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題名 應用文字探勘於CSR行為對於社會輿論影響之研究
The influence of CSR behaviors on public opinion: A text mining approach作者 陳靖亞
Chen, Ching-Ya貢獻者 李曉惠
Lee, Hsiao-Hui
陳靖亞
Chen, Ching-Ya關鍵詞 企業社會責任
文字探勘
情感分析
媒體輿論日期 2023 上傳時間 1-Sep-2023 14:53:13 (UTC+8) 摘要 本論文旨在探討企業的社會責任行為對社會輿論的影響，且主要是以媒體輿論為主，並以美國高科技產業為研究對象。近年來，企業社會責任(CSR) 以及ESG(Environmental，Social，Governance) 的概念受到廣泛關注。儘管目前企業認知到，CSR是非常重要的議題，但企業仍然無法掌握需將資源投入在何種CSR 活動中。本篇論文的研究問題，即在試圖釐清，企業在產業內的CSR 趨勢下，採取什麼樣的CSR行為，會如何影響媒體輿論。且更進一步，研究在何時採取(和同產業競爭者相比而言)，是否會帶來不同的社會輿論效果。本篇研究提供了有關企業CSR行為與媒體輿論之間關係的證據：即企業如果僅是從事與產業內趨勢相符的CSR活動，特別是環境類別，可能難以獲得額外的正面媒體評價，且企業應該避免成為產業內CSR趨勢的追隨者。總結而言，本研究結果有助於企業在制定和執行CSR策略時做出明智的決策。 參考文獻 Awaysheh, A., Heron, R. A., Perry, T., and Wilson, J. I. (2020). On the relation between corporate social responsibility and financial performance. Strategic Management Journal, 41(6):965–987.Bagnoli, M. and Watts, S. G. (2017). Voluntary assurance of voluntary csr disclosure.Journal of Economics Management Strategy, 26(1):205–230.Beltratti, A. (2005). The complementarity between corporate governance and corporate social responsibility. The Geneva Papers on Risk and Insurance-Issues and Practice, 30:373–386.Bholat, D., Hansen, S., Santos, P., and Schonhardt-Bailey, C. (2015). Text mining for central banks. Available at SSRN 2624811.Burstein, P. (2003). The impact of public opinion on public policy: A review and an agenda. Political research quarterly, 56(1):29–40.Cheng, B., Ioannou, I., and Serafeim, G. (2014). Corporate social responsibility and access to finance. Strategic management journal, 35(1):1–23.Cui, J., Jo, H., and Na, H. (2018). Does corporate social responsibility affect information asymmetry? Journal of business ethics, 148:549–572.Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, pages 122–126.Gao, Z. and Ye, M. (2007). A framework for data mining-based anti-money laundering research. Journal of Money Laundering Control, 10(2):170–179.40Gjølberg, M. (2009). Measuring the immeasurable?: Constructing an index of csr practices and csr performance in 20 countries. Scandinavian journal of management, 25(1):10–22.Godfrey, P. C., Merrill, C. B., and Hansen, J. M. (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic management journal, 30(4):425–445.Gupta, A., Dengre, V., Kheruwala, H. A., and Shah, M. (2020). Comprehensive review of text-mining applications in finance. Financial Innovation, 6:1–25.Halkos, G. and Nomikos, S. (2021). Corporate social responsibility: Trends in global reporting initiative standards. Economic Analysis and Policy, 69:106–117.Hamed, A.-R., Qiu, R., and Li, D. (2015). Analysis of the relationship between saudi twitter posts and the saudi stock market. In 2015 IEEE seventh international conferenceon intelligent computing and information systems (ICICIS), pages 660–665. IEEE.Hillman, A. J. and Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: what’s the bottom line? Strategic management journal, 22(2):125–139.Holton, C. (2009). Identifying disgruntled employee systems fraud risk through text mining: A simple solution for a multi-billion dollar problem. Decision Support Systems, 46(4):853–864.Hull, C. E. and Rothenberg, S. (2008). Firm performance: The interactions of corporate social performance with innovation and industry differentiation. Strategic management journal, 29(7):781–789.Jensen, M. C. (2002). Value maximization, stakeholder theory, and the corporate objective function. Business ethics quarterly, pages 235–256.Jo, H. and Na, H. (2012). Does csr reduce firm risk? evidence from controversial industry sectors. Journal of business ethics, 110:441–456.41Kilian, T. and Hennigs, N. (2014). Corporate social responsibility and environmentalreporting in controversial industries. European Business Review, 26(1):79–101.Kiliç, M., Kuzey, C., and Uyar, A. (2015). The impact of ownership and board structure on corporate social responsibility (csr) reporting in the turkish banking industry. Corporate Governance, 15(3):357–374.Kim, E.