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題名 運用數位媒體搭起台裔族群與其文化根源之橋樑
Digital Bridges: Enhancing the Nexus between the Taiwanese Diaspora and their Cultural Heritage through Digital Media作者 蔡昀靜
Tsai, Yunching貢獻者 蔡葵希
Cook, Christine L.
蔡昀靜
Tsai, Yunching關鍵詞 台灣僑民
台灣移民
台灣離散族群
數位媒體
YouTube
族裔身份
文化連結
媒體習慣
使用與滿足理論
Taiwanese diaspora
Taiwanese immigrants
digital media
YouTube
ethnic identity
cultural connection
media habits
content creation
Uses and Gratification approach日期 2023 上傳時間 1-Dec-2023 11:53:58 (UTC+8) 摘要 本研究使用混合研究方法來探索台灣僑民與數位媒體(YouTube 為主)的關 係。藉由回答三個研究問題，研究僑民透過數位內容與台灣的聯繫;台灣相關內 容在他們身份建構中的作用;以及他們在 YouTube 上的媒體習慣。研究結果指出 數位媒體在促進文化認識和僑民間的重要性，此外，我們還發現「台灣」是二 代僑民身份建構的關鍵元素。在 YouTube 上，台灣僑民較偏好資訊性內容，因 此我們也提供媒體從業者在製作上的建議，期望量身打造的內容有助以加強僑 民的身份認同和深化與其文化根源的連結。他們不僅有促進文化交流的潛在優勢，更有機會拓展台灣媒體的能見度。
This study employs a mixed-methods approach to explore the relationship between the Taiwanese diaspora and digital media, focusing on YouTube. Addressing three research questions, it investigates the diaspora's connection to Taiwan through digital content, the role of Taiwan-related content in identity construction, and their media habits on YouTube. Results highlight digital media's significance in fostering cultural understanding and connection among the diaspora. Additionally, we also found out “Taiwan” serves as a key element for second-generation diaspora in their identity construction. The study reveals a Taiwanese diaspora’s preference on YouTube and gives suggestions for media practitioner to engage with Taiwanese diaspora. We wish these approaches can strengthen diaspora’s ties to their cultural roots and potentially foster culture exchange in the global village and gain the visibility of Taiwanese media.參考文獻 Abbas, A., Gulzar, R., & Hussain, Z. (2019). The Impact of Social Media (Facebook and YouTube) on Vocabulary Acquisition of ESL Learners. Journal of Communication and Cultural Trends, 1(1), 26–44. https://doi.org/10.32350/jcct.11.02 Auxier, B., & Anderson, M. (2022, May 11). Social Media Use in 2021. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ BBC News 中文. (2019, December 10). 美麗島事件40週年：盤點重要政治人物參與見證台灣民主化. BBC News 中文. https://www.bbc.com/zhongwen/trad/world-50726110 Branco, I. (2018). Media and the Receiving Country’s Language: The Integration of Nepalese Immigrants in Portugal. In K. H. Karim & A. Al-Rawi (Eds.), Diaspora and media in Europe (p. 148). Springer. https://doi.org/10.1007/978-3-319-65448-5_7 Chen, Y. C. (2010). Adaptation and Self-identities of Taiwanese Young Return Migrants [Master thesis]. National Taiwan University. Gaubys, J. (2023). Why Do People Use Social Media? [Jan 2023 Update] | Oberlo. Retrieved February 25, 2023, from https://www.oberlo.com/statistics/why-do-people-use-social-media Hanson, G., & Haridakis, P. M. (2008). YouTube Users Watching and Sharing the News: A Uses and Gratifications approach. Journal of Electronic Publishing, 11(3). https://doi.org/10.3998/3336451.0011.305 Hartnett, S. J., Dodge, P. S., & Keränen, L. (2019). Postcolonial remembering in Taiwan: 228 and transitional justice as “The end of fear.” Journal of International and Intercultural Communication, 13(3), 238–256. https://doi.org/10.1080/17513057.2019.1614206 Ho, M., & Li, Y. (2022). ‘I became a Taiwanese after I left Taiwan’: identity shift among young immigrants in the United States. Identities-global Studies in Culture and Power, 30(2), 237–256. https://doi.org/10.1080/1070289x.2022.2109859 Hong, 洪玉儒. (2006). 美國台灣移民政策的現狀(1980-2004). Chung Hsing Hsistory, 12, 153–196. https://doi.org/10.29623/chh.200606.0007 Hsieh, H.