1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 雲端機房發展策略之研究 - 以某個案公司為例
The Study Of Development Strategy For Cloud Computer Room – Base On A Case
作者 簡傳明
Chien, Chuan-Min
貢獻者 郭維裕
Kuo, Wei-Yu
簡傳明
Chien, Chuan-Min
關鍵詞 雲端機房
發展策略
Cloud Computer Room
Development Strategy
日期 2023
上傳時間 2-Aug-2023 13:16:15 (UTC+8)
摘要 由於全球對節能減碳綠化要求日盛，以及我國對永續經營轉型風潮日高，各 界紛紛對組織管控資料運作的核心重鎮-機房提出改變呼籲，促運端機房逐日興 起。然企業如何從中掌握並發揮專長，則須對雲端機房發展擬定合宜之策略，故 而興起本研究，並期對學術研究與營運實務有所貢獻。
因此，本研究不僅針對研究標的之機房與雲端設備等相關發展，制定策略之 考量工具(PEST、SWOT、五力、價值鏈等)，以及策略等學理理論，進行文獻探 討以奠立分析基礎。並且，本研究為求取深入掌握，乃採取個案研究，並進行質 性研究。對於本個案之分析，從個案公司沿革發展、營運環境、行銷實務等三方 向進行分析，以萃取重要的關鍵要素，進而分析個案公司的雲端機房發展策略聚 焦在基礎工程之制定，進而促進個案公司整體營運成長之目的。
最後，本研究亦提出結論，個案公司鑒於自身擁有極優的個體能力，再加上 當前的呈現極佳的環境趨力，故在個案公司雲端機房發展策略可以狹窄細分市場 之整體成本領先與差異化為策略主軸。建議個案公司可從 1.發展投資面進行成本 的調整以利轉型 2. 發展方向面著重綠化節能與模組化以利未來。對於未來研究建 議可從 1.研究資料的增加 2.研究方法的改變 3.研究方向的拓展投入。
The background of the study: It was increasing demand for energy saving, carbon
reduction and greening over the world, and the business pursued sustainable transformation in my country. Therefore, they started changes to the core center of organization management and control data operations-the computer room, which promotes the rise of the terminal computer room day by day. However, in order to master and utilize their expertise, the enterprises had to formulate an appropriate strategy for the development of the cloud computer room. Therefore, this research was initiated and was expected to contribute to academic research and operational practice.
Therefore, we started the study. The study invested in literature review: computer room & cloud device industry, strategy analysis tools (PEST, SWOT, 5-Forces, Value-Chain etc.), strategies. After the literature review, the study used the case study & qualitative research to analyzed evolution & current situation of the case, operational environment & changes, its computer room practice, and strategy development.
After completing this study, the following conclusions: The case had strong individual capability in the field, and it owned opportunities of the environmental trend. To support the strategy of the case- Overall cost leadership and differentiation in narrow market segments, the study proposed: The following suggestions: 1. To adjust its investment contents 2. To adjust its investment direction. 3. To increase marketing action. Suggestions for future research: 1. To increase of research data; 2. To improvement of research methods; 3. To expansion of research direction.
參考文獻 中文部分
1.楊國樞、文崇一、吳聰賢、李亦園，「社會及行為科學研究方法」,東華出版社， 1991
2.吳琮璠，「資訊管理個案研究方法」，資訊管理學報 1997，4 卷 1 期:07-17 頁。
英文部分
1.Collett,S.,SWOTAnalysis.Computerworld,33(29),58-61,1999.
2.Galbraith，J.R.，andR.K.Kazanjian，StrategyImplementation:TheRoleof Structure and Process， 2nd ed.， St. Paul， MN， West Publishing， 1986.
3.G.JohnsonandK.Scholes,ExploringCorporateStrategy,5thEdition,Prentice Hall, London, 1999.
4.HeinzWeihrich,StrategicdevelopmentandSWOTanalysisattheUniversityof Warwick, European Journal of Operational Research, Volume152, Issue2-3,Page 631-640, 2004.
5.MichaelA.Hitt,R.DuaneIreland,&RobertE.Hoskisson,Strategic Management:Concepts and Cases: Competitiveness and Globalization，Cengage Learning; 13th edition, 2019.
