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題名 基於SOR模型探討疫情下環境因素及內在因素對動物認養意圖之研究
A Study of Environmental and Intrinsic Factors on Animal Adoption Intentions in COVID-19 Pandemic Based on SOR Model
作者 鄭如芸
Zheng, Ru-Yun
貢獻者 陳聖智
Chen, Sheng-Chih
鄭如芸
Zheng, Ru-Yun
關鍵詞 COVID-19
從眾效應
媒體豐富性
同理心
動物擬人化
自我揭露
COVID-19
Bandwagon Effect
Media Richness
Empathy
Animal Anthropomorphism
Self-disclosure
日期 2023
上傳時間 9-Mar-2023 18:40:36 (UTC+8)
摘要 在疫情的肆虐之下，卻有更多的動物找到溫暖的家，大環境的刺激似乎對我們造成了特別的影響，導致了不同的選擇，可能是新的狀態，例如：疫情所帶來的焦慮不安、壓力、抑鬱感和孤獨感創造了新的需求。也可能是想和別人一樣的從眾效果在作祟、又或者是被社群媒體更多元的豐富資訊給說服。本研究將檢驗以上種種環境的刺激是否對於寵物認養的管道有正向幫助。過往研究證實人對犬貓的同理心程度至少與人和人之間的一樣多 (Angantyr & Hansen, 2011) ，本研究更欲檢驗個人同理心、動物擬人化和自我揭露之程度是否影響動物認養行為，作為媒合潛在飼養者與動物的參考依據。

本研究以SOR模型（刺激－有機體－反應）作為基礎架構，從環境刺激和內在因素中尋找影響認養態度及意圖的因子，S－環境刺激包含COVID-19 (CN)、社會影響 (Social Influence, SI) 與媒體影響 (Media Influence, MI) ；內在因素包含同理心 (Empathy, EM)、動物擬人化 (Animal Anthropomorphism, AN) 和自我揭露 (Self-disclosure, SD)；O－有機體為認養態度 (Adoption Attitude, AA) ；R－反應為認養意圖 (Adoption Intention, AI) 。本研究顯示目前疫情對民眾並無產生顯著的負面心理反應；有特定特質的人，例如：同理心、動物擬人化、自我揭露程度較高者更容易認養寵物，而社會、媒體和個人特質的作用皆會對認養態度造成影響。本研究藉由了解認養意圖，能找出潛在領養者，欲優化動物領養途徑，加速動物的流動性，期待幫助更多的流浪動物。
Under the ravages of the epidemic, yet more animals are finding warm homes. The stimulus of the general environment seems to have had a particular impact on us, leading to different choices. It may be that new states, such as anxiety, stress, depression, and loneliness brought about by the epidemic, create new demands, or it may be that the bandwagon effect of wanting to be like others is at work, or that we are persuaded by the richness of more diverse information in social media. This study will examine whether these environmental stimuli have a positive effect on the pet adoption pipeline. Previous research has demonstrated that people empathize with dogs and cats at least as much as people do with each other (Angantyr & Hansen, 2011), and this study aims to examine whether personal empathy, animal anthropomorphism, and self-disclosure affect animal adoption behavior as a reference for matching potential owners with their animals.

The SOR model (stimulus-organism-response) was used as the basic framework for this study to identify the factors affecting adoption attitudes and intentions from environmental stimuli and intrinsic factors. S - Environmental stimuli include COVID-19 (CN), Social Influence (SI) and Media Influence (MI); Intrinsic factors include Empathy (EM), Animal Anthropomorphism (AN) and Self-disclosure (SD); O - organism as Adoption Attitude (AA); R - response as Adoption Intention (AI). This study shows that the current epidemic has not had a significant negative psychological impact on people; people with specific traits, such as higher levels of empathy, animal anthropomorphism, and self-disclosure, are more likely to adopt pets; social media and personal traits can all have an impact on adoption attitudes. By understanding adoption intentions, this study can identify potential adopters, optimize animal adoption pathways, and accelerate animal mobility in the hope of helping more stray animals.