-C. (n.d.). History, Politics, and Identity: Joyce Huang and Taiwanese American Literature. Chinese America: History & Perspectives. Jia, 贾益民. (2014). ANNUAL REPORT ON OVERSEAS CHINESE STUDY （2014）. Kang, Y., & Yang, K. C. C. (2011). The Rhetoric of Ethnic Identity Construction Among Taiwanese Immigrants in the United States. Howard Journal of Communications, 22(2), 163–182. https://doi.org/10.1080/10646175.2011.567141 Karim, K. H. (2018). Migration, Diaspora and communication. In Diaspora and Media in Europe (pp. 1–23). https://doi.org/10.1007/978-3-319-65448-5_1 Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and Gratifications research. Public Opinion Quarterly, 37(4), 509. https://doi.org/10.1086/268109 Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236–247. https://doi.org/10.1016/j.chb.2016.09.024 Knežević, M., & Nikcevic-Batricevic, A. (2009). History, Politics, Identity: Reading Literature in a Changing World. Cambridge Scholars Publishing. Ku, S. C. Y. (2006). Taiwan’s Immigrants and Its Economic Relationship with Southeast Asia (in Chinese). Taiwan Journal of Southeast Asian Studies, 3(2), 2006, 105–125. https://doi.org/10.7039/TJSAST.200610.0105 LaRose, R. (2010). The problem of media habits. Communication Theory, 20(2), 194–222. https://doi.org/10.1111/j.1468-2885.2010.01360.x Levy, D., & Radcliffe, D. (2016, June 15). Social media is changing our digital news habits – but to varying degrees in US and UK. The Conversation. https://theconversation.com/social-media-is-changing-our-digital-news-habits-but-to-varying-degrees-in-us-and-uk-60900 Newsletter of Taiwan Studies editorial board 《臺灣學通訊》編輯委員會 (Ed.). (2018). 留學與移民 臺灣留美移民潮1949-1978. Newsletter of Taiwan Studies《臺灣學通訊》, 103(1999–1851), 20. Ng, F. (1998). The Taiwanese Americans. Amsterdam University Press. Ni, P. (2020). Taiwanese Diaspora and Taiwanese American Identity: Julie Wu’s Third Son as a Cornerstone of Taiwanese American Literature. In T. G. Rapatzikou & L. Martanovschi (Eds.), Ethnicity and Gender Debates (pp. 159–174). Peter Lang. https://doi.org/10.3726/b15777 Oliver, M. B., & Bartsch, A. (2010). Appreciation as Audience Response: Exploring Entertainment gratifications Beyond hedonism. Human Communication Research, 36(1), 53–81. https://doi.org/10.1111/j.1468-2958.2009.01368.x Overseas Community Affairs Council (Ed.). (2022). 2021 Statistical Yearbook of the Overseas Community Affairs Council, Republic of China (Taiwan). Overseas Community Affairs Council, R.O.C. https://www.ocac.gov.tw/OCAC/Pages/VDetail.aspx?nodeid=30&pid=313 Ponzanesi, S. (2020). Digital Diasporas: Postcoloniality, Media and Affect. Interventions: International Journal of Postcolonial Studies, 22(8), 977–993. https://doi.org/10.1080/1369801x.2020.1718537 Pyati, A. K. (2009). Information needs and behaviors of diasporic populations. In CRC Press eBooks (pp. 2459–2466). https://doi.org/10.1081/e-elis3-120044049 Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st century. Mass Communication and Society, 3(1), 3–37. https://doi.org/10.1207/s15327825mcs0301_02 Shao, G. (2009). Understanding the appeal of user‐generated media: a uses and gratification perspective. Internet Research, 19(1), 7–25. https://doi.org/10.1108/10662240910927795 Somani, I. S., & Guo, J. (2017). Seeing Indian, Being Indian: Diaspora, Identity, and Ethnic Media. Howard Journal of Communications, 29(1), 63–82. https://doi.org/10.1080/10646175.2017.1327376 T.A. Archives. (2016, April). Immigrant to America. History of Taiwanese American (T.A. Archives) 台美史料中心. Retrieved March 27, 2023, from https://taiwaneseamericanhistory.org/ Tana, J., Eirola, E., & Nylund, M. (2020). When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy. European Journal of Communication, 35(2), 108–125. https://doi.org/10.1177/0267323119894482 Tokunaga, R. S. (2020). Media Use as Habit. In J. Bulck (Ed.), In The International Encyclopedia of Media Psychology. https://doi.org/10.1002/9781119011071 Tsai, P. (2010). How Do Taiwanese Become Australians? Communication Interaction in Cross-Border Identity. Chinese