-H. and Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3):705–723.Kordonis, J., Symeonidis, S., and Arampatzis, A. (2016). Stock price forecasting via sentiment analysis on twitter. In Proceedings of the 20th pan-hellenic conference on informatics, pages 1–6.Lee, B., Park, J.-H., Kwon, L., Moon, Y.-H., Shin, Y., Kim, G., and Kim, H.-j. (2018).About relationship between business text patterns and financial performance in corporatedata. Journal of Open Innovation: Technology, Market, and Complexity, 4(1):3.Nassirtoussi, A. K., Aghabozorgi, S., Wah, T. Y., and Ngo, D. C. L. (2015). Text miningof news-headlines for forex market prediction: A multi-layer dimension reduction algorithm with semantics and sentiment. Expert Systems with Applications, 42(1):306–324.Pfau, M., Haigh, M. M., Sims, J., and Wigley, S. (2008). The influence of corporate social responsibility campaigns on public opinion. Corporate Reputation Review, 11:145–154.Russo-Spena, T., Tregua, M., and De Chiara, A. (2018). Trends and drivers in csr disclosure: A focus on reporting practices in the automotive industry. Journal of Business Ethics, 151:563–578.Schnietz, K. E. and Epstein, M. J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis. Corporate reputation review, 7:327–345.Shahi, A. M., Issac, B., and Modapothala, J. R. (2014). Automatic analysis of corporate sustainability reports and intelligent scoring. International Journal of Computational Intelligence and Applications, 13(01):1450006.42Song, Y., Wang, H., and Zhu, M. (2018). Sustainable strategy for corporate governance based on the sentiment analysis of financial reports with csr. Financial Innovation, 4:1–14.Te Liew, W., Adhitya, A., and Srinivasan, R. (2014). Sustainability trends in the process industries: A text mining-based analysis. Computers in Industry, 65(3):393–400.Waddock, S. A. and Graves, S. B. (1997). The corporate social performance–financial performance link. Strategic management journal, 18(4):303–319.Wu, J.-L., Su, C.-C., Yu, L.-C., and Chang, P.-C. (2012). Stock price predication using combinational features from sentimental analysis of stock news and technical analysis of trading information. International proceedings of economics development and research, 55:39–43.Wu, Y. (2004). The impact of public opinion on board structure changes, director career progression, and ceo turnover: Evidence from calpers’corporate governance program.Journal of Corporate Finance, 10(1):199–227.Zeisel, S. (2020). Is sustainability a moving target? a methodology for measuring csr dynamics.Corporate Social Responsibility and Environmental Management, 27(1):283–296. 描述 碩士
國立政治大學
資訊管理學系
110356027資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356027 資料類型 thesis dc.contributor.advisor 李曉惠 zh_TW dc.contributor.advisor Lee, Hsiao-Hui en_US dc.contributor.author (Authors) 陳靖亞 zh_TW dc.contributor.author (Authors) Chen, Ching-Ya en_US dc.creator (作者) 陳靖亞 zh_TW dc.creator (作者) Chen, Ching-Ya en_US dc.date (日期) 2023 en_US dc.date.accessioned 1-Sep-2023 14:53:13 (UTC+8) - dc.date.available 1-Sep-2023 14:53:13 (UTC+8) - dc.date.issued (上傳時間) 1-Sep-2023 14:53:13 (UTC+8) - dc.identifier (Other Identifiers) G0110356027 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146887 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 110356027 zh_TW dc.description.abstract (摘要) 本論文旨在探討企業的社會責任行為對社會輿論的影響，且主要是以媒體輿論為主，並以美國高科技產業為研究對象。