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題名 從智慧型手機產業探討價值鏈整合的商業策略
A Case Study on the Vertical Integration Strategy in Smartphone Industry
作者 方久娟
FANG, CHIU CHUAN
貢獻者 邱奕嘉
CHIU, YICHIA
方久娟
CHIU CHUAN FANG
關鍵詞 生態圈
智慧手機
垂直整合
vertical integration
ecosystem
smartphone
日期 2022
上傳時間 1-Sep-2023 15:03:23 (UTC+8)
參考文獻 Dan Holden ( 2013) , First SmartPhone Shown at Comdex 20 Years Ago Today, Mar 12 2022 , Retrieved from https://wp.me/psbsJ-22O
     Data.ai (2022) ,The State of Mobile in 2022: , Mar 12 2022 , Retrieved from https://www.data.ai/en/insights/market-data/state-of-mobile-2022/
     Team Counterpoint (2022), Global Smartphone Shipments 2011 – 2021, March 7,2022, Retrieved from https://www.counterpointresearch.com/global-smartphone-shipments-2/
     TECHWALLS ( 2023) , The Real Production Costs of Smartphones, March 7,2022, Retrieved from https://www.techwalls.com/production-costs-of-smartphones/
     廖專崇 (2023) . 2027年全球行動通訊用戶數量將達89億, Feb 03 2022, Retrieved from https://www.mem.com.tw/ericsson%EF%BC%9A2027%E5%B9%B4%E5%85%A8%E7%90%83%E8%A1%8C%E5%8B%95%E9%80%9A%E8%A8%8A%E7%94%A8%E6%88%B6%E6%95%B8%E9%87%8F%E5%B0%87%E9%81%9489%E5%84%84/
     Grazia Cecere,Nicoletta Corrocher,Riccardo David Battaglia, Innovation and competition in the smartphone industry: Is there a dominant design? “ ,August 2014 , Telecommunications Policy 39 (3-4), Page 4 , DOI:10.1016/j.telpol.2014.07.002
     劉麗惠,中低階智慧型手機商機大爆發, Janbury 2013, No. 259, Page 51, Retrieved from https://www.ieatpe.org.tw/magazine/ebook259/b5.pdf
     科技產業資訊室(2019), IHS拆解5G手機發現，採用毫米波5G手機成本較高.Feb 03 2022, Retrieved from https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=15953)
     Peter (2020), Samsung Galaxy Note20 Ultra 5G BoM is $550, analysts estimate, February 10 2022, Retrieved from https://www.gsmarena.com/samsung_galaxy_note20_ultra_5g_bom_is_550_calculate_analysts-news-45209.php
     Team WSR (2022), 20+ GOOGLE 2022 年搜索引擎統計數據和事實, June 11, 2022, Retrieved from https://www.websiterating.com/zh-TW/research/google-search-engine-statistics/#google-search-engine-statistics
     Alper Karakas(2019), Google Maps: Friendly Giant?, March 24, 2022, Retrieved from https://theeconreview.com/2019/03/24/google-mapsfriendly-giant/#:~:text=With%20a%2070%25%20market%20share,in%20the%20web%20mapping%20industry
     W3Counter (2022), Browser & Platform Market Share April 2022, May 5 , 2022, Retrieved from https://www.w3counter.com/globalstats.php?year=2022&month=4
     Brian& SaaS Scout Team ( 2021),Gmail Statistics, Users, Growth And Facts For 2021, May 1 2022, Retrieved from https://saasscout.com/statistics/gmail-statistics/#Demographics
     Wikipedia (2022), List of mergers and acquisitions by Alphabet, May 5 , 2022, Retrieved from https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet
     Statcounter (2022) , Mobile Operating System Market Share WorldwideJan 2009 - May 2022, Retrieved from https://gs.statcounter.com/os-market-share/mobile/worldwide/#monthly-200901-202205
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932074
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932074
資料類型 thesis
dc.contributor.advisor 邱奕嘉zh_TW
dc.contributor.advisor CHIU, YICHIAen_US
dc.contributor.author (Authors) 方久娟zh_TW
dc.contributor.author (Authors) CHIU CHUAN FANGen_US
dc.creator (作者) 方久娟zh_TW
dc.creator (作者) FANG, CHIU CHUANen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Sep-2023 15:03:23 (UTC+8)-
dc.date.available 1-Sep-2023 15:03:23 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 15:03:23 (UTC+8)-
