| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 沈信彥 | zh_TW |
| dc.contributor.author (Authors) | Napat Sansathian | en_US |
| dc.creator (作者) | 沈信彥 | zh_TW |
| dc.creator (作者) | Sansathian, Napat | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.date.available | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933042 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=165960 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933042 | zh_TW |
| dc.description.abstract (摘要) | The author of this business plan, Napat Sansathian, has been preparing to build a restaurant called Real Thai after seeing a vacuum in the Taipei market for such a business. A brand-new Thai restaurant called Real Thai will provide genuinely authentic Thai food at a price that is actually fair. Real Thai will be situated in Gongguan Area, a desirable position away from department shops. | en_US |
| dc.description.tableofcontents | 1.0 Executive Summary 1\n1.1 Motivation 2\n1.2 Goals and Objectives 2\n1.3 Keys to Success 2\n\n\n2.0 Legal Form of Business 4\n2.1 Company Location 6\n2.2 Resources 8\n2.3 Quality Control 8\n2.4 Inventory System 9\n2.5 SWOT Analyses 9\n\n\n3.0 Products 13\n\n\n4.0 Market Segmentation 25\n4.1 Target Market 26\n4.2 Competition 26\n4.3 Competitive Edges 27\n\n\n\n5.0 Marketing Strategies 27\n5.1 Sales Strategies 29\n5.2 Pricing Strategies 29\n5.3 Sales Forecast and Milestone 29\n\n\n6.0 Personnel 32\n6.1 Personnel Plan 34\n6.2 Contingency Plan 34\n\n\n\n7.0 Financial Plan 37\n7.1 Important Assumption 37\n7.2 Projected Profit and Loss 37\n7.3 Projected Cash Flow 41\n7.4 Projected Balance Sheet 44\n7.5 Financial Ratios 46\n\n8.0 References 48 | zh_TW |
| dc.format.extent | 3040331 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933042 | en_US |
| dc.subject (關鍵詞) | 泰式料理 | zh_TW |
| dc.subject (關鍵詞) | 公館 | zh_TW |
| dc.subject (關鍵詞) | Thai | en_US |
| dc.subject (關鍵詞) | Gongguan | en_US |
| dc.title (題名) | 在公館商圈開設經典泰式餐廳商業企劃書 | zh_TW |
| dc.title (題名) | Business Plan: Opening an Authentic Thai Restaurant in Gongguan Area | en_US |
| dc.type (資料類型) | thesis | en_US |
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