Can we serve both God and Money? The role of indirect appeal and its limitation

Title	Can we serve both God and Money? The role of indirect appeal and its limitation
Creator	朴星俊 Park, Sungjun (Steven) Kang, Jin-Su;Markman, Gideon
Contributor	企管系
Date	2023-02
Date Issued	29-May-2023 09:31:34 (UTC+8)
Relation	European Journal of Marketing
Type	article
DOI	http://dx.doi.org/10.1108/EJM-03-2022-0234

dc.contributor	企管系
dc.creator (作者)	朴星俊
dc.creator (作者)	Park, Sungjun (Steven)
dc.creator (作者)	Kang, Jin-Su;Markman, Gideon
dc.date (日期)	2023-02
dc.date.accessioned	29-May-2023 09:31:34 (UTC+8)	-
dc.date.available	29-May-2023 09:31:34 (UTC+8)	-
dc.date.issued (上傳時間)	29-May-2023 09:31:34 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/144874	-
dc.format.extent	106 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	European Journal of Marketing
dc.title (題名)	Can we serve both God and Money? The role of indirect appeal and its limitation
dc.type (資料類型)	article
dc.identifier.doi (DOI)	10.1108/EJM-03-2022-0234
dc.doi.uri (DOI)	http://dx.doi.org/10.1108/EJM-03-2022-0234