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題名 企業創新對於數位銀行之效益
The Effect of Business Innovation on Digital Banking作者 劉宛頤
Liu, Wan-Yi貢獻者 史蘭亭
Say, Alicia
劉宛頤
Liu, Wan-Yi關鍵詞 企業創新
數位轉型
數位銀行
精準行銷
社群媒體
Business Innovation
Digital Transformation
Digital Banking
Precision Marketing
Social Media日期 2023 上傳時間 1-Sep-2023 16:13:04 (UTC+8) 摘要 本文探討企業創新的關鍵成功因子，主要著重在企業持續創新、公司績效，以及不同企業創新方法之間的差異。研究採用次級資料和深度訪談法探討對台灣本土銀行創新的影響因子，本文同時回顧相關文獻，著重於創新在提升企業競爭力的影響，同時研究數位化轉型和疫情期間的創新策略。研究方法結合次級資料和深度訪談法，以深入了解台灣本土銀行內部的創新情況。研究結果指出，有效的管理政策、良好的企業文化、創新能力、精準行銷，以及有效率的服務流程是成功的關鍵因子。本文將文獻探討與訪談結果相結合，提供了有關企業創新對於企業成長和競爭力影響的深入見解，同時也為未來的研究提供了方向。案例研究以一家致力於數位服務的台灣民營銀行為中心，簡述了其背景，並透過訪談分析了其產品、行銷和創新的目標，透過比較傳統銀行和數位銀行，突顯出成功的企業創新因子。
The study explores the key success factors for business sustainable growth, focusing on continuous innovation, company performance, and distinctions between changes in business innovation approaches. The research uses secondary data and interviews to identify elements influencing innovation in Taiwan`s local banking. The study reviews the literature, highlights the role of innovation in competitiveness, and investigates strategies during digital transformation and the pandemic. The methodology combines secondary data and interviews to gain insights into innovation within Taiwan`s banks. Findings indicate that effective management policies, conducive culture, innovation capabilities, precision marketing, and efficient service processes are key indicators of success. The study bridges literature and interviews, contributing insights into the impact of business innovation on growth and competitiveness, and guides future research. The case study centers on a Taiwan-based private bank with digital services, describing its background, analyzing products, marketing, and innovation-driven goals through interviews. Comparing traditional and digital banking highlights successful innovation.參考文獻 Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of innovation and entrepreneurship, 10(1), 15.Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.Bowonder, B., Dambal, A., Kumar, S., & Shirodkar, A. (2010). Innovation strategies for creating competitive advantage. Research-technology management, 53(3), 19-32.Boyles, M. (2022). Innovation in Business: What It Is & Why It’s so Important.Casadesus‐Masanell, R., & Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor‐based business models. Strategic management journal, 34(4), 464-482.Clauss, T., Breier, M., Kraus, S., Durst, S., & Mahto, R. V. (2022). Temporary business model innovation–SMEs’ innovation response to the Covid‐19 crisis. R&D Management, 52(2), 294-312.Damanpour, F. (1996). Organizational complexity and innovation: developing and testing multiple contingency models. Management science, 42(5), 693-716.Davis, S. (2018). Innovation in Large Companies.DeFilippis, E., Impink, S. M., Singell, M., Polzer, J. T., & Sadun, R. (2022). The impact of COVID-19 on digital communication patterns. Humanities and Social Sciences Communications, 9(1), 1-11.Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of business Research, 116, 199-208.Friedlander, F., & Pickle, H. (1968). Components of effectiveness in small organizations. Administrative science quarterly, 289-304.Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.Geissdoerfer, M., Bocken, N. M., & Hultink, E. J. (2016). Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process. Journal of Cleaner Production, 135, 1218-1232.Jean, R. J. B., Chiou, J. S., & Sinkovics, R. R. (2016). Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships. Journal of Business & Industrial Marketing, 31(6), 732-742.Lightfoot, H. W., & Gebauer, H. (2011). Exploring the alignment between service strategy and service innovation. Journal of Service Management, 22(5), 664-683.Linder, M., & Williander, M. (2017). Circular business model innovation: inherent uncertainties. Business strategy and the environment, 26(2), 182-196.Lydon, M. (2022). 