal of Retailing and Consumer Services, Volume 65.Kapferer, J. N., & Bastien, V. （2012）. The luxury strategy: Break the rules of marketing to build luxury brands. Kogan page publishers.Kim, H. Y., Yoo, J. J., Choi, D., Kim, J., & Johnson, K. K. （2011）. Personal luxury values associated with fashion brand consumption: An exploratory analysis of demographic variations in the United States. Journal of Global Fashion Marketing, 2（3）, 130-138.Koch, B. （2017）. E-invoicing/E-billing. Significant market transition lies ahead. Billentis.Koch, B. (2019). The e-invoicing journey 2019-2025. Preuzeto, 25, 2021.Malwina, H. (2021). SZACOWANIE WARTOŚCI MARKI KORPORACJI TRANSNARODOWEJ NA PRZYKŁADZIE BRAND FINANCE GLOBAL 500. ІННОВАЦІЙНА ПАРАДИГМА РОЗВИТКУ ЕКОНОМІКИ, ФІНАНСІВ, ОБЛІКУ ТА ПРАВА, 21.Španić, D., Ristić, D., & Vrdoljak, B. (2011, June). An electronic invoicing system. In Proceedings of the 11th International Conference on Telecommunications (pp. 149-156). IEEE.Vickers, J. S., & Renand, F. （2003）. The marketing of luxury goods: An exploratory study–three conceptual dimensions. The marketing review, 3（4）, 459-478Vigneron, F., & Johnson, L. W. （1999）. A review and a conceptual framework of prestige-seeking consumer behavior. Academy of marketing science review, 1（1）, 1-15. 描述 碩士
國立政治大學
財政學系
109255028資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109255028 資料類型 thesis dc.contributor.advisor 連賢明<br>周德宇 zh_TW dc.contributor.advisor Lien, Hsien-Ming<br>Zhou, De-yu en_US dc.contributor.author (Authors) 譚睿茵 zh_TW dc.contributor.author (Authors) Tan, Jui-Yin en_US dc.creator (作者) 譚睿茵 zh_TW dc.creator (作者) Tan, Jui-Yin en_US dc.date (日期) 2022 en_US dc.date.accessioned 8-Feb-2023 15:09:27 (UTC+8) - dc.date.available 8-Feb-2023 15:09:27 (UTC+8) - dc.date.issued (上傳時間) 8-Feb-2023 15:09:27 (UTC+8) - dc.identifier (Other Identifiers) G0109255028 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143323 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 財政學系 zh_TW dc.description (描述) 109255028 zh_TW dc.description.abstract (摘要) 全球精品市場自 2012 年以來不斷成長，然而，2020 年受到新冠肺炎疫情影響，全球精品市場衰退 23%，為過去 10 年來的首次衰退。但人們對於精品商品的消費需求依舊強勁，在美國和中國的國內支出帶動下，時尚精品產業順利度過新冠疫情危機，甚至超越疫情前的業績水準。由於精品品牌今年面臨兩大趨勢 顧客年輕化及網路電商平台崛起，精品品牌勢必轉型，使得精品業者在低迷的疫情經濟之下，銷售額仍有不差的成績。傳統上，有關我國民間消費之統計，經常採用經濟部之批發業、零售業、餐飲業調查資料數據，而調查資料之統計量是透過抽樣的方式取得，數據可能會受到抽樣廠商個別因素等影響，在資訊的涵蓋面亦可能存在代表性不足的問題。且統計處調查資料的取得，須定期透過專人以傳真、郵寄、或上網方式回報統計資料，通常有數週至數個月的落後期，若有重大事件發生時，將無法即時反應真實情況。近年來電子發票的使用越來越普及，涵蓋的資訊量及代表性均逐年提升，電子支付的推動也連帶使得該資料具有的優勢增加。利用電子發票資料，能讓研究者或政策制定者更即時觀測消費變化，政策制定者能更立即地判斷事件對於不同產業的衝擊，故電子發票資料也具有提供政府與決策者即時性的預警之發展潛力。本研究是以財政部資訊中心電子發票資料為主軸，透過電子發票數據觀察新冠肺炎疫情下的精品業消費變化。此外，由於電子發票數據庫十分龐大，在數億筆發票資料中，整理出能貼近實際消費情況的資訊，如何進行有效的分析對研究者是一大考驗。 