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題名 探究臺灣Z世代的Instagram使用強度與社群媒體壓力源、社群媒體倦怠及線上主觀幸福感之關聯
Examining the Relationships among Taiwanese Gen Zs` Instagram Use Intensity, Social Media Stressors, Social Media Fatigue, and Online Subjective Well-being
作者 陳思凝
Chen, Szu-Ning
貢獻者 林芝璇
Lin, Jhih-Syuan
陳思凝
Chen, Szu-Ning
關鍵詞 Z世代
Instagram使用強度
資訊過載
社交過載
社會比較
社群媒體倦怠
線上主觀幸福感
感知平台親密感
Gen Z
Instagram use intensity
information overload
social overload
social comparison
social media fatigue
online subjective well-being
perceived platform intimacy
日期 2023
上傳時間 1-Sep-2023 15:44:17 (UTC+8)
摘要 近年來，社群媒體倦怠的現象在國外學界受到關注，其過去相關研究探討社群媒體所隱藏的潛在負面刺激，如何可能導致使用者身心疲勞，進而中斷對平台的使用或引起更嚴重的心理問題，而近期研究結果更顯示，這般現象也開始出現在善用社群媒體的年輕使用者中，包含過去普遍認定較擅長運用新科技的Z世代使用者。本研究提出社群媒體使用強度與線上主觀幸福感受社群媒體壓力源與社群媒體倦怠所連續中介的研究架構，並 探討感知平台親密感的調節角色。本研究以問卷調查法進行，分析458份Z世代Instagram使用者樣本。研究結果顯示，高度投入社群媒體使用者雖能獲得較高程度的線上主觀幸福感，卻可能因資訊過載與社會比較所導致的社群媒體倦怠，進而降低線上主觀幸福感。除此之外，使用者的感知平台親密感會正向調節社群媒體使用強度與社會比較頻率之間的關係。本研究之發現不僅填補國內社群媒體倦怠領域之研究缺口，亦能幫助使用者察覺社群媒體可能造成的負面影響並使之更自覺掌握使用體驗，同時也有助於社群媒體平台與社群內容供應者更了解Z世代使用者的行為模式，並提供與規範性思考相關之洞察。
Previous research has demonstrated that feelings of tiredness and fatigue can lead to discontinuous usage and even serious mental problems. Such phenomena have been observed among younger generations, such as Gen Z, who are commonly thought to have a better ability to handle social media and the Internet. In light of that, social media fatigue has garnered increasing scholarly attention in recent years. To understand the antecedents and consequences of social media fatigue, this study examined how social media use intensity relates to online subjective well-being and the mediating roles of social media stressors and social media fatigue. This study also explored the moderating role of perceived platform intimacy in the process. The survey method was employed to test the proposed research model. A total of 458 Gen Z Instagram users in Taiwan participated in this study. The findings revealed that users who were more engaged with Instagram tended to experience higher levels of online subjective well-being. However, Instagram use intensity could also diminish online subjective well-being through social media fatigue induced by information overload and social comparison. In addition, perceived platform intimacy moderated the relationship between Instagram use intensity and social comparison, indicating that users who perceive higher levels of platform intimacy on Instagram tend to engage in more frequent social comparisons on the platform. The findings of this study not only fill a gap in the research field regarding social media fatigue but also serve to caution users about the potential negative impacts of Instagram usage. Furthermore, they contribute to a better understanding of the behavioral patterns of Gen Z users for both social media service providers and content providers and shed light on the normative implications for improving Gen Z users’ online subjective well-being.
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描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
109464037
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109464037
資料類型 thesis
dc.contributor.advisor 林芝璇zh_TW
dc.contributor.advisor Lin, Jhih-Syuanen_US
dc.contributor.author (Authors) 陳思凝zh_TW
dc.contributor.author (Authors) Chen, Szu-Ningen_US
dc.creator (作者) 陳思凝zh_TW
dc.creator (作者) Chen, Szu-Ningen_US
dc.date (日期) 2023en_US
dc.date.accessioned 1-Sep-2023 15:44:17 (UTC+8)-
dc.date.available 1-Sep-2023 15:44:17 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2023 15:44:17 (UTC+8)-
dc.identifier (Other Identifiers) G0109464037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/147115-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 109464037zh_TW
dc.description.abstract (摘要) 近年來，社群媒體倦怠的現象在國外學界受到關注，其過去相關研究探討社群媒體所隱藏的潛在負面刺激，如何可能導致使用者身心疲勞，進而中斷對平台的使用或引起更嚴重的心理問題，而近期研究結果更顯示，這般現象也開始出現在善用社群媒體的年輕使用者中，包含過去普遍認定較擅長運用新科技的Z世代使用者。本研究提出社群媒體使用強度與線上主觀幸福感受社群媒體壓力源與社群媒體倦怠所連續中介的研究架構，並 探討感知平台親密感的調節角色。本研究以問卷調查法進行，分析458份Z世代Instagram使用者樣本。研究結果顯示，高度投入社群媒體使用者雖能獲得較高程度的線上主觀幸福感，卻可能因資訊過載與社會比較所導致的社群媒體倦怠，進而降低線上主觀幸福感。除此之外，使用者的感知平台親密感會正向調節社群媒體使用強度與社會比較頻率之間的關係。本研究之發現不僅填補國內社群媒體倦怠領域之研究缺口，亦能幫助使用者察覺社群媒體可能造成的負面影響並使之更自覺掌握使用體驗，同時也有助於社群媒體平台與社群內容供應者更了解Z世代使用者的行為模式，並提供與規範性思考相關之洞察。zh_TW
