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題名 電視紀錄片跨域短影音研究:馬來西亞中文電視紀錄片為例
Transformation of TV Documentary to Short-Form Video: A Case of Malaysia’s Chinese-Language TV Industry作者 吳旋琳
Lin, Goh Xuan貢獻者 蔡葵希
Christine Cook
吳旋琳
Goh Xuan Lin關鍵詞 短影音紀錄片
短影音
娛樂型紀錄片
閱聽人愉悅感
媒體教育
short-form documentary
short videos
documentary entertainment
audience enjoyment
media education日期 2023 上傳時間 1-Sep-2023 16:42:46 (UTC+8) 摘要 信息通信技術（ICT）的快速增長對近代媒體行業的影響甚遠，其衍生出的新媒體平台改變了現代人的媒體消費習慣。 Web 2.0和短影音已成為當代媒體的核心，並影響用戶深陷“零食文化”當中，即一種以快節奏、簡短和引人入勝的內容信息為特徵的趨勢。這項研究關於娛樂型紀錄片（docutainment）的片長和處理手法對成年觀眾學習和觀影享受度的影響。該研究讓參與者觀看不同影片時長和處理手法的娛樂型紀錄片（docutainment）後，對其進行測試。令人驚訝的是，整體上，片長和處理手法對觀眾的學習和觀影享受度沒有顯著影響。然而，對於年長的參與者來說，短影片類型的處理方式對知識保持有正面的影響。研究結果顯示，媒體從業者在於片長和影片處理手法上可以擁有一定的創意自由，以呼應當代媒體使用者的消費習慣，以滿足不同觀眾的喜好。總體而言，這項研究有助於媒體從業者理解不斷變化中的媒體語境，並為娛樂型紀錄片（docutainment）的創作人員在滿足觀眾的喜好和需求方面提供實質建議。
The rapid growth of information communication technologies (ICTs) has transformed the media landscape, leading to the emergence of new media platforms and changing consumption habits. Web 2.0 and short-form videos have become central to contemporary media, with users preferring snack culture: a trend characterized by the consumption of fast-paced, short, and engaging content. In this study, we examine the impact of video durations and treatment on audience education and enjoyment level, focusing on the docutainment genre and adult viewers. Participants were examined after they watched different versions of docutainment videos that varied in duration and treatment. Surprisingly, video length and treatment did not significantly affect audience enjoyment or education outcomes overall. However, the short-form video treatment had a positive effect on knowledge retention among older participants. Our findings suggest that media practitioners can embrace creative freedom and adapt to current media habits, catering to diverse audience preferences despite current trends toward snack culture. Overall, this study contributes to our understanding of the evolving media landscape and offers practical implications for media practitioners in making docutainment content by meeting audience preferences and needs.參考文獻 Che Hassan, A. H. (2021). An explorative study of malaysian television content in the mobile environment.Thesis (PhD), University of Glasgow. https://doi.org/10.5525/gla.thesis.82422Chen.X.J. (2019). 融媒体語境下微紀錄片敘事語言特徵分許.中國傳媒科技, 2022(8).71-73), https://doi.org/10.19483/j.cnki.11-4653/n.2022.08.016Choi, Y., Wen, H., Chen, M., & Yang, F. (2021). Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users. Sustainability, 13(6), 3216. https://doi.org/10.3390/su13063216Chung, C., Chiu, D. K., Chiu, D. K., & Au, C. H. (2020). Applying social media to environmental education: is it more impactful than traditional media? Information Discovery and Delivery, 48(4), 255–266. https://doi.org/10.1108/idd-04-2020-0047Chung, D. (2022, July 8). Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out. Chung | International Journal of Marketing, Communication and New Media.http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/568Enberg, J. (2022, December 20). Social video graduates to the big leagues. Insider Intelligence. https://www.insiderintelligence.com/content/social-video-graduates-big-leaguesFeger, A. (2023, March 2). TikTok screen time will approach 60 minutes a day for US adult users. Insider Intelligence. https://www.insiderintelligence.com/content/tiktok-screen-time-will-approach-60-minutes-day-us-adult-usersGlaser, M., Garsoffky, B., & Schwan, S. (2012). What do we learn from docutainment? Processing hybrid television documentaries. Learning