Publications-Theses
Article View/Open
Publication Export
Google ScholarTM
NCCU Library
Citation Infomation
Related Publications in TAIR
| Title | 煙聚雪茄會館營運企劃書 “The Herf Den” Cigar Lounge Business Plan |
| Creator | 沈仁傑 Shen, Jack (Jen-Jeh) |
| Contributor | 吳文傑 Wu, Jack 沈仁傑 Shen, Jack (Jen-Jeh) |
| Key Words | 商業計劃 雪茄 雪茄店 雪茄愛好者 Business plan Cigar Lounge Cigar enthusiasts |
| Date | 2023 |
| Date Issued | 6-Jul-2023 16:33:27 (UTC+8) |
| Summary | This master`s thesis presents a detailed business plan for the opening of a cigar lounge, "The Herf Den." The purpose of the business is to provide a comfortable and enjoyable space for cigar enthusiasts to indulge in their passion. The thesis includes an analysis of the current market situation, the purpose of the business, an analytical report, a business model, situational and financial analysis. The analytical report provides a comprehensive market overview of the cigar lounge industry, encompassing industry analysis, the impact of COVID-19, industry trends, and target market segmentation. The operational plan outlines key aspects such as product selection, suppliers, purchase and inventory strategy, as well as competitor analysis to ensure a competitive edge. The marketing plan encompasses a well-defined pricing strategy, SWOT analysis to identify strengths, weaknesses, opportunities, and threats, a business model canvas to visualize the value proposition, and collaboration opportunities with suppliers and influencers. The report also includes financial operations and statements to assess profitability and sustainability. Overall, this thesis provides a comprehensive business plan for "The Herf Den" cigar lounge, with detailed analysis and strategies to ensure its success. It serves as a valuable resource for anyone interested in starting a cigar lounge or seeking insights into the industry. |
| 參考文獻 | 111年餐飲業營業額及年增率雙創歷年新高. 中華民國經濟部(Ministry of Economic Affairs,R.O.C.)全球資訊網. (n.d.). https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=105783 13, H. C. | J. (2023, March 1). 5 food and beverage trends to watch in 2023. Food Beverage Insider. https://www.foodbeverageinsider.com/market-trends-analysis/5-food-and-beverage-trends-watch-2023 2023餐飲業. 台灣趨勢研究. (n.d.-a). https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/ Cigar market 2023 growth rate and forecast - swifterm predictive product selection software. SwiftERM Predictive Analytics for Ecommerce. (2023, January 20). https://swifterm.com/cigar-market-2023-growth-rate-and-forecast/ Cigars - worldwide: Statista market forecast. Statista. (n.d.). https://www.statista.com/outlook/cmo/tobacco-products/cigars/worldwide Fact.MR – luxury cigars market analysis, by flavour (unflavored, flavoured), by shape (Parejo cigars (parejo, box-pressed, culebra), Figurado (Torpedo, belicoso, piramide, Perfecto, chisel)), and region - global market insights 2023 to 2033. Fact.MR, Market Research Company. (n.d.). https://www.factmr.com/report/luxury-cigar-market Global cigar market size, growth, trends: Industry report 2033. MarketResearch.biz. (2023, January 25). https://marketresearch.biz/report/cigar-market/ Industry market research, reports, and Statistics (no date) IBISWorld. Available at: https://www.ibisworld.com/industry-statistics/number-of-businesses/cigar-lounges-united-states/(Accessed: 21 June 2023). Ja, By, & Ja. (2021, April 3). Taiwan’s food and beverage industry forecast in 2021 - Taiwanese newspaper. Taiwanese Newspaper - Food and Beverage | Best Imported International Brands & Local Products. https://taiwanese-newspaper.com/taiwans-food-and-beverage-industry-forecast-in-2021/ Klineberg, D., & Walker, C. (2018, October 22). Cigar Marketing and Cigar Industry Research. Response Marketing. https://response.agency/blog/2017/03/cigar-industry-marketing-and-research/ Panesso, J. (2023, January 16). Trends in cigar smoking for 2023. Cigars Direct. https://www.cigarsdirect.com/blogs/cigar-aficionado/trends-in-cigar-smoking-for-2023 Report on the survey of family income and expenditure, 2021. (n.d.