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題名 商業計劃書:世界上第一艘社會企業郵輪
The World’s First Cruise Ship in Social Enterprise作者 陳俊豪
Chen, Chun-Hao貢獻者 吳文傑
Wu, Jack
陳俊豪
Chen, Chun-Hao關鍵詞 遊輪
社會企業
旅遊
區塊鏈
Cruise ship
Social enterprise
Travel
Blockchain
NFT日期 2023 上傳時間 9-三月-2023 18:27:50 (UTC+8) 摘要 As the world population reached to 8 billion, many challenges are ahead of us. The common people suffer the problem of natural disaster, climate change effect and the wars between countries. This business plan analyzes the traditional cruise ship business to adopt on social enterprise model. The cruise line giants such as The Carnival, Royal Caribbean, and The Norwegian could establish a social cruise division to develop a People Cruise. The People Cruise to be a place that gathers all type of organizations, groups and individual to support the people whom in need of help. And by leveraging the Web3 blockchain technology to accelerate the community building in the People Cruise’s ecosystems. The People Cruise could be the first crypto-friendly cruise ship in the world. With the benefits of NFT and metaverse, the cruise ship could operate in both online and offline to reach the maximum growth. People Cruise is the pioneer of Donate and Leisure model. Similar to people who purchase TOMS shoe or purchase a Patagonia’s T-shirt, people would also purchase a People Cruise’s ticket for a meaning. A cruise that is for the people, by the people. 參考文獻 1. Byatnal, A. (2022, November 15). Population hits 8 billion, but UNFPA sees bigger things to worry about. Devex. https://www.devex.com/news/population-hits-8-billion-but-unfpa-sees-bigger-things-to-worry-about-104460#:~:text=A%20hallmark%20of%20the%208,seeing%20across%20the%20world%20today2. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs3. Frost, R. (2022, October 04). Ukraine estimates more than €35bn of environmental damage has been done by Russia`s invasion. Euronews.green. https://www.euronews.com/green/2022/10/04/ukraine-estimates-more-than-35bn-in-environmental-damage-has-been-done-by-russias-invasion4. NPT- National Philanthropic Trust. (2021). NPT curates statistics from recent studies and reports on charitable giving in the U.S. Please refer to the footnotes for original sources. National Philanthropic Trust. https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/#:~:text=General%20Philanthropy&text=Foundation%20giving%20in%202021%20increased,a%203.4%25%20increase%20from%202020.&text=In%202021%2C%20the%20largest%20source,representing%2067%25%20of%20total%20giving5. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/6. United Nation. (n.d). Do you know all 17 SDGs? United Nation [Retrieved from December 15, 2022] https://sdgs.un.org/goals7. Silverstein, E. (2022, September 13). Cruise Ship Rooms: What You Need to Know About Choosing Your Cabin. Cruise Critic. https://www.cruisecritic.com/articles.cfm?ID=778. Statista. (2022, December). Number of identity-verified cryptoasset users from 2016 to November 2022. Statista.com. https://www.statista.com/statistics/1202503/global-cryptocurrency-user-base/9. Wikipedia. (n.d). Non-fungible token. Wikipedia. [Retrieved from December 17, 2022]. https://en.wikipedia.org/wiki/Non-fungible_token10. CoinMarketCap. (n.d). The Sandbox. CoinMarketCap. [Retrieved from December 17, 2022]. https://coinmarketcap.com/currencies/the-sandbox/11. iMedia. (n.d). Jay Chou opened the concert to the Metaverse!Joint NFT products are robbed crazy. iMedia. [Retrieved from December 17, 2022]. https://min.news/en/taiwan/5c2541279ad9dc1a1aad8689f75d2bec.html12. Grace, M. (2008, June 17). A Brief History of the Cruise Ship Industry… The Past and Now. https://www.cruiselinehistory.com/a-brief-history-of-the-cruise-ship-industry/13. Statista. (2022, September 28). Cruise industry worldwide - statistics & facts. Statista.com. https://www.statista.com/topics/1004/cruise-industry/#topicOverview14. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs15. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/16. Revfine.com. (n.d). Cruise Industry: All You Need to Know About Cruises!. Revfine.com. [Retrieved from December 20, 2022]. https://www.revfine.com/cruise-industry/#revenue-management17. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs18. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Passenger Capacity. Cruise Market Watch. https://cruisemarketwatch.com/capacity/19. Cruise Market Watch. (2021). Passenger Origins - 2021 Cruise Market Source Region. Cruise Market Watch. https://cruisemarketwatch.com/capacity/20. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs21. Camosse, J. (2021, November 30). Are Cruise Passengers Old? You Decide... Here are the Stats! Gangwaze Inc. https://gangwaze.com/blog/cruise-passenger-average-age22. Cruise Market Watch. (2021). Market- U.S Cruise Market. Cruise Market Watch. https://cruisemarketwatch.com/market/23. Barone, A. (2022, June 11). Social Enterprise. Investopedia. https://www.investopedia.com/terms/s/social-enterprise.asp24. Pybus, J. (2022, June 7). First global social enterprise census reveals ‘one of the largest movements of our time’. Pioneers Post and British Council. https://immersives.pioneerspost.com/how-many-social-enterprises-worldwide/index.html#:~:text=There%20are%20approximately%2011m%20social,Council%20and%20Social%20Enterprise%20UK25. Wikipedia. (n.d). Social enterprise. Wikipedia. [Retrieved from December 20, 2022]. https://en.wikipedia.org/wiki/Social_enterprise26. The Nobel Prize. (n.d) Grameen Bank Facts. The Nobel Prize. [Retrieved from December 20, 2022]. https://www.nobelprize.org/prizes/peace/2006/grameen/facts/27. TOMS. (n.d). TOMS Impact. TOMS. [Retrieved from December 20, 2022]. https://www.toms.com/us/impact.html28. B Lab Global. (2021, July 14). B Lab announces the Best For The World™ 2021 B Corps. B Lab. https://www.bcorporation.net/en-us/news/press/b-lab-announces-2021-best-world-b-corps-performance-excellence-beyond-just-profit29. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide30. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide#revenue31. Fielding, J. (2022, October 29). How Much Does A Cruise Ship Cost To Build & Operate? Cruise Mummy. https://www.cruisemummy.co.uk/how-much-does-a-cruise-ship-cost/32. Staff, B. (2020, March 11). Stocks & Sustainability: How They Relate. Berkeley Economic Review. https://econreview.berkeley.edu/stocks-sustainability-how-they-relate/33. CLIA (n.d). CLIA Cruise Lines. Cruise Lines International Association (CLIA) [Retrieved from December 25, 2022] https://cruising.org/en/cruise-lines34. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Market Share. Cruise Market Watch. https://cruisemarketwatch.com/market-share/35. Neventum S.L. (2023). Cruise lines Trade Shows. ntradeshows.com. https://www.ntradeshows.com/cruise-lines/36. Shepard, J. (2023, January 3). 28 Essential Influencer Marketing Statistics You Need to Know in 2023. The Social Shepherd. https://thesocialshepherd.com/blog/influencer-marketing-statistics37. Dawson, A. (2022, December 14). Argentina`s World Cup team brought 1,100 pounds of an herbal drink loved by Messi to Qatar. Insider. https://www.insider.com/world-cup-mate-herbal-loved-by-lionel-messi-helping-argentina-2022-12#:~:text=Mate%2C%20popular%20throughout%20parts%20of,dried%20leaves%20of%20yerba%20mate38. Todorov, G. (2022, November 15). 118 Essential B2C Content Marketing Stats, Facts, and Trends 2022. ThriveMyWay. https://thrivemyway.com/b2c-content-marketing-stats/39. Todorov, G. (2022, November 9). 155 Essential eCommerce Statistics, Facts and Trends 2022. ThriveMyWay. https://thrivemyway.com/ecommerce-stats/40. Bibikova, A. (2022, February 15). How Much Should a Startup Spend on Marketing? Medium. https://entrepreneurshandbook.co/how-much-should-a-startup-spend-on-marketing-ec49855158d841. Routledge. (2018, October 4). Cruise Operations Management Hospitality Perspectives. By Philip Gibson, Philip Gibson, Richard Parkman.42. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933002資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933002 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 陳俊豪 zh_TW dc.contributor.author (作者) Chen, Chun-Hao en_US dc.creator (作者) 陳俊豪 zh_TW dc.creator (作者) Chen, Chun-Hao en_US dc.date (日期) 2023 en_US dc.date.accessioned 9-三月-2023 18:27:50 (UTC+8) - dc.date.available 9-三月-2023 18:27:50 (UTC+8) - dc.date.issued (上傳時間) 9-三月-2023 18:27:50 (UTC+8) - dc.identifier (其他 識別碼) G0107933002 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143793 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933002 zh_TW dc.description.abstract (摘要) As the world population reached to 8 billion, many challenges are ahead of us. The common people suffer the problem of natural disaster, climate change effect and the wars between countries. This business plan analyzes the traditional cruise ship business to adopt on social enterprise model. The cruise line giants such as The Carnival, Royal Caribbean, and The Norwegian could establish a social cruise division to develop a People Cruise. The People Cruise to be a place that gathers all type of organizations, groups and individual to support the people whom in need of help. And by leveraging the Web3 blockchain technology to accelerate the community building in the People Cruise’s ecosystems. The People Cruise could be the first crypto-friendly cruise ship in the world. With the benefits of NFT and metaverse, the cruise ship could operate in both online and offline to reach the maximum growth. People Cruise is the pioneer of Donate and Leisure model. Similar to people who purchase TOMS shoe or purchase a Patagonia’s T-shirt, people would also purchase a People Cruise’s ticket for a meaning. A cruise that is for the people, by the people. en_US dc.description.tableofcontents TABLE OF CONTENTS1. Executive Summary 12. Company Analysis 42.1 General Company Description 42.2 Key Aspects of the Business 52.3 Product and Services 62.3.1 Conference / Charitable events 62.3.2 Learning Sites for School and Institutions 72.3.3 Entertainment 82.3.4 Hotel service 82.3.5 A new way of onboarding 92.3.6 Metaverse Space 102.4 Conclusion 113. Market Overview and Industry Analysis 123.1 The Cruise Industry and Market Overview 123.1.1 A Brief History 123.1.2 Three Big players in the industry 133.1.3 Cruise Industry Demographics 153.2 Social Enterprise Industry Overview 183.2.1 A Brief History 183.2.2 Some Well-Known Social Enterprise 203.2.3 Controversy of social enterprise and solution 214. Marketing Plan 224.1 Facts about the future cruise industry 224.2 Product and Service from customer’s point of view 254.3 B2C and B2B Demographics 274.3.1 B2C - Business to Customers Demographics 274.3.2 B2B- Business to Business Demographics 274.4 Competition 284.5 SWOT Analysis 294.6 Focus on Niche Market 314.7 Marketing Strategy - 4Ps 314.7.1 Product 314.7.2 Pricing Strategy 314.7.3 Proposed Location 324.7.4 Promotion 324.8 Marketing Promotions 334.8.1 B2B Marketing Promotion 334.8.2 B2C Marketing Promotion 354.8.3 Promotional Budget 364.8.4 Distribution Channels 374.9 Sales Forecast 375. Operational Plan 395.1 Providing the Cruise Service 395.2 Location 405.3 Legal Environment 415.4 Personnel 415.5 Inventory and Suppliers 435.6 Management and Organization 436. Financial Plan 457. Conclusion 498. Reference 50List of Figures and TableFigure 1: Worldwide Cruise Passengers Carried from 1990 to 2020 13Figure 2: Cruise Industry Competitors – Three Big Player16Figure 3: World’s Average Cruise Passenger by the Age Group17Figure 4: Revenue Projection to 2026 in Cruise Industry 22Figure 5: Passenger Demand Projection to 2026 