Journal of Communication Research, 18, 193–233. https://doi.org/10.6195/cjcr.2010.18.08 Tsai, S. (2006). ETHNIC IDENTITY DEVELOPMENT OF SECOND-GENERATION TAIWANESE AMERICANS [PhD dissertation]. Alliant International University. Tuominen, P. (2021, March 15). YouTube is shaping culture. Verke. https://www.verke.org/en/blogs/youtube-is-shaping-culture/ Wang, B. (2020). Strait to the Point: A Transnational Analysis of the Formation of a Taiwanese American Identity [MA thesis]. University of California, Los Angeles. Wang, B., & Zhou, M. (2021). Understanding Intraethnic Diversity: The Formation of a Taiwanese American Identity. Journal of Chinese Overseas, 17(1), 58–83. https://doi.org/10.1163/17932548-12341434 Wang, C. (2021, September 25). Taiwanese in U.S. insist their identity is not a ‘political choice’— but must be a census option. NBC News. https://www.nbcnews.com/news/asian-america/taiwanese-us-insist-identity-not-political-choice-must-census-option-rcna2225 Wang., Huang., T., Szu-Chi, Huang., & Li-Jung, Wang. (2009). Internet use, group identity, and political participation among Taiwanese Americans. China Media Research, 5(4), 2009. Wogu, J. O., & Ugwuoke, J. C. (2018). Exploring Diasporic Media in Africa within the Framework of Social Identity Theory. International Journal of Communication: An Interdisciplinary Journal of Communication Studies, 2630–6735. 描述 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111zm1007資料來源 http://thesis.lib.nccu.edu.tw/record/#G0111ZM1007 資料類型 thesis dc.contributor.advisor 蔡葵希 zh_TW dc.contributor.advisor Cook, Christine L. en_US dc.contributor.author (Authors) 蔡昀靜 zh_TW dc.contributor.author (Authors) Tsai, Yunching en_US dc.creator (作者) 蔡昀靜 zh_TW dc.creator (作者) Tsai, Yunching en_US dc.date (日期) 2023 en_US dc.date.accessioned 1-Dec-2023 11:53:58 (UTC+8) - dc.date.available 1-Dec-2023 11:53:58 (UTC+8) - dc.date.issued (上傳時間) 1-Dec-2023 11:53:58 (UTC+8) - dc.identifier (Other Identifiers) G0111ZM1007 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/148521 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 全球傳播與創新科技碩士學位學程 zh_TW dc.description (描述) 111zm1007 zh_TW dc.description.abstract (摘要) 本研究使用混合研究方法來探索台灣僑民與數位媒體(YouTube 為主)的關 係。藉由回答三個研究問題，研究僑民透過數位內容與台灣的聯繫;台灣相關內 容在他們身份建構中的作用;以及他們在 YouTube 上的媒體習慣。研究結果指出 數位媒體在促進文化認識和僑民間的重要性，此外，我們還發現「台灣」是二 代僑民身份建構的關鍵元素。在 YouTube 上，台灣僑民較偏好資訊性內容，因 此我們也提供媒體從業者在製作上的建議，期望量身打造的內容有助以加強僑 民的身份認同和深化與其文化根源的連結。他們不僅有促進文化交流的潛在優勢，更有機會拓展台灣媒體的能見度。 zh_TW dc.description.abstract (摘要) This study employs a mixed-methods approach to explore the relationship between the Taiwanese diaspora and digital media, focusing on YouTube. Addressing three research questions, it investigates the diaspora's connection to Taiwan through digital content, the role of Taiwan-related content in identity construction, and their media habits on YouTube. Results highlight digital media's significance in fostering cultural understanding and connection among the diaspora. Additionally, we also found out “Taiwan” serves as a key element for second-generation diaspora in their identity construction. The study reveals a Taiwanese diaspora’s preference on YouTube and gives suggestions for media practitioner to engage with Taiwanese diaspora. We wish these approaches can strengthen diaspora’s ties to their cultural roots and potentially foster culture exchange in the global village and gain the visibility of Taiwanese media. en_US dc.description.tableofcontents Chapter I: Introduction 1 Chapter II: Literature review 3 Taiwanese Diaspora 3 Diaspora & media 7 Chapter III: Methods 11 Participants 11 Measurement 13 Procedure 15 Chapter IV: Results 17 Chapter V: Discussion 23 Practical Implications 26 Limitations and Future Directions 28 References 29 Appendix A 34 Appendix B 41 zh_TW dc.format.extent 4946593 