近年來，企業社會責任(CSR) 以及ESG(Environmental，Social，Governance) 的概念受到廣泛關注。儘管目前企業認知到，CSR是非常重要的議題，但企業仍然無法掌握需將資源投入在何種CSR 活動中。本篇論文的研究問題，即在試圖釐清，企業在產業內的CSR 趨勢下，採取什麼樣的CSR行為，會如何影響媒體輿論。且更進一步，研究在何時採取(和同產業競爭者相比而言)，是否會帶來不同的社會輿論效果。本篇研究提供了有關企業CSR行為與媒體輿論之間關係的證據：即企業如果僅是從事與產業內趨勢相符的CSR活動，特別是環境類別，可能難以獲得額外的正面媒體評價，且企業應該避免成為產業內CSR趨勢的追隨者。總結而言，本研究結果有助於企業在制定和執行CSR策略時做出明智的決策。 zh_TW dc.description.tableofcontents 第一章 緒論 1第一節 研究動機 1第二節 研究問題與目的 3第二章 文獻回顧 6第一節 CSR 趨勢研究 6第二節 輿論與CSR 8第三節 CSR 行為對其他面向的影響 9第四節 文字探勘技術 10第三章 研究方法 12第一節 使用技術 12第二節 資料來源 15第三節 變數介紹 19第四節 回歸模型介紹 21第五節 研究流程 23第四章 研究成果 25第一節 CSR 趨勢 25第二節 回歸分析 31第五章 結論與研究限制 37第一節 總結與討論 37第二節 研究限制與未來方向 38參考文獻 40附錄A 44附錄B 47附錄C 50 zh_TW dc.format.extent 2148530 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356027 en_US dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 文字探勘 zh_TW dc.subject (關鍵詞) 情感分析 zh_TW dc.subject (關鍵詞) 媒體輿論 zh_TW dc.title (題名) 應用文字探勘於CSR行為對於社會輿論影響之研究 zh_TW dc.title (題名) The influence of CSR behaviors on public opinion: A text mining approach en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Awaysheh, A., Heron, R. A., Perry, T., and Wilson, J. I. (2020). On the relation between corporate social responsibility and financial performance. Strategic Management Journal, 41(6):965–987.Bagnoli, M. and Watts, S. G. (2017). Voluntary assurance of voluntary csr disclosure.Journal of Economics Management Strategy, 26(1):205–230.Beltratti, A. (2005). The complementarity between corporate governance and corporate social responsibility. The Geneva Papers on Risk and Insurance-Issues and Practice, 30:373–386.Bholat, D., Hansen, S., Santos, P., and Schonhardt-Bailey, C. (2015). Text mining for central banks. Available at SSRN 2624811.Burstein, P. (2003). The impact of public opinion on public policy: A review and an agenda. Political research quarterly, 56(1):29–40.Cheng, B., Ioannou, I., and Serafeim, G. (2014). Corporate social responsibility and access to finance. Strategic management journal, 35(1):1–23.Cui, J., Jo, H., and Na, H. (2018). Does corporate social responsibility affect information asymmetry? Journal of business ethics, 148:549–572.Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine, pages 122–126.Gao, Z. and Ye, M. (2007). A framework for data mining-based anti-money laundering research. Journal of Money Laundering Control, 10(2):170–179.40Gjølberg, M. (2009). Measuring the immeasurable?: Constructing an index of csr practices and csr performance in 20 countries. Scandinavian journal of management, 25(1):10–22.Godfrey, P. C., Merrill, C. B., and Hansen, J. M. (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic management journal, 30(4):425–445.Gupta, A., Dengre, V., Kheruwala, H. A., and Shah, M. (2020). Comprehensive review of text-mining applications in finance. Financial Innovation, 6:1–25.Halkos, G. and Nomikos, S. (2021). Corporate social responsibility: Trends in global reporting initiative standards. Economic Analysis and Policy, 69:106–117.Hamed, A.