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題名 雙元組織影響平台表現
How organizational ambidexterity strategy affect platform performance作者 張莉敏
Chang, Li-Min貢獻者 邱奕嘉
Chiu, Yi-Chia
張莉敏
Chang, Li-Min關鍵詞 平台生態
網路效應
多棲策略
雙元組織
Platform ecosystem
network effect
multi-homing
ambidexterity日期 2023 上傳時間 1-Sep-2023 14:49:01 (UTC+8) 摘要 隨著智慧型行動裝置的問世，手機已成為民眾日常必備之裝置，而跟隨手機而起的應用產式產業，亦大幅影響著人們的生活，伴隨智慧型裝置而起的新興平台商業模式，如雨後春筍般發生，延伸而出的網路效應 (Network Effect) 等相關理論，相繼成為學術與實務界研究之熱門課題。環顧先前文獻，多是從平台主角度出發進行平台的討論，對於參與平台的企業本身，以及其運營策略之探討，卻甚少著墨，亦缺乏實證研究支持。因此，本研究嘗試以平台多棲策略（Multihoming）所闡述之企業進入平台的策略考量，並結合雙元組織理論（Ambidexterity），發現應用程式開發商企業在面臨經營決策時，探索（Exploration）策略，對應用程式開發商企業的多棲策略與最終績效表現之間，存在著顯著的中介效果。此發現不僅補強過往的研究對於應用程式產業的較少著墨，更深入探究兩種理論之間的關聯性，在促進對話的同時，亦能有益於對未來參與平台的開發商企業運營與策略選擇上之參考。
With the advent of smart mobile devices, emerging platform business models have proliferated. The network effect and related theories have become popular topics of research in both academic and practical fields.However, upon reviewing previous literature, it is evident that most discussions have focused on the platform perspective, with little emphasis on the participating businesses themselves and their operational strategies. Furthermore, empirical research supporting these discussions is lacking. Therefore, this study attempts to explore the strategic considerations of enterprises entering platforms through the lens of multi-homing strategies. By integrating the theory of ambidexterity, it investigates the mediating effects of exploration and exploitation that may arise during business decision-making. Through a dialogue between these two theories, the study aims to further explore their interrelationships and provide valuable insights for future enterprise operations and strategic decision-making.參考文獻 林智偉, & 邱志聖. (2020). 台灣行動支付平台競爭策略之探討. 產業與管理論壇, 22(3), 4-22. doi:10.3966/199582342018062002001陳威如, & 余卓軒. (2013). 平台革命: 席捲全球社交, 購物, 遊戲, 媒體的商業模式創新: 商周出版資策會 (2011) 臺灣智慧型裝置持有與服務使用行為調查報告。財團法人資策會創新應用服務研究出版資策會 (2018) 台灣人更黏手機了！近8成民眾每天使用手機逾2小時 資策會：掌握娛樂市場需求成下一波商機, 2023年07月31日,取自: https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=2081&fm_sqno=14Armstrong, M., & Wright, J. (2007). Two-sided markets, competitive bottlenecks and exclusive contracts. Economic Theory, 32(2), 353-380.陳伯彰彙編 (2018) 瑞典電玩(Game)市場簡析, 2023年6月19日, https://www.roc-taiwan.org/uploads/sites/158/2021/07/%E7%91%9E%E5%85%B8%E9%9B%BB%E7%8E%A9Game%E5%B8%82%E5%A0%B4%E7%B0%A1%E6%9E%902018.pdf , Page 4Athey, S., Calvano, E., & Gans, J. S. (2018). The impact of consumer multi-homing on advertising markets and media competition. Management Science, 64(4), 1574-1590.Baron, R.M., Kenny, D.A. (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51 (6), 1173-1182.Baum, J.A. C., Li, S.X., Usher, J.M. (2000) Making the next move: How experiential and vicarious learning shape the location of chain’s acquisitions. Administrative Science Quarterly, 45(4), 766-801.Cenamor, J., Parida, V., & Wincent, J. (2019). How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity. Journal of business research, 100, 196-206.Cennamo, C., & Santalo, J. (2013). Platform competition: Strategic trade‐offs in platform markets. Strategic management journal, 34(11), 1331-1350.Cennamo, C., Ozalp, H., & Kretschmer, T. (2018). Platform architecture and quality trade-offs of multihoming complements. Information Systems Research, 29(2), 461-478.Dai, Y., Du, K., Byun, G., & Zhu, X. (2017). Ambidexterity in new ventures: The impact of new product development alliances and transactive memory systems. Journal of business research, 75, 77-85.David E. Bell & Arthur Schleifer Jr., (2020)，資料分析、迴歸與預測 (林維君譯)。