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題名 「智在家鄉」聯發科技數位社會創新競賽之個案研究
A case study of "Genius for Home" MediaTek digital social innovation campaign
作者 馮心樺
Feng, Hsin-Hua
貢獻者 吳靜吉
Wu, Jing-Jyi
馮心樺
Feng, Hsin-Hua
關鍵詞 聯發科技
數位科技
社會創新
家鄉
地方創生
社會問題
在地實踐
MediaTek
Digital Technology
Social innovation
Hometown
Regional revitalization
Social problem
Local practice
日期 2023
上傳時間 9-Mar-2023 18:14:33 (UTC+8)
摘要 社會創新是因應日趨複雜的社會問題而興起的創新解決途徑，意圖透過跳脫窠臼的新穎方案來處理棘手的問題。本研究以聯發科技教育基金會主辦之國內規模最大的數位社會創新競賽-「智在家鄉」為研究對象，探討其運作模式、賽事設計以及歷屆參與狀況、落地實踐追蹤分析，以為台灣社會創新的推動提供經驗與觀察。
經由五年對智在家鄉活動的觀察與分析，可以發現智在家鄉是參與度高、滿意度亦高的社會創新競賽。社會參與響應度高，與其以家鄉為核心、開放式命題、呼應國際趨勢等特色有關；而滿意度高則與智在家鄉提供社會創新完整的驗證流程、以參與者為核心的流程設計、以及企業資源整合導入有關。
社會創新著重實踐，本研究亦針對賽後持續推動落地實踐的團隊進行分析，彙整社會創新成功實踐的關鍵因素包含先備知識的建立、數位科技的導入與管理、利害關係人的參與及資源整合及策略發展能力。
綜合跨越五年對智在家鄉的觀察與分析，顯示智在家鄉對社會創新在台灣的推動具有正面促進，具體展現在創新、能力、生態系三個面向。而智在家鄉透過流程設計、資源導入、社會參與，促進多面向社會議題獲得關注及解決的行動方案，本身即是一場大規模的社會創新實踐。
Social innovation is an innovative solution to increasingly complex social problems, with the intention of tackling difficult problems through out-of-the-box and novel solutions. This study explores the operation model, competition design, and participation status of the largest domestic digital social innovation competition in Taiwan – “Genius for Home” hosted by MediaTek Foundation, to provide experience and insights for the promotion of social innovation in Taiwan.
After five years of observation and analysis, it can be found that “Genius for Home” is a social innovation competition with high participation and satisfaction. The high responsiveness of social participation is related to its characteristics such as taking hometown as the core theme, open-ended propositions, and echoing international trends. The high satisfaction is related to the complete verification process of social innovation provided by “Genius for Home”, the supportive process design for participants, and the integration of enterprise resources.
Social innovation is about practice. This research analyzes the teams that continue to implement social innovation after the competition. It highlights the key factors of successful social innovation practice, including the prior knowledge, the introduction and management of digital technology, stakeholder participation, resource integration, and strategic development capabilities.
Based on a comprehensive observation and analysis of “Genius for Home” spanning five years, it shows that the program has positively promoted social innovation in three aspects, namely innovation, capability and ecosystem. Through process design, resource introduction, and social participation, “Genius for Home” helps multi-faceted social issues to gain attention and action plans, which is itself a large-scale social innovation practice in Taiwan.
參考文獻 1. Mulgan G., Sanders B., Ali R., Tucker S. (2007). Social Innovation: what it is, why it matters, how it can be accelerated. The Young Foundation. http://youngfoundation.org/wp-content/uploads/2012/10/Social-Innovation-what-it-is-why-itmatters-how-it-can-be-accelerated-March-2007.pdf
2. Murray R., Caulier-Grice J., Mulgan G. (2010). The Open Book of Social Innovation, London: NESTA.
3. Westley F. (2008). The Social Innovation Dynamic, Social Innovation Generation, University of Waterloo, viewed on 14 May 2012, http://sig.uwaterloo.ca/research-publications
4. Mulgan, G. (2012). The theoretical foundations of social innovation. In A. Nicholls et al. (Ed.), Social Innovation (pp. 33-65).
