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題名 恩寶永續分享平台計畫書
A Business Plan of Eco-by `s Sharing Platform
作者 黃冠瑜
Huang, Kuan-yu
貢獻者 尚孝純
Shari Shang
黃冠瑜
Huang, Kuan-yu
關鍵詞 布尿布
一次性尿布
環境保護
平台
環保
Cloth diaper
Disposable diaper
Environment protection
Platform
Eco-friendly
日期 2023
上傳時間 9-Mar-2023 18:27:44 (UTC+8)
摘要 Due to the severe damage in global environment, governments around the world are dedicatedly complying SDGs’ 17 Goals to reduce the damage and make this world a better place for our next generations. This business proposal gathers the best quality and eco-friendly baby-mother products in the platform such as cloth diaper product. Cloth diapers are commonly acknowledged to reduce environmental impact and ease financial pressure on new parents. Although, there are lots of great benefits in using cloth diaper, the harmful but convenient disposable diaper is in the mainstream and it is hard to alter parents’ using habits. This business plan aims to change the current scenario, and is dedicated to make turn the impossible mission possible.
參考文獻 7 Disadvantages Of Using Disposable Diapers. (n.d.). Being the Parent. https://www.beingtheparent.com/7-disadvantages-of-using-disposable-diapers/
     
     Baby Diapers Market by Product Type. (2022, February). Allied Market Research. https://www.alliedmarketresearch.com/baby-diapers-market
     
     Baby Diapers Market Size, Share & Trends Analysis Report By Product. (2020). Grand View Research.
     https://www.grandviewresearch.com/industry-analysis/baby-diapers-market
     
     Cloth Diapers: Truth, Facts and Benefits for Infant and Family. (2022). Children’s Hospital LOS ANGELES.
     https://www.chla.org/blog/rn-remedies/cloth-diapers-truth-facts-and-benefits-infant-and-family
     
     Global Diaper Market Share to Hit USD 100 Billion by 2028, at a 5.8% CAGR Growth | Industry Size, Trends & Forecast 2021 -2028 by Facts & Factors. (2022, February 17). GlobeNewswire.
     https://www.globenewswire.com/en/news-release/2022/02/17/2387384/0/en/Global-Diaper-Market-Share-to-Hit-USD-100-Billion-by-2028-at-a-5-8-CAGR-Growth-Industry-Size-Trends-Forecast-2021-2028-by-Facts-Factors.html
     
     End-of-life management of single-use baby diapers: Analysis of technical, health and environment aspects (2022,August 25). Science of The Total Environment. https://www.sciencedirect.com/science/article/pii/S0048969722024329#t0005
     
     Global Online Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Others), Baby Skin Care Products (Lotions, Creams, Others), Baby Hair Care Products (Oils, Shampoo, Others), Baby Safety And Convenience Products (Prams, Strollers, Others)), And By Geography – Forecast From 2022 To 2027. (2022, September). KNOWLEDGE SOURCING INTELLIGENCE.
     https://www.knowledge-sourcing.com/report/global-online-baby-care-products-market
     
     Household Registration Statistics Data Analysis. (2022). Dept. of Household Registration, M.O.I.https://www.ris.gov.tw/app/en/2121?sn=22314479
     
     High-tech, low-cost and mass production: personal hygiene products (2022)Science Direct.
     https://www.sciencedirect.com/topics/engineering/baby-diaper
     
     Making Cloth Diapers Mainstream: (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/making-cloth-mainstream.html
     
     The 17 Goals. (n.d.). United Nations.
     https://sdgs.un.org/goals
     
     The Benefits of Cloth Diapers. (2021, November 13). MomLovesBest. https://momlovesbest.com/diapering/cloth-diapers/benefits-cloth-diapers
     
     Top Cloth Diaper Fabrics: Finding the Right Cloth Diaper Materials & Properties for Your Baby. (2022, July 21). NICKI’S DIAPERS.
     https://nickisdiapers.com/blogs/switch-to-sustainable/cloth-diapering-fabric-materials-and-properties
     
     Types of Cloth Baby Diapers. (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/cloth-baby-diapers.html
     
     每年尿布消耗量 可堆起159座101. (2017, May 24). Yahoo!新聞. https://tw.news.yahoo.com/%E6%AF%8F%E5%B9%B4%E5%B0%BF%E5%B8%83%E6%B6%88%E8%80%97%E9%87%8F-%E5%8F%AF%E5%A0%86%E8%B5%B7159%E5%BA%A7101-215011955.html
     
     台灣1年製造14億個紙尿布垃圾！新手媽分享：改用復古布尿布，一胎還可省5萬. (2019, May 29). 商業週刊.
     https://www.businessweekly.com.tw/focus/blog/25878
     
     少子化盼給孩子更好 褲型尿布逆勢成長50%. (2022, August 23). KANTAR. https://www.kantarworldpanel.com/tw/news/202208-babydiaper-trend
     
     迎接低出生率 金孫時代 2022虎年新生兒奶粉尿布市場三大關鍵趨勢. (2022, March 15). CNA訊息平台.
     https://www.cna.com.tw/postwrite/chi/311200
     
