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題名 恩寶永續分享平台計畫書
A Business Plan of Eco-by `s Sharing Platform作者 黃冠瑜
Huang, Kuan-yu貢獻者 尚孝純
Shari Shang
黃冠瑜
Huang, Kuan-yu關鍵詞 布尿布
一次性尿布
環境保護
平台
環保
Cloth diaper
Disposable diaper
Environment protection
Platform
Eco-friendly日期 2023 上傳時間 9-三月-2023 18:27:44 (UTC+8) 摘要 Due to the severe damage in global environment, governments around the world are dedicatedly complying SDGs’ 17 Goals to reduce the damage and make this world a better place for our next generations. This business proposal gathers the best quality and eco-friendly baby-mother products in the platform such as cloth diaper product. Cloth diapers are commonly acknowledged to reduce environmental impact and ease financial pressure on new parents. Although, there are lots of great benefits in using cloth diaper, the harmful but convenient disposable diaper is in the mainstream and it is hard to alter parents’ using habits. This business plan aims to change the current scenario, and is dedicated to make turn the impossible mission possible. 參考文獻 7 Disadvantages Of Using Disposable Diapers. (n.d.). Being the Parent. https://www.beingtheparent.com/7-disadvantages-of-using-disposable-diapers/ Baby Diapers Market by Product Type. (2022, February). Allied Market Research. https://www.alliedmarketresearch.com/baby-diapers-market Baby Diapers Market Size, Share & Trends Analysis Report By Product. (2020). Grand View Research. https://www.grandviewresearch.com/industry-analysis/baby-diapers-market Cloth Diapers: Truth, Facts and Benefits for Infant and Family. (2022). Children’s Hospital LOS ANGELES. https://www.chla.org/blog/rn-remedies/cloth-diapers-truth-facts-and-benefits-infant-and-family Global Diaper Market Share to Hit USD 100 Billion by 2028, at a 5.8% CAGR Growth | Industry Size, Trends & Forecast 2021 -2028 by Facts & Factors. (2022, February 17). GlobeNewswire. https://www.globenewswire.com/en/news-release/2022/02/17/2387384/0/en/Global-Diaper-Market-Share-to-Hit-USD-100-Billion-by-2028-at-a-5-8-CAGR-Growth-Industry-Size-Trends-Forecast-2021-2028-by-Facts-Factors.html End-of-life management of single-use baby diapers: Analysis of technical, health and environment aspects (2022,August 25). Science of The Total Environment. https://www.sciencedirect.com/science/article/pii/S0048969722024329#t0005 Global Online Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Others), Baby Skin Care Products (Lotions, Creams, Others), Baby Hair Care Products (Oils, Shampoo, Others), Baby Safety And Convenience Products (Prams, Strollers, Others)), And By Geography – Forecast From 2022 To 2027. (2022, September). KNOWLEDGE SOURCING INTELLIGENCE. https://www.knowledge-sourcing.com/report/global-online-baby-care-products-market Household Registration Statistics Data Analysis. (2022). Dept. of Household Registration, M.O.I.https://www.ris.gov.tw/app/en/2121?sn=22314479 High-tech, low-cost and mass production: personal hygiene products (2022)Science Direct. https://www.sciencedirect.com/topics/engineering/baby-diaper Making Cloth Diapers Mainstream: (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/making-cloth-mainstream.html The 17 Goals. (n.d.). United Nations. https://sdgs.un.org/goals The Benefits of Cloth Diapers. (2021, November 13). MomLovesBest. https://momlovesbest.com/diapering/cloth-diapers/benefits-cloth-diapers Top Cloth Diaper Fabrics: Finding the Right Cloth Diaper Materials & Properties for Your Baby. (2022, July 21). NICKI’S DIAPERS. https://nickisdiapers.com/blogs/switch-to-sustainable/cloth-diapering-fabric-materials-and-properties Types of Cloth Baby Diapers. (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/cloth-baby-diapers.html 每年尿布消耗量 可堆起159座101. (2017, May 24). Yahoo!新聞. https://tw.news.yahoo.com/%E6%AF%8F%E5%B9%B4%E5%B0%BF%E5%B8%83%E6%B6%88%E8%80%97%E9%87%8F-%E5%8F%AF%E5%A0%86%E8%B5%B7159%E5%BA%A7101-215011955.html 台灣1年製造14億個紙尿布垃圾！新手媽分享：改用復古布尿布，一胎還可省5萬. (2019, May 29). 