zh_TW dc.description.abstract (摘要) The global boutique market declined 23% in 2020 due to the impact of the COVID-19 epidemic. However, consumer demand for boutique goods remains robust. The fashion boutique industry has weathered the outbreak and even surpassed pre-epidemic sales levels, driven by domestic expenditure in the U.S. and China. As boutique brands face two significant trends this year: a younger customer and the rise of online e-commerce platforms, boutique brands are bound to transform, enabling them to achieve decent sales in an economic slump. Traditionally, the Ministry of Economic Affairs often uses survey data from several industries to compile statistics on domestic consumption. However, the statistics of this data are obtained through sampling, causing the under-represented problem. Moreover, the Department of Statistics reports the survey data regularly by fax, mail, or online, which usually has a time lag of several weeks to several months. Thus, if a significant event occurs, it will only be able to reflect the actual situation after a certain point. Electronic invoices have become more comprehensive in recent years, allowing researchers or policymakers to observe consumption changes and determine the strategy in real time. Therefore, e-invoice data may provide real-time early warning to the government and policymakers. In this study, we focus on the e-invoice data from the Fiscal Information Agency to observe the changes in consumption in the boutique industry during the COVID-19 epidemic. In addition, This study utilizes text mining and machine learning to sort out hundreds of millions of invoice data close to the actual consumption situation. en_US dc.description.tableofcontents 第一章 緒論 8第二章 文獻探討 18第一節 我國發票制度介紹 18第二節 我國精品業現況介紹 22第三章 研究資料與研究方法 26第四章 統計結果與分析 32第一節 精品發票資料分析 37第二節 相關產業之比較 47第五章 結論與建議 56第一節 結論 56第二節 未來研究建議 57第六章 參考文獻 59一、 中文文獻 59二、 英文文獻 60 zh_TW dc.format.extent 2790482 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109255028 en_US dc.subject (關鍵詞) 電子發票 zh_TW dc.subject (關鍵詞) 新冠肺炎 zh_TW dc.subject (關鍵詞) 民間消費 zh_TW dc.subject (關鍵詞) 精品 zh_TW dc.subject (關鍵詞) 奢侈品產業 zh_TW dc.subject (關鍵詞) E-invoice en_US dc.subject (關鍵詞) COVID-19 en_US dc.subject (關鍵詞) Consumption en_US dc.subject (關鍵詞) Boutiques en_US dc.subject (關鍵詞) Luxury industry en_US dc.title (題名) 疫情下的精品消費 zh_TW dc.title (題名) Boutique Consumption Under the COVID-19 Epidemic en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Bella. （2021）. 全球奢侈品百大榜單出爐！LV集團穩坐第一、Hermès首次擠進前十名！，取自：https：//www.bella.tw/articles/news/32705.ETtoday，蔡惠如. （2022）. 貴婦發威 麗晶精品年賺60億元 成長50%創歷史新高，取自：https://fashion.ettoday.net/news/2167814.ETtoday，蔡惠如. （2022）. 精品狂漲66%消費者卻買更兇！靠疫情「助攻」還翻轉全台百貨業績Top5，取自：https://fashion.ettoday.net/news/2198607.工商時報李麗滿. （2022）. 高客單賣翻 百貨搶種兩搖錢樹，取自：https://ctee.com.tw/news/industry/582948.html.自由時報. （2022）.【時尚大道】再見2020：疫情加溫精品電商（中），取自：https://ent.ltn.com.tw/news/paper/1421094巫鴻意. （2019）. 文字探勘在電子發票大數據上的應用.周永倫. （2016）. 以電子發票之視覺化資料探勘分析台灣老年消費市場.財政部財政史料陳列室. （2022）. 電子發票推動及資訊化歷程，取自：http：//museum.mof.gov.tw/ct.asp?xItem=15525&ctNode=9&mp=1.財政部財稅資料中心. （2020）. “實體消費通路開立電子發票試辦作業要點”.財政部財稅資料中心. （2021）. “全面推動電子發票應用計畫”.產業情報研究所 MIC. （2022）. 【行動支付大調查系列一】首選偏好度達50% 常用度逼近七成創新高 近六成消費者於疫情期間增加使用行動支付，取自：https://mic.iii.org.tw/news.aspx?id=617.郭芳綺. (2010). 國際精品顧客價值與消費者購買決策之研究.黃盈斐. （2014）. 