-b). https://ws.dgbas.gov.tw/win/fies/doc/result/110.pdf Sokolova, E. (n.d.). 5 Key Food and beverage trends in 2023. Reduce, Reuse, Rethink. https://blog.winnowsolutions.com/five-key-food-and-beverage-trends-in-2023 U.S. Census Bureau quickfacts: California. Available at: https://www.census.gov/quickfacts/fact/table/CA/PST045222(Accessed: 21 June 2023). 三級警戒急凍餐飲業營收，加速外送及宅配減緩衝擊. 產業經濟統計簡訊 - 最新消息. (n.d.-a). https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9072 流通全視界. (n.d.-a). 2023台灣餐飲業趨勢觀察. 就享知 | 就想知道的數位知識. https://www.digiknow.com.tw/knowledge/6401a80340d45 臺北市各行政區最新月份人口數及戶數 (n.d.) 臺北市政府民政局中文網站. https://ca.gov.taipei/News_Content.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB&s=EE7D5719108F4026(Accessed: 21 June 2023). 比餐飲業更慘！酒吧業營業額只剩8％，有條件開放調酒外帶，能挽回失去的營收嗎？ - 今周刊. 專業財經雜誌新聞網. (2021, June 18). https://www.businesstoday.com.tw/article/category/183027/post/202106180034/ |
| Description | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 110933021 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0110933021 |
| Type | thesis |
| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 沈仁傑 | zh_TW |
| dc.contributor.author (Authors) | Shen, Jack (Jen-Jeh) | en_US |
| dc.creator (作者) | 沈仁傑 | zh_TW |
| dc.creator (作者) | Shen, Jack (Jen-Jeh) | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933021 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145797 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933021 | zh_TW |
| dc.description.abstract (摘要) | This master`s thesis presents a detailed business plan for the opening of a cigar lounge, "The Herf Den." The purpose of the business is to provide a comfortable and enjoyable space for cigar enthusiasts to indulge in their passion. The thesis includes an analysis of the current market situation, the purpose of the business, an analytical report, a business model, situational and financial analysis. The analytical report provides a comprehensive market overview of the cigar lounge industry, encompassing industry analysis, the impact of COVID-19, industry trends, and target market segmentation. The operational plan outlines key aspects such as product selection, suppliers, purchase and inventory strategy, as well as competitor analysis to ensure a competitive edge. The marketing plan encompasses a well-defined pricing strategy, SWOT analysis to identify strengths, weaknesses, opportunities, and threats, a business model canvas to visualize the value proposition, and collaboration opportunities with suppliers and influencers. The report also includes financial operations and statements to assess profitability and sustainability. Overall, this thesis provides a comprehensive business plan for "The Herf Den" cigar lounge, with detailed analysis and strategies to ensure its success. It serves as a valuable resource for anyone interested in starting a cigar lounge or seeking insights into the industry. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Business Overview 2 2.1. Mission 3 2.2. Vision 3 2.3. Core Value 4 2.4. Location & Atmosphere 4 3. Market Overview 8 3.1. Industry Analysis 9 3.1.1. Cigar Lounge Industry Analysis 9 3.1.2. Food and Beverage Industry Analysis 10 3.1.3. Bar and Club Industry Analysis 11 3.2. COVID-19 Impact 12 3.3. Industry Trends 14 3.3.1. Bar and Club Industry 14 3.3.2. Cigar Lounge Industry 17 3.4. Target Market 20 3.4.1. Customer Needs 20 3.4.2. Age Range 22 3.4.3. Income Level 22 4. Operational Plan 24 4.1. Products and Suppliers 24 4.1.1. Main Cigar Selections 25 4.1.2. Main Whiskey Selection 27 4.1.3. Main Wine Selections 30 4.1.4. Suppliers 32 4.2. Purchase & Inventory 33 5. Competitor Analysis 35 5.1. Taipei Area Analysis 35 5.2. Direct Competitor 37 5.3. Indirect Competitor 39 5.4. Other Cigar Lounges’ Operating Mode 41 6. Marketing Plan 42 6.1. Pricing Strategy 42 6.2. SWOT Analysis 44 6.3. Business Model Canvas 47 6.4. Promotion & Events 50 6.5. Collaboration 50 7. Financial Operations and Statements 52 7.1. Projected Cost 52 7.2. Projected Profit and Loss 54 7.3. Projected Cash Flow 55 7.4. Scenario Analysis 56 7.4.1. Best Scenario 56 7.4.2. Worst Scenario 57 7.5. Break-Even Analysis 57 8. Conclusion 58 9. Reference 59 | zh_TW |