台北：弘智 (原著出版於1994)Eisenhardt, K. M., Furr, N. R., & Bingham, C. B. (2010). CROSSROADS—Microfoundations of performance: Balancing efficiency and flexibility in dynamic environments. Organization science, 21(6), 1263-1273.Engel, J. F., Kollat, D.T., & Blackwell, R. D. (1993). Consumer Behavior (7th ed.) New York: Dryden Press.Farjoun, M. (2010). Beyond dualism: Stability and change as a duality. Academy of management review, 35(2), 202-225.Huang, P., Ceccagnoli, M., Forman, C., & Wu, D. (2013). Appropriability mechanisms and the platform partnership decision: Evidence from enterprise software. Management Science, 59(1), 102-121.Hyrynsalmi, S., Suominen, A., & Mäntymäki, M. (2016). The influence of developer multi-homing on competition between software ecosystems. Journal of Systems and Software, 111, 119-127.Hyrynsalmi, S., Suominen, A., Jansen, S., & Yrjönkoski, K. (2016). Multi-homing in ecosystems and firm performance: Does it improve software companies` ROA? Paper presented at the IWSECO@ ICIS.Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276.Julian Ohrt and Volker Turau (2012) Cross-platform development tools for smartphone applications @. IEEE Computer Architecture Letters,72.Kang, S.-C., and Snell, S., “Intellectual Capital Architectures and Ambidextrous Learning: A Framework for Human Resource Management,” Journal of Management Studies, Vol. 46, No. 1, pp. 65-92.Landsman, V., & Stremersch, S. (2011). Multihoming in two-sided markets: An empirical inquiry in the video game console industry. Journal of Marketing, 75(6), 39-54.Li, H., & Zhu, F. (2020). Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market. Management Science.March, J. G. (1991). Exploration and exploitation in organizational learning. Organization science, 2(1), 71-87.McIntyre, D. P., & Srinivasan, A. (2017). Networks, platforms, and strategy: Emerging views and next steps. Strategic management journal, 38(1), 141-160.Nelson, R. R. (2009). An evolutionary theory of economic change: harvard university press.Rochet, J.-C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the european economic association, 1(4), 990-1029.Schmidt, J.B., Calantone, R.J. (1998) Are really new product development projects harderto shut down? Journal of Product Innovation Management, 15(2), 107-198Smith, D.B. (1990). The economics of information: an empirical approach to nelson`s search-experience framework. Journal of Public Policy and Marketing, 9, 111-128.Solís-Molina, M., Hernández-Espallardo, M., & Rodríguez-Orejuela, A. (2018). Performance implications of organizational ambidexterity versus specialization in exploitation or exploration: The role of absorptive capacity. Journal of business research, 91, 181-194.Sun, M., & Tse, E. (2007). When does the winner take all in two-sided markets? Review of Network Economics, 6(1).Tiwana, A., “Do Bridging Ties Complement Strong Ties? An Empirical Examination of Alliance Ambidexterity,” Strategic Management Journal, Vol. 29, No. 3, 2008, pp. 251-272.Tushman, Michael L; O Reilly, Charles A III (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California Management Review; Summer 1996; 38, 4; ABI/INFORM Global pg. 8Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard business review, 94(4), 54-62.Wan, X., Cenamor, J., Parker, G., & Van Alstyne, M. (2017). Unraveling platform strategies: A review from an organizational ambidexterity perspective. Sustainability, 9(5), 734.Wang, R. D., & Miller, C. D. (2020). Complementors` engagement in an ecosystem: A study of publishers`e‐book offerings on Amazon Kindle. Strategic management journal, 41(1), 3-26.Zhu, F., & Iansiti, M. (2019). Why Some Platforms Thrives... and Others Don`t What Alibaba, Tencent, and Uber teach us about networks that flourish. The five characteristcs that make the difference. Harvard business review, 97(1), 118-125.Jacob Kastrenakes (Jun. 16, 2013) , Microsoft reportedly paying developers $100,000 or more to build apps, The Verge : Source: Bloomberg Businessweek , https://www.theverge.com/2013/6/15/4433082/microsoft-paying-companies-100k-windows-phone-appsNathan Sebastian (February 06, 2020), How Much Does It Cost to Develop a Mobile App?, Good Firms, https://www.goodfirms.co/resources/cost-to-develop-an-app 描述 碩士
國立政治大學
科技管理與智慧財產研究所
107364105資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107364105 資料類型 thesis dc.contributor.advisor 邱奕嘉 zh_TW dc.contributor.advisor Chiu, Yi-Chia en_US dc.contributor.author (Authors) 張莉敏 zh_TW dc.contributor.author (Authors) Chang, Li-Min en_US dc.creator (作者) 張莉敏 zh_TW dc.creator (作者) Chang, Li-Min en_US dc.date (日期) 2023 en_US dc.date.accessioned 1-Sep-2023 14:49:01 (UTC+8) - dc.date.available 1-Sep-2023 14:49:01 (UTC+8) - dc.date.issued (上傳時間) 1-Sep-2023 14:49:01 (UTC+8) - dc.identifier (Other Identifiers) G0107364105 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146867 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 107364105 zh_TW dc.description.abstract (摘要) 隨著智慧型行動裝置的問世，手機已成為民眾日常必備之裝置，而跟隨手機而起的應用產式產業，亦大幅影響著人們的生活，伴隨智慧型裝置而起的新興平台商業模式，如雨後春筍般發生，延伸而出的網路效應 (Network Effect) 等相關理論，相繼成為學術與實務界研究之熱門課題。環顧先前文獻，多是從平台主角度出發進行平台的討論，對於參與平台的企業本身，以及其運營策略之探討，卻甚少著墨，亦缺乏實證研究支持。因此，本研究嘗試以平台多棲策略（Multihoming）所闡述之企業進入平台的策略考量，並結合雙元組織理論（Ambidexterity），發現應用程式開發商企業在面臨經營決策時，探索（Exploration）策略，對應用程式開發商企業的多棲策略與最終績效表現之間，存在著顯著的中介效果。此發現不僅補強過往的研究對於應用程式產業的較少著墨，更深入探究兩種理論之間的關聯性，在促進對話的同時，亦能有益於對未來參與平台的開發商企業運營與策略選擇上之參考。 zh_TW dc.description.abstract (摘要) With the advent of smart mobile devices, emerging platform business models have proliferated. The network effect and related theories have become popular topics of research in both academic and practical fields.However, upon reviewing previous literature, it is evident that most discussions have focused on the platform perspective, with little emphasis on the participating businesses themselves and their operational strategies. Furthermore, empirical research supporting these discussions is lacking. Therefore, this study attempts to explore the strategic considerations of enterprises entering platforms through the lens of multi-homing strategies. By integrating the theory of ambidexterity, it investigates the mediating effects of exploration and exploitation that may arise during business decision-making. Through a dialogue between these two theories, the study aims to further explore their interrelationships and provide valuable insights for future enterprise operations and strategic decision-making. en_US dc.description.tableofcontents 第一節 研究背景 1第二節 研究動機 3第三節 研究問題 5第二章 文獻回顧 6第一節 多棲策略 6第二節 探索與利用策略 8第三節 研究假設 10第三章 