5. Moulaert F., et al. (2013). The International Handbook on Social Innovation. Cheltenham, UK: Edward Elgar Publishing Limited.
6. TEPSIE (2014). SOCIAL INNOVATION THEORY AND RESEARCH: a guide for researchers, European Union.
7. Anderson, T., Curtis, A., & Wittig, C. (2014). Current conversations regarding social innovation. In T. Anderson et al., Definition and theory in social innovation (MA thesis) (pp. 4-9), Krems, Danube University Krems.
8. Anderson, T., Curtis, A., & Wittig, C. (2014). Introduction. In T. Anderson et al., Definition and theory in social innovation (MA thesis) (pp. 3), Krems, Danube University Krem.
9. Ayob N., Teasdale S., & Fagan K. (2016). How social innovation ‘came to be’: tracing the evaluation of a contested concept. Journal of social policy, 45(4), 635-653. http://dx.doi.org/10.1017/S004727941600009X
10. Herrera M. E. B. (2016). Social innovation for bridging societal divides: Process or leader? A qualitative comparative analysis. Journal of Business Research, 69(11), 5241-5247.
11. Bhatt P., Ahmad A. J., & Roomi M. A. (2016). Social innovation with open source software: User engagement and development challenges in India. Technovation, 52, 28-39.
12. Cabaj M., Tjebbes A., & McNair D. (2022). Evaluating social innovation prototypes: a guide. Social innovation Canada. https://sicanada.org/wp-content/uploads/2022/10/si_evaluation_guide_03pdf-1.pdf
13. Domanski D., Howaldt J., & Kaletka C. (2020). A comprehensive concept of social innovation and its implications for the local context- on the growing importance of social innovation ecosystems and infrastructures. European Planning Studies, 28(3), 454-474. https://doi.org/10.1080/09654313.2019.1639397
14. Nicholls & A Murdock, Social Innovation: Blurring Boundaries to Reconfigure Markets, Palgrave Macmillan, 2012.
15. Cui M., Pan S. L., Newell S., & Cui L. (2016). Strategy, Resource Orchestration and E-commerce Enabled Social Innovation in Rural China. The Journal of Strategic Information Systems.
16. Graduate School of Stanford Business. Defining Social Innovation. https://www.gsb.stanford.edu/experience/about/centers-institutes/csi/defining-social-innovation
17. Logue D. (2019). Social innovation and its contemporary evaluation. In Theories of social innovation (chap.1, pp.6-26). https://doi.org/10.4337/9781786436894.00007
18. Logue D., (2020). Theories of social innovation. Edward Elgar Pub.
19. McGowan K., Westley F. (2015). At the root of change: the history of social innovation. In A. Nicholls et al. (Ed.), New frontiers in social innovation research (pp. 52-68). Palgrave MacMillian. https://doi.org/10.1057/9781137506801_3
20. McGowan K., Westley F., & Tjörnbo O. (2017). The history of social innovation. In The evolution of social innovation (chap. 1, pp. 1-17). Edward Elgar Pub. https://doi.org/10.4337/9781786431158.00006
21. Social Innovation Cases. Babson College. https://www.babson.edu/social-innovation-institute/thought-leadership/social-innovation-cases/
22. European Commission (2013). GUIDE TO SOCIAL INNOVATION. https://op.europa.eu/en/publication-detail/-/publication/12d044fe-617a-4131-93c2-5e0a951a095c
23. 歐洲社會創新大賽歐盟官方頁面: https://ec.europa.eu/growth/industry/strategy/innovation/social/competition_en ，檢視日期2022年5月1日
24. EU Social innovation competition. https://challenges.org/european-social-innovation-competitions/ ，檢視日期2022年5月1日
25. 歐洲社會創新競賽影響力報告 https://challenges.org/reports/eusic-alumni-impact-report/，檢視日期2022年5月1日
26. 美國公民創新挑戰賽 https://nsfcivicinnovation.org/?utm_medium=email&utm_source=govdelivery，檢視日期2022年5月1日
27. Hult Prize 2022 call to action proposal: Getting the World Back to Work. https://a.storyblok.com/f/133195/x/a6a4a25ce6/2022-hult-prize-call-to-action.pdf ，檢視日期2022年5月3日
28. 陶秋燕、高騰飛(2019). 社會創新:緣起、研究脈絡與理論框架. 外國經濟與管理的41卷第6期
29. Riccardo M., Alessandro M., Cristiano B., & Vittorio C. (2016). Digital Technologies for Social Innovation: An Empirical Recognition on the New Enablers.
