| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.author (Authors) | 黃佩菁 | zh_TW |
| dc.contributor.author (Authors) | Huang, Pei-Chin | en_US |
| dc.creator (作者) | 黃佩菁 | zh_TW |
| dc.creator (作者) | Huang, Pei-Chin | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 15:13:06 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 15:13:06 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 15:13:06 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109932063 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=165164 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 109932063 | zh_TW |
| dc.description.tableofcontents | 摘要 1\nAbstract 2\nContents 3\nFigure List 5\nTable List 5\nChapter 1: Introduction 6\n1.1 Research Background 6\n1.2 Research Question 7\nChapter 2: Industrial Review 8\n2.1 Second Growth Curve 8\n2.2 Enterprise Growth Strategy 11\nChapter 3: Methodology 13\n3.1 SWOT Analysis 13\n3.2 Ansoff Matrix 15\n3.3 BCG Matrix 16\nChapter 4: Research analysis 18\n4.1 Qualcomm business model and business segment 18\n4.1.1 Qualcomm Technology Licensing (QTL) 20\n4.1.2 Qualcomm CDMA Technologies 22\n4.1.3 Qualcomm Strategic Initiatives (QSI): 23\n4.2 Qualcomm situation and current market 24\n4.3 Qualcomm mergers and acquisitions 35\n4.4 SWOT analysis of Qualcomm 37\n4.4.1 SWOT analysis from Company Level 37\n4.4.2 SWOT analysis from Product Segment 40\n4.5 Ansoff Matrix Analysis of Qualcomm 44\nChapter 5: Conclusion 48\n5.1 Discussion 48\n5.2 Practical Implication 52\n5.3 Research Limitation and Future Direction 54\nReferences 55 | zh_TW |
| dc.format.extent | 1143825 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109932063 | en_US |
| dc.subject (關鍵詞) | 第二成長曲線 | zh_TW |
| dc.subject (關鍵詞) | 企業成長策略 | zh_TW |
| dc.subject (關鍵詞) | Second Growth Curve | en_US |
| dc.subject (關鍵詞) | Growth Strategy | en_US |
| dc.title (題名) | 尋找企業第二成長曲線-以Qualcomm為個案研究 | zh_TW |
| dc.title (題名) | Searching for Second Growth Curve – A Case Study of Qualcomm | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Qualcomm Unmatched patent portfolio, 2022. Retrieved from https://www.qualcomm.com/licensing.\nQualcomm Our Company, 2023. Retrieved from https://www.qualcomm.com/company?#about\nQualcomm Press Release, 2023. Retrieved from https://www.qualcomm.com/search?query=Acquisition+&activeCategory=News\nAmerican Translators Association, (2016). The ATA Chronicle. Retrieved from http://www.atanet.org/chronicle-online/cover-feature/translation-in-transition/\nCharles Handy, (2016)Second Curve: Thoughts on Reinventing Society. London, UK: Random House\nTheodore Levitt, Exploit the Product Life Cycle. (1965) Retrieved from https://hbr.org/1965/11/exploit-the-product-life-cycle\nHumphrey, A. S. (1960). SWOT Analysis for Management Consulting. Journal of Long Range Planning, 18(6), 129-142.\nIgor Ansoff. (1957). Strategies for diversification. American mathematician and business theorist\nBruce Henderson. (1970). The Product Portfolio. Boston Consulting Group. Retrieved from https://www.bcg.com/publications/1970/strategy-the-product-portfolio\nIgor Ansoff, a Russian-American mathematician and business theorist. Ansoff first introduced the matrix in his 1957 paper "Strategies for Diversification,"\nQualcomm Technology Licensing (QTL), Retrieved from https://investor.qualcomm.com/segments/qtl\nQualcomm CDMA Technologies (QCT), Retrieved from https://investor.qualcomm.com/segments/qct\nQSI (Qualcomm Strategic Initiatives), Retrieved from https://investor.qualcomm.com/segments/qsi\nQualcomm 10-K 2022, Retrieved from https://d1io3yog0oux5.cloudfront.net/_d18d0ce7316e841be4f51448f7e7d329/qualcomm/db/773/7199/file/FY2022+4th+Quarter+Earnings+Presentation.pdf\nAndroid Smartphone SoC Market: MediaTek Leads in Low-Mid Tiers, Qualcomm in Upper, (2022) Retrieved from https://www.counterpointresearch.com/android-smartphone-soc-market-2021/\nChristopher Bowick, (2008) What’s in an RF Front End. Retrieved from https://www.eetimes.com/whats-in-an-rf-front-end/\nSAE J3016:2021 standard revision. Retrieved from https://www.sae.org/blog/sae-j3016-update\nMeta Quest Blog (2021), What Is Virtual Reality All About?. Retrieved from https://www.oculus.com/blog/what-is-virtual-reality-all-about/\nMicrosoft (2023), What is mixed reality?. Retrieved from https://learn.microsoft.com/zh-tw/windows/mixed-reality/discover/mixed-reality\nLizzo Beat Saber, (2022) Lizzo Beat Saber Music Pack | Official Trailer. Retrieved from https://youtu.be/32WDQyAhnEU\nNIANTIC Trainers News. (2017) OUR AUGMENTED REALITY JOURNEY CONTINUES..., Retrieved from https://nianticlabs.com/news/arjourney\nRed Hat Linux. (2022) What is an ARM processor?. Retrieved from https://www.redhat.com/en/topics/linux/what-is-arm-processor#arm-vs-x86\nQualcomm Press Release (2011). Retrieved from https://www.qualcomm.com/news/releases/2011/01/qualcomm-acquire-atheros-leader-connectivity-networking-solutions\nQualcomm. (2022). Qualcomm Announces Fourth Quarter and Fiscal 2022 Results. Retrieved from https://investor.qualcomm.com/financial-information/historical-financial-results | zh_TW |