and Instruction, 22(1), 37–46. https://doi.org/10.1016/j.learninstruc.2011.05.006Gómez-Pérez, E., & Ostrosky-Solís, F. (2006). Attention and memory evaluation across the life span: Heterogeneous effects of age and education. Journal of Clinical and Experimental Neuropsychology, 28(4), 477–494. https://doi.org/10.1080/13803390590949296Haitao, G. (2022). The Practical Predicament and Development Innovation of Documentary Talk Show. Art And Performance Letters, 3(4). https://doi.org/10.23977/artpl.2022.030403Hasnain, S. S. (2014). Does age matter in knowledge absorption? : An Empirical study on female beneficiaries in NGOs. Journal of Education and Practice, 5(12), 131–138. https://www.iiste.org/Journals/index.php/JEP/article/download/12687/12992Huang, F. (2021). Short Video: The Opportunity of Documentary Transformation. Scientific and Social Research, 3(2), 44–49. https://doi.org/10.36922/ssr.v3i2.1099Jin, D. Y. (2019, May 1). East Asian Perspective in Transmedia Storytelling | Snack Culture’s Dream of Big-Screen Culture: Korean Webtoons’ Transmedia Storytelling. Jin | International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/10004/2647Kuss, D. J., & Griffiths, M. D. (2017). Social Networking Sites and Addiction: Ten Lessons Learned. International Journal of Environmental Research and Public Health, 14(3), 311. https://doi.org/10.3390/ijerph14030311Lei, D. (2022, October 1). Characteristics of Micro-documentary in the Context of New Media in China. Koreascholar. https://db.koreascholar.com/article/Detail/416953Liu, G., Gao, P., Li, Y., & Zhang, Z. (2019). Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude. In Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019). https://doi.org/10.2991/icsshe-19.2019.192Liu. X.H. (2021). 短視頻時代微紀錄片的創作研究.視聽, 8, 121–122. https://doi.org/10.3969/j.issn.1674-246X.2021.08.053Liu, M. (2020) 短视频时代纪录片的创新探索——以《中国梦365个故事》为例,青年记者,26, p.89-90. https://nccu.primo.exlibrisgroup.com/permalink/886NCCU_INST/egq20k/cdi_wanfang_journals_qnjz202026051Manasrah, A., Masoud, M., & Jaradat, Y. (2021). Short Videos, or Long Videos? A Study on the Ideal Video Length in Online Learning. https://doi.org/10.1109/icit52682.2021.9491115Nam, J., & Jung, Y. (2021). Digital natives’ snack content consumption and their goals: A means-end chain approach. Telematics and Informatics, 63, 101664. https://doi.org/10.1016/j.tele.2021.101664Nong, W., He, Z., Ye, J. H., Wu, Y., Wu, Y., Ye, J., & Sun, Y. (2023). The Relationship between Short Video Flow, Addiction, Serendipity, and Achievement Motivation among Chinese Vocational School Students: The Post-Epidemic Era Context. Healthcare, 11(4), 462. https://doi.org/10.3390/healthcare11040462Ocak, E. (2012, July 1). New forms of documentary: filmmaking within new media. http://repository.bilkent.edu.tr/handle/11693/52105O’Flynn, S. (2012). Documentary’s metamorphic form: Webdoc, interactive, transmedia, participatory and beyond. Studies in Documentary Film, 6(2), 141–157. https://doi.org/10.1386/sdf.6.2.141_1Oliver, M. B., & Bartsch, A. (2010). Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism. Human Communication Research, 36(1), 53–81. https://doi.org/10.1111/j.1468-2958.2009.01368.xPaul, S., & Rai, M. (2020). Role of the Media. In Springer eBooks (pp. 1–9). https://doi.org/10.1007/978-3-319-74336-3_277-1Schellewald, A. (2021). Communicative Forms on TikTok: Perspectives From Digital Ethnography. International Journal of Communication, 15, 21. https://ijoc.org/index.php/ijoc/article/view/16414Schleser, M. (2022). Smart storytelling. Studies in Documentary Film, 