候鳥歸巢：大學捐款校友的品牌社群特性初探 | Publication

Title	候鳥歸巢：大學捐款校友的品牌社群特性初探 Homecoming: An Analysis of ＂Brand Community＂ and Its Impact on Alumni Donation in Taiwan
Creator	林佩錡 Lin, Pei-chih
Contributor	廣告學研究
Key Words	品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換 Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange
Date	2015-07
Date Issued	4-Jul-2023 15:03:00 (UTC+8)
Relation	廣告學研究, 42, 27-68
Type	article

dc.contributor	廣告學研究	-
dc.creator (作者)	林佩錡	-
dc.creator (作者)	Lin, Pei-chih	-
dc.date (日期)	2015-07	-
dc.date.accessioned	4-Jul-2023 15:03:00 (UTC+8)	-
dc.date.available	4-Jul-2023 15:03:00 (UTC+8)	-
dc.date.issued (上傳時間)	4-Jul-2023 15:03:00 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/145540	-
dc.format.extent	154 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	廣告學研究, 42, 27-68	-
dc.subject (關鍵詞)	品牌社群; 非營利組織募款; 大學募款; 校友捐款; 社會交換	-
dc.subject (關鍵詞)	Alumni donation; Brand community; Nonprofit organization fundraising; University fundraising; Social exchange	-
dc.title (題名)	候鳥歸巢：大學捐款校友的品牌社群特性初探	-
dc.title (題名)	Homecoming: An Analysis of ＂Brand Community＂ and Its Impact on Alumni Donation in Taiwan	-
dc.type (資料類型)	article	-