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0111ZM1007 en_US dc.subject (關鍵詞) 台灣僑民 zh_TW dc.subject (關鍵詞) 台灣移民 zh_TW dc.subject (關鍵詞) 台灣離散族群 zh_TW dc.subject (關鍵詞) 數位媒體 zh_TW dc.subject (關鍵詞) YouTube zh_TW dc.subject (關鍵詞) 族裔身份 zh_TW dc.subject (關鍵詞) 文化連結 zh_TW dc.subject (關鍵詞) 媒體習慣 zh_TW dc.subject (關鍵詞) 使用與滿足理論 zh_TW dc.subject (關鍵詞) Taiwanese diaspora en_US dc.subject (關鍵詞) Taiwanese immigrants en_US dc.subject (關鍵詞) digital media en_US dc.subject (關鍵詞) YouTube en_US dc.subject (關鍵詞) ethnic identity en_US dc.subject (關鍵詞) cultural connection en_US dc.subject (關鍵詞) media habits en_US dc.subject (關鍵詞) content creation en_US dc.subject (關鍵詞) Uses and Gratification approach en_US dc.title (題名) 運用數位媒體搭起台裔族群與其文化根源之橋樑 zh_TW dc.title (題名) Digital Bridges: Enhancing the Nexus between the Taiwanese Diaspora and their Cultural Heritage through Digital Media en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Abbas, A., Gulzar, R., & Hussain, Z. (2019). The Impact of Social Media (Facebook and YouTube) on Vocabulary Acquisition of ESL Learners. Journal of Communication and Cultural Trends, 1(1), 26–44. https://doi.org/10.32350/jcct.11.02 Auxier, B., & Anderson, M. (2022, May 11). Social Media Use in 2021. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ BBC News 中文. (2019, December 10). 美麗島事件40週年：盤點重要政治人物參與見證台灣民主化. BBC News 中文. https://www.bbc.com/zhongwen/trad/world-50726110 Branco, I. (2018). Media and the Receiving Country’s Language: The Integration of Nepalese Immigrants in Portugal. In K. H. Karim & A. Al-Rawi (Eds.), Diaspora and media in Europe (p. 148). Springer. https://doi.org/10.1007/978-3-319-65448-5_7 Chen, Y. C. (2010). Adaptation and Self-identities of Taiwanese Young Return Migrants [Master thesis]. National Taiwan University. Gaubys, J. (2023). Why Do People Use Social Media? [Jan 2023 Update] | Oberlo. Retrieved February 25, 2023, from https://www.oberlo.com/statistics/why-do-people-use-social-media Hanson, G., & Haridakis, P. M. (2008). YouTube Users Watching and Sharing the News: A Uses and Gratifications approach. Journal of Electronic Publishing, 11(3). https://doi.org/10.3998/3336451.0011.305 Hartnett, S. J., Dodge, P. S., & Keränen, L. (2019). Postcolonial remembering in Taiwan: 228 and transitional justice as “The end of fear.” Journal of International and Intercultural Communication, 13(3), 238–256. https://doi.org/10.1080/17513057.2019.1614206 Ho, M., & Li, Y. (2022). ‘I became a Taiwanese after I left Taiwan’: identity shift among young immigrants in the United States. Identities-global Studies in Culture and Power, 30(2), 237–256. https://doi.org/10.1080/1070289x.2022.2109859 Hong, 洪玉儒. (2006). 美國台灣移民政策的現狀(1980-2004). Chung Hsing Hsistory, 12, 153–196. https://doi.org/10.29623/chh.200606.0007 Hsieh, H.-C. (n.d.). History, Politics, and Identity: Joyce Huang and Taiwanese American Literature. Chinese America: History & Perspectives. Jia, 贾益民. (2014). ANNUAL REPORT ON OVERSEAS CHINESE STUDY （2014）. Kang, Y., & Yang, K. C. C. (2011). The Rhetoric of Ethnic Identity Construction Among Taiwanese Immigrants in the United States. Howard Journal of Communications, 22(2), 163–182. https://doi.org/10.1080/10646175.2011.567141 Karim, K. H. (2018). Migration, Diaspora and communication. In Diaspora and Media in Europe (pp. 1–23). https://doi.org/10.1007/978-3-319-65448-5_1 Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and Gratifications research. Public Opinion Quarterly, 37(4), 509. https://doi.org/10.1086/268109 Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in Human Behavior, 66, 236–247. https://doi.org/10.1016/j.chb.2016.09.024 Knežević, M., & Nikcevic-Batricevic, A. (2009). History, Politics, Identity: Reading Literature in a Changing World. Cambridge Scholars Publishing. Ku, S. C. Y. (2006). Taiwan’s Immigrants and Its Economic Relationship