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題名 作業價值管理(AVM)在策略成本管理議題 之運用-以C家具製造業為例
The Application of Activity Value Management on Strategic Cost Management-A Case Study of C Furniture Machinery Manufacturer
作者 李汶珈
Lee, Wen-Chia
貢獻者 黃政仁
Huang, Jheng-Ren
李汶珈
Lee, Wen-Chia
關鍵詞 作業價值管理
策略成本管理
訂價策略
Activity Value Management
Strategic Cost Management
Pricing Strategy
日期 2023
上傳時間 2-Aug-2023 13:28:55 (UTC+8)
摘要 結合作業價值管理系統(Activity Value Management,簡稱 AVM)與策略成本管理,本研究從策略面、營運面及政策面探討個案公司之各項管理議題,包括策略面之產品管理及顧客管理;營運面之資源管理、產能管理及顧客服務管理;政策面之績效管理及預算管理。與公司決策者進行深入訪談,了解其願景及短中長期之營運目標,同時,本研究蒐集報價單、進貨單等資料導入AVM系統,透過分析報表與上述管理議題相互對應,提供建議和分析結果。此外,本研究透過AVM得出的產品總成本,考量公司之訂價策略和決策者之觀點將產品區分為客製化、標準化及顧客關係經營三種類型,擬定預期成本加成率後,計算各項產品之最適訂價,提供一套訂價方式,使個案公司在未來訂價時能有所依循。
By integrating the concept of Activity Value Management (AVM) and Strategic Cost Management, this study explores various management issues of the case company from strategic, operational, and policy perspectives. These include product management and customer management from a strategic aspect, resource management, capacity management, and customer service management from an operational aspect, also performance management and budget management from a policy aspect. In-depth Interviews with company decision-makers is conducted to understand the company’s vision and goals. This study also collect data such as quotations and purchase orders and input these into the AVM system. The analysis results are analyzed and used to provide recommendations and insights corresponding to the aforementioned management issues.
Furthermore, considering the total cost of products obtained through AVM, this study differentiates products into three types: customized, standardized, and customer relationship-based, taking into account the company`s pricing strategy and decision-makers` perspectives. By determining the expected cost markup rate, the optimal pricing for each product is calculated, provides a pricing framework for the case company to follow in future pricing decisions.
參考文獻 中華民國統計資訊網,2016,行業統計分類,https://www.stat.gov.tw/StandardIndustrialClassificationContent.aspx?n=3144&sms=11195&RID=10&PID=MzI=&Level=2&=1,搜尋日期:2022年3月6日。
中華民國經濟部,2004,公司行號營業項目代碼表全文查詢,                                                     https://gcis.nat.gov.tw/cod/browseAction.do?method=browseV7&layer=3&code=I50 1,搜尋日期:2022年3月10日。
台灣區家具工業同業公會,2015,公會概況,http://www.tfma.org.tw/about,搜 尋日期:2022年3月6日。
吳安妮,1999,建構基礎工程 鞏固理論架構 整合相關制度 實施作業制成本管理制度(ABC及ABM)之省思,會計研究月刊 ,162,45-50。
吳安妮,2007,確立管理方向設計專屬ABC-作業基礎成本制之發展與整合,會計研究月刊 ,263,60-74。
吳安妮, 2019,企業策略的終極答案,台北:臉譜出版社股份有限公司。
財團法人台灣設計研究院,2022,台灣設計力報告, 
https://www.tdri.org.tw/41656/,搜尋日期:2022年3月12日。
二、英文部分
Anderson, S. W., and H. C. Dekker. 2009. Strategic Cost Management in Supply Chains,  
Part 1: Structural Cost Management. Accounting Horizons, 23 (2): 201-220.
Chalos, P. 1992. Managing Cost in Today`s Manufacturing Environment: Prentice Hall
  Direct.
Cooper, R., and R. S. Kaplan. 1988. Measure Costs Right: Make the Right Decisions.
  Harvard Business Review, 66 (5): 96-103.
Cooper, R., and R. Slagmulder. 1998. What is Strategic Cost Management? Strategic
  Finance, 79 (7): 14.
De Toni, D., G. S. Milan, E. B. Saciloto, and F. Larentis. 2017. Pricing Strategies and
  Levels and Their Impact on Corporate Profitability. Revista de Administração (São
  Paulo), 52: 120-133.
Driscoll, D. L. 2011. Introduction to Primary Research: Observations, Surveys, and
  Interviews. Writing spaces: Readings on Writing, 2: 153-174.
Kienzler, M., and C. Kowalkowski. 2017. Pricing Strategy: A review of 22 Years of
  Marketing Research. Journal of Business Research, 78: 101-110.
Kuo, C.-W., H.-S. Ahn, and G. Aydin. 2008. Sales Format Decisions in a Supply Chain.
  Paper Read at INFORMS M&SOM Conference, University of Maryland, College
  Park, MD, USA.
