dc.contributor | 廣告學研究 | |
dc.creator (作者) | 楊意菁 | |
dc.creator (作者) | Yang, Yie-jing | |
dc.date (日期) | 2015-07 | |
dc.date.accessioned | 4-Jul-2023 15:03:12 (UTC+8) | - |
dc.date.available | 4-Jul-2023 15:03:12 (UTC+8) | - |
dc.date.issued (上傳時間) | 4-Jul-2023 15:03:12 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145542 | - |
dc.format.extent | 154 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation (關聯) | 廣告學研究, 42, 95-132 | |
dc.subject (關鍵詞) | 公眾認知; 企業公民; 企業網站; 氣候變遷; 議題倡議 | |
dc.subject (關鍵詞) | Corporate citizenship; Corporate websites; Climate change; Issue advocacy; Public perception | |
dc.title (題名) | 企業公民、議題溝通與公眾認知:以企業網站倡議氣候變遷議題為例 | |
dc.title (題名) | Corporate Citizenship, Issue Communication and Public Perception: An Example of Corporate Websites and Issue Advocacy of Climate Change | |
dc.type (資料類型) | article | |