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題名 企業成長過程之研究——以Y電子股份有限公司為例
A Study on the Growth of Y Electronics Corporation
作者 羅可凌
Loh, Colyne
貢獻者 譚丹琪
Tan, Dan-Chi
羅可凌
Loh, Colyne
關鍵詞 多角化理論
動態能力理論
個案分析
Product diversification
Dynamic capability
日期 2023
上傳時間 2-Aug-2023 13:14:48 (UTC+8)
摘要 企業在成長的過程中將會面臨許多外部環境的挑戰，所以企業必須不斷地尋找新的生存之道。本研究希望藉由對一家台灣電子零件製造公司——Y公司進行深入訪談，以瞭解台灣電子零件業是如何在變化迅速及技術能力複雜的市場中持續成長。根據多角化理論及動態能力理論，企業能夠藉由多種方式持續更新自己的能力以進入新市場中尋求新的獲利來源，推動企業持續成長。本研究藉由個案訪談深入瞭解本個案公司成長之詳細過程及其發展新事業之動機，並發現其於多角化事業發展中能夠持續更新自身能力而不斷地成長，故認為產品相關多角化理論與動態能力理論與本個案公司之成長過程高度相符。
During the process of growth, businesses face numerous external environmental challenges, necessitating a continuous search for new avenues of survival. This study aims to gain insights into how Company Y, a Taiwanese electronic component manufacturing company, sustains its growth in a rapidly changing and technologically complex market. Drawing upon the theories of diversification and dynamic capabilities, it is believed that companies can continuously update their capabilities through various means to enter new markets and seek new sources of profitability, thereby driving sustained growth. Through in-depth case interviews, this study seeks to deeply understand the detailed process of growth within Company Y and the motivations behind the development of new ventures. It discovers that the company consistently grows by continuously updating its capabilities in the context of diversifying its business, thus indicating a high degree of consistency between the theories of product-related diversification and dynamic capabilities and the observed growth process in this case study company.
參考文獻 英文文獻

1. Barney, J. B., & Hesterly, W. S. (2020) ‘9’, in Strategic management and competitive advantage: Concepts and cases. NY: Pearson Higher Ed.
2. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic Management Journal, 21(10‐11), p. 1105-1121.
3. Frank, T. (2017). Rothaermel Strategic Management. Frank.-3rd Edition-NY: Me. Graw Hill.
4. Garvin, D. A. (1988). Managing quality: The strategic and competitive edge. Simon and Schuster.
5. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2011) ‘6’, in Strategic management: Competitiveness and globalization: Concepts and cases. Mason, OH: South-Western Cengage Learning.
6. Jones, G.R. and L., H.C.W. (2013) ‘10’, in Theory of strategic management. Australia: South-Western/CENGAGE Learning.
7. Ravenscraft, D.J. and Scherer, F.M. (1987) ‘Life after takeover’, The Journal of Industrial Economics, 36(2), p. 147.
8. Schoemaker, P.J., Heaton, S. and Teece, D. (2018) ‘Innovation, dynamic capabilities, and leadership’, California Management Review, 61(1), p. 15–42.
9. Shirodkar, V., & Mohr, A. T. (2015). Explaining foreign firms’ approaches to corporate political activity in emerging economies: The effects of resource criticality, product diversification, inter-subsidiary integration, and business ties. International Business Review, 24(4), p. 567-579.
10. Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), p. 1319–1350.
11. Teece, D. J. (2012). Dynamic capabilities: Routines versus entrepreneurial action. Journal of Management Studies, 49(8), p. 1395-1401.
12. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), p. 509-533.
13. Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, 9(1), p. 31-51.
14. Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), p. 339-351.
 

網路資源

1. 經濟日報，2023/03/30，「信邦多角化布局開花結果 股價飆上歷史天價」，永豐金證券，檢自https://www.sinotrade.com.tw/richclub/news/642509462f76481ebb516d36（擷取日期：2023/5/15）