dc.description.abstract (摘要) Previous research has demonstrated that feelings of tiredness and fatigue can lead to discontinuous usage and even serious mental problems. Such phenomena have been observed among younger generations, such as Gen Z, who are commonly thought to have a better ability to handle social media and the Internet. In light of that, social media fatigue has garnered increasing scholarly attention in recent years. To understand the antecedents and consequences of social media fatigue, this study examined how social media use intensity relates to online subjective well-being and the mediating roles of social media stressors and social media fatigue. This study also explored the moderating role of perceived platform intimacy in the process. The survey method was employed to test the proposed research model. A total of 458 Gen Z Instagram users in Taiwan participated in this study. The findings revealed that users who were more engaged with Instagram tended to experience higher levels of online subjective well-being. However, Instagram use intensity could also diminish online subjective well-being through social media fatigue induced by information overload and social comparison. In addition, perceived platform intimacy moderated the relationship between Instagram use intensity and social comparison, indicating that users who perceive higher levels of platform intimacy on Instagram tend to engage in more frequent social comparisons on the platform. The findings of this study not only fill a gap in the research field regarding social media fatigue but also serve to caution users about the potential negative impacts of Instagram usage. Furthermore, they contribute to a better understanding of the behavioral patterns of Gen Z users for both social media service providers and content providers and shed light on the normative implications for improving Gen Z users’ online subjective well-being.en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
一、社群媒體的起源與現況 1
二、社群媒體的黑暗面 2
三、台灣社群媒體使用現況與相關研究 5
四、研究緣起 7
第二節 研究目的與研究問題 10
第二章 文獻回顧 13
第一節 壓力－應變－結果模型（SSO Model） 13
第二節 倦怠（Fatigue） 15
第三節 社群媒體倦怠（Social media fatigue） 17
一、社群媒體倦怠之定義 17
二、社群媒體倦怠的壓力源 18
三、社群媒體倦怠的後果 25
四、小結 26
第四節 社群媒體使用強度（Social media use intensity） 27
第五節 資訊過載（Information overload） 31
第六節 社交過載（Social overload） 34
第七節 社會比較（Social comparison） 37
第八節 線上主觀幸福感（Online subjective well-being） 40
第九節 感知平台親密感（Perceived platform intimacy） 44
第三章 研究方法 47
第一節 研究架構 47
第二節 研究對象與問卷搜集 49
第三節 問卷設計與主要變項測量 51
一、社群媒體使用強度 52
二、感知平台親密感 54
三、資訊過載 54
四、社交過載 55
五、社會比較 56
六、社群媒體倦怠 57
七、線上主觀幸福感 60
第四章 研究結果與分析 62
第一節 受試者輪廓 62
第二節 量表信效度分析 70
一、 信度分析 70
二、效度分析 72
第三節 研究構面之現況分析 75
第四節 主要研究變項之差異性分析 86
第五節 假設驗證 92
一、連續中介模型 92
二、感知平台親密感的調節效果檢驗 99
第六節 後設分析 105
第七節 檢定結果總結 115
一、研究假設檢驗結果 115
二、後設分析之分析結果 118
第五章 結論 120
第一節 研究發現與討論 121
一、Z世代的Instagram使用、壓力與倦怠：資訊過載為臺灣使用者的倦怠來源之首 121
二、Z世代的Instagram線上主觀幸福感 125
第二節 學術貢獻與實務建議 134
第三節 研究限制與未來研究建議 139
參考文獻 142
附錄一 研究問卷 158		zh_TW
dc.format.extent 3323236 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109464037en_US
dc.subject (關鍵詞) Z世代zh_TW
dc.subject (關鍵詞) Instagram使用強度zh_TW
dc.subject (關鍵詞) 資訊過載zh_TW
dc.subject (關鍵詞) 社交過載zh_TW
dc.subject (關鍵詞) 社會比較zh_TW
dc.subject (關鍵詞) 社群媒體倦怠zh_TW
dc.subject (關鍵詞) 線上主觀幸福感zh_TW
dc.subject (關鍵詞) 感知平台親密感zh_TW
dc.subject (關鍵詞) Gen Zen_US
dc.subject (關鍵詞) Instagram use intensityen_US
dc.subject (關鍵詞) information overloaden_US
dc.subject (關鍵詞) social overloaden_US
dc.subject (關鍵詞) social comparisonen_US
dc.subject (關鍵詞) social media fatigueen_US
dc.subject (關鍵詞) online subjective well-beingen_US
dc.subject (關鍵詞) perceived platform intimacyen_US
dc.title (題名) 探究臺灣Z世代的Instagram使用強度與社群媒體壓力源、社群媒體倦怠及線上主觀幸福感之關聯zh_TW
dc.title (題名) Examining the Relationships among Taiwanese Gen Zs` Instagram Use Intensity, Social Media Stressors, Social Media Fatigue, and Online Subjective Well-beingen_US
dc.type (資料類型) thesisen_US
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