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二、中文部分
王詩惠（2022）。動物送養文之擬人化人稱視角與訊息量對領養意願影響研究。（未出版碩士論文）。國立臺灣師範大學：台北市。
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吳岱芸（2020）。感同「身受」虛擬實境體現他人經驗對同理心與助人意願的強化效果（未出版碩士論文）。國立政治大學，台北市。
吳盛、王貴英、劉忠誠（2009）。 知識傳遞管道豐富度認知之研究－以 e-learning的環境來探討。 資訊管理學報，16 (3) , 1-28。
辛炳隆（2021）。論疫情下臺灣勞動市場現況與因應。台灣勞工季刊 ，63，樂說頭條4-28。
李承真（2022）。綠色知覺價值、企業社會責任與從眾心理對消費者 購買環保運動鞋影響之研究－以台灣Nike品牌為例（未出版碩士論文）。朝陽科技大學，台中市。
李若晴（2013）。台灣流浪動物保護運動之形成與困境。人類與文化，44，171-178。
DOI: 10.6719/mc.201308
李鴻昌、陳渝苓 (2009)。新休閒夥伴：寵物家人的概念建構與休閒互動之質化分析。運動休閒餐旅研究，4(3)，114-129。DOI: 10.29429/JSLHR.200909_4(3).07
何錦芳（2008）。飼養態度與對攜帶寵物旅遊產品的產品差異化認知和付費意願間關係之研究（未出版碩士論文）。世新大學，台北市。
林千立、林美珍（2007）中文版寂寞量表之效度與信度研究-以老年人為例。輔導與諮商學報，29 (2)， 41 – 50。
林采彤（2011）。以科技接受模式探討飼養態度對寵物業視訊服務使用意圖之影響。（未出版博碩士論文）。國立中山大學，高雄市。
林孟薇、李明川（2009）。動物在心理治療上的應用。諮商與輔導，278，14 - 16。DOI:10.29837/CG.200902.0008
林佩瑩、王哲偉、許孟琪（2010）。組織媒介豐富度對溝通滿足之影響－以台塑關係企業為例。電子商務決策，2010資訊科技國際研討會。
林祐輿（2009）。影響部落客自我揭露意圖因素之研究—以台灣地區為例。（未出版博碩士論文）。朝陽科技大學，台中市。
林萃芬（2020）。從習慣洞察人心：學會識人術，解決人際關係的所有煩惱。時報出版：台北市。
胡文凱（2008）。依附型態影響部落格自我揭露之研究（未出版碩士論文）。國立中山大學，高雄市。
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郭正瑩（2007）。男女大學生網路自我揭露、網路社會支持與寂寞感之差異研究—以即時通訊為例（未出版碩士論文）。中國文化大學，台北市。
陳小芬、周苓棋（2021）。電商直播之購買意圖研究－賦能理論觀點。資訊管理學報，28(3) ， 281-306。
陳明珠（1998）。道德推理與同理心之實驗研究，公民訓育學報，(7)，375 - 393. DOI:10.6231/CME.1998(7)19
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陳逸瑄（2011）。成年前期女性因寂寞使用facebook行為研究（未出版碩士論文）。
世新大學，台北市。
陳欽雨、呂博裕、陳琰如（2017）。生活壓力，寂寞感及情感依附對寵物飼養意願之影響。
運動休閒餐旅研究，12 (4)，1-19。 DOI: 10.29429/JSLHR.201712_12(4).01
張俊民、李奇樺（2022）。以資訊系統品質與媒體豐富觀點探討旅遊網紅部落格之影響。
休閒產業管理學刊，15 (1)，23-44。
張庭瑜（2009）。殺人犯之同理心與動物傷害行為關連性之研究（未出版碩士論文）。
國立中正大學，嘉義縣。
張瑛玿（2020）。探討網紅行銷對資訊採用的影響─以資訊有用性和擬社會互動效果為中介及以媒體豐富度為干擾（未出版碩士論文）。長榮大學，台南市。
黃詩珮（2020）。動物圖像擬人化與產品之相關性廣告效果。設計學報，25 (2) 。
曾嬿芬（2002）。寵物商品化與值變遷―分析1950年代後犬市場的形成與變遷。（未出版博碩士論文）。國立臺灣大學，台北市。
游婉婷、湯幸芬(2012)。飼主對寵物的依附關係與寂寞感、憂鬱情緒之探討。旅遊健康學刊，11(1)，45-64。
裴利華（2006）。人際關係團體諮詢對大學生抑鬱症狀的干預探討。中國健康心理學雜誌，
4，中國.湖南株洲師範高等專科學校現代教育中心，371-373。
楊亨利、孫曉雅（2016）。影響社群媒體自我揭露的社會需求因素。中華民國資訊管理學報，23 (1)，33-62。
楊詠晴（2012）。一堂「以同理心對待動物」課程之成效與國小教師的動物同理心及對人道教育在校施行之態度（未出版碩士論文）。國立臺灣大學，台北市。
趙恩、陳國緯、李思賢（2021）。台灣公民面對新冠肺炎疫情初期之焦慮症狀與防疫作為之趨勢。台灣公共衛生雜誌，40(1)，83 - 96。DOI:
10.6288/TJPH.202102_40(1).109115
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蔡友月（2020）。【醫病．社會．人文研究─後疫情時代的人文關懷】完全隔離的孤獨死：COVID-19與人類文明的反思。人文與社會科學簡訊，22 (1) ，6-11。
劉昌浩（2018）。探討社群媒體之媒介依賴與自我揭露對使用動機的影響－以使用Instagram為例（未出版碩士論文）。淡江大學，新北市。
劉雅絃、黃惠美、陳俊朋、鍾宜真（2021）。COVID-19疑似感染病人對隔離事件之心理健康初探。榮總護理，38(3), 221 - 230。DOI: 10.6142/VGHN.202109_38(3).0001
