學術產出-Theses
Article View/Open
Publication Export
-
題名 中國各省發展程度對互聯網保險意識的影響 ——以水滴保險爲例
Effects of Development Levels Across China Provinces on Awareness of Online Insurance – A Case Study of Waterdrop Insurance作者 蔡嘉騰
Chua, Jia Teng貢獻者 張興華
Hsing-Hua Chang
蔡嘉騰
Chua, Jia Teng關鍵詞 主成分分析
互聯網保險意識
水滴保險公司
Principal Component Analysis
Internet Insurance Awareness
Waterdrop Insurance日期 2023 上傳時間 6-Jul-2023 16:48:48 (UTC+8) 摘要 本研究聚焦於中國互聯網保險市場的發展以及各省發展程度對互聯網保險意識的影響，以水滴保險公司為例進行深入探究。互聯網保險市場近年來迅速崛起，2021年保費收入達到3778.7億元，同比增長29.9%，互聯網保險公司數量也在不斷增加。然而，各省的發展狀況對互聯網保險的接納和理解程度產生重大影響。因此，本研究選取五個代表性城市，並採用主成分分析方法，以城鎮化率、公共財政教育支出、互聯網寬帶接入用戶、保費收入、城鎮基本醫療保險基金收入等五個因數為研究指標，旨在揭示各城市互聯網保險意識的特徵和發展態勢。本研究期望為進一步促進中國互聯網保險業務的發展提供有益參考。
This study focuses on the development of China Internet insurance market and the influence of the development level of each province on Internet insurance awareness, taking Waterdrop Insurance as an example to conduct in-depth exploration. The Internet insurance market has risen rapidly in recent years. In 2021, insurance premium income reached 377.87 billion yuan, a year-on-year increase of 29.9%. The number of Internet insurance companies is also increasing. However, the development status of each province has a significant impact on the acceptance and understanding of Internet insurance. Therefore, this study selects five representative cities, and adopts the method of principal component analysis, taking urbanization rate, public financial education expenditure, Internet broadband access users, insurance premium income, and urban basic medical insurance fund income as research indicators , which aims to reveal the characteristics and development trend of Internet insurance awareness in each city. This study is expected to provide a useful reference for further promoting the development of China Internet insurance business.參考文獻 Arora, A. (2003). E-Insurance Analysis of the impact and implications of e-commerce on the insurance industry. Unpublished Master Dissertation, London University, UK. Asmussen, S., Christensen, B. J., & Thøgersen, J. (2019). Nash equilibrium premium strategies for push–pull competition in a frictional non-life insurance market. Insurance: Mathematics and Economics, 87, 92-100. Beck, T., & Webb, I. (2003). Economic, demographic, and institutional determinants of life insurance consumption across countries. The world bank economic review, 17(1), 51-88. Bikker, J. A., & Van Leuvensteijn, M. (2008). Competition and efficiency in the Dutch life insurance industry. Applied Economics, 40(16), 2063-2084. Brown, J. R., & Goolsbee, A. (2002). Does the Internet make markets more competitive? Evidence from the life insurance industry. Journal of political economy, 110(3), 481-507. Dasgupta, P., & Sengupta, K. (2002). E-commerce in the Indian insurance industry: Prospects and future. Electronic Commerce Research, 2, 43-60. Eckardt, M. (2002). Agent and broker intermediaries in insurance markets-An empirical analysis of market outcomes. Thunen-Series of Applied Economic Theory Working Paper(34). Garven, J. R. (2002). On the implications of the internet for insurance markets and institutions. Risk Management and Insurance Review, 5(2), 105-116. Huang, W., & Eling, M. (2013). An efficiency comparison of the non-life insurance industry in the BRIC countries. European Journal of Operational Research, 226(3), 577-591. Klauber, A. (2000). Insurance on the Internet. Risk Management and Insurance Review, 3(1), 45-62. MacCarthy, N. (2008). Feature: The Insurance Business and the Business of Insurance. Keeping Good Companies, 60(11), 664-665. Tennyson, S., & Yang, H. K. (2014). The role of life experience in long-term care insurance decisions. Journal of Economic Psychology, 42, 175-188. Wagstaff, A., Lindelow, M., Jun, G., Ling, X., & Juncheng, Q. (2009). Extending health insurance to the rural population: an impact evaluation of China`s new cooperative medical scheme. Journal of health economics, 28(1), 1-19. 