| dc.format.extent | 2741599 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933021 | en_US |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | 雪茄 | zh_TW |
| dc.subject (關鍵詞) | 雪茄店 | zh_TW |
| dc.subject (關鍵詞) | 雪茄愛好者 | zh_TW |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Cigar | en_US |
| dc.subject (關鍵詞) | Lounge | en_US |
| dc.subject (關鍵詞) | Cigar enthusiasts | en_US |
| dc.title (題名) | 煙聚雪茄會館營運企劃書 | zh_TW |
| dc.title (題名) | “The Herf Den” Cigar Lounge Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 111年餐飲業營業額及年增率雙創歷年新高. 中華民國經濟部(Ministry of Economic Affairs,R.O.C.)全球資訊網. (n.d.). https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=105783 13, H. C. | J. (2023, March 1). 5 food and beverage trends to watch in 2023. Food Beverage Insider. https://www.foodbeverageinsider.com/market-trends-analysis/5-food-and-beverage-trends-watch-2023 2023餐飲業. 台灣趨勢研究. (n.d.-a). https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/ Cigar market 2023 growth rate and forecast - swifterm predictive product selection software. SwiftERM Predictive Analytics for Ecommerce. (2023, January 20). https://swifterm.com/cigar-market-2023-growth-rate-and-forecast/ Cigars - worldwide: Statista market forecast. Statista. (n.d.). https://www.statista.com/outlook/cmo/tobacco-products/cigars/worldwide Fact.MR – luxury cigars market analysis, by flavour (unflavored, flavoured), by shape (Parejo cigars (parejo, box-pressed, culebra), Figurado (Torpedo, belicoso, piramide, Perfecto, chisel)), and region - global market insights 2023 to 2033. Fact.MR, Market Research Company. (n.d.). https://www.factmr.com/report/luxury-cigar-market Global cigar market size, growth, trends: Industry report 2033. MarketResearch.biz. (2023, January 25). https://marketresearch.biz/report/cigar-market/ Industry market research, reports, and Statistics (no date) IBISWorld. Available at: https://www.ibisworld.com/industry-statistics/number-of-businesses/cigar-lounges-united-states/(Accessed: 21 June 2023). Ja, By, & Ja. (2021, April 3). Taiwan’s food and beverage industry forecast in 2021 - Taiwanese newspaper. Taiwanese Newspaper - Food and Beverage | Best Imported International Brands & Local Products. https://taiwanese-newspaper.com/taiwans-food-and-beverage-industry-forecast-in-2021/ Klineberg, D., & Walker, C. (2018, October 22). Cigar Marketing and Cigar Industry Research. Response Marketing. https://response.agency/blog/2017/03/cigar-industry-marketing-and-research/ Panesso, J. (2023, January 16). Trends in cigar smoking for 2023. Cigars Direct. https://www.cigarsdirect.com/blogs/cigar-aficionado/trends-in-cigar-smoking-for-2023 Report on the survey of family income and expenditure, 2021. (n.d.-b). https://ws.dgbas.gov.tw/win/fies/doc/result/110.pdf Sokolova, E. (n.d.). 5 Key Food and beverage trends in 2023. Reduce, Reuse, Rethink. https://blog.winnowsolutions.com/five-key-food-and-beverage-trends-in-2023 U.S. Census Bureau quickfacts: California. Available at: https://www.census.gov/quickfacts/fact/table/CA/PST045222(Accessed: 21 June 2023). 三級警戒急凍餐飲業營收，加速外送及宅配減緩衝擊. 產業經濟統計簡訊 - 最新消息. (n.d.-a). https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9072 流通全視界. (n.d.-a). 2023台灣餐飲業趨勢觀察. 就享知 | 就想知道的數位知識. https://www.digiknow.com.tw/knowledge/6401a80340d45 臺北市各行政區最新月份人口數及戶數 (n.d.) 臺北市政府民政局中文網站. https://ca.gov.taipei/News_Content.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB&s=EE7D5719108F4026(Accessed: 21 June 2023). 比餐飲業更慘！酒吧業營業額只剩8％，有條件開放調酒外帶，能挽回失去的營收嗎？ - 今周刊. 專業財經雜誌新聞網. (2021, June 18). https://www.businesstoday.com.tw/article/category/183027/post/202106180034/ | zh_TW |