in Cruise Industry 23Figure 6: Global Comparison of Demands to 2026 in Cruise Industry 23Table 1: Cruise Industry Competitors -Three Big Player 15Table 2: Leading Ocean Cruise Destinations Worldwide 202117Table 3: U.S. Cruise Market Demographics 18Table 4: Cruise Ship Cost in the Market 24Table 5: U.S. Cruise Market Demographics 27Table 6: The Cruise Line Company Details in 2021 29Table 7: People Cruise Ltd Pricing Strategy 31Table 8: People Cruise Ltd Sales Forecast of one month 38Table 9: Average Salary of Cruise Ship Jobs in Overview 42Table 10: Cost Analysis to Operate a Cruise ship 45Table 11: Profit Analysis to operate a Cruise Ship in One Month 46 zh_TW dc.format.extent 1964811 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933002 en_US dc.subject (關鍵詞) 遊輪 zh_TW dc.subject (關鍵詞) 社會企業 zh_TW dc.subject (關鍵詞) 旅遊 zh_TW dc.subject (關鍵詞) 區塊鏈 zh_TW dc.subject (關鍵詞) Cruise ship en_US dc.subject (關鍵詞) Social enterprise en_US dc.subject (關鍵詞) Travel en_US dc.subject (關鍵詞) Blockchain en_US dc.subject (關鍵詞) NFT en_US dc.title (題名) 商業計劃書:世界上第一艘社會企業郵輪 zh_TW dc.title (題名) The World’s First Cruise Ship in Social Enterprise en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 1. Byatnal, A. (2022, November 15). Population hits 8 billion, but UNFPA sees bigger things to worry about. Devex. https://www.devex.com/news/population-hits-8-billion-but-unfpa-sees-bigger-things-to-worry-about-104460#:~:text=A%20hallmark%20of%20the%208,seeing%20across%20the%20world%20today2. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs3. Frost, R. (2022, October 04). Ukraine estimates more than €35bn of environmental damage has been done by Russia`s invasion. Euronews.green. https://www.euronews.com/green/2022/10/04/ukraine-estimates-more-than-35bn-in-environmental-damage-has-been-done-by-russias-invasion4. NPT- National Philanthropic Trust. (2021). NPT curates statistics from recent studies and reports on charitable giving in the U.S. Please refer to the footnotes for original sources. National Philanthropic Trust. https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/#:~:text=General%20Philanthropy&text=Foundation%20giving%20in%202021%20increased,a%203.4%25%20increase%20from%202020.&text=In%202021%2C%20the%20largest%20source,representing%2067%25%20of%20total%20giving5. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/6. United Nation. (n.d). Do you know all 17 SDGs? United Nation [Retrieved from December 15, 2022] https://sdgs.un.org/goals7. Silverstein, E. (2022, September 13). Cruise Ship Rooms: What You Need to Know About Choosing Your Cabin. Cruise Critic. https://www.cruisecritic.com/articles.cfm?ID=778. Statista. (2022, December). Number of identity-verified cryptoasset users from 2016 to November 2022. Statista.com. https://www.statista.com/statistics/1202503/global-cryptocurrency-user-base/9. Wikipedia. (n.d). Non-fungible token. Wikipedia. [Retrieved from December 17, 2022]. https://en.wikipedia.org/wiki/Non-fungible_token10. CoinMarketCap. (n.d). The Sandbox. CoinMarketCap. [Retrieved from December 17, 2022]. https://coinmarketcap.com/currencies/the-sandbox/11. iMedia. (n.d). Jay Chou opened the concert to the Metaverse!Joint NFT products are robbed crazy. iMedia. [Retrieved from December 17, 2022]. https://min.news/en/taiwan/5c2541279ad9dc1a1aad8689f75d2bec.html12. Grace, M. (2008, June 17). A Brief History of the Cruise Ship Industry… The Past and Now. https://www.cruiselinehistory.com/a-brief-history-of-the-cruise-ship-industry/13. Statista. (2022, September 28). Cruise industry worldwide - statistics & facts. Statista.com. https://www.statista.com/topics/1004/cruise-industry/#topicOverview14. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs15. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/16. Revfine.com. (n.d). Cruise Industry: All You Need to Know About Cruises!. Revfine.com. [Retrieved from December 20, 2022]. https://www.revfine.com/cruise-industry/#revenue-management17. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs18. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Passenger Capacity. Cruise Market Watch. https://cruisemarketwatch.com/capacity/19. Cruise Market Watch. (2021). Passenger Origins - 2021 Cruise Market Source Region. Cruise Market Watch. https://cruisemarketwatch.com/capacity/20. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs21. Camosse, J. (2021, November 30). Are Cruise Passengers Old? You Decide... Here are the Stats! Gangwaze Inc. https://gangwaze.com/blog/cruise-passenger-average-age22. Cruise Market Watch. (2021). Market- U.S Cruise Market. Cruise Market Watch. https://cruisemarketwatch.com/market/23. Barone, A. (2022, June 11). Social Enterprise. Investopedia. https://www.investopedia.com/terms/s/social-enterprise.asp24. Pybus, J. (2022, June 7). First global social enterprise census reveals ‘one of the largest movements of our time’. Pioneers Post and British Council. https://immersives.pioneerspost.com/how-many-social-enterprises-worldwide/index.html#:~:text=There%20are%20approximately%2011m%20social,Council%20and%20Social%20Enterprise%20UK25. Wikipedia. (n.d). Social enterprise. Wikipedia. [Retrieved from December 20, 2022]. https://en.wikipedia.org/wiki/Social_enterprise26. The Nobel Prize. (n.d) Grameen Bank Facts. The Nobel Prize. [Retrieved from December 20, 2022]. https://www.nobelprize.org/prizes/peace/2006/grameen/facts/27. TOMS. (n.d). TOMS Impact. TOMS. [Retrieved from December 20, 2022]. https://www.toms.com/us/impact.html28. B Lab Global. (2021, July 14). B Lab announces the Best For The World™ 2021 B Corps. B Lab. https://www.bcorporation.net/en-us/news/press/b-lab-announces-2021-best-world-b-corps-performance-excellence-beyond-just-profit29. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide30. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide#revenue31. Fielding, J. (2022, October 29). How Much Does A Cruise Ship Cost To Build & Operate? Cruise Mummy. https://www.cruisemummy.co.uk/how-much-does-a-cruise-ship-cost/32. Staff, B. (2020, March 11). Stocks & Sustainability: How They Relate. Berkeley Economic Review. https://econreview.berkeley.edu/stocks-sustainability-how-they-relate/33. CLIA (n.d). CLIA Cruise Lines. Cruise Lines International Association (CLIA) [Retrieved from December 25, 2022] https://cruising.org/en/cruise-lines34. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Market Share. Cruise Market Watch. https://cruisemarketwatch.com/market-share/35. Neventum S.L. (2023). Cruise lines Trade Shows. ntradeshows.com. https://www.ntradeshows.com/cruise-lines/36. Shepard, J. (2023, January 3). 28 Essential Influencer Marketing Statistics You Need to Know in 2023. The Social Shepherd. https://thesocialshepherd.com/blog/influencer-marketing-statistics37. Dawson, A. (2022, December 14). Argentina`s World Cup team brought 1,100 pounds of an herbal drink loved by Messi to Qatar. Insider. https://www.insider.com/world-cup-mate-herbal-loved-by-lionel-messi-helping-argentina-2022-12#:~:text=Mate%2C%20popular%20throughout%20parts%20of,dried%20leaves%20of%20yerba%20mate38. Todorov, G. (2022, November 15). 118 Essential B2C Content Marketing Stats, Facts, and Trends 2022. ThriveMyWay. https://thrivemyway.com/b2c-content-marketing-stats/39. Todorov, G. (2022, November 9). 155 Essential eCommerce Statistics, Facts and Trends 2022. ThriveMyWay. https://thrivemyway.com/ecommerce-stats/40. Bibikova, A. (2022, February 15). How Much Should a Startup Spend on Marketing? Medium. https://entrepreneurshandbook.co/how-much-should-a-startup-spend-on-marketing-ec49855158d841. Routledge. (2018, October 4). Cruise Operations Management Hospitality Perspectives. By Philip Gibson, Philip Gibson, Richard Parkman.42. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs zh_TW