1–17. https://doi.org/10.1080/17503280.2022.2048230Slemmons, K. E. H., Anyanwu, K., Hames, J., Grabski, D., Mlsna, J., Simkins, E., & Cook, P. R. (2018). The Impact of Video Length on Learning in a Middle-Level Flipped Science Setting: Implications for Diversity Inclusion. Journal of Science Education and Technology, 27(5), 469–479. https://doi.org/10.1007/s10956-018-9736-2Soo, Z. (2023, March 2). Canada not the only country to ban TikTok. Here’s what others are doing. Global News. https://globalnews.ca/news/9519321/where-is-tiktok-banned/Tian, X., Bi, X., & Chen, H. (2022). How short-form video features influence addiction behavior? Empirical research from the opponent process theory perspective. Information Technology & People, 36(1), 387–408. https://doi.org/10.1108/itp-04-2020-0186Vázquez-Herrero, J., & García, X. L. (2019). When media allow the user to interact, play and share: recent perspectives on interactive documentary. The New Review of Hypermedia and Multimedia, 25(4), 245–267. https://doi.org/10.1080/13614568.2019.1670270Velho, R., Mendes, A. C., & Azevedo, C. L. N. (2020). Communicating Science With YouTube Videos: How Nine Factors Relate to and Affect Video Views. Frontiers in Communication, 5. https://doi.org/10.3389/fcomm.2020.567606Wahl-Jorgensen, K., & Hanitzsch, T. (2009). The Handbook of Journalism Studies. Routledge eBooks. https://doi.org/10.4324/9780203877685Wang. M.Y. (2022). 短視頻時代豎屏紀錄片的價值生產探究. 新聞研究導刊, Vol.13 (3), p.17-19. https://doi.org/10.3969/j.issn.1674-8883.2022.03.007Wang, X. (2020). Life History Strategies and Problematic Use of Short-Form Video Applications. SpringerLink. https://link.springer.com/article/10.1007/s40806-020-00255-9?error=cookies_not_supported&code=ea74d42a-64f4-4f2c-a4c6-29f888600989Wohn, D. Y., & Ahmadi, M. (2019). Motivations and habits of micro-news consumption on mobile social media. Telematics and Informatics, 44, 101262. https://doi.org/10.1016/j.tele.2019.101262Yang.Y. (2020). 淺析紀錄片與短視頻的融合探索. 中國學術期刊, 2020年05期http://cnki.gscaa.cn:8084/KCMS/detail/detail.aspx?filename=ZGDD202005018&dbcode=CJFQ&dbname=DKFX2020Zhang, S. (2012, December 1). The Convergence of Conventional Media and New Technology in the Cases of The New York Times and National Broadcasting Company (NBC). OpenSIUC. https://opensiuc.lib.siu.edu/gs_rp/293/Zhao.L.W, & Lee.M.Y. (2021). 全媒體時代微紀錄片的主流價值觀引領 ——以二更系列微紀錄片為例. 傳媒, 1,34–36.https://tra-oversea-cnki-net.proxyone.lib.nccu.edu.tw:8443/knavi/JournalDetail?pcode=CJFD&pykm=CMEIZheng.H.H., & Song.Y.Q. (2022). 短視頻時代紀錄片的創新路徑研究. 傳媒論壇, Vol 5(3), 45–47. https://doi.org/10.3969/j.issn.2096-5079.2022.03.014Zhuang.W.W, & Yang.Y. (2021). 台網融合背景下的電視內容生產創新——以短紀錄片《早餐中國》為例. 東南傳播,4, 123–125. https://tra-oversea-cnki-net.proxyone.lib.nccu.edu.tw:8443/knavi/JournalDetail?pcode=CJFD&pykm=DNCB 描述 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1023資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111ZM1023 資料類型 thesis dc.contributor.advisor 蔡葵希 zh_TW dc.contributor.advisor Christine Cook en_US dc.contributor.author (Authors) 吳旋琳 zh_TW dc.contributor.author (Authors) Goh Xuan Lin en_US dc.creator (作者) 吳旋琳 zh_TW dc.creator (作者) Lin, Goh Xuan en_US dc.date (日期) 2023 en_US dc.date.accessioned 1-Sep-2023 16:42:46 (UTC+8) - dc.date.available 1-Sep-2023 16:42:46 (UTC+8) - dc.date.issued (上傳時間) 1-Sep-2023 16:42:46 (UTC+8) - dc.identifier (Other Identifiers) G0111ZM1023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/147341 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 全球傳播與創新科技碩士學位學程 zh_TW dc.description (描述) 111ZM1023 zh_TW dc.description.abstract (摘要) 信息通信技術（ICT）的快速增長對近代媒體行業的影響甚遠，其衍生出的新媒體平台改變了現代人的媒體消費習慣。 Web 2.0和短影音已成為當代媒體的核心，並影響用戶深陷“零食文化”當中，即一種以快節奏、簡短和引人入勝的內容信息為特徵的趨勢。