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題名 微型企業創業要素與發展限制
Entrepreneurship Factors and Development Constraints of Micro-enterprises
作者 鄭宇珊
Cheng, Yu-Shan
貢獻者 譚丹琪
Tan, Dan-Chi
鄭宇珊
Cheng, Yu-Shan
關鍵詞 微型企業
創業動機
創業機會
創業機會辨識
創業者人格特質
平台經濟
Micro-enterprises
Entrepreneurial Motivation
Entrepreneurial Opportunities
Entrepreneurial Opportunity Recognition
Entrepreneurial Personality Traits
Platform Economy
日期 2023
上傳時間 2-Aug-2023 13:34:29 (UTC+8)
摘要 近年來，越來越多的台灣人投身於微型創業的熱潮之中，此可歸因於微型創業有其獨特的吸引力如規模小，創立成本相對較低等原因，對於資源有限但擁有創業熱情的人來說，這種條件無疑具有極大的誘因。

然而，資源及資金的短缺往往是微型創業的一大挑戰，這不僅對企業的日常營運構成壓力，也使得業務擴展變得困難，因此本研究將探討有何關鍵創業因素使微型企業能夠創立，以及長期而言是否有發展限制。此外，在缺少資源及成本考量下，創業者多利用社群軟體或電商交易平台接觸消費者，因此亦探討平台經濟與微型企業之間的關係。

本研究透過深度訪談服飾設計、寵物產品、美甲等三個產業的微型企業，並就訪談內容進行分析，最後得出下列結論：一、微型企業的創業動機不僅是滿足基本生存需求，也包含滿足創業者個人成就及投入自己有興趣或擅長之領域；二、創業機會辨識、個人特質及人脈是微型企業成立的關鍵因素；三、平台經濟能協助微型企業降低創立及營運成本；四、微型企業始終面臨資源及資金缺乏，以及無法規模化的困境。
In recent years, an increasing number of young people in Taiwan have been drawn to the trend of micro-entrepreneurship. This attraction can be at-tributed to its unique features such as smaller scale and relatively low start-up costs, making it a compelling choice for those with limited resources but a strong passion for entrepreneurship.

However, the scarcity of resources and capital often poses a significant challenge to micro-entrepreneurs. This not only adds pressure to daily opera-tions but also makes business expansion difficult. This research thus investi-gates the critical factors enabling the establishment of micro-enterprises and examines whether there are long-term development limitations. Given the lack of resources and cost considerations, entrepreneurs often use social media or e-commerce platforms to reach consumers Therefore, the relationship between the platform economy and micro-enterprises is also examined.

