Can we serve both God and Money? The role of indirect appeal and its limitation | Publication

Title	Can we serve both God and Money? The role of indirect appeal and its limitation
Creator	朴星俊 Park, Sungjun (Steven) Kang, Jin-Su;Markman, Gideon
Contributor	企管系
Date	2023-02
Date Issued	29-May-2023 09:31:34 (UTC+8)
Relation	European Journal of Marketing
Type	article
DOI	http://dx.doi.org/10.1108/EJM-03-2022-0234

dc.contributor	企管系
dc.creator (作者)	朴星俊
dc.creator (作者)	Park, Sungjun (Steven)
dc.creator (作者)	Kang, Jin-Su;Markman, Gideon
dc.date (日期)	2023-02
dc.date.accessioned	29-May-2023 09:31:34 (UTC+8)	-
dc.date.available	29-May-2023 09:31:34 (UTC+8)	-
dc.date.issued (上傳時間)	29-May-2023 09:31:34 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/144874	-
dc.format.extent	106 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	European Journal of Marketing
dc.title (題名)	Can we serve both God and Money? The role of indirect appeal and its limitation
dc.type (資料類型)	article
dc.identifier.doi (DOI)	10.1108/EJM-03-2022-0234
dc.doi.uri (DOI)	http://dx.doi.org/10.1108/EJM-03-2022-0234