| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.author (Authors) | 黃佩菁 | zh_TW |
| dc.contributor.author (Authors) | Huang, Pei-Chin | en_US |
| dc.creator (作者) | 黃佩菁 | zh_TW |
| dc.creator (作者) | Huang, Pei-Chin | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Jun-2023 11:35:56 (UTC+8) | - |
| dc.date.available | 2-Jun-2023 11:35:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Jun-2023 11:35:56 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109932063 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145045 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 109932063 | zh_TW |
| dc.description.tableofcontents | 摘要 1Abstract 2Contents 3Figure List 5Table List 5Chapter 1: Introduction 61.1 Research Background 61.2 Research Question 7Chapter 2: Industrial Review 82.1 Second Growth Curve 82.2 Enterprise Growth Strategy 11Chapter 3: Methodology 133.1 SWOT Analysis 133.2 Ansoff Matrix 153.3 BCG Matrix 16Chapter 4: Research analysis 184.1 Qualcomm business model and business segment 184.1.1 Qualcomm Technology Licensing (QTL) 204.1.2 Qualcomm CDMA Technologies 224.1.3 Qualcomm Strategic Initiatives (QSI): 234.2 Qualcomm situation and current market 244.3 Qualcomm mergers and acquisitions 354.4 SWOT analysis of Qualcomm 374.4.1 SWOT analysis from Company Level 374.4.2 SWOT analysis from Product Segment 404.5 Ansoff Matrix Analysis of Qualcomm 44Chapter 5: Conclusion 485.1 Discussion 485.2 Practical Implication 525.3 Research Limitation and Future Direction 54References 55 | zh_TW |
| dc.format.extent | 1143825 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109932063 | en_US |
| dc.subject (關鍵詞) | 第二成長曲線 | zh_TW |
| dc.subject (關鍵詞) | 企業成長策略 | zh_TW |
| dc.subject (關鍵詞) | Second Growth Curve | en_US |
| dc.subject (關鍵詞) | Growth Strategy | en_US |
| dc.title (題名) | 尋找企業第二成長曲線-以Qualcomm為個案研究 | zh_TW |
| dc.title (題名) | Searching for Second Growth Curve – A Case Study of Qualcomm | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Qualcomm Unmatched patent portfolio, 2022. Retrieved from https://www.qualcomm.com/licensing.Qualcomm Our Company, 2023. Retrieved from https://www.qualcomm.com/company?#aboutQualcomm Press Release, 2023. Retrieved from https://www.qualcomm.com/search?query=Acquisition+&activeCategory=NewsAmerican Translators Association, (2016). The ATA Chronicle. Retrieved from http://www.atanet.org/chronicle-online/cover-feature/translation-in-transition/Charles Handy, (2016)Second Curve: Thoughts on Reinventing Society. London, UK: Random HouseTheodore Levitt, Exploit the Product Life Cycle. (1965) Retrieved from https://hbr.org/1965/11/exploit-the-product-life-cycleHumphrey, A. S. (1960). SWOT Analysis for Management Consulting. Journal of Long Range Planning, 18(6), 129-142.Igor Ansoff. (1957). Strategies for diversification. American mathematician and business theoristBruce Henderson. (1970). The Product Portfolio. Boston Consulting Group. Retrieved from https://www.bcg.com/publications/1970/strategy-the-product-portfolioIgor Ansoff, a Russian-American mathematician and business theorist. Ansoff first introduced the matrix in his 1957 paper "Strategies for Diversification,"Qualcomm Technology Licensing (QTL), Retrieved from https://investor.qualcomm.com/segments/qtlQualcomm CDMA Technologies (QCT), Retrieved from https://investor.qualcomm.com/segments/qctQSI (Qualcomm Strategic Initiatives), Retrieved from https://investor.qualcomm.com/segments/qsiQualcomm 10-K 2022, Retrieved from https://d1io3yog0oux5.cloudfront.net/_d18d0ce7316e841be4f51448f7e7d329/qualcomm/db/773/7199/file/FY2022+4th+Quarter+Earnings+Presentation.pdfAndroid Smartphone SoC Market: MediaTek Leads in Low-Mid Tiers, Qualcomm in Upper, (2022) Retrieved from https://www.counterpointresearch.com/android-smartphone-soc-market-2021/Christopher Bowick, (2008) What’s in an RF Front End. Retrieved from https://www.eetimes.com/whats-in-an-rf-front-end/SAE J3016:2021 standard revision. Retrieved from https://www.sae.org/blog/sae-j3016-updateMeta Quest Blog (2021), What Is Virtual Reality All About?. Retrieved from https://www.oculus.com/blog/what-is-virtual-reality-all-about/Microsoft (2023), What is mixed reality?. Retrieved from https://learn.microsoft.com/zh-tw/windows/mixed-reality/discover/mixed-realityLizzo Beat Saber, (2022) Lizzo Beat Saber Music Pack | Official Trailer. Retrieved from https://youtu.be/32WDQyAhnEUNIANTIC Trainers News. (2017) OUR AUGMENTED REALITY JOURNEY CONTINUES..., Retrieved from https://nianticlabs.com/news/arjourneyRed Hat Linux. (2022) What is an ARM processor?. Retrieved from https://www.redhat.com/en/topics/linux/what-is-arm-processor#arm-vs-x86Qualcomm Press Release (2011). Retrieved from https://www.qualcomm.com/news/releases/2011/01/qualcomm-acquire-atheros-leader-connectivity-networking-solutionsQualcomm. (2022). Qualcomm Announces Fourth Quarter and Fiscal 2022 Results. Retrieved from https://investor.qualcomm.com/financial-information/historical-financial-results | zh_TW |
