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題名 從智慧型手機產業探討價值鏈整合的商業策略
A Case Study on the Vertical Integration Strategy in Smartphone Industry作者 方久娟
FANG, CHIU CHUAN貢獻者 邱奕嘉
CHIU, YICHIA
方久娟
CHIU CHUAN FANG關鍵詞 生態圈
智慧手機
垂直整合
vertical integration
ecosystem
smartphone日期 2022 上傳時間 1-九月-2023 15:03:23 (UTC+8) 參考文獻 Dan Holden ( 2013) , First SmartPhone Shown at Comdex 20 Years Ago Today, Mar 12 2022 , Retrieved from https://wp.me/psbsJ-22O\r\nData.ai (2022) ,The State of Mobile in 2022: , Mar 12 2022 , Retrieved from https://www.data.ai/en/insights/market-data/state-of-mobile-2022/\r\nTeam Counterpoint (2022), Global Smartphone Shipments 2011 – 2021, March 7,2022, Retrieved from https://www.counterpointresearch.com/global-smartphone-shipments-2/\r\nTECHWALLS ( 2023) , The Real Production Costs of Smartphones, March 7,2022, Retrieved from https://www.techwalls.com/production-costs-of-smartphones/\r\n廖專崇 (2023) . 2027年全球行動通訊用戶數量將達89億, Feb 03 2022, Retrieved from https://www.mem.com.tw/ericsson%EF%BC%9A2027%E5%B9%B4%E5%85%A8%E7%90%83%E8%A1%8C%E5%8B%95%E9%80%9A%E8%A8%8A%E7%94%A8%E6%88%B6%E6%95%B8%E9%87%8F%E5%B0%87%E9%81%9489%E5%84%84/\r\nGrazia Cecere,Nicoletta Corrocher,Riccardo David Battaglia, Innovation and competition in the smartphone industry: Is there a dominant design? “ ,August 2014 , Telecommunications Policy 39 (3-4), Page 4 , DOI:10.1016/j.telpol.2014.07.002\r\n劉麗惠,中低階智慧型手機商機大爆發, Janbury 2013, No. 259, Page 51, Retrieved from https://www.ieatpe.org.tw/magazine/ebook259/b5.pdf\r\n科技產業資訊室(2019), IHS拆解5G手機發現，採用毫米波5G手機成本較高.Feb 03 2022, Retrieved from https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=15953)\r\nPeter (2020), Samsung Galaxy Note20 Ultra 5G BoM is $550, analysts estimate, February 10 2022, Retrieved from https://www.gsmarena.com/samsung_galaxy_note20_ultra_5g_bom_is_550_calculate_analysts-news-45209.php\r\nTeam WSR (2022), 20+ GOOGLE 2022 年搜索引擎統計數據和事實, June 11, 2022, Retrieved from https://www.websiterating.com/zh-TW/research/google-search-engine-statistics/#google-search-engine-statistics\r\nAlper Karakas(2019), Google Maps: Friendly Giant?, March 24, 2022, Retrieved from https://theeconreview.com/2019/03/24/google-mapsfriendly-giant/#:~:text=With%20a%2070%25%20market%20share,in%20the%20web%20mapping%20industry\r\nW3Counter (2022), Browser & Platform Market Share April 2022, May 5 , 2022, Retrieved from https://www.w3counter.com/globalstats.php?year=2022&month=4\r\nBrian& SaaS Scout Team ( 2021),Gmail Statistics, Users, Growth And Facts For 2021, May 1 2022, Retrieved from https://saasscout.com/statistics/gmail-statistics/#Demographics\r\nWikipedia (2022), List of mergers and acquisitions by Alphabet, May 5 , 2022, Retrieved from https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet\r\nStatcounter (2022) , Mobile Operating System Market Share WorldwideJan 2009 - May 2022, Retrieved from https://gs.statcounter.com/os-market-share/mobile/worldwide/#monthly-200901-202205 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932074資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932074 資料類型 thesis dc.contributor.advisor 邱奕嘉 zh_TW dc.contributor.advisor CHIU, YICHIA en_US dc.contributor.author (作者) 方久娟 zh_TW dc.contributor.author (作者) CHIU CHUAN FANG en_US dc.creator (作者) 方久娟 zh_TW dc.creator (作者) FANG, CHIU CHUAN en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-九月-2023 15:03:23 (UTC+8) - dc.date.available 1-九月-2023 15:03:23 (UTC+8) - dc.date.issued (上傳時間) 1-九月-2023 15:03:23 (UTC+8) - dc.identifier (其他 識別碼) G0105932074 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=166405 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 105932074 zh_TW dc.description.tableofcontents 第一章 緒論 7\r\n第一節 研究背景與動機\r\n第二節 目前智慧型手機產業概況\r\n第三節 研究問題\r\n第二章 產業與個案公司介紹 14\r\n第一節 產業商業佈局介紹\r\n第二節 G 公司簡介\r\n第三章 個案分析 23\r\n第一節 G 公司面臨的危機\r\n第二節 G 公司優勢與劣勢\r\n第三節 G 公司的機會與威脅\r\n第四節 G 公司的策略與佈局分析\r\n第四章 結論與建議 37\r\n第一節 結論\r\n第二節 建議\r\n參考文獻 40 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932074 en_US dc.subject (關鍵詞) 生態圈 zh_TW dc.subject (關鍵詞) 智慧手機 zh_TW dc.subject (關鍵詞) 垂直整合 zh_TW dc.subject (關鍵詞) vertical integration en_US dc.subject (關鍵詞) ecosystem en_US dc.subject (關鍵詞) smartphone en_US dc.title (題名) 從智慧型手機產業探討價值鏈整合的商業策略 zh_TW dc.title (題名) A Case Study on the Vertical Integration Strategy in Smartphone Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Dan Holden ( 2013) , First SmartPhone Shown at Comdex 20 Years Ago Today, Mar 12 2022 , Retrieved from https://wp.me/psbsJ-22O\r\nData.ai (2022) ,The State of Mobile in 2022: , Mar 12 2022 , Retrieved from https://www.data.ai/en/insights/market-data/state-of-mobile-2022/\r\nTeam Counterpoint (2022), Global Smartphone Shipments 2011 – 2021, March 7,2022, Retrieved from https://www.counterpointresearch.com/global-smartphone-shipments-2/\r\nTECHWALLS ( 2023) , The Real Production Costs of Smartphones, March 7,2022, Retrieved from https://www.techwalls.com/production-costs-of-smartphones/\r\n廖專崇 (2023) . 2027年全球行動通訊用戶數量將達89億, Feb 03 2022, Retrieved from https://www.mem.com.tw/ericsson%EF%BC%9A2027%E5%B9%B4%E5%85%A8%E7%90%83%E8%A1%8C%E5%8B%95%E9%80%9A%E8%A8%8A%E7%94%A8%E6%88%B6%E6%95%B8%E9%87%8F%E5%B0%87%E9%81%9489%E5%84%84/\r\nGrazia Cecere,Nicoletta Corrocher,Riccardo David Battaglia, Innovation and competition in the smartphone industry: Is there a dominant design? “ ,August 2014 , Telecommunications Policy 39 (3-4), Page 4 , DOI:10.1016/j.telpol.2014.07.002\r\n劉麗惠,中低階智慧型手機商機大爆發, Janbury 2013, No. 259, Page 51, Retrieved from https://www.ieatpe.org.tw/magazine/ebook259/b5.pdf\r\n科技產業資訊室(2019), IHS拆解5G手機發現，採用毫米波5G手機成本較高.Feb 03 2022, Retrieved from https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=15953)\r\nPeter (2020), Samsung Galaxy Note20 Ultra 5G BoM is $550, analysts estimate, February 10 2022, Retrieved from https://www.gsmarena.com/samsung_galaxy_note20_ultra_5g_bom_is_550_calculate_analysts-news-45209.php\r\nTeam WSR (2022), 20+ GOOGLE 2022 年搜索引擎統計數據和事實, June 11, 2022, Retrieved from https://www.websiterating.com/zh-TW/research/google-search-engine-statistics/#google-search-engine-statistics\r\nAlper Karakas(2019), Google Maps: Friendly Giant?, March 24, 2022, Retrieved from https://theeconreview.com/2019/03/24/google-mapsfriendly-giant/#:~:text=With%20a%2070%25%20market%20share,in%20the%20web%20mapping%20industry\r\nW3Counter (2022), Browser & Platform Market Share April 2022, May 5 , 2022, Retrieved from https://www.w3counter.com/globalstats.php?year=2022&month=4\r\nBrian& SaaS Scout Team ( 2021),Gmail Statistics, Users, Growth And Facts For 2021, May 1 2022, Retrieved from https://saasscout.com/statistics/gmail-statistics/#Demographics\r\nWikipedia (2022), List of mergers and acquisitions by Alphabet, May 5 , 2022, Retrieved from https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet\r\nStatcounter (2022) , Mobile Operating System Market Share WorldwideJan 2009 - May 2022, Retrieved from https://gs.statcounter.com/os-market-share/mobile/worldwide/#monthly-200901-202205 zh_TW