這項研究關於娛樂型紀錄片（docutainment）的片長和處理手法對成年觀眾學習和觀影享受度的影響。該研究讓參與者觀看不同影片時長和處理手法的娛樂型紀錄片（docutainment）後，對其進行測試。令人驚訝的是，整體上，片長和處理手法對觀眾的學習和觀影享受度沒有顯著影響。然而，對於年長的參與者來說，短影片類型的處理方式對知識保持有正面的影響。研究結果顯示，媒體從業者在於片長和影片處理手法上可以擁有一定的創意自由，以呼應當代媒體使用者的消費習慣，以滿足不同觀眾的喜好。總體而言，這項研究有助於媒體從業者理解不斷變化中的媒體語境，並為娛樂型紀錄片（docutainment）的創作人員在滿足觀眾的喜好和需求方面提供實質建議。 zh_TW dc.description.abstract (摘要) The rapid growth of information communication technologies (ICTs) has transformed the media landscape, leading to the emergence of new media platforms and changing consumption habits. Web 2.0 and short-form videos have become central to contemporary media, with users preferring snack culture: a trend characterized by the consumption of fast-paced, short, and engaging content. In this study, we examine the impact of video durations and treatment on audience education and enjoyment level, focusing on the docutainment genre and adult viewers. Participants were examined after they watched different versions of docutainment videos that varied in duration and treatment. Surprisingly, video length and treatment did not significantly affect audience enjoyment or education outcomes overall. However, the short-form video treatment had a positive effect on knowledge retention among older participants. Our findings suggest that media practitioners can embrace creative freedom and adapt to current media habits, catering to diverse audience preferences despite current trends toward snack culture. Overall, this study contributes to our understanding of the evolving media landscape and offers practical implications for media practitioners in making docutainment content by meeting audience preferences and needs. en_US dc.description.tableofcontents 1.Introduction 12.Theoretical Background 32.1 Social Media, Short-form Video Applications and Media Consuming Habits 32.2 Convergence of Documentary and Short-form Videos 52.3 Education Utility and Video Length of Docutainment Video 62.4 Enjoyment from Watching a Short Video Documentary 82.5 Role of Conventional Media in New Media Landscape 93. Methodology 113.1 Participants 113.1.1 Additional Demographics 113.1.2 Media Habits 123.2 Procedure 133.2.1 Phase One: Stimuli Creation 133.2.2 Phase Two: Data Collection 133.2.3 Phase Three: Data Analysis 143.3 Materials 143.3.1 Stimuli 143.3.2 Educational Test 153.3.3 Enjoyment 164. Results 175. Discussion 185.1 Practical Implications 215.1.1 Emphasize the Proximity of the Content Subject with Target Audience’s Daily Life Experience in Malaysia Chinese Documentary Industry 225.1.2 Embrace Creative Freedom and Adapt to Current Media Habits 235.1.3 Utilize Short-Form Video Treatment for Older Target Audiences from Life Experience 235.2 Limitations and Future Directions 246. References 277. Appendices 31 zh_TW dc.format.extent 1311831 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111ZM1023 en_US dc.subject (關鍵詞) 短影音紀錄片 zh_TW dc.subject (關鍵詞) 短影音 zh_TW dc.subject (關鍵詞) 娛樂型紀錄片 zh_TW dc.subject (關鍵詞) 閱聽人愉悅感 zh_TW dc.subject (關鍵詞) 媒體教育 zh_TW dc.subject (關鍵詞) short-form documentary en_US dc.subject (關鍵詞) short videos en_US dc.subject (關鍵詞) documentary entertainment en_US dc.subject (關鍵詞) audience enjoyment en_US dc.subject (關鍵詞) media education en_US dc.title (題名) 電視紀錄片跨域短影音研究:馬來西亞中文電視紀錄片為例 zh_TW dc.title (題名) Transformation of TV Documentary to Short-Form Video: A Case of Malaysia’s Chinese-Language TV Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Che Hassan, A. H. (2021). An explorative study of malaysian television content in the mobile environment.Thesis (PhD), University of Glasgow. https://doi.org/10.5525/gla.thesis.82422Chen.X.J. (2019). 