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題名 科技巨頭資料分享議題—競爭與資料隱私之衝突與調和
Big Techs‘ data sharing issues - conflict and harmonization between competition and data privacy作者 陳彥丞
Chen, Yen-Chen貢獻者 宋皇志
Sung, Huang-Chih
陳彥丞
Chen, Yen-Chen關鍵詞 科技巨頭
數位經濟
數位平台
資料驅動
大數據
競爭法
資料隱私
個人資料
BigTechs
Digital economy
Digital platform
Data-driven
Big data
Competition law
Data privacy
Personal data日期 2023 上傳時間 9-Mar-2023 18:32:52 (UTC+8) 摘要 隨著資通訊科技的快速發展，數位經濟開始主導全球的經濟活動，而科技巨頭們，如Facebook、Amazon、Apple、Google，在數位市場中，大多皆以數位平台的方式來開展其商業模式，科技巨頭們不斷地提供創造新的商業模式，不僅滿足消費者們原有的各式需求，甚至是創造出新的需求，數位平台在當代社會中，已滲透到人們社會生活的各個角落，使人們與科技巨頭互相交織而密不可分。然而，科技巨頭亦開始利用其市場力量或獨占力量，阻礙其競爭者獲取其所平台上所擁有之資料，而本文從競爭法角度出發，探討在競爭法上科技巨頭拒絕資料取用是否會該當競爭法之責任，進而去分析是否得以課與科技巨頭分享資料予競爭者之義務，以達到回復競爭水平之目的。另一方面，資料分享義務同時也會涉及資料隱私之議題，因此本文將會進一步討論資料隱私之相關爭議。
With the rapid development of information and communication technology, the digital economy has become dominator in global economy. The BigTechs, such as Facebook, Amazon, Apple, and Google, in the digital market, most of them use digital platforms to carry out their innovative business models. The BigTechs continue to provide and create unprecedented business models, not only to meet the original demands of consumers, but even to create new demands. In contemporary society, digital platforms have penetrated into every corner of people`s life, making people and unprecedented are inextricably intertwined.However, The BigTechs have also begun to use their market power or monopoly power to prevent their competitors from obtaining data on their platforms. The responsibility of the competition law, and then analyze whether it is possible to share data with the The BigTechs to competitors, so as to achieve the purpose of restoring the level of competition. 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國立政治大學
科技管理與智慧財產研究所
106364203資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106364203 資料類型 thesis dc.contributor.advisor 宋皇志 zh_TW dc.contributor.advisor Sung, Huang-Chih en_US dc.contributor.author (Authors) 陳彥丞 zh_TW dc.contributor.author (Authors) Chen, Yen-Chen en_US dc.creator (作者) 陳彥丞 zh_TW dc.creator (作者) Chen, Yen-Chen en_US dc.date (日期) 2023 en_US dc.date.accessioned 9-Mar-2023 18:32:52 (UTC+8) - dc.date.available 9-Mar-2023 18:32:52 (UTC+8) - dc.date.issued (上傳時間) 9-Mar-2023 18:32:52 (UTC+8) - dc.identifier (Other Identifiers) G0106364203 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143815 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 106364203 zh_TW dc.description.abstract (摘要) 隨著資通訊科技的快速發展，數位經濟開始主導全球的經濟活動，而科技巨頭們，如Facebook、Amazon、Apple、Google，在數位市場中，大多皆以數位平台的方式來開展其商業模式，科技巨頭們不斷地提供創造新的商業模式，不僅滿足消費者們原有的各式需求，甚至是創造出新的需求，數位平台在當代社會中，已滲透到人們社會生活的各個角落，使人們與科技巨頭互相交織而密不可分。然而，科技巨頭亦開始利用其市場力量或獨占力量，阻礙其競爭者獲取其所平台上所擁有之資料，而本文從競爭法角度出發，探討在競爭法上科技巨頭拒絕資料取用是否會該當競爭法之責任，進而去分析是否得以課與科技巨頭分享資料予競爭者之義務，以達到回復競爭水平之目的。另一方面，資料分享義務同時也會涉及資料隱私之議題，因此本文將會進一步討論資料隱私之相關爭議。 