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題名 精密產品產業的市場創新機會 －從策略聯盟的角度
The Market Innovation in the Precision Products Industry: The Strategic Alliance Perspective
作者 張秉鈞
Chang, Ping-Chun
貢獻者 羅明琇
張秉鈞
Chang, Ping-Chun
關鍵詞 連接器
精密產品產業
市場創新機會
策略聯盟
Connector
Precision Product Industry
Market Innovation Opportunity
Strategic Alliance
日期 2023
上傳時間 9-Mar-2023 18:16:25 (UTC+8)
摘要 全球連接器產業處於穩步上升期，有鑒於精密產品產業，如連接器的製造屬性為被動交易型態，意味著有需求才有供給。因此精密產品產業如何建構創新市場經濟，並持續不斷運用技術創新，打造創新市場模式，進而活絡精密產品產業，從其中技術創新推動精密產品產業升級，提升精密產品產業業務發展和產業競爭力，促進具創新機會的市場經濟表現，係為一重要的議題。本研究以連接器廠商H公司為例，主要討論精密產品產業如何運用相對應的策略來建構市場創新機會。透過對H公司策略聯盟運用的狀況，就整體產業而言，研究發現可依據產品的不同條件，利用互補性策略聯盟或是排除不確定目的的策略聯盟建立市場創新機會；就企業層級而言，則可運用綜效性策略聯盟或授權的方式建立市場創新機會。本研究最終建議，精密產品產業在新舊市場、新舊產品的轉換與佈局上，可依據微觀的市場本身需求，以及巨觀的全球市場趨勢來做適度的調整，以求產品與市場之間能夠建立有效的營利機制。
Global connector industry is growing steadily, and by affiliating within precision product industry, the manufacturing of connector is passive production. How to construct innovative market economies by using innovative techniques and business strategies hence is quite a critical lesson for precision product industry. Adopting a connector company H as the case, the study is to discuss how precision product industry utilizes relevant strategies to build its market innovation opportunities. Through the situations of H company in the adoption of strategic alliance, the study induced that within different conditions of product, companies in precision product industry can use complementary alliances or uncertainty reduction strategies alliances to create market innovation opportunities in industry layer whereas can use synergistic strategic alliances or authoring in enterprise level. The study recommends the distribution between novel and original markets or products in precision product industry can be established by the needs of the markets themselves and the tendencies of global market, to construct effective beneficial mechanism within products and markets.
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Sociological Methods & Research, 50(2), 708-739.\nElia, S., Petruzzelli, A. M., & Piscitello, L. (2019). The impact of cultural diversity on innovation performance of MNC subsidiaries in strategic alliances. Journal of Business Research, 98, 204-213.\nFerreira, J., Mueller, J., & Papa, A. (2018). Strategic knowledge management: theory, practice and future challenges. Journal of knowledge management, 24(2),121-126.\nGasparin, M., Green, W., Lilley, S., Quinn, M., Saren, M., & Schinckus, C. (2021). Business as unusual: a business model for social innovation. Journal of Business Research, 125, 698-709.\nGundolf, K., Jaouen, A., & Gast, J. (2018). Motives for strategic alliances in cultural and creative industries. Creativity and Innovation Management, 27(2), 148-160.\nGupta, S., Malhotra, N. K., Czinkota, M., & Foroudi, P. (2016). Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69(12), 5671-5681.\nHan, Y. S., & Liu, X. (2018). 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描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932409
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107932409
資料類型 thesis
dc.contributor.advisor 羅明琇zh_TW
dc.contributor.author (Authors) 張秉鈞zh_TW
dc.contributor.author (Authors) Chang, Ping-Chunen_US
dc.creator (作者) 張秉鈞zh_TW
dc.creator (作者) Chang, Ping-Chunen_US
dc.date (日期) 2023en_US
dc.date.accessioned 9-Mar-2023 18:16:25 (UTC+8)-
dc.date.available 9-Mar-2023 18:16:25 (UTC+8)-
dc.date.issued (上傳時間) 9-Mar-2023 18:16:25 (UTC+8)-
dc.identifier (Other Identifiers) G0107932409en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=163114-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 107932409zh_TW