30. 歐盟數位社會創新宣言網頁 https://www.dsimanifesto.eu/manifesto/index.html ，檢視日期2022年6月7日
 
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932070
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932070
資料類型 thesis
dc.contributor.advisor 吳靜吉zh_TW
dc.contributor.advisor Wu, Jing-Jyien_US
dc.contributor.author (Authors) 馮心樺zh_TW
dc.contributor.author (Authors) Feng, Hsin-Huaen_US
dc.creator (作者) 馮心樺zh_TW
dc.creator (作者) Feng, Hsin-Huaen_US
dc.date (日期) 2023en_US
dc.date.accessioned 9-Mar-2023 18:14:33 (UTC+8)-
dc.date.available 9-Mar-2023 18:14:33 (UTC+8)-
dc.date.issued (上傳時間) 9-Mar-2023 18:14:33 (UTC+8)-
dc.identifier (Other Identifiers) G0105932070en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143726-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 105932070zh_TW
dc.description.abstract (摘要) 社會創新是因應日趨複雜的社會問題而興起的創新解決途徑，意圖透過跳脫窠臼的新穎方案來處理棘手的問題。本研究以聯發科技教育基金會主辦之國內規模最大的數位社會創新競賽-「智在家鄉」為研究對象，探討其運作模式、賽事設計以及歷屆參與狀況、落地實踐追蹤分析，以為台灣社會創新的推動提供經驗與觀察。
經由五年對智在家鄉活動的觀察與分析，可以發現智在家鄉是參與度高、滿意度亦高的社會創新競賽。社會參與響應度高，與其以家鄉為核心、開放式命題、呼應國際趨勢等特色有關；而滿意度高則與智在家鄉提供社會創新完整的驗證流程、以參與者為核心的流程設計、以及企業資源整合導入有關。
社會創新著重實踐，本研究亦針對賽後持續推動落地實踐的團隊進行分析，彙整社會創新成功實踐的關鍵因素包含先備知識的建立、數位科技的導入與管理、利害關係人的參與及資源整合及策略發展能力。
綜合跨越五年對智在家鄉的觀察與分析，顯示智在家鄉對社會創新在台灣的推動具有正面促進，具體展現在創新、能力、生態系三個面向。而智在家鄉透過流程設計、資源導入、社會參與，促進多面向社會議題獲得關注及解決的行動方案，本身即是一場大規模的社會創新實踐。		zh_TW
dc.description.abstract (摘要) Social innovation is an innovative solution to increasingly complex social problems, with the intention of tackling difficult problems through out-of-the-box and novel solutions. This study explores the operation model, competition design, and participation status of the largest domestic digital social innovation competition in Taiwan – “Genius for Home” hosted by MediaTek Foundation, to provide experience and insights for the promotion of social innovation in Taiwan.
After five years of observation and analysis, it can be found that “Genius for Home” is a social innovation competition with high participation and satisfaction. The high responsiveness of social participation is related to its characteristics such as taking hometown as the core theme, open-ended propositions, and echoing international trends. The high satisfaction is related to the complete verification process of social innovation provided by “Genius for Home”, the supportive process design for participants, and the integration of enterprise resources.