6.Porter,M.,CompetitiveAdvantage:CreatingandSustainingSuperior Performance; and Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, New York, 1980.
7.Porter,M.E.,CompetitiveAdvantage.CreatingandSustainingSuperior Performance. Free Press, New York, page 557, 1985.
8.Porter,M.,TheCompetitiveAdvantageofNations.FreePress,NewYork,1990.
網路部分
1. 科技網,DIGITIMES施沛 予,2022-12-16,http://www.taiseia.org.tw/Industry/industry_more?id=77，1120401 查詢所得
2. 台達關鍵基礎架構事業部淺談現代資料中心綠能策略與手法 https://www.deltapowersolutions.com/zh-tw/mcis/white-paper-overview-of-green-e nergy-strategies-and-techniques-for-modern-data-centers.ph，1120402 查詢所得
3. IT人2022-06-13,1120301查詢所得https://iter01.com/691501.html
4. 機房的解釋 (zdic.net),1120301,查詢所得 https://www.zdic.net/hant/%E6%A9%9F%E6%88%BF
5. 機房-中文百科全書 (newton.com.tw),1120301 查詢所 得,https://www.newton.com.tw/wiki/%E6%A9%9F%E6%88%BF
6. 【IDC機房建置規畫重點】數位通(easpnet.com),1120301查詢所 得,https://www.easpnet.com/blog/idc-infrastructure/
7. 國家發展委員會主管法規共用系統-最新訊息內容 (ndc.gov.tw), 國家發展委員 會主管法規查詢系統,112.04.22 查詢所 得,https://theme.ndc.gov.tw/lawout/NewsContent.aspx?id=301
8. EASPNET數位國際通訊,112.04.12查詢所得HTTPS://WWW.EASPNET.COM/
9. 網管人,112.04.12查詢所 得,https://www.netadmin.com.tw/netadmin/zh-tw/feature/314406972A134944840D B8A75F8EF653?type=
10. CKmates,112.04.15 查詢所得,
11.https://www.ckmates.com/index.php/front/ckmates/blog_page/60
12. iT 邦幫忙,112.04.15 查詢所得 https://ithelp.ithome.com.tw/m/articles/10265688
13. 維基百科，自由的百科全書 (wikipedia.org) ,112.04.15 查詢所 https://zh.wikipedia.org/zh-tw/%E9%9B%B2%E7%AB%AF%E9%81%8B%E7 %AE%97
14. 天下雜誌 188 期,吳怡靜,112.04.10 查詢所得 https://www.cw.com.tw/article/5050626?from=search
15. 什麼是策略?對策略的六個重要認知,游舒帆,112.04.10 查詢所 得,bizthinking.com.tw
16. 遠見好讀,(本文摘自《不會表達，你的努力一文不值》),李文勇帆,112.04.10 查詢所得 https://www.gvm.com.tw/article/84966
17. 什麼是策略實施?策略實施的 6 個關鍵步驟 Team Asana,112.04.10 查詢所 得,https://asana.com/zh-tw/resources/strategy-implementation
18. 弘彧資訊有限公司,112.03.01,查詢所 得,http://www.hungyui.com.tw/present/company/about.aspx
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932025
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106932025
資料類型 thesis
dc.contributor.advisor 郭維裕zh_TW
dc.contributor.advisor Kuo, Wei-Yuen_US
dc.contributor.author (Authors) 簡傳明zh_TW
dc.contributor.author (Authors) Chien, Chuan-Minen_US
dc.creator (作者) 簡傳明zh_TW
dc.creator (作者) Chien, Chuan-Minen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 13:16:15 (UTC+8)-
dc.date.available 2-Aug-2023 13:16:15 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 13:16:15 (UTC+8)-
dc.identifier (Other Identifiers) G0106932025en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146356-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 106932025zh_TW
dc.description.abstract (摘要) 由於全球對節能減碳綠化要求日盛，以及我國對永續經營轉型風潮日高，各 界紛紛對組織管控資料運作的核心重鎮-機房提出改變呼籲，促運端機房逐日興 起。然企業如何從中掌握並發揮專長，則須對雲端機房發展擬定合宜之策略，故 而興起本研究，並期對學術研究與營運實務有所貢獻。
因此，本研究不僅針對研究標的之機房與雲端設備等相關發展，制定策略之 考量工具(PEST、SWOT、五力、價值鏈等)，以及策略等學理理論，進行文獻探 討以奠立分析基礎。並且，本研究為求取深入掌握，乃採取個案研究，並進行質 性研究。對於本個案之分析，從個案公司沿革發展、營運環境、行銷實務等三方 向進行分析，以萃取重要的關鍵要素，進而分析個案公司的雲端機房發展策略聚 焦在基礎工程之制定，進而促進個案公司整體營運成長之目的。
最後，本研究亦提出結論，個案公司鑒於自身擁有極優的個體能力，再加上 當前的呈現極佳的環境趨力，故在個案公司雲端機房發展策略可以狹窄細分市場 之整體成本領先與差異化為策略主軸。建議個案公司可從 1.發展投資面進行成本 的調整以利轉型 2. 發展方向面著重綠化節能與模組化以利未來。對於未來研究建 議可從 1.研究資料的增加 2.研究方法的改變 3.研究方向的拓展投入。		zh_TW
dc.description.abstract (摘要) The background of the study: It was increasing demand for energy saving, carbon