商業週刊. https://www.businessweekly.com.tw/focus/blog/25878 少子化盼給孩子更好 褲型尿布逆勢成長50%. (2022, August 23). KANTAR. https://www.kantarworldpanel.com/tw/news/202208-babydiaper-trend 迎接低出生率 金孫時代 2022虎年新生兒奶粉尿布市場三大關鍵趨勢. (2022, March 15). CNA訊息平台. https://www.cna.com.tw/postwrite/chi/311200 2021防疫世代誕生 母嬰品牌首重延續受眾消費力. (2021, January 7). KANTAR. https://www.kantarworldpanel.com/tw/news/20210701-baby-industry 凱度公佈2022Q2快消市場年增5.6% 迎向消費新常態. (2022, September 8). KANTAR. https://www.kantarworldpanel.com/tw/news/2022Q2-FMCG-market 何謂「商業模式九宮格」？如何了解顧客需求？為客戶創造價值及鎖定目標客戶？創業前商模建構 之 創業人必看！. (2020, August 18). DAO TENG International Business Center. https://blog.daoteng.org/%E4%BD%95%E8%AC%82-%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%90%86%E8%AB%96%E5%89%B5%E6%A5%AD%E7%AC%AC%E4%B8%80%E6%AD%A5%E7%9C%8B%E9%80%99%E9%82%8A 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933015資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106933015 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shari Shang en_US dc.contributor.author (作者) 黃冠瑜 zh_TW dc.contributor.author (作者) Huang, Kuan-yu en_US dc.creator (作者) 黃冠瑜 zh_TW dc.creator (作者) Huang, Kuan-yu en_US dc.date (日期) 2023 en_US dc.date.accessioned 9-三月-2023 18:27:44 (UTC+8) - dc.date.available 9-三月-2023 18:27:44 (UTC+8) - dc.date.issued (上傳時間) 9-三月-2023 18:27:44 (UTC+8) - dc.identifier (其他 識別碼) G0106933015 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143792 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 106933015 zh_TW dc.description.abstract (摘要) Due to the severe damage in global environment, governments around the world are dedicatedly complying SDGs’ 17 Goals to reduce the damage and make this world a better place for our next generations. This business proposal gathers the best quality and eco-friendly baby-mother products in the platform such as cloth diaper product. Cloth diapers are commonly acknowledged to reduce environmental impact and ease financial pressure on new parents. Although, there are lots of great benefits in using cloth diaper, the harmful but convenient disposable diaper is in the mainstream and it is hard to alter parents’ using habits. This business plan aims to change the current scenario, and is dedicated to make turn the impossible mission possible. en_US dc.description.tableofcontents TABLE OF CONTENTS 1.Background 1 1.1 The Industry 1 1.2 Introduction to Cloth Diapers 3 1.3 Benefits of Using Cloth Diapers 4 1.4 Disadvantages of Using Disposable Diapers 6 1.5 Materials Used in Manufacturing Diapers 7 2.Company Overview 9 2.1 Mission 9 2.2 Vision 10 2.3 Objectives 11 2.4 Core Values 12 2.5 Company Ownership and Leadership 13 2.6 Logo 13 3.Marketing Plan 14 3.1 Market Analysis 14 3.2 Service and Solution 17 3.3 4Ps of Marketing 20 3.4 SWOT Analysis 23 3.5 Competitor Analysis 24 3.6 Advertising Plan 26 4.Business model 28 4.1 Customer Segments 28 4.2 Value Proposition: 28 4.3 Channels 30 4.4 Customer Relationships 30 4.5 Revenue Streams: 31 5. Financial Plan 33 5.1 Projected Profit 33 5.2 Projected Cost 33 5.3 Income Statement 36 5.4 Fund Raising 37 5.5 5-Year Profit Projection 37 Persona 38 Reference 40 List of Figures Figure1: Types of Cloth Diapers 4 Figure2: Component of Disposable Diaper (Joining Textiles, 2013) 8 Figure3: Component of Cloth Diaper 8 Figure 4: Logo of Eco-by 13 Figure5: Baby Diaper Gain Growth Momentum Under the Lowering Birth Rate. (KANTAR,2022) 15 Figure 6: Illustration of Home Page 18 Figure 7: Illustration of Brand Page 19 List of Tables Table 1: Obstacles and Solution When Choosing Cloth Diaper 2 Table2: Brands in Eco-by platform 20 Table 3 SWOT Analysis 23 Table 4: Competitor Analysis 25 Table 5: Eco-by Website and Management System 29 Table 6: Projected Labor Costs 33 Table 7: Marketing Budget 34 Table 8: Operating Cost Budget 34 Table 9: Projected Three Year Income Statement 36 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106933015 en_US dc.subject (關鍵詞) 布尿布 zh_TW dc.subject (關鍵詞) 一次性尿布 zh_TW dc.subject (關鍵詞) 環境保護 zh_TW dc.subject (關鍵詞) 平台 zh_TW dc.subject (關鍵詞) 環保 zh_TW dc.subject (關鍵詞) Cloth diaper