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題名 製造業數位轉型之個案研究
Digital Transformation in a Manufacturing Firm: a Case Study
作者 龍柏如
Lung, Po-Ju
貢獻者 張欣綠
Chang, Hsin-Lu
龍柏如
Lung, Po-Ju
關鍵詞 數位轉型
流程再造
資訊科技
Digital Transformation
Process Reengineering
Information Technology Application
日期 2023
上傳時間 1-Sep-2023 14:53:41 (UTC+8)
摘要 近年來，湧現出眾多新興的數位技術，影響著各個經濟領域。面對這個不斷變化的產業環境，許多公司正在努力進行數位轉型，以增強其產品、商業模式和流程，目標是要提升競爭力和獲利能力。然而，並非所有公司都具備足夠的能力來有效地指導這個變革過程，只有其中很少一部分實際上達到了他們預期的目標。我們的研究深入探討了一家製造公司，以獲取參與專案的成員的觀點和經驗。通過這項研究，我們確定了決定數位轉型成功的關鍵因素和維度。首先，我們注意到，與外部因素相比，內部的驅動因素更有力地影響著公司進行這些轉型專案。此外，我們發現數位轉型的主要動力在於價值創造。關於價值創造的明確願景成為了將技術進步、財務考慮和結構變革相一致的基礎。最後，我們強調了培養數位文化的重要性，以確保數位轉型的可持續性和持久性。這項研究通過提供實用的見解並建立一個有效實施數位轉型的框架，改善了數位轉型策略理解的零碎性。通過這樣做，它擴展了管理的視角，並為學術界和業界提供了更深入的理解。
In recent years, an array of novel digital technologies has surfaced, impacting diverse sectors of the economy. Faced with this evolving industry landscape, numerous companies are striving to undertake digital transformations to enhance their products, business models, and processes. The ultimate goal is to bolster their competitiveness and profitability. Nevertheless, not all companies possess the adeptness to navigate this transformative process effectively. A mere fraction of them actually attains their intended objectives. Our study delved into a manufacturing company to capture the viewpoints and experiences of involved project members. Through this investigation, we pinpointed the factors and dimensions pivotal to the success of digital transformation endeavors. Initially, we noted that internal motivators tend to exert a more potent influence on companies embarking on these transformational projects compared to external factors. Furthermore, we discerned that the primary impetus behind digital transformation lies in value creation. A distinct vision pertaining to value creation serves as the bedrock for aligning technological advancements, financial considerations, and structural changes. Lastly, we underscored the importance of cultivating a digital culture to ensure sustainable and enduring digital transformation. This study rectifies the fragmented comprehension of digital transformation strategies by offering pragmatic insights and establishing a framework for effectual implementation of digital transformation. In doing so, it augments the perspective of management and contributes a deeper comprehension to both the academic and industrial domains.
參考文獻 Ahmad, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. (2021). Factors impacts organization digital transformation and organization decision making during Covid19 pandemic. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 95-106). Springer.
Bowersox, D. J., Closs, D. J., & Drayer, R. W. (2005). The digital transformation: technology and beyond. Supply Chain Management Review, 9(1), 22-29. Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership.
Boston Consulting Group. (2021, December 07). Performance and Innovation Are the Rewards of Digital Transformation. Retrieved February 23, 2023, from https://www.bcg.com/publications/2021/performance-and-innovation-are-the- rewards-of-digital-transformation-programs
Chanias, S., Myers, M. D., & Hess, T. (2019). Digital transformation strategy making in pre-digital organizations: The case of a financial services provider. The Journal of Strategic Information Systems, 28(1), 17-33.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), 37-56.
Demlehner, Q., & Laumer, S. (2020). Why context matters: Explaining the digital transformation of the manufacturing industry and the role of the industry’s characteristics in it. Pacific Asia Journal of the Association for Information Systems, 12(3), 3.