reduction and greening over the world, and the business pursued sustainable transformation in my country. Therefore, they started changes to the core center of organization management and control data operations-the computer room, which promotes the rise of the terminal computer room day by day. However, in order to master and utilize their expertise, the enterprises had to formulate an appropriate strategy for the development of the cloud computer room. Therefore, this research was initiated and was expected to contribute to academic research and operational practice.
Therefore, we started the study. The study invested in literature review: computer room & cloud device industry, strategy analysis tools (PEST, SWOT, 5-Forces, Value-Chain etc.), strategies. After the literature review, the study used the case study & qualitative research to analyzed evolution & current situation of the case, operational environment & changes, its computer room practice, and strategy development.
After completing this study, the following conclusions: The case had strong individual capability in the field, and it owned opportunities of the environmental trend. To support the strategy of the case- Overall cost leadership and differentiation in narrow market segments, the study proposed: The following suggestions: 1. To adjust its investment contents 2. To adjust its investment direction. 3. To increase marketing action. Suggestions for future research: 1. To increase of research data; 2. To improvement of research methods; 3. To expansion of research direction.		en_US
dc.description.tableofcontents 致謝辭 ······························ i
摘要...................................ii Abstract····························· iii
目次..................................iv
表次..................................vi
圖次..................................vii
第一章 研究緒論 ·························· 1
第一節 研究背景與動機 ····················· 1
第二節 方向目的 ························ 4
第三節 預期貢獻 ························ 5
第四節 研究限制 ························ 6
第五節 論文架構 ························ 6
第二章 文獻探討 ·························· 8
第一節 雲端機房之探討 ····················· 8
第二節 分析工具之探討 ····················· 14
第三節 策略發起之探討 ····················· 18
第三章 產業分析 ·························· 35
第一節 雲端設施業之分析 ···················· 35
第二節 雲端主機商之分析 ···················· 36
第四章 個案分析 ·························· 38
第一節 沿革成長之說明 ····················· 38
第二節 建置實務之分析 ····················· 44
第三節 營運環境之分析 ····················· 52
第四節 發展策略之分析 ····················· 60
第五章 結論與建議 ························· 63
第一節 結論 ·························· 64
第二節 建議 ·························· 64
參考文獻 ····························· 66
中文部分 ··························· 66
英文部分 ··························· 66
網路部分 ··························· 67		zh_TW
dc.format.extent 3424043 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106932025en_US
dc.subject (關鍵詞) 雲端機房zh_TW
dc.subject (關鍵詞) 發展策略zh_TW
dc.subject (關鍵詞) Cloud Computer Roomen_US
dc.subject (關鍵詞) Development Strategyen_US
dc.title (題名) 雲端機房發展策略之研究 - 以某個案公司為例zh_TW
dc.title (題名) The Study Of Development Strategy For Cloud Computer Room – Base On A Caseen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分
1.楊國樞、文崇一、吳聰賢、李亦園，「社會及行為科學研究方法」,東華出版社， 1991
2.吳琮璠，「資訊管理個案研究方法」，資訊管理學報 1997，4 卷 1 期:07-17 頁。
英文部分
1.Collett,S.,SWOTAnalysis.Computerworld,33(29),58-61,1999.
