| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 白嘉昱 | zh_TW |
| dc.contributor.author (Authors) | Chuya-ut Praipruek | en_US |
| dc.creator (作者) | 白嘉昱 | zh_TW |
| dc.creator (作者) | Praipruek, Chuya-ut | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 15:15:27 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 15:15:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 15:15:27 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933061 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145699 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933061 | zh_TW |
| dc.description.abstract (摘要) | Thailand has been currently facing the challenge of an aging population which has resulted in an increase in health conditions among elderly people. Furthermore, some of these health conditions require special diets that must be carefully controlled on a daily basis.In response to this situation, "Life-Long Kitchen" is exploring the possibility of entering the food market for the elderly population.This thesis aims to examine the feasibility of opening a food delivery service for the elderly. It analyzes the market environment, including competitors, target customers, and the threat of new entrants. Additionally, the financial aspects of starting a restaurant are explored, such as initial investments, operating costs, and pricing strategies. The study has revealed a growing demand for the elderly food market, which has not yet reached saturation. However, the company must consider the initial investment, operating costs, and pricing strategy to ensure profitability. | en_US |
| dc.description.tableofcontents | Table of Contents1. Executive Summary 12. Introduction and Company Background 22.1 Company Overview 22.1.1 Name and Logo of the Business 22.1.2 Mission 22.1.3 Vision 32.1.4 Goal of the Business 32.2 Key to Success 42.2.1 Aging Society and Chronic Diseases 42.2.2 Flavorful and Nutritionally Balanced Food 42.2.3 Variety of Dishes 42.2.4 Cleanliness and Hygienic 52.3 Product Overview 52.3.1 Diabetic Diets 62.3.2 Renal-Friendly Diets 62.3.3 Heart-Healthy Diets 72.4 Business Model Canvas 82.4.1 Customer Segments 92.4.2 Value Propositions 102.4.3 Channels 102.4.4 Customer Relationships 112.4.5 Key Partners 112.4.6 Key Activities 122.4.7 Key Resources 122.4.8 Cost Structure 132.4.9 Revenue Streams 133. Industry Analysis 143.1 Industry Situation 143.1.1 The Industry of Food and Beverage in Thailand 143.2 Porter’s Five Forces 153.2.1 Bargaining Power of Suppliers 163.2.2 Bargaining Power of Buyers 173.2.3 Threats of New Entrants 173.2.4 Threats of Substitutes 183.2.5 Competition of Existing Competitors in the Industry 184. Market Analysis 194.1 Market Situation 194.1.1 Demographic Situation 194.1.3 Family Culture in Thailand 214.2 Market Research 224.2.1 Research Objectives 224.2.2 The Scope of Research 234.2.3 Research Result 244.3 SWOT Analysis 284.3.1 Strengths 284.3.2 Weaknesses 294.3.3 Opportunities 294.3.4 Threats 305. Marketing Plan 315.1 STP Model 315.1.1 Segmentation 315.1.2 Targeting 325.1.3 Positioning 335.2 Marketing Mix Strategies 345.2.1 Product 345.2.2 Price 355.2.1 Place 375.2.2 Promotion 386. Operational Plan 406.1 Ordering Process 406.2 Supplier Selection 436.3 Production 486.4 Inventory Management 497. Management Team 517.1 Organizational Structure 517.2 Roles and Responsibilities 517.2.1 Founder/CEO/CFO 517.2.2 Marketing Manager 527.2.3 Inventory Manager 537.2.4 Head Chef 537.2.5 Chef Assistant 547.3 Compensation and Benefit 548. Financial Analysis 558.1 Assumptions 558.1.1 Capital Investment 558.1.2 Revenue 568.1.3 Cost of Goods Sold 578.1.4 Operating Expenses 578.2 Forecasted Income Statement 59Reference 61Appendix 64 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933061 | en_US |
| dc.subject (關鍵詞) | 年長者 | zh_TW |
| dc.subject (關鍵詞) | 心臟健康 | zh_TW |
| dc.subject (關鍵詞) | 糖尿病 | zh_TW |
| dc.subject (關鍵詞) | 腎病友善 | zh_TW |
| dc.subject (關鍵詞) | 泰國 | zh_TW |
| dc.subject (關鍵詞) | Elderly | en_US |
| dc.subject (關鍵詞) | Heart-healthy | en_US |
| dc.subject (關鍵詞) | Diabetic | en_US |
| dc.subject (關鍵詞) | Renal-friendly | en_US |
| dc.subject (關鍵詞) | Thailand | en_US |
| dc.title (題名) | 人生廚房： 泰國曼谷長者的食物外送服務 | zh_TW |
| dc.title (題名) | Life-long kitchen: special diets delivery service for elderly people in Bangkok, Thailand | en_US |
| dc.type (資料類型) | thesis | en_US |
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