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魏淑惠、石振國（2017）。政府推動認養代替購買寵物之政策行銷分析。中華行政學報，20，151-168。DOI: 10.6712/jcpa.201706_(20).0009
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嚴一峰、蔡向榮、王嘉蘭、周崇熙、費昌勇（2010）。臺北市三行政區犬貓寵物飼主之特質調查。臺灣獸醫學雜誌，36 (4)，324 - 329。DIO: 10.7009/TVJ.201012.0324
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描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
109464012
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109464012
資料類型 thesis
dc.contributor.advisor 陳聖智zh_TW
dc.contributor.advisor Chen, Sheng-Chihen_US
dc.contributor.author (Authors) 鄭如芸zh_TW
dc.contributor.author (Authors) Zheng, Ru-Yunen_US
dc.creator (作者) 鄭如芸zh_TW
dc.creator (作者) Zheng, Ru-Yunen_US
dc.date (日期) 2023en_US
dc.date.accessioned 9-Mar-2023 18:40:36 (UTC+8)-
dc.date.available 9-Mar-2023 18:40:36 (UTC+8)-
dc.date.issued (上傳時間) 9-Mar-2023 18:40:36 (UTC+8)-
dc.identifier (Other Identifiers) G0109464012en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143850-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 109464012zh_TW
dc.description.abstract (摘要) 在疫情的肆虐之下，卻有更多的動物找到溫暖的家，大環境的刺激似乎對我們造成了特別的影響，導致了不同的選擇，可能是新的狀態，例如：疫情所帶來的焦慮不安、壓力、抑鬱感和孤獨感創造了新的需求。也可能是想和別人一樣的從眾效果在作祟、又或者是被社群媒體更多元的豐富資訊給說服。本研究將檢驗以上種種環境的刺激是否對於寵物認養的管道有正向幫助。過往研究證實人對犬貓的同理心程度至少與人和人之間的一樣多 (Angantyr & Hansen, 2011) ，本研究更欲檢驗個人同理心、動物擬人化和自我揭露之程度是否影響動物認養行為，作為媒合潛在飼養者與動物的參考依據。

本研究以SOR模型（刺激－有機體－反應）作為基礎架構，從環境刺激和內在因素中尋找影響認養態度及意圖的因子，S－環境刺激包含COVID-19 (CN)、社會影響 (Social Influence, SI) 與媒體影響 (Media Influence, MI) ；內在因素包含同理心 (Empathy, EM)、動物擬人化 (Animal Anthropomorphism, AN) 和自我揭露 (Self-disclosure, SD)；O－有機體為認養態度 (Adoption Attitude, AA) ；R－反應為認養意圖 (Adoption Intention, AI) 。本研究顯示目前疫情對民眾並無產生顯著的負面心理反應；有特定特質的人，例如：同理心、動物擬人化、自我揭露程度較高者更容易認養寵物，而社會、媒體和個人特質的作用皆會對認養態度造成影響。本研究藉由了解認養意圖，能找出潛在領養者，欲優化動物領養途徑，加速動物的流動性，期待幫助更多的流浪動物。		zh_TW
dc.description.abstract (摘要) Under the ravages of the epidemic, yet more animals are finding warm homes. The stimulus of the general environment seems to have had a particular impact on us, leading to different choices. It may be that new states, such as anxiety, stress, depression, and loneliness brought about by the epidemic, create new demands, or it may be that the bandwagon effect of wanting to be like others is at work, or that we are persuaded by the richness of more diverse information in social media. This study will examine whether these environmental stimuli have a positive effect on the pet adoption pipeline. Previous research has demonstrated that people empathize with dogs and cats at least as much as people do with each other (Angantyr & Hansen, 2011), and this study aims to examine whether personal empathy, animal anthropomorphism, and self-disclosure affect animal adoption behavior as a reference for matching potential owners with their animals.