     2021防疫世代誕生 母嬰品牌首重延續受眾消費力. (2021, January 7). KANTAR. https://www.kantarworldpanel.com/tw/news/20210701-baby-industry
     
     凱度公佈2022Q2快消市場年增5.6% 迎向消費新常態. (2022, September 8). KANTAR. https://www.kantarworldpanel.com/tw/news/2022Q2-FMCG-market
     
     何謂「商業模式九宮格」？如何了解顧客需求？為客戶創造價值及鎖定目標客戶？創業前商模建構 之 創業人必看！. (2020, August 18). DAO TENG International Business Center.
     https://blog.daoteng.org/%E4%BD%95%E8%AC%82-%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%90%86%E8%AB%96%E5%89%B5%E6%A5%AD%E7%AC%AC%E4%B8%80%E6%AD%A5%E7%9C%8B%E9%80%99%E9%82%8A
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933015
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106933015
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shari Shangen_US
dc.contributor.author (Authors) 黃冠瑜zh_TW
dc.contributor.author (Authors) Huang, Kuan-yuen_US
dc.creator (作者) 黃冠瑜zh_TW
dc.creator (作者) Huang, Kuan-yuen_US
dc.date (日期) 2023en_US
dc.date.accessioned 9-Mar-2023 18:27:44 (UTC+8)-
dc.date.available 9-Mar-2023 18:27:44 (UTC+8)-
dc.date.issued (上傳時間) 9-Mar-2023 18:27:44 (UTC+8)-
dc.identifier (Other Identifiers) G0106933015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143792-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 106933015zh_TW
dc.description.abstract (摘要) Due to the severe damage in global environment, governments around the world are dedicatedly complying SDGs’ 17 Goals to reduce the damage and make this world a better place for our next generations. This business proposal gathers the best quality and eco-friendly baby-mother products in the platform such as cloth diaper product. Cloth diapers are commonly acknowledged to reduce environmental impact and ease financial pressure on new parents. Although, there are lots of great benefits in using cloth diaper, the harmful but convenient disposable diaper is in the mainstream and it is hard to alter parents’ using habits. This business plan aims to change the current scenario, and is dedicated to make turn the impossible mission possible.en_US
dc.description.tableofcontents TABLE OF CONTENTS
     1.Background 1
     1.1 The Industry 1
     1.2 Introduction to Cloth Diapers 3
     1.3 Benefits of Using Cloth Diapers 4
     1.4 Disadvantages of Using Disposable Diapers 6
     1.5 Materials Used in Manufacturing Diapers 7
     2.Company Overview 9
     2.1 Mission 9
     2.2 Vision 10
     2.3 Objectives 11
     2.4 Core Values 12
     2.5 Company Ownership and Leadership 13
     2.6 Logo 13
     3.Marketing Plan 14
     3.1 Market Analysis 14
     3.2 Service and Solution 17
     3.3 4Ps of Marketing 20
     3.4 SWOT Analysis 23
     3.5 Competitor Analysis 24
     3.6 Advertising Plan 26
     4.Business model 28
     4.1 Customer Segments 28
     4.2 Value Proposition: 28
     4.3 Channels 30
     4.4 Customer Relationships 30
     4.5 Revenue Streams: 31
     5. Financial Plan 33
     5.1 Projected Profit 33
     5.2 Projected Cost 33
     5.3 Income Statement 36
     5.4 Fund Raising 37
     5.5 5-Year Profit Projection 37
     Persona 38
     Reference 40
     
      
     List of Figures
     Figure1: Types of Cloth Diapers 4
     Figure2: Component of Disposable Diaper (Joining Textiles, 2013) 8
     Figure3: Component of Cloth Diaper 8
     Figure 4: Logo of Eco-by 13
     Figure5: Baby Diaper Gain Growth Momentum Under the Lowering Birth Rate. (KANTAR,2022) 15
     Figure 6: Illustration of Home Page 18
     Figure 7: Illustration of Brand Page 19
     
     
      
     List of Tables
     Table 1: Obstacles and Solution When Choosing Cloth Diaper 2
     Table2: Brands in Eco-by platform 20
     Table 3 SWOT Analysis 23
     Table 4: Competitor Analysis 25
     Table 5: Eco-by Website and Management System 29
     Table 6: Projected Labor Costs 33
     Table 7: Marketing Budget 34
     Table 8: Operating Cost Budget 34
     Table 9: Projected Three Year Income Statement 36		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106933015en_US
dc.subject (關鍵詞) 布尿布zh_TW
dc.subject (關鍵詞) 一次性尿布zh_TW
dc.subject (關鍵詞) 環境保護zh_TW
dc.subject (關鍵詞) 平台zh_TW
dc.subject (關鍵詞) 環保zh_TW
dc.subject (關鍵詞) Cloth diaperen_US
dc.subject (關鍵詞) Disposable diaperen_US
dc.subject (關鍵詞) Environment protectionen_US
dc.subject (關鍵詞) Platformen_US
dc.subject (關鍵詞) Eco-friendlyen_US
dc.title (題名) 恩寶永續分享平台計畫書zh_TW
dc.title (題名) A Business Plan of Eco-by `s Sharing Platformen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 7 Disadvantages Of Using Disposable Diapers. (n.d.). Being the Parent. https://www.beingtheparent.com/7-disadvantages-of-using-disposable-diapers/
     