2.Galbraith，J.R.，andR.K.Kazanjian，StrategyImplementation:TheRoleof Structure and Process， 2nd ed.， St. Paul， MN， West Publishing， 1986.
3.G.JohnsonandK.Scholes,ExploringCorporateStrategy,5thEdition,Prentice Hall, London, 1999.
4.HeinzWeihrich,StrategicdevelopmentandSWOTanalysisattheUniversityof Warwick, European Journal of Operational Research, Volume152, Issue2-3,Page 631-640, 2004.
5.MichaelA.Hitt,R.DuaneIreland,&RobertE.Hoskisson,Strategic Management:Concepts and Cases: Competitiveness and Globalization，Cengage Learning; 13th edition, 2019.
6.Porter,M.,CompetitiveAdvantage:CreatingandSustainingSuperior Performance; and Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, New York, 1980.
7.Porter,M.E.,CompetitiveAdvantage.CreatingandSustainingSuperior Performance. Free Press, New York, page 557, 1985.
8.Porter,M.,TheCompetitiveAdvantageofNations.FreePress,NewYork,1990.
網路部分
1. 科技網,DIGITIMES施沛 予,2022-12-16,http://www.taiseia.org.tw/Industry/industry_more?id=77，1120401 查詢所得
2. 台達關鍵基礎架構事業部淺談現代資料中心綠能策略與手法 https://www.deltapowersolutions.com/zh-tw/mcis/white-paper-overview-of-green-e nergy-strategies-and-techniques-for-modern-data-centers.ph，1120402 查詢所得
3. IT人2022-06-13,1120301查詢所得https://iter01.com/691501.html
4. 機房的解釋 (zdic.net),1120301,查詢所得 https://www.zdic.net/hant/%E6%A9%9F%E6%88%BF
5. 機房-中文百科全書 (newton.com.tw),1120301 查詢所 得,https://www.newton.com.tw/wiki/%E6%A9%9F%E6%88%BF
6. 【IDC機房建置規畫重點】數位通(easpnet.com),1120301查詢所 得,https://www.easpnet.com/blog/idc-infrastructure/
7. 國家發展委員會主管法規共用系統-最新訊息內容 (ndc.gov.tw), 國家發展委員 會主管法規查詢系統,112.04.22 查詢所 得,https://theme.ndc.gov.tw/lawout/NewsContent.aspx?id=301
8. EASPNET數位國際通訊,112.04.12查詢所得HTTPS://WWW.EASPNET.COM/
9. 網管人,112.04.12查詢所 得,https://www.netadmin.com.tw/netadmin/zh-tw/feature/314406972A134944840D B8A75F8EF653?type=
10. CKmates,112.04.15 查詢所得,
11.https://www.ckmates.com/index.php/front/ckmates/blog_page/60
12. iT 邦幫忙,112.04.15 查詢所得 https://ithelp.ithome.com.tw/m/articles/10265688
13. 維基百科，自由的百科全書 (wikipedia.org) ,112.04.15 查詢所 https://zh.wikipedia.org/zh-tw/%E9%9B%B2%E7%AB%AF%E9%81%8B%E7 %AE%97
14. 天下雜誌 188 期,吳怡靜,112.04.10 查詢所得 https://www.cw.com.tw/article/5050626?from=search
15. 什麼是策略?對策略的六個重要認知,游舒帆,112.04.10 查詢所 得,bizthinking.com.tw
16. 遠見好讀,(本文摘自《不會表達，你的努力一文不值》),李文勇帆,112.04.10 查詢所得 https://www.gvm.com.tw/article/84966
17. 什麼是策略實施?策略實施的 6 個關鍵步驟 Team Asana,112.04.10 查詢所 得,https://asana.com/zh-tw/resources/strategy-implementation
18. 弘彧資訊有限公司,112.03.01,查詢所 得,http://www.hungyui.com.tw/present/company/about.aspx		zh_TW