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題名 高齡者以使用與滿足理論探討新媒體Podcast學習養成之研究
A Study of Elderly People`s Learning and Development of New Media Podcasts through the Lens of the Uses and Gratifications Theory作者 徐凱蒂
Hsu, Kai-Ti貢獻者 鄭宇庭
Cheng, Yu-Ting
徐凱蒂
Hsu, Kai-Ti關鍵詞 高齡者
高齡學習
新媒體
播客
滿足感
質性研究
Aging population
Elderly learning
New media
Podcast
Satisfaction
Qualitative research日期 2023 上傳時間 6-Jul-2023 16:24:12 (UTC+8) 摘要 本研究旨在以學術及理論的方式探討高齡者在面對新媒體Podcast學習養成方面的現況和需求。首先，進行文獻分析，探討高齡者的學習動機、經驗特性、特質及理論等，作為本研究設計的基礎理論。研究方法採用質性研究，透過立意取樣選擇五位皆為65歲以上，已經製作了podcast節目的高齡者進行深度訪談，探討其對新媒體的學習、認知、接觸Podcast的情況、製作一個Podcast節目而成為Podcaster的學習養成歷程、自己身為高齡者的學習需求、建議等相關議題。研究透過逐字稿的資料整理、分析及討論結果，了解高齡者在進入新媒體學習和成長上的需求和現況。本研究以使用與滿足理論為基礎，採用深度探討的方式研究高齡者學習、製作 Podcast 節目是否會對他們的滿足感產生影響、以及高齡者在學習、使用和製作Podcast節目方面學習養成的需求和滿足程度。研究採用深度訪談法和觀察法等質性研究方法進行資料收集和分析。研究結果顯示：一、高齡者學習製作 Podcast 節目可能會增加他們的滿足感；二、持續學習及參與能夠滿足高齡者生命階段的多元需求；三、高齡者需要教育機構提供實體的技術訓練和支持，以協助其學習、使用和製作和持續製作Podcast節目；四、高齡者製作的Podcast節目內容集中在知識分享、旅遊、寵物、健康養生、休閒智慧等方面。五、製作Podcast節目能夠增進高齡者的社交聯繫和對社會的參與感以及個人價值感。六、高齡者學習新的技能和知識，也可能感到挑戰和成就感，進而提高自我價值感和自我效能感。七、高齡者製作出自己的 Podcast 節目並分享給他人時，也可能感到自我實現感和社會認同感，進而提高其滿足感。對於高齡者製作一個Podcast節目學習成為Podcaster而言，其使用方式、技術難度和持續度仍然是主要的障礙。因此，本研究建議未來在高齡者學習和使用Podcast時，需要提供適當的技術訓練和支持。
This study aims to explore the current situation and needs of older adults in learning and developing new media Podcasts in an academic and theoretical manner. Firstly, a literature review will be conducted to examine the learning motivation, experience characteristics, traits, and theories of older adults as the foundation of this study. Qualitative research methods will be employed, using purposive sampling to select five older adults aged 65 and above who have already produced podcast programs for in-depth interviews. The study will explore their awareness of new media, exposure to podcasts, the learning process of creating a podcast program and becoming a podcaster, learning needs, and recommendations. Through data transcription, analysis, and discussion, this study aims to understand the current needs and situations of older adults in entering the world of new media and their growth in this field.Based on the usage and satisfaction theory, this study explores in-depth whether learning to produce podcast programs affects the satisfaction of elderly individuals and their learning needs and satisfaction in learning, using, and producing podcast programs. Qualitative research methods such as in-depth interviews and observations were used for data collection and analysis. The results showed that: 1) learning to produce podcast programs may increase the satisfaction of elderly individuals; 2) continuous learning and participation can satisfy the diverse needs of elderly individuals in different stages of life; 3) elderly individuals require educational institutions to provide physical technical training and support to assist them in learning, using, producing, and continuously producing podcast programs; 4) the content of podcast programs produced by elderly individuals is mainly focused on knowledge sharing, travel, pets, health and wellness, and leisure wisdom. 5) Producing podcast programs can improve the social connections of elderly individuals, their sense of participation in society, and personal value. 6) Elderly individuals may feel challenged and accomplished when learning new skills and knowledge, thus enhancing their self-value and self-efficacy. 