劉少東. (2011). 「貨比三家」 的網上保險超市. 信息方略(20), 43-45. 周婷婷. (2017). 互聯網保險超市發展研究——以慧擇網為列. 安徽財經大學. 張琳, & 何玉婷. (2015). 基於主成分分析的我國系統重要性保險公司研究. 保險研究(12), 40-50. 張龍捷. (2016). 論我國互聯網財產保險發展研究. 新經濟(6), 52-53. 張姝. (2016). 中國互聯網保險超市研究——以泛華保網為例. 遼寧大學. 朱南軍，周娜鄧，博文. (2018). 中國國內系統重要性保險機構評估與分析———基於指標法與主成分分析法. 保險研究,2018(11):29-40. 李紅坤, 劉富強, & 翟大恒. (2014). 國內外互聯網保險發展比較及其對我國的啟示. 金融發展研究, 10, 77-83. 王燁. (2011). 保險超市可行性分析——淺談中國保險行銷模式的新突破. 福建金融(10), 36-38. 邵全權. (2012). 保險業結構, 區域差異與經濟增長 經濟學（季刊）. 馬桂花, 王昱斐, 廖國威, & 朱家明. (2019). 我國財產保險區域發展不平衡問題研究———基於我國31個省市的面板數據分析. 赤峰學院學報(自然科學版),2019,35(05):164-168. 描述 碩士
國立政治大學
金融學系
110352034資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110352034 資料類型 thesis dc.contributor.advisor 張興華 zh_TW dc.contributor.advisor Hsing-Hua Chang en_US dc.contributor.author (Authors) 蔡嘉騰 zh_TW dc.contributor.author (Authors) Chua, Jia Teng en_US dc.creator (作者) 蔡嘉騰 zh_TW dc.creator (作者) Chua, Jia Teng en_US dc.date (日期) 2023 en_US dc.date.accessioned 6-Jul-2023 16:48:48 (UTC+8) - dc.date.available 6-Jul-2023 16:48:48 (UTC+8) - dc.date.issued (上傳時間) 6-Jul-2023 16:48:48 (UTC+8) - dc.identifier (Other Identifiers) G0110352034 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145869 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 金融學系 zh_TW dc.description (描述) 110352034 zh_TW dc.description.abstract (摘要) 本研究聚焦於中國互聯網保險市場的發展以及各省發展程度對互聯網保險意識的影響，以水滴保險公司為例進行深入探究。互聯網保險市場近年來迅速崛起，2021年保費收入達到3778.7億元，同比增長29.9%，互聯網保險公司數量也在不斷增加。然而，各省的發展狀況對互聯網保險的接納和理解程度產生重大影響。因此，本研究選取五個代表性城市，並採用主成分分析方法，以城鎮化率、公共財政教育支出、互聯網寬帶接入用戶、保費收入、城鎮基本醫療保險基金收入等五個因數為研究指標，旨在揭示各城市互聯網保險意識的特徵和發展態勢。本研究期望為進一步促進中國互聯網保險業務的發展提供有益參考。 zh_TW dc.description.abstract (摘要) This study focuses on the development of China Internet insurance market and the influence of the development level of each province on Internet insurance awareness, taking Waterdrop Insurance as an example to conduct in-depth exploration. The Internet insurance market has risen rapidly in recent years. In 2021, insurance premium income reached 377.87 billion yuan, a year-on-year increase of 29.9%. The number of Internet insurance companies is also increasing. However, the development status of each province has a significant impact on the acceptance and understanding of Internet insurance. Therefore, this study selects five representative cities, and adopts the method of principal component analysis, taking urbanization rate, public financial education expenditure, Internet broadband access users, insurance premium income, and urban basic medical insurance fund income as research indicators , which aims to reveal the characteristics and development trend of Internet insurance awareness in each city. This study is expected to provide a useful reference for further promoting the development of China Internet insurance business. en_US dc.description.tableofcontents 摘要 2 Abstract 3 第一章 緒論 7 第二章 文獻探討 9 第三章 互聯網保險超市 11 第一節 互聯網保險超市的介紹 11 第二節 中國的保險市場概況 12 第三節 案例：水滴保險 16 一、 水滴CEO 16 二、 水滴公司發展歷程關鍵時刻回顧 17 三、 水滴保險商業模式 17 四、 水滴保險特點 