研究方法 12第一節 樣本描述 12第二節 統計分析方式 14第四章 研究分析與結果 17第一節 迴歸模型檢定 17第二節 敘述統計 19第三節 相關係數分析 21第三節 迴歸分析驗證 22五﹑結論與建議 24第一節 研究結論與實務貢獻 24第二節 未來建議 26參考文獻 27 zh_TW dc.format.extent 971952 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107364105 en_US dc.subject (關鍵詞) 平台生態 zh_TW dc.subject (關鍵詞) 網路效應 zh_TW dc.subject (關鍵詞) 多棲策略 zh_TW dc.subject (關鍵詞) 雙元組織 zh_TW dc.subject (關鍵詞) Platform ecosystem en_US dc.subject (關鍵詞) network effect en_US dc.subject (關鍵詞) multi-homing en_US dc.subject (關鍵詞) ambidexterity en_US dc.title (題名) 雙元組織影響平台表現 zh_TW dc.title (題名) How organizational ambidexterity strategy affect platform performance en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 林智偉, & 邱志聖. (2020). 台灣行動支付平台競爭策略之探討. 產業與管理論壇, 22(3), 4-22. doi:10.3966/199582342018062002001陳威如, & 余卓軒. (2013). 平台革命: 席捲全球社交, 購物, 遊戲, 媒體的商業模式創新: 商周出版資策會 (2011) 臺灣智慧型裝置持有與服務使用行為調查報告。財團法人資策會創新應用服務研究出版資策會 (2018) 台灣人更黏手機了！近8成民眾每天使用手機逾2小時 資策會：掌握娛樂市場需求成下一波商機, 2023年07月31日,取自: https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=2081&fm_sqno=14Armstrong, M., & Wright, J. (2007). Two-sided markets, competitive bottlenecks and exclusive contracts. Economic Theory, 32(2), 353-380.陳伯彰彙編 (2018) 瑞典電玩(Game)市場簡析, 2023年6月19日, https://www.roc-taiwan.org/uploads/sites/158/2021/07/%E7%91%9E%E5%85%B8%E9%9B%BB%E7%8E%A9Game%E5%B8%82%E5%A0%B4%E7%B0%A1%E6%9E%902018.pdf , Page 4Athey, S., Calvano, E., & Gans, J. S. (2018). The impact of consumer multi-homing on advertising markets and media competition. Management Science, 64(4), 1574-1590.Baron, R.M., Kenny, D.A. (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51 (6), 1173-1182.Baum, J.A. C., Li, S.X., Usher, J.M. (2000) Making the next move: How experiential and vicarious learning shape the location of chain’s acquisitions. Administrative Science Quarterly, 45(4), 766-801.Cenamor, J., Parida, V., & Wincent, J. (2019). How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity. Journal of business research, 100, 196-206.Cennamo, C., & Santalo, J. (2013). Platform competition: Strategic trade‐offs in platform markets. Strategic management journal, 34(11), 1331-1350.Cennamo, C., Ozalp, H., & Kretschmer, T. (2018). Platform architecture and quality trade-offs of multihoming complements. Information Systems Research, 29(2), 461-478.Dai, Y., Du, K., Byun, G., & Zhu, X. (2017). Ambidexterity in new ventures: The impact of new product development alliances and transactive memory systems. Journal of business research, 75, 77-85.David E. Bell & Arthur Schleifer Jr., (2020)，資料分析、迴歸與預測 (林維君譯)。台北：弘智 (原著出版於1994)Eisenhardt, K. M., Furr, N. R., & Bingham, C. B. (2010). CROSSROADS—Microfoundations of performance: Balancing efficiency and flexibility in dynamic environments. Organization science, 21(6), 1263-1273.Engel, J. F., Kollat, D.T., & Blackwell, R. D. (1993). Consumer Behavior (7th ed.) New York: Dryden Press.Farjoun, M. (2010). Beyond dualism: Stability and change as a duality. Academy of management review, 35(2), 202-225.Huang, P., Ceccagnoli, M., Forman, C., & Wu, D. (2013). Appropriability mechanisms and the platform partnership decision: Evidence from enterprise software. Management Science, 59(1), 102-121.Hyrynsalmi, S., Suominen, A., & Mäntymäki, M. (2016). The influence of developer multi-homing on competition between software ecosystems. Journal of Systems and Software, 111, 119-127.Hyrynsalmi, S., Suominen, A., Jansen, S., & Yrjönkoski, K. (2016). Multi-homing in ecosystems and firm performance: Does it improve software companies` ROA? Paper presented at the IWSECO@ ICIS.Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276.Julian Ohrt and Volker Turau (2012) Cross-platform development tools for smartphone applications @. IEEE Computer Architecture Letters,72.Kang, S.-C., and Snell, S., “Intellectual Capital Architectures and Ambidextrous Learning: A Framework for Human Resource Management,” Journal of Management Studies, Vol. 46, No. 1, pp. 65-92.Landsman, V., & Stremersch, S. (2011). Multihoming in two-sided markets: An empirical inquiry in the video game console industry. Journal of Marketing, 75(6), 39-54.Li, H., & Zhu, F. (2020). Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market. Management Science.March, J. G. (1991). Exploration and exploitation in organizational learning. Organization science, 2(1), 71-87.McIntyre, D. P., & Srinivasan, A. (2017). Networks, platforms, and strategy: Emerging views and next steps. Strategic management journal, 38(1), 141-160.Nelson, R. R. (2009). An evolutionary theory of economic change: harvard university press.Rochet, J.-C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the european economic association, 1(4), 990-1029.Schmidt, J.B., Calantone, R.J. (1998) Are really new product development projects harderto shut down? Journal of Product Innovation Management, 15(2), 107-198Smith, D.B. (1990). The economics of information: an empirical approach to nelson`s search-experience framework. Journal of Public Policy and Marketing, 9, 111-128.Solís-Molina, M., Hernández-Espallardo, M., & Rodríguez-Orejuela, A. (2018). Performance implications of organizational ambidexterity versus specialization in exploitation or exploration: The role of absorptive capacity. Journal of business research, 91, 181-194.Sun, M., & Tse, E. (2007). When does the winner take all in two-sided markets? Review of Network Economics, 6(1).Tiwana, A., “Do Bridging Ties Complement Strong Ties? An Empirical Examination of Alliance Ambidexterity,” Strategic Management Journal, Vol. 29, No. 3, 2008, pp. 251-272.Tushman, Michael L; O Reilly, Charles A III (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California Management Review; Summer 1996; 38, 4; ABI/INFORM Global pg. 8Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard business review, 94(4), 54-62.Wan, X., Cenamor, J., Parker, G., & Van Alstyne, M. (2017). Unraveling platform strategies: A review from an organizational ambidexterity perspective. Sustainability, 9(5), 734.Wang, R. D., & Miller, C. D. (2020). Complementors` engagement in an ecosystem: A study of publishers`e‐book offerings on Amazon Kindle. Strategic management journal, 41(1), 3-26.Zhu, F., & Iansiti, M. (2019). Why Some Platforms Thrives... and Others Don`t What Alibaba, Tencent, and Uber teach us about networks that flourish. The five characteristcs that make the difference. Harvard business review, 97(1), 118-125.Jacob Kastrenakes (Jun. 16, 2013) , Microsoft reportedly paying developers $100,000 or more to build apps, The Verge : Source: Bloomberg Businessweek , https://www.theverge.com/2013/6/15/4433082/microsoft-paying-companies-100k-windows-phone-appsNathan Sebastian (February 06, 2020), How Much Does It Cost to Develop a Mobile App?, Good Firms, https://www.goodfirms.co/resources/cost-to-develop-an-app zh_TW