7) When elderly individuals produce their own podcast programs and share them with others, they may also feel a sense of self-realization and social identity, thereby increasing their satisfaction.In terms of learning to produce a Podcast program and becoming a Podcaster, the usage, technical difficulty, and sustainability are still major obstacles for older adults. Therefore, this study suggests that in the future, appropriate technical training and support should be provided to older adults when learning and using Podcasts.參考文獻 2022至2070年人口推估報告,國家發展委員會,發布日期：111-08-23，https://www.ndc.gov.tw/nc_14813_36128Ministry of Interior, Taiwan, R.O.C, 因應超高齡社會對策方案(112-115年),行政院111年11月10日院臺衛字第1110033438號函核定Ministry of Interior, Taiwan, R.O.C,高齡社會白皮書,行政院110年9月27日院臺衛字第1100185964號函修正核定本Ministry of Interior, Taiwan, R.O.C (2019). Demographics in Taiwan, Government, Taiwan, ROC, Taipei, Taiwan, available at: http://statis.moi.gov.tw/micst/stmain.jsp?sys=100.Carstensen,L.L.(1992).“Social and emotional patterns in adulthood: support for socioemotional selectivity theory”, Psychology and Aging, Vol. 7 No. 3, p. 331.Carstensen, L.L., Fung, H.H. and Charles, S.T. (2003). “Socioemotional selectivity theory and the regulation of emotion in the second half of life”, Motivation and Emotion, Vol. 27 No. 2, pp. 103-123.Houle, C.O. (1961). The inquiring mind. Madison: University of Wisconsin Press.McClusky, H.Y. (1971). Education: background issues. White House Conference on aging. Washington, D.C.Hoy, W. K., & Miskel, G. G. (1987). Educational Administration: Theory, Research, and Practice. New York: Random House Trade.Philip Kotler, (1997). Marketing Management: Analysis, Planning, Implementation, and Control, 9th Ed. New Jersey: Prentice Hall.張春興(2000)，張氏心理學辭典，台北市：東華。The Myth and Reality of Aging in America. National Council on the Aging, Inc., Washington, DC.; Harris, Louis and Associates, Inc. (1975), New York, NY.Boshier, R. & Riddell, G.. 1978. Education participation scale factor structure for older adults. Adult Education. 28(3), pp. 165-175.沙依仁（2005）。高齡社會的影響、問題及政策。社區發展季刊，110，56-67。Cattan, M., White, M., Bond, J., & Learmouth, A. (2005). Preventing social isolation and loneliness among older people: a systematic review of health promotion interventions. Ageing and society, 25(01), 41-67.Stevens, N. (2001). Combating loneliness: a friendship enrichment programme for older women. Ageing and Society, 21(02), 183-202.Hartup, W. W., & Stevens, N. (1997). Friendships and adaptation in the life course.Psychological bulletin, 121(3), 355.Peters, B. (2009). And lead us not into thinking the new is new: A bibliographic case for new media history. New Media & Society, 11(1–2), 13–30.Szabo, Lucian-Vasile (2014). “The Future of Communication: From new Media to Postmedia.” Procedia-Social and Behavioral Sciences 163: 36-43.Hearn, G., M. Foth, and H. Gray (2009). “Applications and Implementations of New Media in Corporate Communications: An Action Research Approach.”Corporate Communications: An International Journal 14(1): 49-61.Awan, F. and D, Gauntlett (2013). “Young people`s uses and understandings of online social networks in their everyday lives.” Young 21 (2): 111-132.維基百科. (2007). 