dc.contributor | 企管系 | |
dc.creator (作者) | 朴星俊 | |
dc.creator (作者) | Park, Sungjun (Steven) | |
dc.creator (作者) | Kang, Jin-Su;Markman, Gideon | |
dc.date (日期) | 2023-02 | |
dc.date.accessioned | 29-May-2023 09:31:34 (UTC+8) | - |
dc.date.available | 29-May-2023 09:31:34 (UTC+8) | - |
dc.date.issued (上傳時間) | 29-May-2023 09:31:34 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/144874 | - |
dc.format.extent | 106 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation (關聯) | European Journal of Marketing | |
dc.title (題名) | Can we serve both God and Money? The role of indirect appeal and its limitation | |
dc.type (資料類型) | article | |
dc.identifier.doi (DOI) | 10.1108/EJM-03-2022-0234 | |
dc.doi.uri (DOI) | http://dx.doi.org/10.1108/EJM-03-2022-0234 | |