1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 企業總部附屬商業空間經營策略分析： 以C金融園區為例
Business Strategy Analysis of Corporate Headquarter’s Affiliated Commercial Space: A Case Study of C Financial Park
作者 李虹葦
Lee, Hung-Wei
貢獻者 張士傑
Chang, Shih-Chieh
李虹葦
Lee, Hung-Wei
關鍵詞 企業總部
附屬商業空間
經營策略
Corporate Headquarter
Affiliated Commercial Space
Business Strategy
日期 2023
上傳時間 1-Sep-2023 15:07:07 (UTC+8)
摘要 企業經營為長久以來歷久不衰之探討議題，各企業單位為提高收益增加利潤不斷進行創新與探索新可能性，有部分企業選擇開創「附屬收益」，如機場商業空間、車站地下街、醫院美食街等，該方法既可將部分營運風險轉嫁到外部商家上、可令主業務園區周邊開發更為繁榮，也可使空間利用更為有效率。然而，雖開發附屬商業空間具有其管理上的優勢，但仍為一大型規劃方案，需進一步地計畫與經營，內容包含該如何確保人流順暢、進駐品牌的選擇、商業環境建構等，仍有許多面向需進行研究與規劃。因此，在競爭激烈的現代商業環境中，該如何有效經營附屬商業空間，並制定有效之策略扮演著至關重要的角色。
本研究將探討企業總部之附屬商業空間的經營策略，並以個案C金融園區為例進行分析，研究工具使用文獻分析法、個案分析法、SWOT分析與商業模式九宮格等。分析結果顯示，C金融園區之附屬商業空間特徵包含商品多元化、差異化、商家空間規劃等。其購物中心經營策略則以商品多元化、整合式消費、休閒購物中心、區域發展為主軸。
The long-standing issue of sustainable business operations has prompted enterprises to continually innovate and explore new possibilities to increase revenue and profitability. Some businesses have opted to create " affiliated income" by developing commercial spaces such as airport retail areas, underground shopping streets in train stations, and food streets in hospitals. This approach allows them to transfer a portion of operational risks to external merchants, stimulate the development of the main business district, and improve spatial efficiency. However, while developing affiliated commercial spaces offers management advantages, it remains a large-scale planning endeavor that requires further planning and operation. Key considerations include ensuring smooth foot traffic, selecting suitable brands for occupancy, and constructing a conducive commercial environment. Therefore, in today`s fiercely competitive commercial landscape, it is crucial to explore effective management strategies for ancillary commercial spaces and develop successful strategies.
This study aims to investigate the business strategies of affiliated commercial spaces in corporate headquarters and analyze the case of C Financial Park. Research methods include literature analysis, case analysis, SWOT analysis, and the business model canvas. The results show that the characteristics of C Financial Park affiliated commercial space include product diversification, differentiation, and spatial planning for merchants. The business strategies for their shopping center revolve around product diversification, integrated consumption, leisure shopping experiences, and regional development as the main pillars.
參考文獻 中文文獻
1.Ching (2023年2月2日)。零售業趨勢報。518職場熊報。
2.王詩雨（2019）。中德美學之意境與氣氛比較研究。重慶三峽學院學報，5(35)，63-70。
3.申振（2011）。商場空間主要因素界定的認知。產業與科技論壇，10(17)，171。
4.李昱緯(2022年6月6日)。超市營收連續19年正成長，今年可望突破2,500億元。產業經濟統計簡訊。
5.李鑫迪（2011）。多媒體技術在商業展示空間中的價值。流行色，2。
6.邱垂昌、蔡欣伶、林瑞雲（2017）。台灣金融控股公司經營主體、多角化經營與經營效率之關聯性研究－兼論公司治理之角色。會計評論，(65)，117-172。https://doi.org/10.6552/JOAR.2017.65.4
7.城事．說 City Talk (2022年3月13日)。你知道台灣超商的營業額和開在那些個縣市最賺錢嗎？。城事．說 City Talk 。https://taiwan-city.com/
8.胡釗慈（2008）。地下街空間規劃評估準則之研究-以台北市站前及東區地下街為例〔未出版之碩士論文〕。國立政治大學地政研究所。
9.孫梅瑞、蕭瑞子（2008）。國際多角化與企業績效、企業風險的關聯性及其影響因素之研究。管理與系統，15(4)，617-643。
10.高淑清 (2008)。質性研究的18堂課─首航初探之旅。麗文文化。
11.扈曉天、張偉（2009）。商業空間營造對商業價值實現的影響。四川建築，(S1)，126-127。
12.彭琳（2022）。Z 世代即期食品消費驅動力分析: 以便利商店為例〔未出版之碩士論文〕。國立政治大學企業管理研究所。
13.程安國（1993）。購物空間的設計趨勢。室內設計典藏集，198。雅威出版社。
14.楊秀琴（2020）。網紅經濟介入商業空間設計創作之研究〔未出版之碩士論文〕。國立臺灣師範大學設計學系。
英文文獻
1.Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of marketing, 56(2), 57-71. https://doi.org/10.1177/00222429920560020
2.Cheng, E. W., Li, H., & Yu, L. (2007). A GIS approach to shopping mall location selection. Building and Environment, 42(2), 884-892. https://doi.org/10.1016/j.buildenv.2005.10.010
3.Cheng, M. S. J., Blankson, C., Sutikno, B., & Wang, M. C. H. (2009). Hybrid convenience stores–the changing role of convenience stores in Taiwan. Asia Pacific Journal of Marketing and Logistics, 21(3), 417-432. https://doi.org/10.1108/13555850910973874
4.DeAeth, D. (2018, April 3). Taiwan second highest in world for ratio of convenience stores per population. Taiwan News. https://www.taiwannews.com.tw/en/news/3397167
5.Dębek, M. (2015). What drives shopping mall attractiveness. Polish Journal of Applied Psychology, 13(1), 67-118.
