Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement

Title	Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement
Creator	朴星俊 Park, Sungjun Steven
Contributor	企管系
Date	2023-08
Date Issued	5-Oct-2023 13:32:57 (UTC+8)
Relation	2023 AMA Summer Academic Conference, American Marketing Association (AMA)
Type	conference

dc.contributor	企管系
dc.creator (作者)	朴星俊
dc.creator (作者)	Park, Sungjun Steven
dc.date (日期)	2023-08
dc.date.accessioned	5-Oct-2023 13:32:57 (UTC+8)	-
dc.date.available	5-Oct-2023 13:32:57 (UTC+8)	-
dc.date.issued (上傳時間)	5-Oct-2023 13:32:57 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/147891	-
dc.format.extent	136 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	2023 AMA Summer Academic Conference, American Marketing Association (AMA)
dc.title (題名)	Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement
dc.type (資料類型)	conference