5 Types of Business Innovation Startups Can’t Afford To Ignore.Mahmudova, L., & Kovács, J. K. (2018). Definitining the performance of small and medium enterprises. Network Intelligence Studies, 6(12), 111-120.Peng, X. E., & Simpson-Bell, C. (2022). Assessing the Impact of Business Closures on COVID-19 Outcomes. IMF Working Papers, 2022(139).Pisan, G. (2019). The DNA of Sustained Innovation.Purcell, W. (2019). The importance of innovation in business. Northeastern University.Sahut, J. M., & Peris-Ortiz, M. (2014). Small business, innovation, and entrepreneurship. Small Business Economics, 42, 663-668.Śledzik, K. (2013). Schumpeter’s view on innovation and entrepreneurship. Management Trends in Theory and Practice,(ed.) Stefan Hittmar, Faculty of Management Science and Informatics, University of Zilina & Institute of Management by University of Zilina.Turoń, K., & Kubik, A. (2021). Business innovations in the new mobility market during the COVID-19 with the possibility of open business model innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 195.Veronese, D. F., & Bertran, M. P. (2023). Fintechs and Traditional Banks: Regulation, Competition, and Cooperation in Brazil. Revista Direito GV, 19, e2317.Wisemam, L. N. (2020). 5 Ways COVID-19 Has Driven Remote Recruitment Innovation. 描述 碩士
國立政治大學
應用經濟與社會發展英語碩士學位學程(IMES)
110266007資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110266007 資料類型 thesis dc.contributor.advisor 史蘭亭 zh_TW dc.contributor.advisor Say, Alicia en_US dc.contributor.author (Authors) 劉宛頤 zh_TW dc.contributor.author (Authors) Liu, Wan-Yi en_US dc.creator (作者) 劉宛頤 zh_TW dc.creator (作者) Liu, Wan-Yi en_US dc.date (日期) 2023 en_US dc.date.accessioned 1-Sep-2023 16:13:04 (UTC+8) - dc.date.available 1-Sep-2023 16:13:04 (UTC+8) - dc.date.issued (上傳時間) 1-Sep-2023 16:13:04 (UTC+8) - dc.identifier (Other Identifiers) G0110266007 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/147236 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 應用經濟與社會發展英語碩士學位學程(IMES) zh_TW dc.description (描述) 110266007 zh_TW dc.description.abstract (摘要) 本文探討企業創新的關鍵成功因子，主要著重在企業持續創新、公司績效，以及不同企業創新方法之間的差異。研究採用次級資料和深度訪談法探討對台灣本土銀行創新的影響因子，本文同時回顧相關文獻，著重於創新在提升企業競爭力的影響，同時研究數位化轉型和疫情期間的創新策略。研究方法結合次級資料和深度訪談法，以深入了解台灣本土銀行內部的創新情況。研究結果指出，有效的管理政策、良好的企業文化、創新能力、精準行銷，以及有效率的服務流程是成功的關鍵因子。本文將文獻探討與訪談結果相結合，提供了有關企業創新對於企業成長和競爭力影響的深入見解，同時也為未來的研究提供了方向。案例研究以一家致力於數位服務的台灣民營銀行為中心，簡述了其背景，並透過訪談分析了其產品、行銷和創新的目標，透過比較傳統銀行和數位銀行，突顯出成功的企業創新因子。 zh_TW dc.description.abstract (摘要) The study explores the key success factors for business sustainable growth, focusing on continuous innovation, company performance, and distinctions between changes in business innovation approaches. The research uses secondary data and interviews to identify elements influencing innovation in Taiwan`s local banking. The study reviews the literature, highlights the role of innovation in competitiveness, and investigates strategies during digital transformation and the pandemic. The methodology combines secondary data and interviews to gain insights into innovation within Taiwan`s banks. Findings indicate that effective management policies, conducive culture, innovation capabilities, precision marketing, and efficient service processes are key indicators of success. The study bridges literature and interviews, contributing insights into the impact of business innovation on growth and competitiveness, and guides future research. The case study centers on a Taiwan-based private bank with digital services, describing its background, analyzing products, marketing, and innovation-driven goals through interviews. Comparing traditional and digital banking highlights successful innovation. en_US dc.description.tableofcontents Chapter 1 Introduction 11.1 Research Motivation and Background 11.2 Research Objective 3Chapter 2 Literature Review 52.1 Why do businesses need to innovate? 