播客定義. from http://zh.wikipedia.org/zh-tw/PodcastingSearls, D. (2004). DIY radio with Podcasting. from http://www.itgarage.com/node/462Slusher, D. (2004). Definition of Podcasting. from http://www.evilgeniuschronicles.org/wordpress/2004/09/29/definition-of-podcasting/賴郁淇, & 曾國峰. (2008). 探討Podcasting採用因素與使用行為之研究. 國家圖館--全國博碩士論文資訊網.轉載自播客寶典. (2008). 大專高等教育報導.劉超. (2009). 播客在移動學習中的應用. 黑龍江科技信息, 2009(2), 1.Newman, N., R. Fletcher, A. Schulz, A. Simge, R. Craig, and R. K. Nielsen. 2021. Reuters Institute Digital News Report 2021 (June 23, 2021). Reuters Institute for the Study of Journalism.超頻者天堂科技股份有限公司. (2007). 蘋果在iTunes Store線上商店發表iTunes U專區.Kareh, A. (2017). How podcasts can lead to better connections with your audience. Forbes. Retrieved June 10, 2021, from https://www.forbes.com/sites/forbesagencycouncil/2017/04/11/establish-goodwill-and-credibility-for-a-better-connection-with-your-audiences-by-using-podcasts/?sh=3450c26329d4蕭有涵（2021）。節目一年成長60倍態勢驚人—Podcast來襲聽覺市場蓄勢待發。禪天下，191，60-64。E. Katz, J.G. Blumler, M. Gurevitch Utilization of mass communication by the individual J.G. Blumler, E. Katz (Eds.), The uses of mass Communications: Current perspectives on gratifications research, SAGE Publications, Thousand Oaks, London, New Delhi (1974), pp. 19-32Rubin, A. M. (1979) “Television use by children and adolescents.” Human Communication Research 5: 109–120.翁秀琪（1992）。大眾傳播理論與實證，126-137。台北，三民書局。W.R. Elliott, W.L. RosenbergThe 1985 philadelphia newspaper strike: A uses and gratifications study Journalism & Mass Communication Quarterly, 64 (4) (1987), pp. 679-687A.S. Babrow, Student motives for watching soap operas Journal of Broadcasting & Electronic Media, 31 (3) (1987), pp. 309-321L. Leung, R. Wei, More than just talk on the Move: Uses and gratifications of the cellular phone Journalism & Mass Communication Quarterly, 77 (2) (2000), pp. 308-320,J. Dimmick, S.L. Kline, L. Stafford The gratification niches of personal e-mail and the Telephone: Competition, displacement, and complementarity Communication Research, 27 (2) (2000), pp. 227-248Y.-C. Ku, T.-H. Chu, C.-H. Tseng Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail Computers in Human Behavior, 29 (1) (2013), pp. 226-234,O.W.-Y. Lo, L. Leung. Effects of gratification-opportunities and gratifications-obtained on preferences of instant messaging and e-mail among college students, Telematics and Informatics, 26 (2) (2009), pp. 156-166T.E. Stafford, M.R. Stafford, L.L. Schkade Determining uses and gratifications for the Internet Decision Sciences, 35 (2) (2004), pp. 259-288C. Gan, W. Wang. Uses and gratifications of social media: A comparison of microblog and WeChat Journal of Systems and Information Technology, 17 (4) (2015), pp. 351-363,C.K. Coursaris, S. Jieun, O.W. Van, Y. Younghwa, Disentangling Twitter`s adoption and use (Dis)Continuance: A theoretical and empirical amalgamation of uses and gratifications and diffusion of innovationsAIS Transactions on Human-computer Interaction, 5 (1) (2013), pp. 57-83M.H. Hsu, S.W. Tien, H.C. Lin, C.M. Chang, Understanding the roles of cultural differences and socio-economic status in social media continuance intention. Information Technology & People, 28 (1) (2015), pp. 224-241A. Malik, A. Dhir, M. Nieminen.Uses and Gratifications of digital photo sharing on Facebook. Telematics and Informatics, 33 (1) (2016), pp. 129-138H. Li, Y. Liu, X. Xu, J. Heikkilä, H. van der HeijdenModeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games. Computers in Human Behavior, 48 (2015), pp. 261-272W. Chaouali. Once a user, always a user: Enablers and inhibitors of continuance intention of mobile social networking sites. Telematics and Informatics, 33 (4) (2016), pp. 1022-1033Palmgreen, P, Wenner, L. A. and Rosgengreen, K. E. (1985). Uses and gratifications and research: the past ten years. In K. E. Rosengren (eds.). Media gratification research: Current perspectives. Beverly Hill, CA: SageMcQuail, D. (1994). Mass Communication Theory, 3th ed., London , Sage publications.翁秀琪（1998）。《大眾傳播理論與實證》。台北：三民書局何姍靜 (2009)。臺北市政府實施殯葬禮儀服務業評鑑之研究。國立政治大學公共行政研究。Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory. Chicago, IL: Aldine.Tesch, R. C.(1990).Qualitative Research：Analysis types & software tools. NY:Falmer.Wolcott, H. F.(1992).Posturing in qualitative inquiry in M.D. Lecomyste. W.L. Millroy & J.Presissle(eds.) The handbook of qualitative research in edu(3-52) NT:Academic. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932020資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107932020 資料類型 thesis dc.contributor.advisor 鄭宇庭 zh_TW dc.contributor.advisor Cheng, Yu-Ting en_US dc.contributor.author (Authors) 徐凱蒂 zh_TW dc.contributor.author (Authors) Hsu, Kai-Ti en_US dc.creator (作者) 徐凱蒂 zh_TW dc.creator (作者) Hsu, Kai-Ti en_US dc.date (日期) 2023 en_US dc.date.accessioned 6-Jul-2023 16:24:12 (UTC+8) - dc.date.available 6-Jul-2023 16:24:12 (UTC+8) - dc.date.issued (上傳時間) 6-Jul-2023 16:24:12 (UTC+8) - dc.identifier (Other Identifiers) G0107932020 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145749 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 107932020 zh_TW dc.description.abstract (摘要) 本研究旨在以學術及理論的方式探討高齡者在面對新媒體Podcast學習養成方面的現況和需求。首先，進行文獻分析，探討高齡者的學習動機、經驗特性、特質及理論等，作為本研究設計的基礎理論。研究方法採用質性研究，透過立意取樣選擇五位皆為65歲以上，已經製作了podcast節目的高齡者進行深度訪談，探討其對新媒體的學習、認知、接觸Podcast的情況、製作一個Podcast節目而成為Podcaster的學習養成歷程、自己身為高齡者的學習需求、建議等相關議題。研究透過逐字稿的資料整理、分析及討論結果，了解高齡者在進入新媒體學習和成長上的需求和現況。本研究以使用與滿足理論為基礎，採用深度探討的方式研究高齡者學習、製作 Podcast 節目是否會對他們的滿足感產生影響、以及高齡者在學習、使用和製作Podcast節目方面學習養成的需求和滿足程度。研究採用深度訪談法和觀察法等質性研究方法進行資料收集和分析。研究結果顯示：一、高齡者學習製作 Podcast 節目可能會增加他們的滿足感；二、持續學習及參與能夠滿足高齡者生命階段的多元需求；三、高齡者需要教育機構提供實體的技術訓練和支持，以協助其學習、使用和製作和持續製作Podcast節目；四、高齡者製作的Podcast節目內容集中在知識分享、旅遊、寵物、健康養生、休閒智慧等方面。五、製作Podcast節目能夠增進高齡者的社交聯繫和對社會的參與感以及個人價值感。六、高齡者學習新的技能和知識，也可能感到挑戰和成就感，進而提高自我價值感和自我效能感。七、高齡者製作出自己的 Podcast 節目並分享給他人時，也可能感到自我實現感和社會認同感，進而提高其滿足感。對於高齡者製作一個Podcast節目學習成為Podcaster而言，其使用方式、技術難度和持續度仍然是主要的障礙。因此，本研究建議未來在高齡者學習和使用Podcast時，需要提供適當的技術訓練和支持。 zh_TW dc.description.abstract (摘要) This study aims to explore the current situation and needs of older adults in learning and developing new media Podcasts in an academic and theoretical manner. Firstly, a literature review will be conducted to examine the learning motivation, experience characteristics, traits, and theories of older adults as the foundation of this study. Qualitative research methods will be employed, using purposive sampling to select five older adults aged 65 and above who have already produced podcast programs for in-depth interviews. The study will explore their awareness of new media, exposure to podcasts, the learning process of creating a podcast program and becoming a podcaster, learning needs, and recommendations. Through data transcription, analysis, and discussion, this study