Lewis, V. L., and N. C. Churchill. 1983. The Five Stages of Small Business Growth.
  University of Illinois at Urbana-Champaign`s Academy for Entrepreneurial
  Leadership Historical Research Reference in Entrepreneurship.
Özer, Ö., and Y. Zheng. 2012. Behavioral Issues in Pricing Management.
Rounaghi, M. M., H. Jarrar, and L.-P. Dana. 2021. Implementation of Strategic Cost
  Management in Manufacturing Companies: Overcoming Costs Stickiness and
  Increasing Corporate Sustainability. Future Business Journal, 7 (1): 1-8.
Shank, J. K. 1989. Strategic Cost Management: New. Journal of Management
  Accounting Research, 1: 47-65.
Suri, R., and K. B. Monroe. 2003. The Effects of Time Constraints on Consumers`
  Judgments of Prices and Products. Journal of consumer research, 30 (1): 92-104.
Swenson, D. 1995. The Benefits of Activity-Based Cost Management to The
  Manufacturing Industry. Journal of Management Accounting Research, 7: 167.
Wegmann, G. 2019. A Typology of Cost Accounting Practices Based on Activity-Based
  Costing-A Strategic Cost Management Approach. Asia-Pacific Management
  Accounting Journal, 14: 161-184.
Yin, R. K. 1989. Case Study Research: Design and Methods. In Case Study Research:
  Design and Methods, 166-167.
描述 碩士
國立政治大學
會計學系
110353112
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110353112
資料類型 thesis
dc.contributor.advisor 黃政仁zh_TW
dc.contributor.advisor Huang, Jheng-Renen_US
dc.contributor.author (Authors) 李汶珈zh_TW
dc.contributor.author (Authors) Lee, Wen-Chiaen_US
dc.creator (作者) 李汶珈zh_TW
dc.creator (作者) Lee, Wen-Chiaen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 13:28:55 (UTC+8)-
dc.date.available 2-Aug-2023 13:28:55 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 13:28:55 (UTC+8)-
dc.identifier (Other Identifiers) G0110353112en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146414-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計學系zh_TW
dc.description (描述) 110353112zh_TW
dc.description.abstract (摘要) 結合作業價值管理系統(Activity Value Management,簡稱 AVM)與策略成本管理,本研究從策略面、營運面及政策面探討個案公司之各項管理議題,包括策略面之產品管理及顧客管理;營運面之資源管理、產能管理及顧客服務管理;政策面之績效管理及預算管理。與公司決策者進行深入訪談,了解其願景及短中長期之營運目標,同時,本研究蒐集報價單、進貨單等資料導入AVM系統,透過分析報表與上述管理議題相互對應,提供建議和分析結果。此外,本研究透過AVM得出的產品總成本,考量公司之訂價策略和決策者之觀點將產品區分為客製化、標準化及顧客關係經營三種類型,擬定預期成本加成率後,計算各項產品之最適訂價,提供一套訂價方式,使個案公司在未來訂價時能有所依循。zh_TW
dc.description.abstract (摘要) By integrating the concept of Activity Value Management (AVM) and Strategic Cost Management, this study explores various management issues of the case company from strategic, operational, and policy perspectives. These include product management and customer management from a strategic aspect, resource management, capacity management, and customer service management from an operational aspect, also performance management and budget management from a policy aspect. In-depth Interviews with company decision-makers is conducted to understand the company’s vision and goals. This study also collect data such as quotations and purchase orders and input these into the AVM system. The analysis results are analyzed and used to provide recommendations and insights corresponding to the aforementioned management issues.
Furthermore, considering the total cost of products obtained through AVM, this study differentiates products into three types: customized, standardized, and customer relationship-based, taking into account the company`s pricing strategy and decision-makers` perspectives. By determining the expected cost markup rate, the optimal pricing for each product is calculated, provides a pricing framework for the case company to follow in future pricing decisions.