52.2 Factors Influencing Business Innovation 72.3 The Impact of Covid-19 on Innovation 9Chapter 3 Research Methodology 113.1 Research Framework 113.2 Research Process 12Chapter 4 Case Study 154.1 Company Introduction 164.2 Factors Evaluated by the Public Innovation Awards 164.3 Interview Result 184.4 Factors Influencing Innovation 26Chapter 5 Discussion and Conclusion 325.1 Theoretical Contribution 325.2 Managerial Implications 355.3 Limitation 375.4 Future Study 375.5 Conclusion 38References 40 zh_TW dc.format.extent 1145007 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110266007 en_US dc.subject (關鍵詞) 企業創新 zh_TW dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) 數位銀行 zh_TW dc.subject (關鍵詞) 精準行銷 zh_TW dc.subject (關鍵詞) 社群媒體 zh_TW dc.subject (關鍵詞) Business Innovation en_US dc.subject (關鍵詞) Digital Transformation en_US dc.subject (關鍵詞) Digital Banking en_US dc.subject (關鍵詞) Precision Marketing en_US dc.subject (關鍵詞) Social Media en_US dc.title (題名) 企業創新對於數位銀行之效益 zh_TW dc.title (題名) The Effect of Business Innovation on Digital Banking en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of innovation and entrepreneurship, 10(1), 15.Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.Bowonder, B., Dambal, A., Kumar, S., & Shirodkar, A. (2010). Innovation strategies for creating competitive advantage. Research-technology management, 53(3), 19-32.Boyles, M. (2022). Innovation in Business: What It Is & Why It’s so Important.Casadesus‐Masanell, R., & Zhu, F. (2013). Business model innovation and competitive imitation: The case of sponsor‐based business models. Strategic management journal, 34(4), 464-482.Clauss, T., Breier, M., Kraus, S., Durst, S., & Mahto, R. V. (2022). Temporary business model innovation–SMEs’ innovation response to the Covid‐19 crisis. R&D Management, 52(2), 294-312.Damanpour, F. (1996). Organizational complexity and innovation: developing and testing multiple contingency models. Management science, 42(5), 693-716.Davis, S. (2018). Innovation in Large Companies.DeFilippis, E., Impink, S. M., Singell, M., Polzer, J. T., & Sadun, R. (2022). The impact of COVID-19 on digital communication patterns. Humanities and Social Sciences Communications, 9(1), 1-11.Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of business Research, 116, 199-208.Friedlander, F., & Pickle, H. (1968). Components of effectiveness in small organizations. Administrative science quarterly, 289-304.Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.Geissdoerfer, M., Bocken, N. M., & Hultink, E. J. (2016). Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process. Journal of Cleaner Production, 135, 1218-1232.Jean, R. J. B., Chiou, J. S., & Sinkovics, R. R. (2016). Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships. Journal of Business & Industrial Marketing, 31(6), 732-742.Lightfoot, H. W., & Gebauer, H. (2011). Exploring the alignment between service strategy and service innovation. Journal of Service Management, 22(5), 664-683.Linder, M., & Williander, M. (2017). Circular business model innovation: inherent uncertainties. Business strategy and the environment, 26(2), 182-196.Lydon, M. (2022). 5 Types of Business Innovation Startups Can’t Afford To Ignore.Mahmudova, L., & Kovács, J. K. (2018). Definitining the performance of small and medium enterprises. Network Intelligence Studies, 6(12), 111-120.Peng, X. E., & Simpson-Bell, C. (2022). Assessing the Impact of Business Closures on COVID-19 Outcomes. IMF Working Papers, 2022(139).Pisan, G. (2019). The DNA of Sustained Innovation.Purcell, W. (2019). The importance of innovation in business. Northeastern University.Sahut, J. M., & Peris-Ortiz, M. (2014). Small business, innovation, and entrepreneurship. Small Business Economics, 42, 663-668.Śledzik, K. (2013). Schumpeter’s view on innovation and entrepreneurship. Management Trends in Theory and Practice,(ed.) Stefan Hittmar, Faculty of Management Science and Informatics, University of Zilina & Institute of Management by University of Zilina.Turoń, K., & Kubik, A. (2021). Business innovations in the new mobility market during the COVID-19 with the possibility of open business model innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), 195.Veronese, D. F., & Bertran, M. P. (2023). Fintechs and Traditional Banks: Regulation, Competition, and Cooperation in Brazil. Revista Direito GV, 19, e2317.Wisemam, L. N. (2020). 5 Ways COVID-19 Has Driven Remote Recruitment Innovation. zh_TW
