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題名 觀賞數位修復電影的懷舊感與幸福感之關係
The relationship between nostalgia and well-being from watching digitally restored films
作者 洪宇萱
Hung, Yu-Hsuan
貢獻者 林淑芳
Lin, Shu-Fang
洪宇萱
Hung, Yu-Hsuan
關鍵詞 數位修復
電影
懷舊感
歷史懷舊
個人懷舊
意義型幸福感
享樂型幸福感
Digitally Restored
Film
Nostalgia
Historical Nostalgia
Personal Nostalgia
Eudaimonic Well-Being
Hedonic Well-Being
日期 2023
上傳時間 2-Aug-2023 14:35:22 (UTC+8)
摘要 近年來在台灣陸續有數位修復版電影上映，包括來自以往不同年代與國家的各種電影類型作品，透過數位修復後的新規格版本呈現給觀眾，其中獲得票房佳績與話題討論的不在少數，也讓觀眾透過數位修復版電影的放映觀賞後能獲得不同感受。本研究主要目的在於探討數位修復電影觀眾的個人特質和觀影習慣，對於觀影後所產生的懷舊感以及幸福感之間的關係，其中更進一步將懷舊感分為歷史懷舊與個人懷舊兩種類型，在幸福感方面則分為享樂型幸福感與意義型幸福感兩種類型分析討論。

本研究透過問卷調查法蒐集資料後進行研究分析，結果發現針對觀眾個人特質中的懷舊傾向與創新接受度，在觀賞過數位修復電影後所產生的歷史懷舊與個人懷舊程度皆有影響；數位修復電影觀眾的年齡以及是否重複觀賞過同部電影則僅對個人懷舊程度產生影響；數位修復電影觀眾之觀影習慣中的觀影平台與平時觀影頻次對於歷史懷舊與個人懷舊則無產生顯著影響。最後相較於觀賞數位修復電影後所產生歷史懷舊／個人懷舊較低的觀眾，歷史懷舊／個人懷舊較高的觀眾所產生的享樂型幸福感與意義型幸福感皆較高。

本研究結果在學術意涵上提供娛樂媒體體驗中的懷舊感與幸福感關係新的研究視角；在實務上則有助於娛樂文化相關業者或延伸至其他產業針對具有懷舊主題的內容或商品做為發行販售及行銷宣傳之參考。
In recent years, Taiwan has witnessed a surge in the theatrical release of digitally restored films, encompassing diverse genres from various eras and countries. Many of these digitally restored films have achieved notable success, garnering either substantial box office earnings or significant acclaim from audiences and critics alike. Consequently, audiences are afforded distinct and varied experiences when engaging with these digitally restored cinematic works.

The primary objective of this study is to investigate and elucidate the relationships between audience personal characteristics, movie viewing habits, nostalgia, and well-being ensuing from the consumption of digitally restored films. Within this context, nostalgia is discerningly categorized into historical nostalgia and personal nostalgia, while well-being is classified into hedonic well-being and eudaimonic well-being, laying the groundwork for comprehensive analysis and insightful discourse.

In congruence with the research objectives, data is collected through the implementation of a survey method. The findings reveal that both nostalgia proneness and innovativeness among audiences positively impact the levels of historical and personal nostalgia experienced after viewing digitally restored films. Additionally, the age of the audience and their prior exposure to a particular film significantly impact the level of personal nostalgia. However, the platform utilized for watching digitally restored films and the frequency of movie viewing do not exert a noteworthy influence on historical or personal nostalgia. Notably, audiences displaying elevated levels of historical or personal nostalgia following the viewing of digitally restored films also report higher degrees of hedonic and eudaimonic well-being.

The contributions of this study are twofold. Firstly, it offers valuable insights and recommendations for the distribution, sales, and marketing of nostalgic-themed content or products within the domains of entertainment, cultural-related industries, and beyond. Secondly, it contributes to the existing body of research by shedding light on the complex dynamics that underlie audience responses to digitally restored films, facilitating a deeper comprehension of the relationship between nostalgia, well-being, and cinematic experiences.
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描述 碩士
國立政治大學
傳播學院碩士在職專班
110941001
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110941001
資料類型 thesis
dc.contributor.advisor 林淑芳zh_TW
dc.contributor.advisor Lin, Shu-Fangen_US
dc.contributor.author (Authors) 洪宇萱zh_TW
dc.contributor.author (Authors) Hung, Yu-Hsuanen_US
dc.creator (作者) 洪宇萱zh_TW
dc.creator (作者) Hung, Yu-Hsuanen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Aug-2023 14:35:22 (UTC+8)-
dc.date.available 2-Aug-2023 14:35:22 (UTC+8)-
dc.date.issued (上傳時間) 2-Aug-2023 14:35:22 (UTC+8)-
dc.identifier (Other Identifiers) G0110941001en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146702-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院碩士在職專班zh_TW
dc.description (描述) 110941001zh_TW
dc.description.abstract (摘要) 近年來在台灣陸續有數位修復版電影上映，包括來自以往不同年代與國家的各種電影類型作品，透過數位修復後的新規格版本呈現給觀眾，其中獲得票房佳績與話題討論的不在少數，也讓觀眾透過數位修復版電影的放映觀賞後能獲得不同感受。本研究主要目的在於探討數位修復電影觀眾的個人特質和觀影習慣，對於觀影後所產生的懷舊感以及幸福感之間的關係，其中更進一步將懷舊感分為歷史懷舊與個人懷舊兩種類型，在幸福感方面則分為享樂型幸福感與意義型幸福感兩種類型分析討論。