This research conducts in-depth interviews with micro-enterprises in three industries: fashion design, pet products, and nail art. The interview con-tents are analyzed, and the following conclusions are drawn: 1. The entrepre-neurial motivation of micro-enterprises is not only to satisfy basic survival needs but also to achieve personal fulfillment and engage in areas of personal interest or expertise. 2. Opportunity recognition, personal traits, and social net-works are key factors in the establishment of micro-enterprises. 3. The platform economy can help micro-enterprises reduce startup and operational costs. 4. Micro-enterprises consistently face challenges such as resource and funding shortages and the inability to scale up.
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1111人力銀行媒體中心（2021年3月4日）。後疫情時代創業現況調查。https://university.1111.com.tw/news.asp?sub=null&content_id=134741
中小企業處 （2022年10月）。中小企業白皮書。https://www.moeasmea.gov.tw/list-tw-2345
王首茗（2010）。微型企業創業之研究─台中市一中商圈服飾零售業為例。﹝碩士論文。朝陽科技大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/v7tp74。
李泳陞（2014）。廚師微型創業失敗因素之探討。﹝碩士論文。義守大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/g25f79。
段俊廷（2020）。微型企業創業關鍵因素之研究—以約會產業為例。﹝碩士論文。國立政治大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/se69vu。
陳佳吟（2009）。微型餐飲業創業失敗關鍵因素之研究。﹝碩士論文。高雄餐旅學院﹞臺灣博碩士論文知識加值系統。https://hdl.handle.net/11296/3v8kzq
陳振財（2020）。微型企業發展關鍵因素之研究。﹝碩士論文。國立中山大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/46pw5r
陳在駿（2019）。網路微型企業創業之關鍵成功因素。﹝碩士論文。國立高雄科技大學﹞。https://hdl.handle.net/11296/cb8u9c。
張凱登（2016）。微型企業網路創業關鍵成功因素。﹝碩士論文。國立臺灣大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/yb5n6y。
勞動部勞動力發展署（2022年11月23日）。微型創業鳳凰貸款法規介紹。https://beboss.wda.gov.tw/cp.aspx?n=8。
經濟部中小企業處（2021）。GEM全球創業觀察2020台灣執行摘要。https://sme.moeasmea.gov.tw/startup/upload/downloads/20210601042742yrq.pdf 。
經濟部中小企業處（2022年3月14日）。女性創業飛雁計畫，https://www.moeasmea.gov.tw/article-tw-2729-9281 。
經濟部中小企業處（2023年5月15日）。青年創業及啟動金貸款專區。https://www.moeasmea.gov.tw/article-tw-2570-4238 。
經濟部統計處（2022年7月28日）。臺灣創業生態系基礎服務整合平台-創業者投資金額、人數及提供就業統。https://www.moea.gov.tw/MNS/dos/content/ContentLink.aspx?menu_id=35135。
葉振雄（2010）。台灣微型企業關鍵成功因素_以高雄某咖啡冰品業者為例。﹝碩士論文。國立中山大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/e7966v。
蘇麗鳳（2022）。微型企業創業機會辨識關鍵成功因素之研究-以手工皂為例。﹝碩士論文。國立高雄科技大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/6uw3p2。

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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
110363044
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110363044
資料類型 thesis
dc.contributor.advisor 譚丹琪zh_TW
dc.contributor.advisor Tan, Dan-Chien_US
dc.contributor.author (Authors) 鄭宇珊zh_TW
dc.contributor.author (Authors) Cheng, Yu-Shanen_US
dc.creator (作者) 鄭宇珊zh_TW
dc.creator (作者) Cheng, Yu-Shanen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 13:34:29 (UTC+8)-
dc.date.available 2-Aug-2023 13:34:29 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 13:34:29 (UTC+8)-
dc.identifier (Other Identifiers) G0110363044en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146438-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 110363044zh_TW
dc.description.abstract (摘要) 近年來，越來越多的台灣人投身於微型創業的熱潮之中，此可歸因於微型創業有其獨特的吸引力如規模小，創立成本相對較低等原因，對於資源有限但擁有創業熱情的人來說，這種條件無疑具有極大的誘因。

然而，資源及資金的短缺往往是微型創業的一大挑戰，這不僅對企業的日常營運構成壓力，也使得業務擴展變得困難，因此本研究將探討有何關鍵創業因素使微型企業能夠創立，以及長期而言是否有發展限制。此外，在缺少資源及成本考量下，創業者多利用社群軟體或電商交易平台接觸消費者，因此亦探討平台經濟與微型企業之間的關係。

本研究透過深度訪談服飾設計、寵物產品、美甲等三個產業的微型企業，並就訪談內容進行分析，最後得出下列結論：一、微型企業的創業動機不僅是滿足基本生存需求，也包含滿足創業者個人成就及投入自己有興趣或擅長之領域；二、創業機會辨識、個人特質及人脈是微型企業成立的關鍵因素；三、平台經濟能協助微型企業降低創立及營運成本；四、微型企業始終面臨資源及資金缺乏，以及無法規模化的困境。		zh_TW
dc.description.abstract (摘要) In recent years, an increasing number of young people in Taiwan have been drawn to the trend of micro-entrepreneurship. This attraction can be at-tributed to its unique features such as smaller scale and relatively low start-up costs, making it a compelling choice for those with limited resources but a strong passion for entrepreneurship.

However, the scarcity of resources and capital often poses a significant challenge to micro-entrepreneurs. This not only adds pressure to daily opera-tions but also makes business expansion difficult. This research thus investi-gates the critical factors enabling the establishment of micro-enterprises and examines whether there are long-term development limitations. Given the lack of resources and cost considerations, entrepreneurs often use social media or e-commerce platforms to reach consumers Therefore, the relationship between the platform economy and micro-enterprises is also examined.

