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題名 Langate: 為泰國學生量身打造的中文學習平台
Langate: online Chinese learning platform for Thai students
作者 黃金達
Wong, Kritsana-Chin-Da
貢獻者 徐愛恩
Tsui, Stephanie
黃金達
Wong, Kritsana-Chin-Da
關鍵詞 線上語言學習
中文教育
泰國
教育科技
Online language learning
Chinese language education
Thailand
Education Technology
日期 2023
上傳時間 6-Jul-2023 16:33:56 (UTC+8)
摘要 With the increasing globalization and demand for language skills, online language learning platforms have gained significant popularity. Langate aims to establish itself as a prominent player in the online language learning market, focusing on delivering high-quality Chinese language education to learners in Thailand.

This business plan explores the feasibility and potential of Langate as an online language learning platform. It examines the market environment, including competitors, target customers, and the threat of new entrants. The financial aspects of the business are also analyzed, covering initial capital investments, revenue streams, and the breakeven point. The study reveals a growing demand for Chinese language education in the Thai market and highlights the potential for Langate`s success in catering to this demand.
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933039
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933039
資料類型 thesis
dc.contributor.advisor 徐愛恩zh_TW
dc.contributor.advisor Tsui, Stephanieen_US
dc.contributor.author (Authors) 黃金達zh_TW
dc.contributor.author (Authors) Wong, Kritsana-Chin-Daen_US
dc.creator (作者) 黃金達zh_TW
dc.creator (作者) Wong, Kritsana-Chin-Daen_US
dc.date (日期) 2023en_US
dc.date.accessioned 6-Jul-2023 16:33:56 (UTC+8)-
dc.date.available 6-Jul-2023 16:33:56 (UTC+8)-
dc.date.issued (上傳時間) 6-Jul-2023 16:33:56 (UTC+8)-
dc.identifier (Other Identifiers) G0110933039en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145801-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 110933039zh_TW
dc.description.abstract (摘要) With the increasing globalization and demand for language skills, online language learning platforms have gained significant popularity. Langate aims to establish itself as a prominent player in the online language learning market, focusing on delivering high-quality Chinese language education to learners in Thailand.

This business plan explores the feasibility and potential of Langate as an online language learning platform. It examines the market environment, including competitors, target customers, and the threat of new entrants. The financial aspects of the business are also analyzed, covering initial capital investments, revenue streams, and the breakeven point. The study reveals a growing demand for Chinese language education in the Thai market and highlights the potential for Langate`s success in catering to this demand.		en_US
dc.description.tableofcontents Acknowledgements i
Abstract ii
I. Executive Summary 1
II. General Company Description 2
2.1 Langate targets two main audiences: 2
2.2 Mission Statement 3
2.3 Vision 3
2.4 Langate has the following company goals and objectives 3
2.5 Customer Journey 4
2.6 How does the platform works 5
III. Introduction 7
IV. Strategic Analysis 11
4.1 Country Profile: Thailand 11
4.1.1 Economic factors 11
4.1.2 Political and Legal Factors 12
4.1.3 Socio-cultural factors 18
4.1.4 Technological Factors 21
4.1.5 Risk assessment 23
4.2 Online learning in Thailand 25
4.3 Country Profile: Taiwan 28
4.3.1 Economic factors 28
4.3.2 Political factors 30
4.3.3 Socio-cultural factors 36
4.3.4 Technological factors 39
4.3.5 Risk assessment 42
4.6 Sector and Competitor analysis 44
4.6.1 Sector Movements 44
4.6.2 Competitors 45
4.6.3. Langate’s positioning in comparison to its competitors 51
4.7. Strategic Analysis 52
4.7.1 Five forces analysis 52
4.7.2 SWOT analysis 53
4.7.3 Marketing 4 Ps 55
4.7.4. Langate`s Pricing Strategy 57
V. Market Research 58
5.1 Objective 58
5.2 Scope & Respondents` Profile 59
Scope 59
Survey design 59
Respondents` Profile 60
5.3 Results 60
5.3.1 Demographic 61
5.3.2 The history of sample in learning language 62
5.3.3 Chinese learning preferences 64
5.3.4 Conclusion 69
VI. Business Model Canvas 71
6.1 Value Proposition (Products and Services) 71
6.2. Customer Segments (Stakeholders) 71
6.3 Channels and Customer Relationships 72
6.3.1 Channels 72
6.3.2 Channels Summary 72
6.3.3 Customer Relationships 72
6.4 Key Partners and Value Proposition for these Partners 73
6.4.1 Key Partners 73
6.4.2 Value Proposition for Key Partners 74
6.5 Key Activities 75
6.6 Key resources 77
6.7 Cost Structure 78
6.8 Revenue Streams 79
VII. Platform Architecture 81
7.1 User Flow 81
7.2 Prototypes 82
VIII. Organizational Management 84
8.1 Organization Structure 84
8.2 Roles and responsibilities 84
8.3. Teachers Management 85
8.4 Training Method and Internship program 86
IX. Financial Plan 87
9.1 Startup Expenses and Capitalization 87
9.1.1 Startup expenses 87
9.1.2 Capitalization 87
9.2 Forecasted Net Income Statement 88
X. Future 89
Reference List 91		zh_TW
dc.format.extent 3093607 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933039en_US
dc.subject (關鍵詞) 線上語言學習zh_TW
dc.subject (關鍵詞) 中文教育zh_TW
dc.subject (關鍵詞) 泰國zh_TW
dc.subject (關鍵詞) 教育科技zh_TW
dc.subject (關鍵詞) Online language learningen_US
dc.subject (關鍵詞) Chinese language educationen_US
dc.subject (關鍵詞) Thailanden_US
dc.subject (關鍵詞) Education Technologyen_US
dc.title (題名) Langate: 為泰國學生量身打造的中文學習平台zh_TW
dc.title (題名) Langate: online Chinese learning platform for Thai studentsen_US
dc.type (資料類型) thesisen_US
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