台灣名牌精品市場之消費者動機、態度與行為.楊治清, & 徐志榮. （2012）. 消費者對電子發票使用行為意圖之研究.經濟處. （2021）. 本會針對三倍券對GDP貢獻澄清說明，取自：https://www.ndc.gov.tw/nc_27_35148.鉅亨網記者王莞甯. （2021）. 〈2021百貨展望〉看準高端消費力強勁 101購物中心拚全年業績增 1 成，取自：https://news.cnyes.com/news/id/4562603.聯合報江佩君. （2021）. 百貨店王台中新光三越的新奢華！見識台中人的血拚日常，取自：https://udn.com/news/story/7270/5952961.謝品萱. （2021）. 以 POS 機銷售業者角度探討使用電子發票優劣勢分析 （Doctoral dissertation, 國立高雄科技大學財政稅務系）.購物中心情報站. （2022）. 2022 年全台百貨商場週年慶時間表，取自：https://sc2100.com/2022/08/30/2022-anniversary/.Ali, N. (2016). Adapting E-Invoicing: Benefits, Challenges and Future Strategies to Overcome Challenges: A Comparative Case Study of Finnish Companies.Choi, H., & Varian, H. (2012). Predicting the present with Google Trends. Economic record, 88, 2-9.D’Arpizio, C., Levato, F., Fenili, S., Colacchio, F., & Prete, F. (2020). Luxury after Covid-19: changed for (the) good. Bain & Company.D`Arpizio, C., Levato, F., Gault, C., Montgolfier, J. D., & Jaroudi, L. (2021). From Surging Recovery to Elegant Advance: The Evolving Future of Luxury. Bain & Company. https://www. bain. com/insights/from-surging-recovery-to-elegant-advance-the-evolving-future-ofluxury.Fairlie, R. (2020). The impact of COVID‐19 on small business owners: Evidence from the first three months after widespread social‐distancing restrictions. Journal of economics & management strategy, 29(4), 727-740.Gupta, A.S. and Mukherjee, J. (2022), "Decoding revenge buying in retail: role of psychological reactance and perceived stress", International Journal of Retail & Distribution Management, Vol. 50 No. 11, pp. 1378-1394.Inyoung Park, Jieon Lee, Daeho Lee, Changjun Lee, Won Young (2022). Chung,Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups. Journal of Retailing and Consumer Services, Volume 65.Kapferer, J. N., & Bastien, V. （2012）. The luxury strategy: Break the rules of marketing to build luxury brands. Kogan page publishers.Kim, H. Y., Yoo, J. J., Choi, D., Kim, J., & Johnson, K. K. （2011）. Personal luxury values associated with fashion brand consumption: An exploratory analysis of demographic variations in the United States. Journal of Global Fashion Marketing, 2（3）, 130-138.Koch, B. （2017）. E-invoicing/E-billing. Significant market transition lies ahead. Billentis.Koch, B. (2019). The e-invoicing journey 2019-2025. Preuzeto, 25, 2021.Malwina, H. (2021). SZACOWANIE WARTOŚCI MARKI KORPORACJI TRANSNARODOWEJ NA PRZYKŁADZIE BRAND FINANCE GLOBAL 500. ІННОВАЦІЙНА ПАРАДИГМА РОЗВИТКУ ЕКОНОМІКИ, ФІНАНСІВ, ОБЛІКУ ТА ПРАВА, 21.Španić, D., Ristić, D., & Vrdoljak, B. (2011, June). An electronic invoicing system. In Proceedings of the 11th International Conference on Telecommunications (pp. 149-156). IEEE.Vickers, J. S., & Renand, F. （2003）. The marketing of luxury goods: An exploratory study–three conceptual dimensions. The marketing review, 3（4）, 459-478Vigneron, F., & Johnson, L. W. （1999）. A review and a conceptual framework of prestige-seeking consumer behavior. Academy of marketing science review, 1（1）, 1-15. zh_TW
