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題名 相對感受:參考點對於顧客體驗的影響
Relative Sentiment: The Influence of Reference Points in Customer Experience
作者 蕭瑞麟;關欣
Hsiao, Ruey-lin;Kuan, Hsin
貢獻者 科管智財所
關鍵詞 服務設計; 相對感受; 參考點; 期望落差; 顧客體驗
Service design; Relative sentiment; Reference point; Expectation gap; Customer experience
日期 2023-08
上傳時間 12-Oct-2023 09:01:00 (UTC+8)
關聯 組織與管理, Vol.16, No.2, pp.1-67
資料類型 article
DOI https://doi.org/10.53106/199687602023081602001
dc.contributor 科管智財所
dc.creator (作者) 蕭瑞麟;關欣
dc.creator (作者) Hsiao, Ruey-lin;Kuan, Hsin
dc.date (日期) 2023-08
dc.date.accessioned 12-Oct-2023 09:01:00 (UTC+8)-
dc.date.available 12-Oct-2023 09:01:00 (UTC+8)-
dc.date.issued (上傳時間) 12-Oct-2023 09:01:00 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/147933-
dc.format.extent 153 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) 組織與管理, Vol.16, No.2, pp.1-67
dc.subject (關鍵詞) 服務設計; 相對感受; 參考點; 期望落差; 顧客體驗
dc.subject (關鍵詞) Service design; Relative sentiment; Reference point; Expectation gap; Customer experience
dc.title (題名) 相對感受:參考點對於顧客體驗的影響
dc.title (題名) Relative Sentiment: The Influence of Reference Points in Customer Experience
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.53106/199687602023081602001
dc.doi.uri (DOI) https://doi.org/10.53106/199687602023081602001