Social innovation is about practice. This research analyzes the teams that continue to implement social innovation after the competition. It highlights the key factors of successful social innovation practice, including the prior knowledge, the introduction and management of digital technology, stakeholder participation, resource integration, and strategic development capabilities.
Based on a comprehensive observation and analysis of “Genius for Home” spanning five years, it shows that the program has positively promoted social innovation in three aspects, namely innovation, capability and ecosystem. Through process design, resource introduction, and social participation, “Genius for Home” helps multi-faceted social issues to gain attention and action plans, which is itself a large-scale social innovation practice in Taiwan.		en_US
dc.description.tableofcontents 謝辭 1
摘要 2
Abstract 3
第一章 緒論 5
第一節 研究背景與動機 5
第二節 研究目的 8
第二章 文獻探討 9
第一節 社會創新的定義 9
第二節 社會創新的關鍵致能因素 12
第三節 社會創新競賽的實踐案例 14
第三章 研究方法 18
第一節 研究對象 18
第二節 資料蒐集與分析方法 19
第四章 個案介紹 20
第一節 聯發科技股份有限公司與聯發科技教育基金會 20
第二節 智在家鄉數位社會創新競賽 22
第五章 研究分析 30
第一節 智在家鄉基本資料分析結果 30
第二節 參與者回饋與滿意度分析 38
第六章 結論與建議 43
第一節 討論 43
第二節 結論 46
第三節 研究限制及未來研究建議 48
第四節 未來實務推動建議 49
參考文獻 51
附註 54		zh_TW
dc.format.extent 1749896 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932070en_US
dc.subject (關鍵詞) 聯發科技zh_TW
dc.subject (關鍵詞) 數位科技zh_TW
dc.subject (關鍵詞) 社會創新zh_TW
dc.subject (關鍵詞) 家鄉zh_TW
dc.subject (關鍵詞) 地方創生zh_TW
dc.subject (關鍵詞) 社會問題zh_TW
dc.subject (關鍵詞) 在地實踐zh_TW
dc.subject (關鍵詞) MediaTeken_US
dc.subject (關鍵詞) Digital Technologyen_US
dc.subject (關鍵詞) Social innovationen_US
dc.subject (關鍵詞) Hometownen_US
dc.subject (關鍵詞) Regional revitalizationen_US
dc.subject (關鍵詞) Social problemen_US
dc.subject (關鍵詞) Local practiceen_US
dc.title (題名) 「智在家鄉」聯發科技數位社會創新競賽之個案研究zh_TW
dc.title (題名) A case study of "Genius for Home" MediaTek digital social innovation campaignen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Mulgan G., Sanders B., Ali R., Tucker S. (2007). Social Innovation: what it is, why it matters, how it can be accelerated. The Young Foundation. http://youngfoundation.org/wp-content/uploads/2012/10/Social-Innovation-what-it-is-why-itmatters-how-it-can-be-accelerated-March-2007.pdf
2. Murray R., Caulier-Grice J., Mulgan G. (2010). The Open Book of Social Innovation, London: NESTA.
3. Westley F. (2008). The Social Innovation Dynamic, Social Innovation Generation, University of Waterloo, viewed on 14 May 2012, http://sig.uwaterloo.ca/research-publications
4. Mulgan, G. (2012). The theoretical foundations of social innovation. In A. Nicholls et al. (Ed.), Social Innovation (pp. 33-65).
5. Moulaert F., et al. (2013). The International Handbook on Social Innovation. Cheltenham, UK: Edward Elgar Publishing Limited.
6. TEPSIE (2014). SOCIAL INNOVATION THEORY AND RESEARCH: a guide for researchers, European Union.
7. Anderson, T., Curtis, A., & Wittig, C. (2014). Current conversations regarding social innovation. In T. Anderson et al., Definition and theory in social innovation (MA thesis) (pp. 4-9), Krems, Danube University Krems.
8. Anderson, T., Curtis, A., & Wittig, C. (2014). Introduction. In T. Anderson et al., Definition and theory in social innovation (MA thesis) (pp. 3), Krems, Danube University Krem.
