| dc.contributor | 廣告學研究 | |
| dc.creator (作者) | 劉正道 | |
| dc.creator (作者) | Liu, Cheng-tao | |
| dc.date (日期) | 2015-07 | |
| dc.date.accessioned | 4-Jul-2023 15:02:48 (UTC+8) | - |
| dc.date.available | 4-Jul-2023 15:02:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jul-2023 15:02:48 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145539 | - |
| dc.format.extent | 154 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣告學研究, 42, 1-26 | |
| dc.subject (關鍵詞) | 公關策略; 組織-公眾關係; 資源基礎論點 | |
| dc.subject (關鍵詞) | Organization-public relationship; Public relations strategy; Resource-based view | |
| dc.title (題名) | 組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例 | |
| dc.title (題名) | The Impacts of Organizational Resource Based Relationship Maintenance Strategies on Organization-Public Relationship Outcomes | |
| dc.type (資料類型) | article | |