en_US dc.subject (關鍵詞) Disposable diaper en_US dc.subject (關鍵詞) Environment protection en_US dc.subject (關鍵詞) Platform en_US dc.subject (關鍵詞) Eco-friendly en_US dc.title (題名) 恩寶永續分享平台計畫書 zh_TW dc.title (題名) A Business Plan of Eco-by `s Sharing Platform en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 7 Disadvantages Of Using Disposable Diapers. (n.d.). Being the Parent. https://www.beingtheparent.com/7-disadvantages-of-using-disposable-diapers/ Baby Diapers Market by Product Type. (2022, February). Allied Market Research. https://www.alliedmarketresearch.com/baby-diapers-market Baby Diapers Market Size, Share & Trends Analysis Report By Product. (2020). Grand View Research. https://www.grandviewresearch.com/industry-analysis/baby-diapers-market Cloth Diapers: Truth, Facts and Benefits for Infant and Family. (2022). Children’s Hospital LOS ANGELES. https://www.chla.org/blog/rn-remedies/cloth-diapers-truth-facts-and-benefits-infant-and-family Global Diaper Market Share to Hit USD 100 Billion by 2028, at a 5.8% CAGR Growth | Industry Size, Trends & Forecast 2021 -2028 by Facts & Factors. (2022, February 17). GlobeNewswire. https://www.globenewswire.com/en/news-release/2022/02/17/2387384/0/en/Global-Diaper-Market-Share-to-Hit-USD-100-Billion-by-2028-at-a-5-8-CAGR-Growth-Industry-Size-Trends-Forecast-2021-2028-by-Facts-Factors.html End-of-life management of single-use baby diapers: Analysis of technical, health and environment aspects (2022,August 25). Science of The Total Environment. https://www.sciencedirect.com/science/article/pii/S0048969722024329#t0005 Global Online Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Others), Baby Skin Care Products (Lotions, Creams, Others), Baby Hair Care Products (Oils, Shampoo, Others), Baby Safety And Convenience Products (Prams, Strollers, Others)), And By Geography – Forecast From 2022 To 2027. (2022, September). KNOWLEDGE SOURCING INTELLIGENCE. https://www.knowledge-sourcing.com/report/global-online-baby-care-products-market Household Registration Statistics Data Analysis. (2022). Dept. of Household Registration, M.O.I.https://www.ris.gov.tw/app/en/2121?sn=22314479 High-tech, low-cost and mass production: personal hygiene products (2022)Science Direct. https://www.sciencedirect.com/topics/engineering/baby-diaper Making Cloth Diapers Mainstream: (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/making-cloth-mainstream.html The 17 Goals. (n.d.). United Nations. https://sdgs.un.org/goals The Benefits of Cloth Diapers. (2021, November 13). MomLovesBest. https://momlovesbest.com/diapering/cloth-diapers/benefits-cloth-diapers Top Cloth Diaper Fabrics: Finding the Right Cloth Diaper Materials & Properties for Your Baby. (2022, July 21). NICKI’S DIAPERS. https://nickisdiapers.com/blogs/switch-to-sustainable/cloth-diapering-fabric-materials-and-properties Types of Cloth Baby Diapers. (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/cloth-baby-diapers.html 每年尿布消耗量 可堆起159座101. (2017, May 24). Yahoo!新聞. https://tw.news.yahoo.com/%E6%AF%8F%E5%B9%B4%E5%B0%BF%E5%B8%83%E6%B6%88%E8%80%97%E9%87%8F-%E5%8F%AF%E5%A0%86%E8%B5%B7159%E5%BA%A7101-215011955.html 台灣1年製造14億個紙尿布垃圾！新手媽分享：改用復古布尿布，一胎還可省5萬. (2019, May 29). 商業週刊. https://www.businessweekly.com.tw/focus/blog/25878 少子化盼給孩子更好 褲型尿布逆勢成長50%. (2022, August 23). KANTAR. https://www.kantarworldpanel.com/tw/news/202208-babydiaper-trend 迎接低出生率 金孫時代 2022虎年新生兒奶粉尿布市場三大關鍵趨勢. (2022, March 15). CNA訊息平台. https://www.cna.com.tw/postwrite/chi/311200 2021防疫世代誕生 母嬰品牌首重延續受眾消費力. (2021, January 7). KANTAR. https://www.kantarworldpanel.com/tw/news/20210701-baby-industry 凱度公佈2022Q2快消市場年增5.6% 迎向消費新常態. (2022, September 8). KANTAR. https://www.kantarworldpanel.com/tw/news/2022Q2-FMCG-market 何謂「商業模式九宮格」？如何了解顧客需求？為客戶創造價值及鎖定目標客戶？創業前商模建構 之 創業人必看！. (2020, August 18). DAO TENG International Business Center. https://blog.daoteng.org/%E4%BD%95%E8%AC%82-%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%90%86%E8%AB%96%E5%89%B5%E6%A5%AD%E7%AC%AC%E4%B8%80%E6%AD%A5%E7%9C%8B%E9%80%99%E9%82%8A zh_TW