Eggers, J., & Park, K. F. (2018). Incumbent adaptation to technological change: The past, present, and future of research on heterogeneous incumbent response. Academy of Management Annals, 12(1), 357-389.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1. Gobble, M. M. (2018). Digital strategy and digital transformation. Research- Technology Management, 61(5), 66-71.
Garzoni, A., De Turi, I., Secundo, G., & Del Vecchio, P. (2020). Fostering digital transformation of SMEs: a four levels approach. Management Decision.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H., & Baines, T. (2019). Digital servitization business models in ecosystems: A theory of the firm. Journal of Business Research, 104, 380-392.
Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organizations. Strategic Change, 27(2), 101-109. Luo, X., & Yu, S.-C. (2022). Relationship between external environment, internal conditions, and digital transformation from the perspective of synergetics. Discrete Dynamics in Nature and Society, 2022, 1-12.
Mazzone, D. M. (2014). Digital or death: digital transformation: the only choice for business to survive smash and conquer. Smashbox Consulting Inc.
Mohelska, H., & Sokolova, M. (2018). Management approaches for Industry 4.0–the organizational culture perspective. Technological and Economic Development of Economy, 24(6), 2225-2240.
Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results
from expert interviews. Government information quarterly, 36(4), 101385.
Margiono, A. (2020). Digital transformation: setting the pace. Journal of Business Strategy.
Mueller, B., & Lauterbach, J. (2021). How to Speed Up Your Digital Transformation.
Harvard Business Review. August, 25.
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation
and customer value creation in Made in Italy SMEs: A dynamic capabilities
perspective. Journal of Business Research, 123, 642-656.
Pittaway, J. J., & Montazemi, A. R. (2020). Know-how to lead digital transformation:
The case of local governments. Government information quarterly, 37(4), 101474.
Schallmo, D., Williams, C. A., & Boardman, L. (2017). Digital transformation of
business models—best practice, enablers, and roadmap. International journal of
innovation management, 21(08), 1740014.
Schallmo, D., Williams, C. A., & Lohse, J. (2018). Clarifying digital strategy–
Detailed, literature review of existing Approaches. ISPIM Conference Proceedings.
Trisnawaty, N. W., Raharjo, T., Hardian, B., & Prasetyo, A. (2021). Success criteria
and factor for IT project application implementation in digital transformation era: A
case study financial sector industry. 2021 IEEE International IOT, Electronics and
Mechatronics Conference (IEMTRONICS)
Velu, C. (2017). A systems perspective on business model evolution: The case of an
agricultural information service provider in India. Long Range Planning, 50(5),
603-620.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., &
Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and
research agenda. Journal of Business Research, 122, 889-901.
Wessel, L., Baiyere, A., Ologeanu-Taddei, R., Cha, J., & Blegind-Jensen, T. (2021).
Unpacking the difference between digital transformation and IT-enabled
organizational transformation. Journal of the Association for Information Systems, 22(1), 102-129.