This research conducts in-depth interviews with micro-enterprises in three industries: fashion design, pet products, and nail art. The interview con-tents are analyzed, and the following conclusions are drawn: 1. The entrepre-neurial motivation of micro-enterprises is not only to satisfy basic survival needs but also to achieve personal fulfillment and engage in areas of personal interest or expertise. 2. Opportunity recognition, personal traits, and social net-works are key factors in the establishment of micro-enterprises. 3. The platform economy can help micro-enterprises reduce startup and operational costs. 4. Micro-enterprises consistently face challenges such as resource and funding shortages and the inability to scale up.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 2
第二章 文獻探討 3
第一節 創業理論 3
第二節 微型企業 10
第三節 平台經濟 17
第三章 研究方法 19
第一節 研究方法 19
第二節 研究對象 22
第三節 訪談設計 22
第四章 個案介紹 23
個案一 A服飾品牌 23
個案二 B寵物用品與點心 30
個案三 C美甲工作室 35
第五章 研究分析 38
第一節 創業動機 38
第二節 創業機會辨識 38
第三節 個案展現之創業個人特質 39
第四節 個案微型企業之發展與限制 41
第五節 平台經濟與微型企業關係 42
第六章 結論與建議 45
第一節 研究結論 45
第二節 研究建議 46
第三節 管理意涵 46
第四節 研究限制 47
參考文獻 48		zh_TW
dc.format.extent 1298038 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110363044en_US
dc.subject (關鍵詞) 微型企業zh_TW
dc.subject (關鍵詞) 創業動機zh_TW
dc.subject (關鍵詞) 創業機會zh_TW
dc.subject (關鍵詞) 創業機會辨識zh_TW
dc.subject (關鍵詞) 創業者人格特質zh_TW
dc.subject (關鍵詞) 平台經濟zh_TW
dc.subject (關鍵詞) Micro-enterprisesen_US
dc.subject (關鍵詞) Entrepreneurial Motivationen_US
dc.subject (關鍵詞) Entrepreneurial Opportunitiesen_US
dc.subject (關鍵詞) Entrepreneurial Opportunity Recognitionen_US
dc.subject (關鍵詞) Entrepreneurial Personality Traitsen_US
dc.subject (關鍵詞) Platform Economyen_US
dc.title (題名) 微型企業創業要素與發展限制zh_TW
dc.title (題名) Entrepreneurship Factors and Development Constraints of Micro-enterprisesen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分
104 玩數據 （2022年1月20日） 。【少年頭家微型創業分布圖】調查：七成創業者 30 歲前當老闆，藍領、網路各有一片天！https://buzzorange.com/citiorange/2022/01/20/start-up/
1111人力銀行媒體中心（2021年3月4日）。後疫情時代創業現況調查。https://university.1111.com.tw/news.asp?sub=null&content_id=134741
中小企業處 （2022年10月）。中小企業白皮書。https://www.moeasmea.gov.tw/list-tw-2345
王首茗（2010）。微型企業創業之研究─台中市一中商圈服飾零售業為例。﹝碩士論文。朝陽科技大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/v7tp74。
李泳陞（2014）。廚師微型創業失敗因素之探討。﹝碩士論文。義守大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/g25f79。
段俊廷（2020）。微型企業創業關鍵因素之研究—以約會產業為例。﹝碩士論文。國立政治大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/se69vu。
陳佳吟（2009）。微型餐飲業創業失敗關鍵因素之研究。﹝碩士論文。高雄餐旅學院﹞臺灣博碩士論文知識加值系統。https://hdl.handle.net/11296/3v8kzq
陳振財（2020）。微型企業發展關鍵因素之研究。﹝碩士論文。國立中山大學﹞臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/46pw5r
陳在駿（2019）。網路微型企業創業之關鍵成功因素。﹝碩士論文。國立高雄科技大學﹞。https://hdl.handle.net/11296/cb8u9c。
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