| dc.contributor | 廣告學研究 | - |
| dc.creator (作者) | 林佩錡 | - |
| dc.creator (作者) | Lin, Pei-chih | - |
| dc.date (日期) | 2015-07 | - |
| dc.date.accessioned | 4-Jul-2023 15:03:00 (UTC+8) | - |
| dc.date.available | 4-Jul-2023 15:03:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jul-2023 15:03:00 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145540 | - |
| dc.format.extent | 154 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣告學研究, 42, 27-68 | - |
| dc.subject (關鍵詞) | 品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換 | - |
| dc.subject (關鍵詞) | Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange | - |
| dc.title (題名) | 候鳥歸巢：大學捐款校友的品牌社群特性初探 | - |
| dc.title (題名) | Homecoming: An Analysis of ＂Brand Community＂ and Its Impact on Alumni Donation in Taiwan | - |
| dc.type (資料類型) | article | - |