dc.description.abstract (摘要) 全球連接器產業處於穩步上升期，有鑒於精密產品產業，如連接器的製造屬性為被動交易型態，意味著有需求才有供給。因此精密產品產業如何建構創新市場經濟，並持續不斷運用技術創新，打造創新市場模式，進而活絡精密產品產業，從其中技術創新推動精密產品產業升級，提升精密產品產業業務發展和產業競爭力，促進具創新機會的市場經濟表現，係為一重要的議題。本研究以連接器廠商H公司為例，主要討論精密產品產業如何運用相對應的策略來建構市場創新機會。透過對H公司策略聯盟運用的狀況，就整體產業而言，研究發現可依據產品的不同條件，利用互補性策略聯盟或是排除不確定目的的策略聯盟建立市場創新機會；就企業層級而言，則可運用綜效性策略聯盟或授權的方式建立市場創新機會。本研究最終建議，精密產品產業在新舊市場、新舊產品的轉換與佈局上，可依據微觀的市場本身需求，以及巨觀的全球市場趨勢來做適度的調整，以求產品與市場之間能夠建立有效的營利機制。zh_TW
dc.description.abstract (摘要) Global connector industry is growing steadily, and by affiliating within precision product industry, the manufacturing of connector is passive production. How to construct innovative market economies by using innovative techniques and business strategies hence is quite a critical lesson for precision product industry. Adopting a connector company H as the case, the study is to discuss how precision product industry utilizes relevant strategies to build its market innovation opportunities. Through the situations of H company in the adoption of strategic alliance, the study induced that within different conditions of product, companies in precision product industry can use complementary alliances or uncertainty reduction strategies alliances to create market innovation opportunities in industry layer whereas can use synergistic strategic alliances or authoring in enterprise level. The study recommends the distribution between novel and original markets or products in precision product industry can be established by the needs of the markets themselves and the tendencies of global market, to construct effective beneficial mechanism within products and markets.en_US
dc.description.tableofcontents 論文摘要 i\nAbstract ii\n目錄 iii\n圖目錄 iv\n表目錄 v\n\n第一章 緒論 1\n第一節 研究背景與動機 1\n第二節 研究目的 2\n第三節 研究架構 3\n第二章 文獻回顧 5\n第一節 市場創新 5\n第二節 策略聯盟 8\n第三章 研究方法與產業背景介紹 12\n第一節 研究方法 12\n第二節 精密產品產業概述 13\n第三節 連接器產業趨勢 14\n第四章 H個案公司精密產品市場創新策略分析 15\n第一節 H個案公司介紹 15\n第二節 H個案公司策略聯盟的發展 20\n第三節 H個案公司的市場創新機會 29\n第五章 結論與建議 31\n第一節 結論 31\n第二節 建議 33\n參考文獻 35zh_TW
dc.format.extent 1216132 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107932409en_US
dc.subject (關鍵詞) 連接器zh_TW
dc.subject (關鍵詞) 精密產品產業zh_TW
dc.subject (關鍵詞) 市場創新機會zh_TW
dc.subject (關鍵詞) 策略聯盟zh_TW
dc.subject (關鍵詞) Connectoren_US
dc.subject (關鍵詞) Precision Product Industryen_US
dc.subject (關鍵詞) Market Innovation Opportunityen_US
dc.subject (關鍵詞) Strategic Allianceen_US
dc.title (題名) 精密產品產業的市場創新機會 －從策略聯盟的角度zh_TW
dc.title (題名) The Market Innovation in the Precision Products Industry: The Strategic Alliance Perspectiveen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文部分\n宋佩錡(2019)，運用創新用途理論探討公司創新成長機會：以南六企業為例(未出版碩士論文)。義守大學，高雄市。\n周裕棠(2015)，產業環境變動與企業成長策略之研究：以台灣某收納用品公司為例(未出版碩士論文)。中興大學，台中市。\n林品瑄(2020)，能源商業模式相關研究之文獻分析：碩博士論文為分析標的(未出版碩士論文)。政治大學，台北市。\n許玉雪、王晏羚(2019)，兩階段分層抽樣之樣本配置方式的比較分析。統計與資訊評論，19，113-143。\n陳英任(2020)，原住民族共融社會之社群意涵：以宜蘭縣南澳鄉澳花部落為例。萬能學報，42，208-223。\n陳圳卿、馬嘉陽(2022)，以紮根理論探索微互動的設計手法。設計學報，27(2)，1-23。\n張安圻(2019)，成長策略之研究：以汽車零組件公司為例(未出版碩士論文)。政治大學，台北市。\n張方馨(2022)，日新月異的零售通路廠商之經營與發展策略探討：以統一超商為例(未出版碩士論文)。台灣大學，台北市。\n張心怡、馮瑞鶯、曾仁美(2018)，兒童身體虐待倖存者之療癒歷程：破土而生，迂迴成長。護理雜誌，65(3)，47-57。\n張原豪、許安、鍾佳蓁、陳玉枝(2020)，以文獻分析法回顧適應體育領域融合與非融合式教育教學策略研究。台東大學體育學報，33，1-16。\n傅宣穎(2022)，台灣鮮乳品牌聯名之市場擴張策略探討：以鮮乳坊為例(未出版碩士論文)。政治大學，台北市。\n楊朝富(2022)，聲勢不凡：微機電麥克風產業廠商之經營與發展策略分析-以鈺太公司為例(未出版碩士論文)。台灣大學，台北市。\n趙玉環、朱羽莛、許樹珍(2022)，乳癌婦女接受前導性化學治療歷程之經驗與因應。護理雜誌，69(3)，41-49。\n蔡明宏、林裕得、蘇雅惠、連文雄(2022)，活動互賴觀點之經營模式創新歷程的紮根研究：以Google 1996-2008為展示實例。管理評論，41(4)，1-20。\n謝如梅、劉常勇(2009)，創新機會辨識：創業警覺能力、先前知識與資訊獲取之關聯性研究。組織與管理，2，77-108。\nH公司官方網站(2022)，H公司產品介紹，https://www.hulane.com.tw/。擷取日期：2022年11月14日。\n\n二、英文部分\nBashir, M., & Verma, R. 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