     Baby Diapers Market by Product Type. (2022, February). Allied Market Research. https://www.alliedmarketresearch.com/baby-diapers-market
     
     Baby Diapers Market Size, Share & Trends Analysis Report By Product. (2020). Grand View Research.
     https://www.grandviewresearch.com/industry-analysis/baby-diapers-market
     
     Cloth Diapers: Truth, Facts and Benefits for Infant and Family. (2022). Children’s Hospital LOS ANGELES.
     https://www.chla.org/blog/rn-remedies/cloth-diapers-truth-facts-and-benefits-infant-and-family
     
     Global Diaper Market Share to Hit USD 100 Billion by 2028, at a 5.8% CAGR Growth | Industry Size, Trends & Forecast 2021 -2028 by Facts & Factors. (2022, February 17). GlobeNewswire.
     https://www.globenewswire.com/en/news-release/2022/02/17/2387384/0/en/Global-Diaper-Market-Share-to-Hit-USD-100-Billion-by-2028-at-a-5-8-CAGR-Growth-Industry-Size-Trends-Forecast-2021-2028-by-Facts-Factors.html
     
     End-of-life management of single-use baby diapers: Analysis of technical, health and environment aspects (2022,August 25). Science of The Total Environment. https://www.sciencedirect.com/science/article/pii/S0048969722024329#t0005
     
     Global Online Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Others), Baby Skin Care Products (Lotions, Creams, Others), Baby Hair Care Products (Oils, Shampoo, Others), Baby Safety And Convenience Products (Prams, Strollers, Others)), And By Geography – Forecast From 2022 To 2027. (2022, September). KNOWLEDGE SOURCING INTELLIGENCE.
     https://www.knowledge-sourcing.com/report/global-online-baby-care-products-market
     
     Household Registration Statistics Data Analysis. (2022). Dept. of Household Registration, M.O.I.https://www.ris.gov.tw/app/en/2121?sn=22314479
     
     High-tech, low-cost and mass production: personal hygiene products (2022)Science Direct.
     https://www.sciencedirect.com/topics/engineering/baby-diaper
     
     Making Cloth Diapers Mainstream: (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/making-cloth-mainstream.html
     
     The 17 Goals. (n.d.). United Nations.
     https://sdgs.un.org/goals
     
     The Benefits of Cloth Diapers. (2021, November 13). MomLovesBest. https://momlovesbest.com/diapering/cloth-diapers/benefits-cloth-diapers
     
     Top Cloth Diaper Fabrics: Finding the Right Cloth Diaper Materials & Properties for Your Baby. (2022, July 21). NICKI’S DIAPERS.
     https://nickisdiapers.com/blogs/switch-to-sustainable/cloth-diapering-fabric-materials-and-properties
     
     Types of Cloth Baby Diapers. (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/cloth-baby-diapers.html
     
     每年尿布消耗量 可堆起159座101. (2017, May 24). Yahoo!新聞. https://tw.news.yahoo.com/%E6%AF%8F%E5%B9%B4%E5%B0%BF%E5%B8%83%E6%B6%88%E8%80%97%E9%87%8F-%E5%8F%AF%E5%A0%86%E8%B5%B7159%E5%BA%A7101-215011955.html
     
     台灣1年製造14億個紙尿布垃圾！新手媽分享：改用復古布尿布，一胎還可省5萬. (2019, May 29). 商業週刊.
     https://www.businessweekly.com.tw/focus/blog/25878
     
     少子化盼給孩子更好 褲型尿布逆勢成長50%. (2022, August 23). KANTAR. https://www.kantarworldpanel.com/tw/news/202208-babydiaper-trend
     
     迎接低出生率 金孫時代 2022虎年新生兒奶粉尿布市場三大關鍵趨勢. (2022, March 15). CNA訊息平台.
     https://www.cna.com.tw/postwrite/chi/311200
     
     2021防疫世代誕生 母嬰品牌首重延續受眾消費力. (2021, January 7). KANTAR. https://www.kantarworldpanel.com/tw/news/20210701-baby-industry
     
     凱度公佈2022Q2快消市場年增5.6% 迎向消費新常態. (2022, September 8). KANTAR. https://www.kantarworldpanel.com/tw/news/2022Q2-FMCG-market
     
     何謂「商業模式九宮格」？如何了解顧客需求？為客戶創造價值及鎖定目標客戶？創業前商模建構 之 創業人必看！. (2020, August 18). DAO TENG International Business Center.
     https://blog.daoteng.org/%E4%BD%95%E8%AC%82-%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E7%90%86%E8%AB%96%E5%89%B5%E6%A5%AD%E7%AC%AC%E4%B8%80%E6%AD%A5%E7%9C%8B%E9%80%99%E9%82%8A		zh_TW