aims to understand the current needs and situations of older adults in entering the world of new media and their growth in this field.Based on the usage and satisfaction theory, this study explores in-depth whether learning to produce podcast programs affects the satisfaction of elderly individuals and their learning needs and satisfaction in learning, using, and producing podcast programs. Qualitative research methods such as in-depth interviews and observations were used for data collection and analysis. The results showed that: 1) learning to produce podcast programs may increase the satisfaction of elderly individuals; 2) continuous learning and participation can satisfy the diverse needs of elderly individuals in different stages of life; 3) elderly individuals require educational institutions to provide physical technical training and support to assist them in learning, using, producing, and continuously producing podcast programs; 4) the content of podcast programs produced by elderly individuals is mainly focused on knowledge sharing, travel, pets, health and wellness, and leisure wisdom. 5) Producing podcast programs can improve the social connections of elderly individuals, their sense of participation in society, and personal value. 6) Elderly individuals may feel challenged and accomplished when learning new skills and knowledge, thus enhancing their self-value and self-efficacy. 7) When elderly individuals produce their own podcast programs and share them with others, they may also feel a sense of self-realization and social identity, thereby increasing their satisfaction.In terms of learning to produce a Podcast program and becoming a Podcaster, the usage, technical difficulty, and sustainability are still major obstacles for older adults. Therefore, this study suggests that in the future, appropriate technical training and support should be provided to older adults when learning and using Podcasts. en_US dc.description.tableofcontents 第一章緒論 2第一節研究背景 2第二節研究動機 3第三節研究目的與研究問題 5第四節研究方法 6第二章文獻探討 6第一節高齡與高齡者 7第二節新媒體–Podcast 13第三節使用與滿足理論( Uses and Gratifications Theory) 17第三章研究方法與設計 21第一節研究方法與設計 21第二節訪談對象 23第四章訪談紀錄 25第一節訪談題目 25第二節訪談內容記錄 26第五章訪談分析與結論 33第一節 高齡者學習與養成 34第二節 成功案例的成功因素 40第三節 挫敗於面對困難的處理方式 44第四節 研究目的與結論描述 51參考文獻 55 zh_TW dc.format.extent 1897991 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107932020 en_US dc.subject (關鍵詞) 高齡者 zh_TW dc.subject (關鍵詞) 高齡學習 zh_TW dc.subject (關鍵詞) 新媒體 zh_TW dc.subject (關鍵詞) 播客 zh_TW dc.subject (關鍵詞) 滿足感 zh_TW dc.subject (關鍵詞) 質性研究 zh_TW dc.subject (關鍵詞) Aging population en_US dc.subject (關鍵詞) Elderly learning en_US dc.subject (關鍵詞) New media en_US dc.subject (關鍵詞) Podcast en_US dc.subject (關鍵詞) Satisfaction en_US dc.subject (關鍵詞) Qualitative research en_US dc.title (題名) 高齡者以使用與滿足理論探討新媒體Podcast學習養成之研究 zh_TW dc.title (題名) A Study of Elderly People`s Learning and Development of New Media Podcasts through the Lens of the Uses and Gratifications Theory en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 2022至2070年人口推估報告,國家發展委員會,發布日期：111-08-23，https://www.ndc.gov.tw/nc_14813_36128Ministry of Interior, Taiwan, R.O.C, 因應超高齡社會對策方案(112-115年),行政院111年11月10日院臺衛字第1110033438號函核定Ministry of Interior, Taiwan, R.O.C,高齡社會白皮書,行政院110年9月27日院臺衛字第1100185964號函修正核定本Ministry of Interior, Taiwan, R.O.C (2019). 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