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題名 個體對於社群媒體廣告產生之科技壓力緩解策略
Mitigating Individual Technostress: Strategies for Coping with Targeted Advertising on Social Media
作者 蘇瑜婷
Su, Yu-Ting
貢獻者 周致遠
Chou, Chih-Yuan
蘇瑜婷
Su, Yu-Ting
關鍵詞 目標式廣告
社交媒體
科技壓力
應對
資訊過量
感知侵入性
隱私關注
詐騙
Targeted advertising
Social media
Technostress
Coping
Information overload
Perceived intrusiveness
Privacy concern
Fraudulent advertising
日期 2023
上傳時間 2-Aug-2023 14:04:31 (UTC+8)
摘要 本篇研究中，我們著重探討社群媒體上的目標式廣告 (Targeted advertising) 帶給使用者的四個負面影響：資訊過量、感知侵入性、隱私關注和詐騙。在使用資訊通訊科技 (Information and communication technology, ICT）時所產生壓力稱為科技壓力，社群媒體即屬於ICT的一種。本篇論文主要欲探討在社群媒體中遇到頻繁且大量的目標式廣告時，使用者科技壓力的形成機制，以及個體是如何緩解及應對所產生的科技壓力。為了研究這兩個議題，我們引用了科技壓力理論與應對理論，並且採用質性研究方法來獲取使用者更深層且豐富的想法和應對策略。通過這樣的研究，我們能夠在廣告領域的文獻，以及資訊系統領域的文獻皆有所貢獻，並且得以協助個體無論是在工作還是休閒時間使用社群媒體時，都能夠輕鬆的面對大量且頻繁的目標式廣告。本篇研究也提供社群媒體平台三個面向的建議，提供他們在廣告所帶來龐大商業利益，以及使用者們的使用體驗之間達成平衡，共創美好的社群媒體使用生態。
In this paper, we explore the effects of targeted advertising on social media (SM). Our main focus is on four key factors: information overload, perceived intrusiveness, privacy concerns and fraudulence. The goal is to identify the mechanism of technostress development and the ways for individuals to manage the resulting technostress caused by targeted advertising on social media. To achieve this, we draw on technostress theory and coping theory, using qualitative methods to gain insights into people`s perceptions and coping strategies. By doing so, we contribute to the literature on advertising and information systems (IS), and help individuals reduce technostress in both their work and personal use of social media when they encounter targeted advertising. Our research also provides insights that social media platforms can consider as they aim to enhance their advertising practices, finding a delicate equilibrium between revenue generation and user experience.
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Ayyagari, R. (2012, March 23-24). Impact of information overload and task-technology fit on technostress. The 14th Southern Association for Information Systems (SAIS 2012), Atlanta, GA, USA.
Ayyagari, R., Grover, V., & Purvis, R. (2011). Technostress: Technological antecedents and implications. MIS Quarterly, 35(4), 831-858.
Bright, L. F., Kleiser, S. B., & Grau, S. L. (2015). Too much Facebook? An exploratory examination of social media fatigue. Computers in Human Behavior, 44, 148-155.
Brooks, S., & Califf, C. (2017). Social media-induced technostress: Its impact on the job performance of it professionals and the moderating role of job characteristics. Computer Networks, 114, 143-153.
Brooks, S., Longstreet, P., & Califf, C. (2017). Social media induced technostress and its impact on Internet addiction: A distraction-conflict theory perspective. AIS Transactions on Human-Computer Interaction, 9(2), 99-122.
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Carver, C. S., Scheier, M. F., & Weintraub, J. K. (1989). Assessing coping strategies: a theoretically based approach. Journal of Personality and Social Psychology, 56(2), 267.
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Chen, X., & Wei, S. (2019). Enterprise social media use and overload: A curvilinear relationship. Journal of Information Technology, 34(1), 22-38.