融媒体語境下微紀錄片敘事語言特徵分許.中國傳媒科技, 2022(8).71-73), https://doi.org/10.19483/j.cnki.11-4653/n.2022.08.016Choi, Y., Wen, H., Chen, M., & Yang, F. (2021). Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users. Sustainability, 13(6), 3216. https://doi.org/10.3390/su13063216Chung, C., Chiu, D. K., Chiu, D. K., & Au, C. H. (2020). Applying social media to environmental education: is it more impactful than traditional media? Information Discovery and Delivery, 48(4), 255–266. https://doi.org/10.1108/idd-04-2020-0047Chung, D. (2022, July 8). Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out. Chung | International Journal of Marketing, Communication and New Media.http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/568Enberg, J. (2022, December 20). Social video graduates to the big leagues. Insider Intelligence. https://www.insiderintelligence.com/content/social-video-graduates-big-leaguesFeger, A. (2023, March 2). TikTok screen time will approach 60 minutes a day for US adult users. Insider Intelligence. https://www.insiderintelligence.com/content/tiktok-screen-time-will-approach-60-minutes-day-us-adult-usersGlaser, M., Garsoffky, B., & Schwan, S. (2012). What do we learn from docutainment? Processing hybrid television documentaries. Learning and Instruction, 22(1), 37–46. https://doi.org/10.1016/j.learninstruc.2011.05.006Gómez-Pérez, E., & Ostrosky-Solís, F. (2006). Attention and memory evaluation across the life span: Heterogeneous effects of age and education. Journal of Clinical and Experimental Neuropsychology, 28(4), 477–494. https://doi.org/10.1080/13803390590949296Haitao, G. (2022). The Practical Predicament and Development Innovation of Documentary Talk Show. Art And Performance Letters, 3(4). https://doi.org/10.23977/artpl.2022.030403Hasnain, S. S. (2014). Does age matter in knowledge absorption? : An Empirical study on female beneficiaries in NGOs. Journal of Education and Practice, 5(12), 131–138. https://www.iiste.org/Journals/index.php/JEP/article/download/12687/12992Huang, F. (2021). Short Video: The Opportunity of Documentary Transformation. Scientific and Social Research, 3(2), 44–49. https://doi.org/10.36922/ssr.v3i2.1099Jin, D. Y. (2019, May 1). East Asian Perspective in Transmedia Storytelling | Snack Culture’s Dream of Big-Screen Culture: Korean Webtoons’ Transmedia Storytelling. Jin | International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/10004/2647Kuss, D. J., & Griffiths, M. D. (2017). Social Networking Sites and Addiction: Ten Lessons Learned. International Journal of Environmental Research and Public Health, 14(3), 311. https://doi.org/10.3390/ijerph14030311Lei, D. (2022, October 1). Characteristics of Micro-documentary in the Context of New Media in China. Koreascholar. https://db.koreascholar.com/article/Detail/416953Liu, G., Gao, P., Li, Y., & Zhang, Z. (2019). Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude. In Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019). https://doi.org/10.2991/icsshe-19.2019.192Liu. X.H. (2021). 短視頻時代微紀錄片的創作研究.視聽, 8, 121–122. https://doi.org/10.3969/j.issn.1674-246X.2021.08.053Liu, M. (2020) 短视频时代纪录片的创新探索——以《中国梦365个故事》为例,青年记者,26, p.89-90. https://nccu.primo.exlibrisgroup.com/permalink/886NCCU_INST/egq20k/cdi_wanfang_journals_qnjz202026051Manasrah, A., Masoud, M., & Jaradat, Y. (2021). Short Videos, or Long Videos? A Study on the Ideal Video Length in Online Learning. https://doi.org/10.1109/icit52682.2021.9491115Nam, J., & Jung, Y. (2021). Digital natives’ snack content consumption and their goals: A means-end chain approach. 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