| dc.contributor | 廣告系 | |
| dc.creator (作者) | 張郁敏 | |
| dc.creator (作者) | Chang, Yuhmiin | |
| dc.creator (作者) | Thorson, Esther | |
| dc.date (日期) | 2023-02 | |
| dc.date.accessioned | 2023-05-29 | - |
| dc.date.available | 2023-05-29 | - |
| dc.date.issued (上傳時間) | 2023-05-29 | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/144810 | - |
| dc.format.extent | 105 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Computers in Human Behavior, Vol.139, 107544 | |
| dc.title (題名) | Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1016/j.chb.2022.107544 | |
| dc.doi.uri (DOI) | https://doi.org/10.1016/j.chb.2022.107544 | |