描述 碩士
國立政治大學
資訊管理學系
110356031
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356031
資料類型 thesis
dc.contributor.advisor 張欣綠zh_TW
dc.contributor.advisor Chang, Hsin-Luen_US
dc.contributor.author (Authors) 龍柏如zh_TW
dc.contributor.author (Authors) Lung, Po-Juen_US
dc.creator (作者) 龍柏如zh_TW
dc.creator (作者) Lung, Po-Juen_US
dc.date (日期) 2023en_US
dc.date.accessioned 1-Sep-2023 14:53:41 (UTC+8)-
dc.date.available 1-Sep-2023 14:53:41 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 14:53:41 (UTC+8)-
dc.identifier (Other Identifiers) G0110356031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146889-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356031zh_TW
dc.description.abstract (摘要) 近年來，湧現出眾多新興的數位技術，影響著各個經濟領域。面對這個不斷變化的產業環境，許多公司正在努力進行數位轉型，以增強其產品、商業模式和流程，目標是要提升競爭力和獲利能力。然而，並非所有公司都具備足夠的能力來有效地指導這個變革過程，只有其中很少一部分實際上達到了他們預期的目標。我們的研究深入探討了一家製造公司，以獲取參與專案的成員的觀點和經驗。通過這項研究，我們確定了決定數位轉型成功的關鍵因素和維度。首先，我們注意到，與外部因素相比，內部的驅動因素更有力地影響著公司進行這些轉型專案。此外，我們發現數位轉型的主要動力在於價值創造。關於價值創造的明確願景成為了將技術進步、財務考慮和結構變革相一致的基礎。最後，我們強調了培養數位文化的重要性，以確保數位轉型的可持續性和持久性。這項研究通過提供實用的見解並建立一個有效實施數位轉型的框架，改善了數位轉型策略理解的零碎性。通過這樣做，它擴展了管理的視角，並為學術界和業界提供了更深入的理解。zh_TW
dc.description.abstract (摘要) In recent years, an array of novel digital technologies has surfaced, impacting diverse sectors of the economy. Faced with this evolving industry landscape, numerous companies are striving to undertake digital transformations to enhance their products, business models, and processes. The ultimate goal is to bolster their competitiveness and profitability. Nevertheless, not all companies possess the adeptness to navigate this transformative process effectively. A mere fraction of them actually attains their intended objectives. Our study delved into a manufacturing company to capture the viewpoints and experiences of involved project members. Through this investigation, we pinpointed the factors and dimensions pivotal to the success of digital transformation endeavors. Initially, we noted that internal motivators tend to exert a more potent influence on companies embarking on these transformational projects compared to external factors. Furthermore, we discerned that the primary impetus behind digital transformation lies in value creation. A distinct vision pertaining to value creation serves as the bedrock for aligning technological advancements, financial considerations, and structural changes. Lastly, we underscored the importance of cultivating a digital culture to ensure sustainable and enduring digital transformation. This study rectifies the fragmented comprehension of digital transformation strategies by offering pragmatic insights and establishing a framework for effectual implementation of digital transformation. In doing so, it augments the perspective of management and contributes a deeper comprehension to both the academic and industrial domains.en_US
dc.description.tableofcontents Chapter 1. Introduction 1
Chapter 2. Literature Review 4
2.1 Drivers of digital transformation 4
2.2 Elements of digital transformation 6
2.3 Results of digital transformation 13
Chapter 3. Research Method 15
3.1 Case Company 15
3.2 Data Collection 16
3.3 Description of Methodology 19
Chapter 4. Data Analysis and Findings 21
4.1 Drivers of Digital Transformation Aspects 22
4.1.1 Competitive Pressure 22
4.1.2 The Need to Automate Operations 23
4.1.3 Changing Business Models 23
4.2 Elements of Digital Transformation Aspects 24
4.2.1 Process and Information Transparency 24
4.2.2 Business Capabilities of IT Personnel 24
4.2.3 Budgeting for Digital Transformation 25
4.2.4 End-to-End Value Chain Management 26
4.2.5 Cross-Functional Change Management 26
4.2.6 The Changing Role of IT 27
4.2.7 Team Based Mission Taskforce 27
4.3 Outcomes of Digital Transformation Aspects 28
4.3.1 Seamless Information Exchange 28
4.3.2 An Agile Organization 29
4.3.3 A Digital Culture 30
Chapter 5. Discussion 31
Chapter 6. Conclusion 34
References 36
ii
Appendix A 40
Interview Guide in Chinese version 40
Interview Guide in English version 41
Appendix B 44
Organization Chart 44		zh_TW
dc.format.extent 1761858 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356031en_US
dc.subject (關鍵詞) 數位轉型zh_TW
dc.subject (關鍵詞) 流程再造zh_TW
dc.subject (關鍵詞) 資訊科技zh_TW
dc.subject (關鍵詞) Digital Transformationen_US
dc.subject (關鍵詞) Process Reengineeringen_US
dc.subject (關鍵詞) Information Technology Applicationen_US
dc.title (題名) 製造業數位轉型之個案研究zh_TW
dc.title (題名) Digital Transformation in a Manufacturing Firm: a Case Studyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Ahmad, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. (2021). Factors impacts organization digital transformation and organization decision making during Covid19 pandemic. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 95-106). Springer.