6.Feinberg, R. A., & Meoli, J. (1991). A brief history of the mall. Advances in Consumer Research. 18, 426-427.
7.Gaol, D. L., Siregar, L., & Ritonga, R. R. (2022). The Influence of Brand Image, Promotion, and Price on Consumer Purchase Decisions at PT. Matahari Department Store (Case Study At PT. Matahari Department Store Plaza Medan Fair). International Journal of Comparative Accounting And Management Science, 1(2), 38-47.
8.Ha, S., & Im, H. (2012). Identifying the role of self-congruence on shopping behavior in the context of US shopping malls. Clothing and Textiles Research Journal, 30(2), 87-101. https://doi.org/10.1177/0887302X1244003
9.Heale, R., & Twycross, A. (2018). What is a case study?. Evidence-based nursing, 21(1), 7-8.
10. Humphrey, A. S. (2005). SWOT analysis. Long Range Planning, 30(1), 46-52.
11.Johnson, H. H., & Kim, S. M. (2009). When strategy pales: Lessons from the department store industry. Business Horizons, 52(6), 583-593. https://doi.org/10.1016/j.bushor.2009.07.003
12.Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76. https://doi.org/10.1080/15332969.2015.976523
13.Koo, D. M. (2003). Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/13555850310765033
14.Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48-64.
15.Levy, M., Grewal, D., Peterson, R. A., & Connolly, B. (2005). The concept of the “Big Middle”. Journal of Retailing, 81(2), 83-88. https://doi.org/10.1016/j.jretai.2005.04.001
16.Liu, P. P. H., Lin, J. Y. C. & Cheng, J. M. S. (2004). Convenience stores or restaurants? The changing role of convenience stores. Trade Magazine, 160, 8-9.
17.Mehta, R. (2013). Understanding perceived retail crowding: A critical review and research agenda. Journal of Retailing and Consumer Services, 20(6), 642-649. https://doi.org/10.1016/j.jretconser.2013.06.002
18.Nikkei online (2008). Market saturated sense of convenience store. Nikkei Online.
19.Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley Hoboken.
20.Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International journal of qualitative methods, 18, 1609406919862424.
21.Sari, A. A., Kusuma, H. E., & Tedjo, B. (2015). A Strategic Planning For A CollegeStudent-Segment Shopping Mall. International research journal of business studies, 4(2).
22.Sparks, L. (2000). Seven‐Eleven Japan and the Southland Corporation: a marriage of convenience?. International marketing review, 17(4/5), 401-415. https://doi.org/10.1108/02651330010339923
23.Steeneken, F., & Ackley, D. (2012). A complete Model of the Supermarket Business. BP Trends, 1-13.
24.Telci, E. E. (2013). High shopping mall patronage: is there a dark side?. Quality & quantity, 47(5), 2517-2528.