Cooper, C. L., Dewe, P. J., & O`Driscoll, M. P. (2001). Organizational stress: A review and critique of theory, research, and applications. SAGE.
Cram, W. A., Wiener, M., Tarafdar, M., & Benlian, A. (2022). Examining the impact of algorithmic control on Uber drivers’ technostress. Journal of Management Information Systems, 39(2), 426-453.
Dhir, A., Yossatorn, Y., Kaur, P., & Chen, S. (2018). Online social media fatigue and psychological wellbeing—A study of compulsive use, fear of missing out, fatigue, anxiety and depression. International Journal of Information Management, 40, 141-152.
Edwards, S. M., Li, H., & Lee, J.-H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of advertising, 31(3), 83-95.
Eppler, M. J., & Mengis, J. (2008). The concept of information overload-a review of literature from organization science, accounting, marketing, mis, and related disciplines (2004). Kommunikationsmanagement im Wandel, 271-305.
Folkman, S., & Lazarus, R. S. (1985). If it changes it must be a process: study of emotion and coping during three stages of a college examination. Journal of Personality and Social Psychology, 48(1), 150-170.
Folkman, S., Lazarus, R. S., Gruen, R. J., & DeLongis, A. (1986). Appraisal, coping, health status, and psychological symptoms. Journal of Personality and Social Psychology, 50(3), 571-579.
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Iyer, G., Soberman, D., & Villas-Boas, J. M. (2005). The targeting of advertising. Marketing Science, 24(3), 461-476.
Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand choice behavior as a function of information load. Journal of Marketing Research, 11(1), 63-69.
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描述 碩士
國立政治大學
資訊管理學系
110356007
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356007
資料類型 thesis
dc.contributor.advisor 周致遠zh_TW
dc.contributor.advisor Chou, Chih-Yuanen_US
dc.contributor.author (Authors) 蘇瑜婷zh_TW
dc.contributor.author (Authors) Su, Yu-Tingen_US
dc.creator (作者) 蘇瑜婷zh_TW
dc.creator (作者) Su, Yu-Tingen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 14:04:31 (UTC+8)-
dc.date.available 2-Aug-2023 14:04:31 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 14:04:31 (UTC+8)-
dc.identifier (Other Identifiers) G0110356007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146571-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356007zh_TW
dc.description.abstract (摘要) 本篇研究中，我們著重探討社群媒體上的目標式廣告 (Targeted advertising) 帶給使用者的四個負面影響：資訊過量、感知侵入性、隱私關注和詐騙。在使用資訊通訊科技 (Information and communication technology, ICT）時所產生壓力稱為科技壓力，社群媒體即屬於ICT的一種。本篇論文主要欲探討在社群媒體中遇到頻繁且大量的目標式廣告時，使用者科技壓力的形成機制，以及個體是如何緩解及應對所產生的科技壓力。為了研究這兩個議題，我們引用了科技壓力理論與應對理論，並且採用質性研究方法來獲取使用者更深層且豐富的想法和應對策略。通過這樣的研究，我們能夠在廣告領域的文獻，以及資訊系統領域的文獻皆有所貢獻，並且得以協助個體無論是在工作還是休閒時間使用社群媒體時，都能夠輕鬆的面對大量且頻繁的目標式廣告。本篇研究也提供社群媒體平台三個面向的建議，提供他們在廣告所帶來龐大商業利益，以及使用者們的使用體驗之間達成平衡，共創美好的社群媒體使用生態。zh_TW
dc.description.abstract (摘要) In this paper, we explore the effects of targeted advertising on social media (SM). Our main focus is on four key factors: information overload, perceived intrusiveness, privacy concerns and fraudulence. The goal is to identify the mechanism of technostress development and the ways for individuals to manage the resulting technostress caused by targeted advertising on social media. To achieve this, we draw on technostress theory and coping theory, using qualitative methods to gain insights into people`s