20 五、 水滴主要銷售的險種以及短期轉長期險的策略 21 六、 水滴的客戶分級 22 七、 水滴主要流量來源 23 第四節 探究水滴保險：主要分析因子與其交互影響 24 第四章 研究方法 25 第一節 主成份分析 25 第二節 資料來源 26 第三節 變數解釋 26 第四節 架構圖 27 第五章 實證結果 28 第一節 KMO與球形檢定結果 28 第二節 解説總變異量 29 第三節 旋轉成分矩陣 31 第六章 結論 34 參考文獻 35 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110352034 en_US dc.subject (關鍵詞) 主成分分析 zh_TW dc.subject (關鍵詞) 互聯網保險意識 zh_TW dc.subject (關鍵詞) 水滴保險公司 zh_TW dc.subject (關鍵詞) Principal Component Analysis en_US dc.subject (關鍵詞) Internet Insurance Awareness en_US dc.subject (關鍵詞) Waterdrop Insurance en_US dc.title (題名) 中國各省發展程度對互聯網保險意識的影響 ——以水滴保險爲例 zh_TW dc.title (題名) Effects of Development Levels Across China Provinces on Awareness of Online Insurance – A Case Study of Waterdrop Insurance en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Arora, A. (2003). E-Insurance Analysis of the impact and implications of e-commerce on the insurance industry. Unpublished Master Dissertation, London University, UK. Asmussen, S., Christensen, B. J., & Thøgersen, J. (2019). Nash equilibrium premium strategies for push–pull competition in a frictional non-life insurance market. Insurance: Mathematics and Economics, 87, 92-100. Beck, T., & Webb, I. (2003). Economic, demographic, and institutional determinants of life insurance consumption across countries. The world bank economic review, 17(1), 51-88. Bikker, J. A., & Van Leuvensteijn, M. (2008). Competition and efficiency in the Dutch life insurance industry. Applied Economics, 40(16), 2063-2084. Brown, J. R., & Goolsbee, A. (2002). Does the Internet make markets more competitive? Evidence from the life insurance industry. Journal of political economy, 110(3), 481-507. Dasgupta, P., & Sengupta, K. (2002). E-commerce in the Indian insurance industry: Prospects and future. Electronic Commerce Research, 2, 43-60. Eckardt, M. (2002). Agent and broker intermediaries in insurance markets-An empirical analysis of market outcomes. Thunen-Series of Applied Economic Theory Working Paper(34). Garven, J. R. (2002). On the implications of the internet for insurance markets and institutions. Risk Management and Insurance Review, 5(2), 105-116. Huang, W., & Eling, M. (2013). An efficiency comparison of the non-life insurance industry in the BRIC countries. European Journal of Operational Research, 226(3), 577-591. Klauber, A. (2000). Insurance on the Internet. Risk Management and Insurance Review, 3(1), 45-62. MacCarthy, N. (2008). Feature: The Insurance Business and the Business of Insurance. Keeping Good Companies, 60(11), 664-665. Tennyson, S., & Yang, H. K. (2014). The role of life experience in long-term care insurance decisions. Journal of Economic Psychology, 42, 175-188. Wagstaff, A., Lindelow, M., Jun, G., Ling, X., & Juncheng, Q. (2009). Extending health insurance to the rural population: an impact evaluation of China`s new cooperative medical scheme. Journal of health economics, 28(1), 1-19. 劉少東. (2011). 「貨比三家」 的網上保險超市. 信息方略(20), 43-45. 周婷婷. (2017). 互聯網保險超市發展研究——以慧擇網為列. 安徽財經大學. 張琳, & 何玉婷. (2015). 基於主成分分析的我國系統重要性保險公司研究. 保險研究(12), 40-50. 張龍捷. (2016). 論我國互聯網財產保險發展研究. 新經濟(6), 52-53. 張姝. (2016). 中國互聯網保險超市研究——以泛華保網為例. 遼寧大學. 朱南軍，周娜鄧，博文. (2018). 中國國內系統重要性保險機構評估與分析———基於指標法與主成分分析法. 保險研究,2018(11):29-40. 李紅坤, 劉富強, & 翟大恒. (2014). 國內外互聯網保險發展比較及其對我國的啟示. 金融發展研究, 10, 77-83. 王燁. (2011). 保險超市可行性分析——淺談中國保險行銷模式的新突破. 福建金融(10), 36-38. 邵全權. (2012). 保險業結構, 區域差異與經濟增長 經濟學（季刊）. 馬桂花, 王昱斐, 廖國威, & 朱家明. (2019). 我國財產保險區域發展不平衡問題研究———基於我國31個省市的面板數據分析. 赤峰學院學報(自然科學版),2019,35(05):164-168. zh_TW
