| dc.contributor.advisor | 宋皇志 | zh_TW |
| dc.contributor.advisor | Sung, H.C. | en_US |
| dc.contributor.author (Authors) | 吳尚儒 | zh_TW |
| dc.contributor.author (Authors) | Wu, Shang-Ju | en_US |
| dc.creator (作者) | 吳尚儒 | zh_TW |
| dc.creator (作者) | Wu, Shang-Ju | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Aug-2023 13:18:46 (UTC+8) | - |
| dc.date.available | 2-Aug-2023 13:18:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2023 13:18:46 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109932170 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/146368 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 109932170 | zh_TW |
| dc.description.abstract (摘要) | 2021年開始在新冠肺炎疫情及中美貿易戰的雙重衝擊之下，醫療器材產業全球市場規模在2020年達4,200多億美元，市場預估在2021年將可達4,300多億美元；預期若以年複合成長率GAGR 4.8%的速度成長，在2023年將會達到4,900多億美元的經濟規模。展望今年2023年預計全球仍會籠罩在疫情的部分影響之下，人類逐漸建立與新冠病毒建立共存之道，新冠疫情的管控與治療將持續推動醫療器材科技的進展。所以，本研究主要針對中下游為主的醫療器材產業，以個案方式探討醫療耗材如何在現今成本不斷增加以及供應鏈管理的嚴峻狀況下，制定組織變革轉型並與行銷策略理論運用波特五力分析、SWOT、BCG矩陣等方法結合，進行文獻探討。除此，本研究乃採取個案研究，實際學生於2022年5月於所在職公司的真實個案，從個案公司的營運狀況、市場調查、以及行銷實務等三方面進行分析研究，取其之關鍵因素，強化外商醫療器材公司於本土的競爭力，進而達成營運增長之目標。本研究於最後提出結論報告，個案公司的組織變革轉型結合行銷策略乃以最符合台灣市場的需要為最重要與優先之戰略主軸。對個案的建議可從1.優化組織橫向合作2.產品行銷組合模式3.增加數位行銷工具。對於未來研究建議可從1.研究個案的增加2.研究方法的改變3.研究政策的變化 等三方面再進行深入探討。 | zh_TW |
| dc.description.abstract (摘要) | At the beginning of 2021, under the double impact of COVID and the China-US trade war, the global market size of the medical device industry will reach more than 420 billion US dollars in 2020, and the market is expected to reach more than 430 billion US dollars in 2021; it is expected that if the compound annual growth rate (GAGR) is growing at a rate of 4.8%, and will reach an economic scale of more than US$490 billion in 2023.Looking forward to 2023 this year, it is expected that the world will still be partially affected by the epidemic. People will gradually establish a new way to coexist with COVID. The control and treatment of COVID will continue to promote the progress of medical equipment technology.Therefore, this study focuses on the mid and downstream-based medical equipment industry and discusses how medical consumables can formulate organizational transformation aligned with marketing strategy theory under the current situation of increasing costs and severe supply chain management. Combining analysis, by using Porter`s five forces, SWOT, BCG matrix, and other methods to conduct the literature review. In addition, this is a case study which was analyzed the real case of the company in three aspects:- Operating status- Market research- Marketing mixThis analysis is to strengthen the competitiveness of international medical equipment companies in Taiwan, and then achieve the goal of operating growth.The conclusion is presented at the end of this case study. The organizational transformation is based on the most critical and prioritized strategic axis that best meets the needs of the Taiwan market. Suggestions for this case can be- Organizational horizontal cooperation- Portfolios selling model- Digital marketing toolsSuggestions for research can be further discussed from three aspects: 1. Study more cases 2. Use different research methods 3. Deep dive into the policy changes. | en_US |
| dc.description.tableofcontents | 摘要 iAbstract i目次 ii表次 iv圖次 v第一章緒論 1第一節 研究背景與動機 1第二節 方向目的 5第三節 預期貢獻 6第四節 論文架構 7第二章 文獻探討 9第一節 醫療器材業之探討 9第二節 分析工具之探討 20第三節 組織與行銷策略之探討 32第三章 研究架構與進行 48第一節 研究架構 48第二節 研究進行 52第四章 個案分析 55第一節 公司沿革之分析 55第二節 營運環境之分析 64第三節 組織變革實務之分析 74第五章 結論與建議 86第一節 結論 86第二節 建議 87參考文獻 90中文部分 90英文部分 91網路部分 92 | zh_TW |
| dc.format.extent | 4272145 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109932170 | en_US |
| dc.subject (關鍵詞) | 醫療器材 | zh_TW |
| dc.subject (關鍵詞) | 組織變革 | zh_TW |
| dc.subject (關鍵詞) | 行銷策略 | zh_TW |
| dc.subject (關鍵詞) | Marketing strategy | en_US |
| dc.subject (關鍵詞) | Organizational change | en_US |
| dc.subject (關鍵詞) | Medical device | en_US |
| dc.title (題名) | 醫療器材公司組織變革之研究-以某外商公司個案為例 | zh_TW |
| dc.title (題名) | THE STUDY OF ORGANIZATIONAL CHANGE FOR MEDICAL DEVICE COMPANY–A CASE STUDY | en_US |
| dc.type (資料類型) | thesis | en_US |
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