perceptions and coping strategies. By doing so, we contribute to the literature on advertising and information systems (IS), and help individuals reduce technostress in both their work and personal use of social media when they encounter targeted advertising. Our research also provides insights that social media platforms can consider as they aim to enhance their advertising practices, finding a delicate equilibrium between revenue generation and user experience.en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION 1
CHAPTER 2. LITERATURE REVIEW 3
2.1 Technostress 3
2.2 Exposure to targeted advertising 4
2.2.1 Information overload 4
2.2.2 Perceived intrusiveness 5
2.2.3 Privacy concern 6
2.3 Coping 7
CHAPTER 3. METHODOLOGY 8
3.1 Data collection 9
3.2 Data analysis 12
CHAPTER 4. FINDINGS 14
4.1 Technostressor 16
4.1.1 Information overload (A) 16
4.1.2 Perceived intrusiveness (B) 17
4.1.3 Privacy concern (C) 21
4.1.4 Fraudulence (D) 24
4.2 Coping 27
4.2.1 Problem-focused coping (PFC) (E) 27
4.2.2 Emotion-focused coping (EFC) (F) 39
4.3 Summary of findings 46
4.4 Supplemental Findings 47
4.3.1 Enhancing personalized ad experiences 47
4.3.2 Providing users with more choices and autonomy 48
4.3.3 Considering the native nature and seamlessness of advertisements 50
4.3.4 Summary of supplemental findings 52
CHAPTER 5. DISCUSSION 53
5.1 Conceptual framework of our findings 53
5.2 Theoretical contribution 54
5.2.1 Contribution to Literature on Technostress 55
5.2.2 Contribution to Literature on Advertising 56
5.3 Practical contribution 59
5.3.1 Contribution to Social Media Users 59
5.3.2 Contribution to Social Media Platforms 59
5.4 Limitations and Future Research 60
CHAPTER 6. CONCLUSION 62
REFERENCE 64		zh_TW
dc.format.extent 1943341 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356007en_US
dc.subject (關鍵詞) 目標式廣告zh_TW
dc.subject (關鍵詞) 社交媒體zh_TW
dc.subject (關鍵詞) 科技壓力zh_TW
dc.subject (關鍵詞) 應對zh_TW
dc.subject (關鍵詞) 資訊過量zh_TW
dc.subject (關鍵詞) 感知侵入性zh_TW
dc.subject (關鍵詞) 隱私關注zh_TW
dc.subject (關鍵詞) 詐騙zh_TW
dc.subject (關鍵詞) Targeted advertisingen_US
dc.subject (關鍵詞) Social mediaen_US
dc.subject (關鍵詞) Technostressen_US
dc.subject (關鍵詞) Copingen_US
dc.subject (關鍵詞) Information overloaden_US
dc.subject (關鍵詞) Perceived intrusivenessen_US
dc.subject (關鍵詞) Privacy concernen_US
dc.subject (關鍵詞) Fraudulent advertisingen_US
dc.title (題名) 個體對於社群媒體廣告產生之科技壓力緩解策略zh_TW
dc.title (題名) Mitigating Individual Technostress: Strategies for Coping with Targeted Advertising on Social Mediaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Athey, S., & Gans, J. S. (2010). The impact of targeting technology on advertising markets and media competition. American Economic Review, 100(2), 608-613.
Ayyagari, R. (2012, March 23-24). Impact of information overload and task-technology fit on technostress. The 14th Southern Association for Information Systems (SAIS 2012), Atlanta, GA, USA.
Ayyagari, R., Grover, V., & Purvis, R. (2011). Technostress: Technological antecedents and implications. MIS Quarterly, 35(4), 831-858.
Bright, L. F., Kleiser, S. B., & Grau, S. L. (2015). Too much Facebook? An exploratory examination of social media fatigue. Computers in Human Behavior, 44, 148-155.
Brooks, S., & Califf, C. (2017). Social media-induced technostress: Its impact on the job performance of it professionals and the moderating role of job characteristics. Computer Networks, 114, 143-153.