25.Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of business research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
108932113
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108932113
資料類型 thesis
dc.contributor.advisor 張士傑zh_TW
dc.contributor.advisor Chang, Shih-Chiehen_US
dc.contributor.author (Authors) 李虹葦zh_TW
dc.contributor.author (Authors) Lee, Hung-Weien_US
dc.creator (作者) 李虹葦zh_TW
dc.creator (作者) Lee, Hung-Weien_US
dc.date (日期) 2023en_US
dc.date.accessioned 1-Sep-2023 15:07:07 (UTC+8)-
dc.date.available 1-Sep-2023 15:07:07 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 15:07:07 (UTC+8)-
dc.identifier (Other Identifiers) G0108932113en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146946-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 108932113zh_TW
dc.description.abstract (摘要) 企業經營為長久以來歷久不衰之探討議題，各企業單位為提高收益增加利潤不斷進行創新與探索新可能性，有部分企業選擇開創「附屬收益」，如機場商業空間、車站地下街、醫院美食街等，該方法既可將部分營運風險轉嫁到外部商家上、可令主業務園區周邊開發更為繁榮，也可使空間利用更為有效率。然而，雖開發附屬商業空間具有其管理上的優勢，但仍為一大型規劃方案，需進一步地計畫與經營，內容包含該如何確保人流順暢、進駐品牌的選擇、商業環境建構等，仍有許多面向需進行研究與規劃。因此，在競爭激烈的現代商業環境中，該如何有效經營附屬商業空間，並制定有效之策略扮演著至關重要的角色。
本研究將探討企業總部之附屬商業空間的經營策略，並以個案C金融園區為例進行分析，研究工具使用文獻分析法、個案分析法、SWOT分析與商業模式九宮格等。分析結果顯示，C金融園區之附屬商業空間特徵包含商品多元化、差異化、商家空間規劃等。其購物中心經營策略則以商品多元化、整合式消費、休閒購物中心、區域發展為主軸。		zh_TW
dc.description.abstract (摘要) The long-standing issue of sustainable business operations has prompted enterprises to continually innovate and explore new possibilities to increase revenue and profitability. Some businesses have opted to create " affiliated income" by developing commercial spaces such as airport retail areas, underground shopping streets in train stations, and food streets in hospitals. This approach allows them to transfer a portion of operational risks to external merchants, stimulate the development of the main business district, and improve spatial efficiency. However, while developing affiliated commercial spaces offers management advantages, it remains a large-scale planning endeavor that requires further planning and operation. Key considerations include ensuring smooth foot traffic, selecting suitable brands for occupancy, and constructing a conducive commercial environment. Therefore, in today`s fiercely competitive commercial landscape, it is crucial to explore effective management strategies for ancillary commercial spaces and develop successful strategies.
This study aims to investigate the business strategies of affiliated commercial spaces in corporate headquarters and analyze the case of C Financial Park. Research methods include literature analysis, case analysis, SWOT analysis, and the business model canvas. The results show that the characteristics of C Financial Park affiliated commercial space include product diversification, differentiation, and spatial planning for merchants. The business strategies for their shopping center revolve around product diversification, integrated consumption, leisure shopping experiences, and regional development as the main pillars.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與研究問題 2
第三節 研究流程 2
第四節 研究限制 3
第二章 文獻回顧 5
第一節 商業空間定義 5
第二節 商業空間之型態與特性 6
第三節 商業空間之發展趨勢 15
第四節 商業空間過去相關研究 15
第三章 研究方法與設計 19
第一節 文獻分析法 19
第二節 個案分析法 20
第三節 SWOT分析 21
第四節 商業模式九宮格 22
第四章 研究分析 24
第一節 個案商業空間特徵與介紹 24
第二節 個案SWOT分析 32
第三節 個案商業模式九宮格 34
第五章 結論與建議 38
第一節 結論 38
第二節 建議 39
參考文獻 41		zh_TW
dc.format.extent 3040768 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108932113en_US
dc.subject (關鍵詞) 企業總部zh_TW
dc.subject (關鍵詞) 附屬商業空間zh_TW
dc.subject (關鍵詞) 經營策略zh_TW
dc.subject (關鍵詞) Corporate Headquarteren_US
dc.subject (關鍵詞) Affiliated Commercial Spaceen_US
dc.subject (關鍵詞) Business Strategyen_US
dc.title (題名) 企業總部附屬商業空間經營策略分析： 以C金融園區為例zh_TW
dc.title (題名) Business Strategy Analysis of Corporate Headquarter’s Affiliated Commercial Space: A Case Study of C Financial Parken_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文文獻
1.Ching (2023年2月2日)。零售業趨勢報。518職場熊報。
2.王詩雨（2019）。中德美學之意境與氣氛比較研究。重慶三峽學院學報，5(35)，63-70。
3.申振（2011）。商場空間主要因素界定的認知。產業與科技論壇，10(17)，171。
4.李昱緯(2022年6月6日)。超市營收連續19年正成長，今年可望突破2,500億元。產業經濟統計簡訊。
5.李鑫迪（2011）。多媒體技術在商業展示空間中的價值。流行色，2。
6.邱垂昌、蔡欣伶、林瑞雲（2017）。台灣金融控股公司經營主體、多角化經營與經營效率之關聯性研究－兼論公司治理之角色。會計評論，(65)，117-172。https://doi.org/10.6552/JOAR.2017.65.4