2. 藍芳華，2023/05/05，「111年上市櫃公司營收、獲利、研發及投資穩健成長」，中華民國經濟部，檢自 https://www.moea.gov.tw/MNS/Populace/news/News.aspx?kind=1&menu_id=40&news_id=108559（擷取日期：2023/5/15）
描述 碩士
國立政治大學
國際經營與貿易學系
110351049
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110351049
資料類型 thesis
dc.contributor.advisor 譚丹琪zh_TW
dc.contributor.advisor Tan, Dan-Chien_US
dc.contributor.author (Authors) 羅可凌zh_TW
dc.contributor.author (Authors) Loh, Colyneen_US
dc.creator (作者) 羅可凌zh_TW
dc.creator (作者) Loh, Colyneen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 13:14:48 (UTC+8)-
dc.date.available 2-Aug-2023 13:14:48 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 13:14:48 (UTC+8)-
dc.identifier (Other Identifiers) G0110351049en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146348-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 110351049zh_TW
dc.description.abstract (摘要) 企業在成長的過程中將會面臨許多外部環境的挑戰，所以企業必須不斷地尋找新的生存之道。本研究希望藉由對一家台灣電子零件製造公司——Y公司進行深入訪談，以瞭解台灣電子零件業是如何在變化迅速及技術能力複雜的市場中持續成長。根據多角化理論及動態能力理論，企業能夠藉由多種方式持續更新自己的能力以進入新市場中尋求新的獲利來源，推動企業持續成長。本研究藉由個案訪談深入瞭解本個案公司成長之詳細過程及其發展新事業之動機，並發現其於多角化事業發展中能夠持續更新自身能力而不斷地成長，故認為產品相關多角化理論與動態能力理論與本個案公司之成長過程高度相符。zh_TW
dc.description.abstract (摘要) During the process of growth, businesses face numerous external environmental challenges, necessitating a continuous search for new avenues of survival. This study aims to gain insights into how Company Y, a Taiwanese electronic component manufacturing company, sustains its growth in a rapidly changing and technologically complex market. Drawing upon the theories of diversification and dynamic capabilities, it is believed that companies can continuously update their capabilities through various means to enter new markets and seek new sources of profitability, thereby driving sustained growth. Through in-depth case interviews, this study seeks to deeply understand the detailed process of growth within Company Y and the motivations behind the development of new ventures. It discovers that the company consistently grows by continuously updating its capabilities in the context of diversifying its business, thus indicating a high degree of consistency between the theories of product-related diversification and dynamic capabilities and the observed growth process in this case study company.en_US
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2

第貳章 文獻探討 3
第一節 多角化策略 3
第二節 動態能力理論 11

第參章 研究方法 18

第肆章 個案探討 20
第一節 個案公司背景 20
第二節 產品範疇及演進 21
第三節 發展歷程 25

第伍章 個案分析 46
第一節 Y公司多角化事業發展 46
第二節 Y公司動態能力 48

第陸章 結論 51
第一節 研究結論 51
第二節 管理意涵 53
第三節 研究限制與未來研究方向 54

參考文獻 55		zh_TW
dc.format.extent 2199422 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110351049en_US
dc.subject (關鍵詞) 多角化理論zh_TW
dc.subject (關鍵詞) 動態能力理論zh_TW
dc.subject (關鍵詞) 個案分析zh_TW
dc.subject (關鍵詞) Product diversificationen_US
dc.subject (關鍵詞) Dynamic capabilityen_US
dc.title (題名) 企業成長過程之研究——以Y電子股份有限公司為例zh_TW
dc.title (題名) A Study on the Growth of Y Electronics Corporationen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文文獻

1. Barney, J. B., & Hesterly, W. S. (2020) ‘9’, in Strategic management and competitive advantage: Concepts and cases. NY: Pearson Higher Ed.
2. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic Management Journal, 21(10‐11), p. 1105-1121.
3. Frank, T. (2017). Rothaermel Strategic Management. Frank.-3rd Edition-NY: Me. Graw Hill.
4. Garvin, D. A. (1988). Managing quality: The strategic and competitive edge. Simon and Schuster.
5. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2011) ‘6’, in Strategic management: Competitiveness and globalization: Concepts and cases. Mason, OH: South-Western Cengage Learning.
6. Jones, G.R. and L., H.C.W. (2013) ‘10’, in Theory of strategic management. Australia: South-Western/CENGAGE Learning.
7. Ravenscraft, D.J. and Scherer, F.M. (1987) ‘Life after takeover’, The Journal of Industrial Economics, 36(2), p. 147.
8. Schoemaker, P.J., Heaton, S. and Teece, D. (2018) ‘Innovation, dynamic capabilities, and leadership’, California Management Review, 61(1), p. 15–42.
9. Shirodkar, V., & Mohr, A. T. (2015). Explaining foreign firms’ approaches to corporate political activity in emerging economies: The effects of resource criticality, product diversification, inter-subsidiary integration, and business ties. International Business Review, 24(4), p. 567-579.
10. Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), p. 1319–1350.
11. Teece, D. J. (2012). Dynamic capabilities: Routines versus entrepreneurial action. Journal of Management Studies, 49(8), p. 1395-1401.
12. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), p. 509-533.
13. Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, 9(1), p. 31-51.
14. Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3), p. 339-351.
 

網路資源

1. 經濟日報，2023/03/30，「信邦多角化布局開花結果 股價飆上歷史天價」，永豐金證券，檢自https://www.sinotrade.com.tw/richclub/news/642509462f76481ebb516d36（擷取日期：2023/5/15）

2. 藍芳華，2023/05/05，「111年上市櫃公司營收、獲利、研發及投資穩健成長」，中華民國經濟部，檢自 https://www.moea.gov.tw/MNS/Populace/news/News.aspx?kind=1&menu_id=40&news_id=108559（擷取日期：2023/5/15）		zh_TW