Brooks, S., Longstreet, P., & Califf, C. (2017). Social media induced technostress and its impact on Internet addiction: A distraction-conflict theory perspective. AIS Transactions on Human-Computer Interaction, 9(2), 99-122.
Bucher, E., Fieseler, C., & Suphan, A. (2013). The stress potential of social media in the workplace. Information, Communication & Society, 16(10), 1639-1667.
Burke, P. J. (1991). Identity processes and social stress. American Sociological Review, 56(6), 836-849.
Carver, C. S., Scheier, M. F., & Weintraub, J. K. (1989). Assessing coping strategies: a theoretically based approach. Journal of Personality and Social Psychology, 56(2), 267.
Chen, J. V., Tran, A., & Nguyen, T. (2019). Understanding the discontinuance behavior of mobile shoppers as a consequence of technostress: An application of the stress-coping theory. Computers in Human Behavior, 95, 83-93.
Chen, X., & Wei, S. (2019). Enterprise social media use and overload: A curvilinear relationship. Journal of Information Technology, 34(1), 22-38.
Cooper, C. L., Dewe, P. J., & O`Driscoll, M. P. (2001). Organizational stress: A review and critique of theory, research, and applications. SAGE.
Cram, W. A., Wiener, M., Tarafdar, M., & Benlian, A. (2022). Examining the impact of algorithmic control on Uber drivers’ technostress. Journal of Management Information Systems, 39(2), 426-453.
Dhir, A., Yossatorn, Y., Kaur, P., & Chen, S. (2018). Online social media fatigue and psychological wellbeing—A study of compulsive use, fear of missing out, fatigue, anxiety and depression. International Journal of Information Management, 40, 141-152.
Edwards, S. M., Li, H., & Lee, J.-H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of advertising, 31(3), 83-95.
Eppler, M. J., & Mengis, J. (2008). The concept of information overload-a review of literature from organization science, accounting, marketing, mis, and related disciplines (2004). Kommunikationsmanagement im Wandel, 271-305.
Folkman, S., & Lazarus, R. S. (1985). If it changes it must be a process: study of emotion and coping during three stages of a college examination. Journal of Personality and Social Psychology, 48(1), 150-170.
Folkman, S., Lazarus, R. S., Gruen, R. J., & DeLongis, A. (1986). Appraisal, coping, health status, and psychological symptoms. Journal of Personality and Social Psychology, 50(3), 571-579.
Fontana, A., & Frey, J. H. (2000). The interview: From structured questions to negotiated text. Handbook of Qualitative Research, 2(6), 645-672.
Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168-176.
Fu, S., Li, H., Liu, Y., Pirkkalainen, H., & Salo, M. (2020). Social media overload, exhaustion, and use discontinuance: Examining the effects of information overload, system feature overload, and social overload. Information Processing & Management, 57(6), 102307.
Galluch, P. S., Grover, V., & Thatcher, J. B. (2015). Interrupting the workplace: Examining stressors in an information technology context. Journal of the Association for Information Systems, 16(1), 2.
Gao, W., Liu, Z., Guo, Q., & Li, X. (2018). The dark side of ubiquitous connectivity in smartphone-based SNS: An integrated model from information perspective. Computers in Human Behavior, 84, 185-193.
Goodrich, K., Schiller, S. Z., & Galletta, D. (2015). Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes? Journal of advertising research, 55(1), 37-50.
Houli, D., & Radford, M. (2020). An exploratory study using mindfulness meditation apps to buffer workplace technostress and information overload. Proceedings of the Association for Information Science and Technology, 57(1), e373.
Hoy, M. G., & Milne, G. (2010). Gender differences in privacy-related measures for young adult Facebook users. Journal of Interactive Advertising, 10(2), 28-45.
Iyer, G., Soberman, D., & Villas-Boas, J. M. (2005). The targeting of advertising. Marketing Science, 24(3), 461-476.
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