-R., Qiu, R., and Li, D. (2015). Analysis of the relationship between saudi twitter posts and the saudi stock market. In 2015 IEEE seventh international conferenceon intelligent computing and information systems (ICICIS), pages 660–665. IEEE.Hillman, A. J. and Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: what’s the bottom line? Strategic management journal, 22(2):125–139.Holton, C. (2009). Identifying disgruntled employee systems fraud risk through text mining: A simple solution for a multi-billion dollar problem. Decision Support Systems, 46(4):853–864.Hull, C. E. and Rothenberg, S. (2008). Firm performance: The interactions of corporate social performance with innovation and industry differentiation. Strategic management journal, 29(7):781–789.Jensen, M. C. (2002). Value maximization, stakeholder theory, and the corporate objective function. Business ethics quarterly, pages 235–256.Jo, H. and Na, H. (2012). Does csr reduce firm risk? evidence from controversial industry sectors. Journal of business ethics, 110:441–456.41Kilian, T. and Hennigs, N. (2014). Corporate social responsibility and environmentalreporting in controversial industries. European Business Review, 26(1):79–101.Kiliç, M., Kuzey, C., and Uyar, A. (2015). The impact of ownership and board structure on corporate social responsibility (csr) reporting in the turkish banking industry. Corporate Governance, 15(3):357–374.Kim, E.-H. and Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3):705–723.Kordonis, J., Symeonidis, S., and Arampatzis, A. (2016). Stock price forecasting via sentiment analysis on twitter. In Proceedings of the 20th pan-hellenic conference on informatics, pages 1–6.Lee, B., Park, J.-H., Kwon, L., Moon, Y.-H., Shin, Y., Kim, G., and Kim, H.-j. (2018).About relationship between business text patterns and financial performance in corporatedata. Journal of Open Innovation: Technology, Market, and Complexity, 4(1):3.Nassirtoussi, A. K., Aghabozorgi, S., Wah, T. Y., and Ngo, D. C. L. (2015). Text miningof news-headlines for forex market prediction: A multi-layer dimension reduction algorithm with semantics and sentiment. Expert Systems with Applications, 42(1):306–324.Pfau, M., Haigh, M. M., Sims, J., and Wigley, S. (2008). The influence of corporate social responsibility campaigns on public opinion. Corporate Reputation Review, 11:145–154.Russo-Spena, T., Tregua, M., and De Chiara, A. (2018). Trends and drivers in csr disclosure: A focus on reporting practices in the automotive industry. Journal of Business Ethics, 151:563–578.Schnietz, K. E. and Epstein, M. J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis. Corporate reputation review, 7:327–345.Shahi, A. M., Issac, B., and Modapothala, J. R. (2014). Automatic analysis of corporate sustainability reports and intelligent scoring. International Journal of Computational Intelligence and Applications, 13(01):1450006.42Song, Y., Wang, H., and Zhu, M. (2018). Sustainable strategy for corporate governance based on the sentiment analysis of financial reports with csr. Financial Innovation, 4:1–14.Te Liew, W., Adhitya, A., and Srinivasan, R. (2014). Sustainability trends in the process industries: A text mining-based analysis. Computers in Industry, 65(3):393–400.Waddock, S. A. and Graves, S. B. (1997). The corporate social performance–financial performance link. Strategic management journal, 18(4):303–319.Wu, J.-L., Su, C.-C., Yu, L.-C., and Chang, P.-C. (2012). Stock price predication using combinational features from sentimental analysis of stock news and technical analysis of trading information. International proceedings of economics development and research, 55:39–43.Wu, Y. (2004). The impact of public opinion on board structure changes, director career progression, and ceo turnover: Evidence from calpers’corporate governance program.Journal of Corporate Finance, 10(1):199–227.Zeisel, S. (2020). Is sustainability a moving target? a methodology for measuring csr dynamics.Corporate Social Responsibility and Environmental Management, 27(1):283–296. zh_TW