7.城事．說 City Talk (2022年3月13日)。你知道台灣超商的營業額和開在那些個縣市最賺錢嗎？。城事．說 City Talk 。https://taiwan-city.com/
8.胡釗慈（2008）。地下街空間規劃評估準則之研究-以台北市站前及東區地下街為例〔未出版之碩士論文〕。國立政治大學地政研究所。
9.孫梅瑞、蕭瑞子（2008）。國際多角化與企業績效、企業風險的關聯性及其影響因素之研究。管理與系統，15(4)，617-643。
10.高淑清 (2008)。質性研究的18堂課─首航初探之旅。麗文文化。
11.扈曉天、張偉（2009）。商業空間營造對商業價值實現的影響。四川建築，(S1)，126-127。
12.彭琳（2022）。Z 世代即期食品消費驅動力分析: 以便利商店為例〔未出版之碩士論文〕。國立政治大學企業管理研究所。
13.程安國（1993）。購物空間的設計趨勢。室內設計典藏集，198。雅威出版社。
14.楊秀琴（2020）。網紅經濟介入商業空間設計創作之研究〔未出版之碩士論文〕。國立臺灣師範大學設計學系。
英文文獻
1.Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of marketing, 56(2), 57-71. https://doi.org/10.1177/00222429920560020
2.Cheng, E. W., Li, H., & Yu, L. (2007). A GIS approach to shopping mall location selection. Building and Environment, 42(2), 884-892. https://doi.org/10.1016/j.buildenv.2005.10.010
3.Cheng, M. S. J., Blankson, C., Sutikno, B., & Wang, M. C. H. (2009). Hybrid convenience stores–the changing role of convenience stores in Taiwan. Asia Pacific Journal of Marketing and Logistics, 21(3), 417-432. https://doi.org/10.1108/13555850910973874
4.DeAeth, D. (2018, April 3). Taiwan second highest in world for ratio of convenience stores per population. Taiwan News. https://www.taiwannews.com.tw/en/news/3397167
5.Dębek, M. (2015). What drives shopping mall attractiveness. Polish Journal of Applied Psychology, 13(1), 67-118.
6.Feinberg, R. A., & Meoli, J. (1991). A brief history of the mall. Advances in Consumer Research. 18, 426-427.
7.Gaol, D. L., Siregar, L., & Ritonga, R. R. (2022). The Influence of Brand Image, Promotion, and Price on Consumer Purchase Decisions at PT. Matahari Department Store (Case Study At PT. Matahari Department Store Plaza Medan Fair). International Journal of Comparative Accounting And Management Science, 1(2), 38-47.
8.Ha, S., & Im, H. (2012). Identifying the role of self-congruence on shopping behavior in the context of US shopping malls. Clothing and Textiles Research Journal, 30(2), 87-101. https://doi.org/10.1177/0887302X1244003
9.Heale, R., & Twycross, A. (2018). What is a case study?. Evidence-based nursing, 21(1), 7-8.
10. Humphrey, A. S. (2005). SWOT analysis. Long Range Planning, 30(1), 46-52.
11.Johnson, H. H., & Kim, S. M. (2009). When strategy pales: Lessons from the department store industry. Business Horizons, 52(6), 583-593. https://doi.org/10.1016/j.bushor.2009.07.003
12.Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and loyalty from shopping mall experience and brand personality. Services Marketing Quarterly, 36(1), 62-76. https://doi.org/10.1080/15332969.2015.976523
13.Koo, D. M. (2003). Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/13555850310765033
14.Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48-64.
15.Levy, M., Grewal, D., Peterson, R. A., & Connolly, B. (2005). The concept of the “Big Middle”. Journal of Retailing, 81(2), 83-88. https://doi.org/10.1016/j.jretai.2005.04.001
16.Liu, P. P. H., Lin, J. Y. C. & Cheng, J. M. S. (2004). Convenience stores or restaurants? The changing role of convenience stores. Trade Magazine, 160, 8-9.
17.Mehta, R. (2013). Understanding perceived retail crowding: A critical review and research agenda. Journal of Retailing and Consumer Services, 20(6), 642-649. https://doi.org/10.1016/j.jretconser.2013.06.002
18.Nikkei online (2008). Market saturated sense of convenience store. Nikkei Online.
19.Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley Hoboken.
20.Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International journal of qualitative methods, 18, 1609406919862424.
21.Sari, A. A., Kusuma, H. E., & Tedjo, B. (2015). A Strategic Planning For A CollegeStudent-Segment Shopping Mall. International research journal of business studies, 4(2).
22.Sparks, L. (2000). Seven‐Eleven Japan and the Southland Corporation: a marriage of convenience?. International marketing review, 17(4/5), 401-415. https://doi.org/10.1108/02651330010339923
23.Steeneken, F., & Ackley, D. (2012). A complete Model of the Supermarket Business. BP Trends, 1-13.
24.Telci, E. E. (2013). High shopping mall patronage: is there a dark side?. Quality & quantity, 47(5), 2517-2528.
25.Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of business research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7		zh_TW