Publications-Journal Articles

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 候鳥歸巢:大學捐款校友的品牌社群特性初探
Homecoming: An Analysis of "Brand Community"
      and Its Impact on Alumni Donation in Taiwan
作者 林佩錡
Lin, Pei-chih
貢獻者 廣告學研究
關鍵詞 品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換
Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange
日期 2015-07
上傳時間 4-Jul-2023 15:03:00 (UTC+8)
關聯 廣告學研究, 42, 27-68
資料類型 article
dc.contributor 廣告學研究-
dc.creator (作者) 林佩錡-
dc.creator (作者) Lin, Pei-chih-
dc.date (日期) 2015-07-
dc.date.accessioned 4-Jul-2023 15:03:00 (UTC+8)-
dc.date.available 4-Jul-2023 15:03:00 (UTC+8)-
dc.date.issued (上傳時間) 4-Jul-2023 15:03:00 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145540-
dc.format.extent 154 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 廣告學研究, 42, 27-68-
dc.subject (關鍵詞) 品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換-
dc.subject (關鍵詞) Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange-
dc.title (題名) 候鳥歸巢:大學捐款校友的品牌社群特性初探-
dc.title (題名) Homecoming: An Analysis of "Brand Community"
      and Its Impact on Alumni Donation in Taiwan
-
dc.type (資料類型) article-