本研究透過問卷調查法蒐集資料後進行研究分析，結果發現針對觀眾個人特質中的懷舊傾向與創新接受度，在觀賞過數位修復電影後所產生的歷史懷舊與個人懷舊程度皆有影響；數位修復電影觀眾的年齡以及是否重複觀賞過同部電影則僅對個人懷舊程度產生影響；數位修復電影觀眾之觀影習慣中的觀影平台與平時觀影頻次對於歷史懷舊與個人懷舊則無產生顯著影響。最後相較於觀賞數位修復電影後所產生歷史懷舊／個人懷舊較低的觀眾，歷史懷舊／個人懷舊較高的觀眾所產生的享樂型幸福感與意義型幸福感皆較高。

本研究結果在學術意涵上提供娛樂媒體體驗中的懷舊感與幸福感關係新的研究視角；在實務上則有助於娛樂文化相關業者或延伸至其他產業針對具有懷舊主題的內容或商品做為發行販售及行銷宣傳之參考。		zh_TW
dc.description.abstract (摘要) In recent years, Taiwan has witnessed a surge in the theatrical release of digitally restored films, encompassing diverse genres from various eras and countries. Many of these digitally restored films have achieved notable success, garnering either substantial box office earnings or significant acclaim from audiences and critics alike. Consequently, audiences are afforded distinct and varied experiences when engaging with these digitally restored cinematic works.

The primary objective of this study is to investigate and elucidate the relationships between audience personal characteristics, movie viewing habits, nostalgia, and well-being ensuing from the consumption of digitally restored films. Within this context, nostalgia is discerningly categorized into historical nostalgia and personal nostalgia, while well-being is classified into hedonic well-being and eudaimonic well-being, laying the groundwork for comprehensive analysis and insightful discourse.

In congruence with the research objectives, data is collected through the implementation of a survey method. The findings reveal that both nostalgia proneness and innovativeness among audiences positively impact the levels of historical and personal nostalgia experienced after viewing digitally restored films. Additionally, the age of the audience and their prior exposure to a particular film significantly impact the level of personal nostalgia. However, the platform utilized for watching digitally restored films and the frequency of movie viewing do not exert a noteworthy influence on historical or personal nostalgia. Notably, audiences displaying elevated levels of historical or personal nostalgia following the viewing of digitally restored films also report higher degrees of hedonic and eudaimonic well-being.

The contributions of this study are twofold. Firstly, it offers valuable insights and recommendations for the distribution, sales, and marketing of nostalgic-themed content or products within the domains of entertainment, cultural-related industries, and beyond. Secondly, it contributes to the existing body of research by shedding light on the complex dynamics that underlie audience responses to digitally restored films, facilitating a deeper comprehension of the relationship between nostalgia, well-being, and cinematic experiences.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 7
第二章 文獻探討 12
第一節 懷舊感 12
第二節 幸福感 21
第三章 研究方法 27
第一節 研究架構 27
第二節 問卷調查法 29
第三節 量表信度分析 35
第四章 研究發現 36
第一節 樣本描述性統計 36
第二節 主要研究發現 38
第三節 其他研究發現 48
第五章 研究結論與建議 50
第一節 研究討論 50
第二節 研究貢獻 56
第三節 研究限制與未來建議 59
參考文獻 61
附錄一：問卷量表中英對照 82
附錄二：問卷 86
附錄三：受訪者觀賞數位修復電影之原版電影發行年份分配 91		zh_TW
dc.format.extent 2048552 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110941001en_US
dc.subject (關鍵詞) 數位修復zh_TW
dc.subject (關鍵詞) 電影zh_TW
dc.subject (關鍵詞) 懷舊感zh_TW
dc.subject (關鍵詞) 歷史懷舊zh_TW
dc.subject (關鍵詞) 個人懷舊zh_TW
dc.subject (關鍵詞) 意義型幸福感zh_TW
dc.subject (關鍵詞) 享樂型幸福感zh_TW
dc.subject (關鍵詞) Digitally Restoreden_US
dc.subject (關鍵詞) Filmen_US
dc.subject (關鍵詞) Nostalgiaen_US
dc.subject (關鍵詞) Historical Nostalgiaen_US
dc.subject (關鍵詞) Personal Nostalgiaen_US
dc.subject (關鍵詞) Eudaimonic Well-Beingen_US
dc.subject (關鍵詞) Hedonic Well-Beingen_US
dc.title (題名) 觀賞數位修復電影的懷舊感與幸福感之關係zh_TW
dc.title (題名) The relationship between nostalgia and well-being from watching digitally restored filmsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 王欣妤（2023年3月1日）。〈悲情城市票房650萬 刷新經典重映作開片紀錄〉，《中央通訊社》。取自https://www.cna.com.tw/news/amov/202303010212.aspx 　
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