組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例 | Publication

Title	組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例 The Impacts of Organizational Resource Based Relationship Maintenance Strategies on Organization-Public Relationship Outcomes
Creator	劉正道 Liu, Cheng-tao
Contributor	廣告學研究
Key Words	公關策略; 組織-公眾關係; 資源基礎論點 Organization-public relationship; Public relations strategy; Resource-based view
Date	2015-07
Date Issued	4-Jul-2023 15:02:48 (UTC+8)
Relation	廣告學研究, 42, 1-26
Type	article

dc.contributor	廣告學研究
dc.creator (作者)	劉正道
dc.creator (作者)	Liu, Cheng-tao
dc.date (日期)	2015-07
dc.date.accessioned	4-Jul-2023 15:02:48 (UTC+8)	-
dc.date.available	4-Jul-2023 15:02:48 (UTC+8)	-
dc.date.issued (上傳時間)	4-Jul-2023 15:02:48 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/145539	-
dc.format.extent	154 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	廣告學研究, 42, 1-26
dc.subject (關鍵詞)	公關策略; 組織-公眾關係; 資源基礎論點
dc.subject (關鍵詞)	Organization-public relationship; Public relations strategy; Resource-based view
dc.title (題名)	組織資源導向之關係維繫模式對組織-公眾關係之影響：以員工關係為例
dc.title (題名)	The Impacts of Organizational Resource Based Relationship Maintenance Strategies on Organization-Public Relationship Outcomes
dc.type (資料類型)	article