| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 錢泓杉 | zh_TW |
| dc.contributor.author (Authors) | Chien, Terry | en_US |
| dc.creator (作者) | 錢泓杉 | zh_TW |
| dc.creator (作者) | Chien, Terry | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 1-Sep-2023 15:12:50 (UTC+8) | - |
| dc.date.available | 1-Sep-2023 15:12:50 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Sep-2023 15:12:50 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933014 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/146977 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933014 | zh_TW |
| dc.description.abstract (摘要) | The proposed business plan is centered around the creation of a furniture as a service framework, called "Circular IKEA," that will provide a hassle-free furniture solution to commercial clients in Taiwan. The primary goal of this initiative is to promote a more sustainable and better everyday life for a large number of corporate customers. Through this framework, businesses can easily access and use high-quality furniture without having to worry about maintenance or disposal. This approach will not only help businesses save time and money but also contribute to reducing the environmental impact of their operations. This thesis aims to investigate the market potential of furniture as a service in Taiwan by conducting a comprehensive market research. The research will define the scope of the furniture as a service industry in Taiwan and generate a business plan that can be implemented in the region. The study will also identify and outline the benefits of furniture as a service, including cost effectiveness, flexibility, maintenance, cash-flow management, tax benefits, and sustainability. To ensure the practicality and relevance of this report, the study will take all relevant factors into account to create a comprehensive and realistic business plan. By conducting a thorough analysis of the market landscape and considering all relevant factors, this research aims to provide insights that can inform the successful implementation of a furniture as a service framework in Taiwan. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. Executive Summary 1 2. Business Overview 3 2.1 Company Description 4 2.2 Core Value 5 2.3 Mission and Vision 7 3. Market and Competition Analysis 10 3.1 Industry Analysis & Opportunities 12 3.1.1 All the research below is conducted by IKEA Taiwan 12 3.2 Survey Results 13 4. Competitor Analysis 15 4.1 Other furniture as a service analysis 16 4.1.1 Global Competitor 16 4.1.2 Local Competitor 20 4.2 SWOT Analysis of Circular IKEA 21 5. Business Model Canvas 25 6. Marketing Strategy & Company’s Position 28 6.1 Marketing Strategy for Circular IKEA Furniture as a Service: 28 6.1.1Brand Awareness: 28 6.1.2 Targeted Advertising: 28 6.1.3 Collaborations and Partnerships: 29 6.1.4 Product Innovation: 29 6.1.5 Market Position for Circular IKEA Furniture as a Service: 29 7. Operation Strategies: 4Ps 30 7.1 Product: 30 7.2 Price: 30 7.3 Place: 30 7.4 Promotion: 30 8. Management and Functional Teams 31 8.1 Company Culture 32 9. Financial Operation and Statements 34 9.1 Company Ownership & Share 34 9.2 Financial Operations and Statement (Value displayed in NTD$) 35 9.2.1 Initial Investments 35 9.2.2 List of Costs 35 9.2.3 Fixed Costs (Monthly) 36 9.2.4 Variable Costs (Monthly) 36 9.2.5 Estimated Income and Profitability 36 9.2.6 Scenario Analysis 37 10. Supply Side Key Partners 41 11. Official Website Development 42 11.1 The execution flow of website for furniture leasing would generally involve the following steps: 43 11.1.1 User Registration: 43 11.1.2 Browse and Select Furniture: 43 11.1.3 Add to Cart: 43 11.1.4 Checkout and Payment: 43 11.1.5 Verification and Approval: 43 11.1.6 Delivery and Setup: 44 11.1.7 Usage and Maintenance: 44 11.1.8 Return and Pickup: 44 11.1.9 Billing and Payment Settlement: 44 12. Reference 45 List of Figures and Tables Figure 1: Giant waste process methods comparison 7 Figure 2: Trend of furniture on giant waste proportion vs recycling rate 9 Figure 3: 5 years trend of starting new business in Taiwan. 11 Figure 4: 10 years trend of Taipei grade A office rents 12 Figure 5: Leasing vs. buying value for customer 13 Figure 6: Competitor analysis in Taiwan 15 Figure 7: Compensation for projects on circular economy 35 Table 1: IKEA Circular Loop 4 Table 2: IKEA Circular Loop 7 Table 3: Current situation in Taiwan’s landfill 8 Table 4: Expense on office furniture comparison 13 Table 5: Leasing target segment 14 Table 6: Trend of startup overview in Taiwan 14 Table 7: Customer findings for FAAS in Taiwan 15 Table 8: Brand image of ahrend 17 Table 9: Comparison for FAAS 18 Table 10: Premium service of ahrend 18 Table 11: Customer profile scenario 19 Table 12: Selected items for muji FAAS 20 Table 13: Brand image of GOGO furniture 21 Table 14: SWOT analysis for Circular IKEA 22 Table 15: Taipei 101 and Taipower FAAS 23 Table 16: Business model canvas B2B FaaS in Taiwan 25 Table 17: Taiwan FAAS management and functional teams 31 Table 18: IKEA democratic design 33 Table 19: Lists of Costs 35 Table 20: Fixed Costs (Monthly) 36 Table 21: Estimated income and profitability 36 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933014 | en_US |
| dc.subject (關鍵詞) | 循環經濟 | zh_TW |
| dc.subject (關鍵詞) | 家具產品服務化 | zh_TW |
| dc.subject (關鍵詞) | Circular Economy | en_US |
| dc.subject (關鍵詞) | Furniture as a service | en_US |
| dc.title (題名) | 宜家家居產品產品服務化 | zh_TW |
| dc.title (題名) | Furniture As A Service, Circular IKEA Taiwan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | https://n.yam.com/Article/20220701721798 101 news https://www.ahrend.com/ ahrend https://www.wowlavie.com/article/ae2100732 Muji https://www.gogohome.tw/?c=index GOGOhome https://toolbox.inter-ikea.com/sites/content/IKEAConcept/Pages/IKEAConcept.aspx IKEA Toolbox https://www.flickr.com/photos/rueike/ | zh_TW |