dc.identifier (Other Identifiers) G0105932074en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146931-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 105932074zh_TW
dc.description.tableofcontents 第一章 緒論 7
     第一節 研究背景與動機
     第二節 目前智慧型手機產業概況
     第三節 研究問題
     第二章 產業與個案公司介紹 14
     第一節 產業商業佈局介紹
     第二節 G 公司簡介
     第三章 個案分析 23
     第一節 G 公司面臨的危機
     第二節 G 公司優勢與劣勢
     第三節 G 公司的機會與威脅
     第四節 G 公司的策略與佈局分析
     第四章 結論與建議 37
     第一節 結論
     第二節 建議
     參考文獻 40		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932074en_US
dc.subject (關鍵詞) 生態圈zh_TW
dc.subject (關鍵詞) 智慧手機zh_TW
dc.subject (關鍵詞) 垂直整合zh_TW
dc.subject (關鍵詞) vertical integrationen_US
dc.subject (關鍵詞) ecosystemen_US
dc.subject (關鍵詞) smartphoneen_US
dc.title (題名) 從智慧型手機產業探討價值鏈整合的商業策略zh_TW
dc.title (題名) A Case Study on the Vertical Integration Strategy in Smartphone Industryen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Dan Holden ( 2013) , First SmartPhone Shown at Comdex 20 Years Ago Today, Mar 12 2022 , Retrieved from https://wp.me/psbsJ-22O
     Data.ai (2022) ,The State of Mobile in 2022: , Mar 12 2022 , Retrieved from https://www.data.ai/en/insights/market-data/state-of-mobile-2022/
     Team Counterpoint (2022), Global Smartphone Shipments 2011 – 2021, March 7,2022, Retrieved from https://www.counterpointresearch.com/global-smartphone-shipments-2/
     TECHWALLS ( 2023) , The Real Production Costs of Smartphones, March 7,2022, Retrieved from https://www.techwalls.com/production-costs-of-smartphones/
     廖專崇 (2023) . 2027年全球行動通訊用戶數量將達89億, Feb 03 2022, Retrieved from https://www.mem.com.tw/ericsson%EF%BC%9A2027%E5%B9%B4%E5%85%A8%E7%90%83%E8%A1%8C%E5%8B%95%E9%80%9A%E8%A8%8A%E7%94%A8%E6%88%B6%E6%95%B8%E9%87%8F%E5%B0%87%E9%81%9489%E5%84%84/
     Grazia Cecere,Nicoletta Corrocher,Riccardo David Battaglia, Innovation and competition in the smartphone industry: Is there a dominant design? “ ,August 2014 , Telecommunications Policy 39 (3-4), Page 4 , DOI:10.1016/j.telpol.2014.07.002
     劉麗惠,中低階智慧型手機商機大爆發, Janbury 2013, No. 259, Page 51, Retrieved from https://www.ieatpe.org.tw/magazine/ebook259/b5.pdf
     科技產業資訊室(2019), IHS拆解5G手機發現，採用毫米波5G手機成本較高.Feb 03 2022, Retrieved from https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=15953)
     Peter (2020), Samsung Galaxy Note20 Ultra 5G BoM is $550, analysts estimate, February 10 2022, Retrieved from https://www.gsmarena.com/samsung_galaxy_note20_ultra_5g_bom_is_550_calculate_analysts-news-45209.php
     Team WSR (2022), 20+ GOOGLE 2022 年搜索引擎統計數據和事實, June 11, 2022, Retrieved from https://www.websiterating.com/zh-TW/research/google-search-engine-statistics/#google-search-engine-statistics
     Alper Karakas(2019), Google Maps: Friendly Giant?, March 24, 2022, Retrieved from https://theeconreview.com/2019/03/24/google-mapsfriendly-giant/#:~:text=With%20a%2070%25%20market%20share,in%20the%20web%20mapping%20industry
     W3Counter (2022), Browser & Platform Market Share April 2022, May 5 , 2022, Retrieved from https://www.w3counter.com/globalstats.php?year=2022&month=4
     Brian& SaaS Scout Team ( 2021),Gmail Statistics, Users, Growth And Facts For 2021, May 1 2022, Retrieved from https://saasscout.com/statistics/gmail-statistics/#Demographics
     Wikipedia (2022), List of mergers and acquisitions by Alphabet, May 5 , 2022, Retrieved from https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet
     Statcounter (2022) , Mobile Operating System Market Share WorldwideJan 2009 - May 2022, Retrieved from https://gs.statcounter.com/os-market-share/mobile/worldwide/#monthly-200901-202205		zh_TW