The SOR model (stimulus-organism-response) was used as the basic framework for this study to identify the factors affecting adoption attitudes and intentions from environmental stimuli and intrinsic factors. S - Environmental stimuli include COVID-19 (CN), Social Influence (SI) and Media Influence (MI); Intrinsic factors include Empathy (EM), Animal Anthropomorphism (AN) and Self-disclosure (SD); O - organism as Adoption Attitude (AA); R - response as Adoption Intention (AI). This study shows that the current epidemic has not had a significant negative psychological impact on people; people with specific traits, such as higher levels of empathy, animal anthropomorphism, and self-disclosure, are more likely to adopt pets; social media and personal traits can all have an impact on adoption attitudes. By understanding adoption intentions, this study can identify potential adopters, optimize animal adoption pathways, and accelerate animal mobility in the hope of helping more stray animals.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 9
第三節 研究範圍與流程 10
第二章 文獻探討 12
第一節 SOR模型 12
第二節 環境刺激 15
第三節 內在因素 25
第四節 態度與行為意圖 30
第三章 研究方法 33
第一節 研究架構與假設 34
第二節 研究操作與研究對象 36
第三節 研究設計 37
第四章 研究結果 41
第一節 敘述性統計分析 41
第二節 獨立樣本T檢定 51
第三節 信度與效度分析 53
第四節 研究假設驗證 54
第五章 研究結論與建議 62
第一節 研究結論 62
第二節 實務貢獻 68
第三節 研究限制及未來建議 71
第六章 參考文獻 73
附錄一 研究變項與衡量指標 94
附錄二 正式問卷 99
附錄三 結構方程式模型執行過程 105		zh_TW
dc.format.extent 2845623 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109464012en_US
dc.subject (關鍵詞) COVID-19zh_TW
dc.subject (關鍵詞) 從眾效應zh_TW
dc.subject (關鍵詞) 媒體豐富性zh_TW
dc.subject (關鍵詞) 同理心zh_TW
dc.subject (關鍵詞) 動物擬人化zh_TW
dc.subject (關鍵詞) 自我揭露zh_TW
dc.subject (關鍵詞) COVID-19en_US
dc.subject (關鍵詞) Bandwagon Effecten_US
dc.subject (關鍵詞) Media Richnessen_US
dc.subject (關鍵詞) Empathyen_US
dc.subject (關鍵詞) Animal Anthropomorphismen_US
dc.subject (關鍵詞) Self-disclosureen_US
dc.title (題名) 基於SOR模型探討疫情下環境因素及內在因素對動物認養意圖之研究zh_TW
dc.title (題名) A Study of Environmental and Intrinsic Factors on Animal Adoption Intentions in COVID-19 Pandemic Based on SOR Modelen_US
dc.type (資料類型) thesisen_US
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