zh_TW dc.description.abstract (摘要) With the rapid development of information and communication technology, the digital economy has become dominator in global economy. The BigTechs, such as Facebook, Amazon, Apple, and Google, in the digital market, most of them use digital platforms to carry out their innovative business models. The BigTechs continue to provide and create unprecedented business models, not only to meet the original demands of consumers, but even to create new demands. In contemporary society, digital platforms have penetrated into every corner of people`s life, making people and unprecedented are inextricably intertwined.However, The BigTechs have also begun to use their market power or monopoly power to prevent their competitors from obtaining data on their platforms. The responsibility of the competition law, and then analyze whether it is possible to share data with the The BigTechs to competitors, so as to achieve the purpose of restoring the level of competition. On the other hand, the data sharing obligation also involves the issue of data privacy, so this article will further discuss the related controversies of data privacy. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機與目的 1第二節 研究方法 4第三節 研究範圍及限制 5第四節 論文架構及用語定義 7第一項 論文架構 7第二項 用語定義 8第二章 數位平台及數位經濟 9第一節 雙邊／多邊平台 9第一項 定義 9第二項 特性 11第一款 網路效應 11第二款 價格結構之非中立性 15第二節 數位經濟 17第一項 出現及蓬勃發展 17第二項 資料驅動 18第三節 小結 20第三章 案例介紹-數位平台拒絕資料近用 21第一節 數位平台獨占力量濫用之問題 21第二節 拒絕資料近用之相關案例 23第一項 People browser v. Twitter (2013) 23第一款 案例事實 23第二款 案例評析 26第二項 Facebook, Inc v. Power Ventures, Inc. (2016) 27第一款 案例事實 27第二款 案例評析 32第三項 Authenticom, Inc v CDK Global, LLC (2017) 33第一款 案例事實 33第二款 案例評析 39第四項 hiQ Labs, Inc v LinkedIn Corp (2021) 40第一款 案例事實 40第二款 案例評析 48第三節 小結 49第四章 競爭法下課予資料分享義務之探討 50第一節 概說 50第二節 競爭法理論在數位平台之適用 51第一項 休曼法第2條責任 51第一款 相關市場之界定 53第一目 微幅但顯著的非暫時性價格調漲及其修正 54第二目 微幅但顯著的非暫時性品質降低 56第三目 未來可採之方式 58第二款 市場力量之評估 59第三款 獨占力量濫用行為－拒絕資料近用 61第二項 休曼法第2條之救濟措施 67第一款 救濟措施之目的 67第二款 資料分享義務之課予 70第一目 資料分享作為救濟措施 70第二目 市場變化快速的問題 72第三目 資料分享條件之設定 73第四目 影響事業投資或創新的意願 75第五目 資料隱私保護 76第六目 自由市場機制之調整 77第三節 小結 78第五章 競爭法下資料分享義務與資料隱私的衝突 82第一節 資料分享義務所涉及之資料類型 83第二節 資料隱私是否作為競爭法分析的要素 87第一項 肯否說 87第二項 小結 91第三節 資料分享義務是否違反資料隱私的保護 95第一項 美國法規範現況 95第二項 歐盟GDPR之借鏡 98第一款 GDPR第6條第1項第(a)款 101第二款 GDPR第6條第1項第(c)款 105第三款 GDPR第6條第1項第(f)款 107第四款 其他GDPR之規定 109第一目 敏感性/特種個人資料 109第二目 個人資料匿名化之困境 111第四節 小結 112第六章 結論與建議 114參考文獻 118 zh_TW dc.format.extent 1880401 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106364203 en_US dc.subject (關鍵詞) 科技巨頭 zh_TW dc.subject (關鍵詞) 數位經濟 zh_TW dc.subject (關鍵詞) 數位平台 zh_TW dc.subject (關鍵詞) 資料驅動 zh_TW dc.subject (關鍵詞) 大數據 zh_TW dc.subject (關鍵詞) 競爭法 zh_TW dc.subject (關鍵詞) 資料隱私 zh_TW dc.subject (關鍵詞) 個人資料 zh_TW dc.subject (關鍵詞) BigTechs en_US dc.subject (關鍵詞) Digital economy en_US dc.subject (關鍵詞) Digital platform en_US dc.subject (關鍵詞) Data-driven en_US dc.subject (關鍵詞) Big data en_US dc.subject (關鍵詞) Competition law en_US dc.subject (關鍵詞) Data privacy en_US dc.subject (關鍵詞) Personal data en_US dc.title (題名) 科技巨頭資料分享議題—競爭與資料隱私之衝突與調和 zh_TW dc.title (題名) Big Techs‘ data sharing issues - conflict and harmonization between competition and data privacy en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻（一）中文專書1.王玉葉，歐洲聯盟法研究，頁9，元照出版社，2015 年 5 月初版。2.陳威如、余卓軒，平台革命：席捲全球社交、購物、遊戲、媒體的商業模式創新，商周出版，2013年11月。3.劉孔中，公平交易法，頁46，元照出版公司，2003年10月1版。（二）中文期刊1.翁清坤，網路上隱私權政策之效力：以美國法為中心，臺大法學論叢45卷1期， 2016年。2.張陳弘，新興科技下的資訊隱私保護：「告知後同意原則」的侷限性與修正方法之提出，臺大法學論叢47卷1期，頁242-44，2018年。3.張陳泓， GDPR關於蒐用一般個人資料之合法事由規範──臺灣個人資料保護法遺漏的正當利益權衡條款，月旦法學雜誌No.285，頁181，2019年。4.陳志民，大數據與市場力濫用行為初探，公平交易季刊26卷3期，頁12，2018年。5.黃章令，重塑大數據時代下的隱私權法理──以隱私權概念為主要內容，月旦民商法雜誌62期， 2016年。6.葉俊榮，探尋隱私權的空間意涵：大法官對基本權利的脈絡論證，中研院法學期刊18期，2016年。7.顏雅倫，雙邊/多邊市場之競爭與創新，科技法學評論13卷1期，2016年。（三）中文譯註1.Michael A. 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