Bowersox, D. J., Closs, D. J., & Drayer, R. W. (2005). The digital transformation: technology and beyond. Supply Chain Management Review, 9(1), 22-29. Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership.
Boston Consulting Group. (2021, December 07). Performance and Innovation Are the Rewards of Digital Transformation. Retrieved February 23, 2023, from https://www.bcg.com/publications/2021/performance-and-innovation-are-the- rewards-of-digital-transformation-programs
Chanias, S., Myers, M. D., & Hess, T. (2019). Digital transformation strategy making in pre-digital organizations: The case of a financial services provider. The Journal of Strategic Information Systems, 28(1), 17-33.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), 37-56.
Demlehner, Q., & Laumer, S. (2020). Why context matters: Explaining the digital transformation of the manufacturing industry and the role of the industry’s characteristics in it. Pacific Asia Journal of the Association for Information Systems, 12(3), 3.
Eggers, J., & Park, K. F. (2018). Incumbent adaptation to technological change: The past, present, and future of research on heterogeneous incumbent response. Academy of Management Annals, 12(1), 357-389.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1. Gobble, M. M. (2018). Digital strategy and digital transformation. Research- Technology Management, 61(5), 66-71.
Garzoni, A., De Turi, I., Secundo, G., & Del Vecchio, P. (2020). Fostering digital transformation of SMEs: a four levels approach. Management Decision.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H., & Baines, T. (2019). Digital servitization business models in ecosystems: A theory of the firm. Journal of Business Research, 104, 380-392.
Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organizations. Strategic Change, 27(2), 101-109. Luo, X., & Yu, S.-C. (2022). Relationship between external environment, internal conditions, and digital transformation from the perspective of synergetics. Discrete Dynamics in Nature and Society, 2022, 1-12.
Mazzone, D. M. (2014). Digital or death: digital transformation: the only choice for business to survive smash and conquer. Smashbox Consulting Inc.
Mohelska, H., & Sokolova, M. (2018). Management approaches for Industry 4.0–the organizational culture perspective. Technological and Economic Development of Economy, 24(6), 2225-2240.
Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results
from expert interviews. Government information quarterly, 36(4), 101385.
Margiono, A. (2020). Digital transformation: setting the pace. Journal of Business Strategy.
Mueller, B., & Lauterbach, J. (2021). How to Speed Up Your Digital Transformation.
Harvard Business Review. August, 25.
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation
and customer value creation in Made in Italy SMEs: A dynamic capabilities
perspective. Journal of Business Research, 123, 642-656.
Pittaway, J. J., & Montazemi, A. R. (2020). Know-how to lead digital transformation:
The case of local governments. Government information quarterly, 37(4), 101474.
Schallmo, D., Williams, C. A., & Boardman, L. (2017). Digital transformation of
business models—best practice, enablers, and roadmap. International journal of
innovation management, 21(08), 1740014.
Schallmo, D., Williams, C. A., & Lohse, J. (2018). Clarifying digital strategy–
Detailed, literature review of existing Approaches. ISPIM Conference Proceedings.
Trisnawaty, N. W., Raharjo, T., Hardian, B., & Prasetyo, A. (2021). Success criteria
and factor for IT project application implementation in digital transformation era: A
case study financial sector industry. 2021 IEEE International IOT, Electronics and
Mechatronics Conference (IEMTRONICS)
Velu, C. (2017). A systems perspective on business model evolution: The case of an
agricultural information service provider in India. Long Range Planning, 50(5),
603-620.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., &
Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and
research agenda. Journal of Business Research, 122, 889-901.
Wessel, L., Baiyere, A., Ologeanu-Taddei, R., Cha, J., & Blegind-Jensen, T. (2021).
Unpacking the difference between digital transformation and IT-enabled
organizational transformation. Journal of the Association for Information Systems, 22(1), 102-129.		zh_TW