en_US
dc.description.tableofcontents 摘要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
第壹章 緒論 1
第一節 研究動機與目的 1
第二節 研究問題 3
第三節 論文架構 6
第貳章 文獻探討 7
第一節 作業基礎成本制之相關文獻 7
第二節 策略成本管理之相關文獻 13
第三節 訂價策略之相關文獻 20
第四節 研究之延伸 24
第參章 研究方法 25
第一節 個案研究方法 25
第二節 研究流程 28
第三節 AVM系統導入步驟 30
第肆章 個案公司介紹 32
第一節 家具製造業及產品設計業介紹 32
第二節 個案公司簡介 35
第伍章 個案導入AVM之流程與四大模組 37
第一節 確認管理議題與作業標的之間的關係 37
第二節 AVM四大模組設計 39
第陸章 研究分析 46
第一節 AVM與策略成本管理議題之整合 46
第二節 最適訂價決策之結果 61
第三節 深入訪談結果 67
第柒章 結論與建議 72
第一節 研究結論 72
第二節 研究建議 74
第三節 研究限制 76
參考文獻 77
zh_TW
dc.format.extent 1066946 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110353112en_US
dc.subject (關鍵詞) 作業價值管理zh_TW
dc.subject (關鍵詞) 策略成本管理zh_TW
dc.subject (關鍵詞) 訂價策略zh_TW
dc.subject (關鍵詞) Activity Value Managementen_US
dc.subject (關鍵詞) Strategic Cost Managementen_US
dc.subject (關鍵詞) Pricing Strategyen_US
dc.title (題名) 作業價值管理(AVM)在策略成本管理議題 之運用-以C家具製造業為例zh_TW
dc.title (題名) The Application of Activity Value Management on Strategic Cost Management-A Case Study of C Furniture Machinery Manufactureren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中華民國統計資訊網,2016,行業統計分類,https://www.stat.gov.tw/StandardIndustrialClassificationContent.aspx?n=3144&sms=11195&RID=10&PID=MzI=&Level=2&=1,搜尋日期:2022年3月6日。
中華民國經濟部,2004,公司行號營業項目代碼表全文查詢,                                                     https://gcis.nat.gov.tw/cod/browseAction.do?method=browseV7&layer=3&code=I50 1,搜尋日期:2022年3月10日。
台灣區家具工業同業公會,2015,公會概況,http://www.tfma.org.tw/about,搜 尋日期:2022年3月6日。
吳安妮,1999,建構基礎工程 鞏固理論架構 整合相關制度 實施作業制成本管理制度(ABC及ABM)之省思,會計研究月刊 ,162,45-50。
吳安妮,2007,確立管理方向設計專屬ABC-作業基礎成本制之發展與整合,會計研究月刊 ,263,60-74。
吳安妮, 2019,企業策略的終極答案,台北:臉譜出版社股份有限公司。
財團法人台灣設計研究院,2022,台灣設計力報告, 
https://www.tdri.org.tw/41656/,搜尋日期:2022年3月12日。
二、英文部分
Anderson, S. W., and H. C. Dekker. 2009. Strategic Cost Management in Supply Chains,  
Part 1: Structural Cost Management. Accounting Horizons, 23 (2): 201-220.
Chalos, P. 1992. Managing Cost in Today`s Manufacturing Environment: Prentice Hall
  Direct.
Cooper, R., and R. S. Kaplan. 1988. Measure Costs Right: Make the Right Decisions.
  Harvard Business Review, 66 (5): 96-103.
Cooper, R., and R. Slagmulder. 1998. What is Strategic Cost Management? Strategic
  Finance, 79 (7): 14.
De Toni, D., G. S. Milan, E. B. Saciloto, and F. Larentis. 2017. Pricing Strategies and
  Levels and Their Impact on Corporate Profitability. Revista de Administração (São
  Paulo), 52: 120-133.
Driscoll, D. L. 2011. Introduction to Primary Research: Observations, Surveys, and
  Interviews. Writing spaces: Readings on Writing, 2: 153-174.
Kienzler, M., and C. Kowalkowski. 2017. Pricing Strategy: A review of 22 Years of
  Marketing Research. Journal of Business Research, 78: 101-110.
Kuo, C.-W., H.-S. Ahn, and G. Aydin. 2008. Sales Format Decisions in a Supply Chain.
  Paper Read at INFORMS M&SOM Conference, University of Maryland, College
  Park, MD, USA.
Lewis, V. L., and N. C. Churchill. 1983. The Five Stages of Small Business Growth.
  University of Illinois at Urbana-Champaign`s Academy for Entrepreneurial
  Leadership Historical Research Reference in Entrepreneurship.
Özer, Ö., and Y. Zheng. 2012. Behavioral Issues in Pricing Management.
Rounaghi, M. M., H. Jarrar, and L.-P. Dana. 2021. Implementation of Strategic Cost
  Management in Manufacturing Companies: Overcoming Costs Stickiness and
  Increasing Corporate Sustainability. Future Business Journal, 7 (1): 1-8.
Shank, J. K. 1989. Strategic Cost Management: New. Journal of Management
  Accounting Research, 1: 47-65.
Suri, R., and K. B. Monroe. 2003. The Effects of Time Constraints on Consumers`
  Judgments of Prices and Products. Journal of consumer research, 30 (1): 92-104.
Swenson, D. 1995. The Benefits of Activity-Based Cost Management to The
  Manufacturing Industry. Journal of Management Accounting Research, 7: 167.
Wegmann, G. 2019. A Typology of Cost Accounting Practices Based on Activity-Based
  Costing-A Strategic Cost Management Approach. Asia-Pacific Management
  Accounting Journal, 14: 161-184.
Yin, R. K. 1989. Case Study Research: Design and Methods. In Case Study Research:
  Design and Methods, 166-167.
zh_TW