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題名 Copywriting Strategies in Tourism Facebook Fan Page Marketing: Investigating the Role of Gender Differences
旅遊業臉書粉專行銷貼文之文案策略:從性別差異著眼
作者 張欣綠;龔又嫻
Chang, Hsin-lu;Kung, Yu-hsien
貢獻者 資管系
日期 2023-04
上傳時間 29-May-2023 09:30:26 (UTC+8)
關聯 管理評論, Vol.42, No.2, pp.1-21
資料類型 article
DOI https://doi.org/10.6656/MR.202304_42(2).ENG001
dc.contributor 資管系
dc.creator (作者) 張欣綠;龔又嫻
dc.creator (作者) Chang, Hsin-lu;Kung, Yu-hsien
dc.date (日期) 2023-04
dc.date.accessioned 29-May-2023 09:30:26 (UTC+8)-
dc.date.available 29-May-2023 09:30:26 (UTC+8)-
dc.date.issued (上傳時間) 29-May-2023 09:30:26 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/144863-
dc.format.extent 108 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 管理評論, Vol.42, No.2, pp.1-21
dc.title (題名) Copywriting Strategies in Tourism Facebook Fan Page Marketing: Investigating the Role of Gender Differences
dc.title (題名) 旅遊業臉書粉專行銷貼文之文案策略:從性別差異著眼
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.6656/MR.202304_42(2).ENG001
dc.doi.uri (DOI) https://doi.org/10.6656/MR.202304_42(2).ENG001