| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 盧侑群 | zh_TW |
| dc.contributor.author (Authors) | Lu, Jason | en_US |
| dc.creator (作者) | 盧侑群 | zh_TW |
| dc.creator (作者) | Lu, Jason | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 16:33:39 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 16:33:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 16:33:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933024 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145798 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933024 | zh_TW |
| dc.description.abstract (摘要) | The concept of the business plan is to open an art studio called "Love Drawing," which is based in Taipei and caters to children from kindergarten to junior high school. Love Drawing offers a wide range of courses, including basic drawing, coloring, creative drawing, handmade artwork, sculpture making, etc., to focus on nurturing creativity and artistic skills in a comfortable environment. The structure of the business plan presents a comprehensive overview of the children`s cram school, including course offerings, operational guidelines, marketing strategies, SWOT analysis, business model canvas, and financial plan. Love Drawing Studio distinguishes itself by offering affordable tuition fees to accommodate parents` preferences. Love Drawing hired experienced teachers who hold Master`s degrees in fine arts and possess excellent communication skills. These dedicated instructors not only guide students in creating artwork but also establish strong connections with parents, thereby earning a positive reputation in the community. In conclusion, Love Drawing aims to deliver high-quality education and cater to the different levels of students and provide a good art learning environment for students to draw. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS I ABSTRACT II 1. EXECUTIVE SUMMARY 1 2. COMPANY OVERVIEW 2 2.1 MISSION 2 2.2 VISION 2 2.3 CORE VALUES 2 2.4 COMPANY OBJECTIVE 3 2.5 COMPANY OWNERSHIP 3 2.6 LOCATION 3 2.7 LOGO DESIGN 6 3 COURSE AND RULES 7 3.1 COURSE LIST 7 3.2 RULES FOR STUDENTS 15 4. OPERATION PLAN 17 4.1 BUILD UP AN ATTENDANCE SYSTEM 17 4.2 ORIENTATION SYSTEM 17 5. MARKET ANALYSIS 21 5.1 INDUSTRY ANALYSIS 21 5.2 COVID19 IMPACT 22 5.3 MAJOR COMPETITOR 23 6. MARKETING PLAN 25 6.1 TARGET CUSTOMER 25 6.2 PRICING STRATEGIES 26 6.3 MARKETING STRATEGIES 27 6.3 SWOT ANALYSIS 30 6.4 BUSINESS MODEL CANVAS 32 7 FINANCIAL PLAN 37 7.1 THE COST OF BUSINESS PLAN 37 7.2 INCOME STATEMENT 38 7.3 CASH FLOW 40 7.4 SCENARIO ANALYSIS-BEST, NORMAL AND WORST 41 7.5 BREAK EVEN ANALYSIS 43 REFERENCE 44 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933024 | en_US |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | 美術 | zh_TW |
| dc.subject (關鍵詞) | 藝術工作室 | zh_TW |
| dc.subject (關鍵詞) | 兒童藝術 | zh_TW |
| dc.subject (關鍵詞) | 大同區 | zh_TW |
| dc.subject (關鍵詞) | 繪畫 | zh_TW |
| dc.subject (關鍵詞) | 雕塑製作 | zh_TW |
| dc.subject (關鍵詞) | 藝術品 | zh_TW |
| dc.subject (關鍵詞) | 幼稚園 | zh_TW |
| dc.subject (關鍵詞) | 小學 | zh_TW |
| dc.subject (關鍵詞) | 國中 | zh_TW |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Art | en_US |
| dc.subject (關鍵詞) | Art studio | en_US |
| dc.subject (關鍵詞) | Children’s art | en_US |
| dc.subject (關鍵詞) | Datong District | en_US |
| dc.subject (關鍵詞) | Painting | en_US |
| dc.subject (關鍵詞) | Sculpture | en_US |
| dc.subject (關鍵詞) | making | en_US |
| dc.subject (關鍵詞) | Artwork | en_US |
| dc.subject (關鍵詞) | Kindergarten | en_US |
| dc.subject (關鍵詞) | Elementary | en_US |
| dc.subject (關鍵詞) | Junior high | en_US |
| dc.title (題名) | 商業計劃-愛畫畫室 | zh_TW |
| dc.title (題名) | Business Plan of “Love Drawing” Art Studio | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Statistics of the art cram schools: https://bsb.kh.edu.tw 6 art center. Facebook. (n.d.). https://www.facebook.com/6ArtCenter/ DAO TENG International Business Center. (n.d.-a). https://blog.daoteng.org/ England Taichung Accounting Firm. (n.d.-b). https://www.engacc.com.tw/price.html Hong Fu Paper Company. (n.d.-c). https://poi.zhupiter.com/p/cht-565572/%E9%B4%BB%E7%A6%8F%E7%B4%99%E6%A5%AD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8/ Lide Enterprise Ltd. (n.d.-d). https://www.liderubber.com.tw/ New Taipei City Government- Education Department. (n.d.-e). https://www.ntpc.edu.tw/ New Taipei Government- Education Department. (n.d.-f). https://esa.ntpc.edu.tw/jsp/schdata/selschdata.jsp Wen Shen office supply materials. (n.d.-g). https://www.ws-stationery.com.tw/ Report on the survey of family income and expenditure, 2021 - DGBAS.GOV.TW. (n.d.). https://ws.dgbas.gov.tw/win/fies/doc/result/110.pdf | zh_TW |