9. Ayob N., Teasdale S., & Fagan K. (2016). How social innovation ‘came to be’: tracing the evaluation of a contested concept. Journal of social policy, 45(4), 635-653. http://dx.doi.org/10.1017/S004727941600009X
10. Herrera M. E. B. (2016). Social innovation for bridging societal divides: Process or leader? A qualitative comparative analysis. Journal of Business Research, 69(11), 5241-5247.
11. Bhatt P., Ahmad A. J., & Roomi M. A. (2016). Social innovation with open source software: User engagement and development challenges in India. Technovation, 52, 28-39.
12. Cabaj M., Tjebbes A., & McNair D. (2022). Evaluating social innovation prototypes: a guide. Social innovation Canada. https://sicanada.org/wp-content/uploads/2022/10/si_evaluation_guide_03pdf-1.pdf
13. Domanski D., Howaldt J., & Kaletka C. (2020). A comprehensive concept of social innovation and its implications for the local context- on the growing importance of social innovation ecosystems and infrastructures. European Planning Studies, 28(3), 454-474. https://doi.org/10.1080/09654313.2019.1639397
14. Nicholls & A Murdock, Social Innovation: Blurring Boundaries to Reconfigure Markets, Palgrave Macmillan, 2012.
15. Cui M., Pan S. L., Newell S., & Cui L. (2016). Strategy, Resource Orchestration and E-commerce Enabled Social Innovation in Rural China. The Journal of Strategic Information Systems.
16. Graduate School of Stanford Business. Defining Social Innovation. https://www.gsb.stanford.edu/experience/about/centers-institutes/csi/defining-social-innovation
17. Logue D. (2019). Social innovation and its contemporary evaluation. In Theories of social innovation (chap.1, pp.6-26). https://doi.org/10.4337/9781786436894.00007
18. Logue D., (2020). Theories of social innovation. Edward Elgar Pub.
19. McGowan K., Westley F. (2015). At the root of change: the history of social innovation. In A. Nicholls et al. (Ed.), New frontiers in social innovation research (pp. 52-68). Palgrave MacMillian. https://doi.org/10.1057/9781137506801_3
20. McGowan K., Westley F., & Tjörnbo O. (2017). The history of social innovation. In The evolution of social innovation (chap. 1, pp. 1-17). Edward Elgar Pub. https://doi.org/10.4337/9781786431158.00006
21. Social Innovation Cases. Babson College. https://www.babson.edu/social-innovation-institute/thought-leadership/social-innovation-cases/
22. European Commission (2013). GUIDE TO SOCIAL INNOVATION. https://op.europa.eu/en/publication-detail/-/publication/12d044fe-617a-4131-93c2-5e0a951a095c
23. 歐洲社會創新大賽歐盟官方頁面: https://ec.europa.eu/growth/industry/strategy/innovation/social/competition_en ，檢視日期2022年5月1日
24. EU Social innovation competition. https://challenges.org/european-social-innovation-competitions/ ，檢視日期2022年5月1日
25. 歐洲社會創新競賽影響力報告 https://challenges.org/reports/eusic-alumni-impact-report/，檢視日期2022年5月1日
26. 美國公民創新挑戰賽 https://nsfcivicinnovation.org/?utm_medium=email&utm_source=govdelivery，檢視日期2022年5月1日
27. Hult Prize 2022 call to action proposal: Getting the World Back to Work. https://a.storyblok.com/f/133195/x/a6a4a25ce6/2022-hult-prize-call-to-action.pdf ，檢視日期2022年5月3日
28. 陶秋燕、高騰飛(2019). 社會創新:緣起、研究脈絡與理論框架. 外國經濟與管理的41卷第6期
29. Riccardo M., Alessandro M., Cristiano B., & Vittorio C. (2016). Digital Technologies for Social Innovation: An Empirical Recognition on the New Enablers.
30. 歐盟數位社會創新宣言網頁 https://www.dsimanifesto.eu/manifesto/index.html ，檢視日期2022年6月7日
 		zh_TW