with Southeast Asia (in Chinese). Taiwan Journal of Southeast Asian Studies, 3(2), 2006, 105–125. https://doi.org/10.7039/TJSAST.200610.0105 LaRose, R. (2010). The problem of media habits. Communication Theory, 20(2), 194–222. https://doi.org/10.1111/j.1468-2885.2010.01360.x Levy, D., & Radcliffe, D. (2016, June 15). Social media is changing our digital news habits – but to varying degrees in US and UK. The Conversation. https://theconversation.com/social-media-is-changing-our-digital-news-habits-but-to-varying-degrees-in-us-and-uk-60900 Newsletter of Taiwan Studies editorial board 《臺灣學通訊》編輯委員會 (Ed.). (2018). 留學與移民 臺灣留美移民潮1949-1978. Newsletter of Taiwan Studies《臺灣學通訊》, 103(1999–1851), 20. Ng, F. (1998). The Taiwanese Americans. Amsterdam University Press. Ni, P. (2020). Taiwanese Diaspora and Taiwanese American Identity: Julie Wu’s Third Son as a Cornerstone of Taiwanese American Literature. In T. G. Rapatzikou & L. Martanovschi (Eds.), Ethnicity and Gender Debates (pp. 159–174). Peter Lang. https://doi.org/10.3726/b15777 Oliver, M. B., & Bartsch, A. (2010). Appreciation as Audience Response: Exploring Entertainment gratifications Beyond hedonism. Human Communication Research, 36(1), 53–81. https://doi.org/10.1111/j.1468-2958.2009.01368.x Overseas Community Affairs Council (Ed.). (2022). 2021 Statistical Yearbook of the Overseas Community Affairs Council, Republic of China (Taiwan). Overseas Community Affairs Council, R.O.C. https://www.ocac.gov.tw/OCAC/Pages/VDetail.aspx?nodeid=30&pid=313 Ponzanesi, S. (2020). Digital Diasporas: Postcoloniality, Media and Affect. Interventions: International Journal of Postcolonial Studies, 22(8), 977–993. https://doi.org/10.1080/1369801x.2020.1718537 Pyati, A. K. (2009). Information needs and behaviors of diasporic populations. In CRC Press eBooks (pp. 2459–2466). https://doi.org/10.1081/e-elis3-120044049 Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st century. Mass Communication and Society, 3(1), 3–37. https://doi.org/10.1207/s15327825mcs0301_02 Shao, G. (2009). Understanding the appeal of user‐generated media: a uses and gratification perspective. Internet Research, 19(1), 7–25. https://doi.org/10.1108/10662240910927795 Somani, I. S., & Guo, J. (2017). Seeing Indian, Being Indian: Diaspora, Identity, and Ethnic Media. Howard Journal of Communications, 29(1), 63–82. https://doi.org/10.1080/10646175.2017.1327376 T.A. Archives. (2016, April). Immigrant to America. History of Taiwanese American (T.A. Archives) 台美史料中心. Retrieved March 27, 2023, from https://taiwaneseamericanhistory.org/ Tana, J., Eirola, E., & Nylund, M. (2020). When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy. European Journal of Communication, 35(2), 108–125. https://doi.org/10.1177/0267323119894482 Tokunaga, R. S. (2020). Media Use as Habit. In J. Bulck (Ed.), In The International Encyclopedia of Media Psychology. https://doi.org/10.1002/9781119011071 Tsai, P. (2010). How Do Taiwanese Become Australians? Communication Interaction in Cross-Border Identity. Chinese Journal of Communication Research, 18, 193–233. https://doi.org/10.6195/cjcr.2010.18.08 Tsai, S. (2006). ETHNIC IDENTITY DEVELOPMENT OF SECOND-GENERATION TAIWANESE AMERICANS [PhD dissertation]. Alliant International University. Tuominen, P. (2021, March 15). YouTube is shaping culture. Verke. https://www.verke.org/en/blogs/youtube-is-shaping-culture/ Wang, B. (2020). Strait to the Point: A Transnational Analysis of the Formation of a Taiwanese American Identity [MA thesis]. University of California, Los Angeles. Wang, B., & Zhou, M. (2021). Understanding Intraethnic Diversity: The Formation of a Taiwanese American Identity. Journal of Chinese Overseas, 17(1), 58–83. https://doi.org/10.1163/17932548-12341434 Wang, C. (2021, September 25). Taiwanese in U.S. insist their identity is not a ‘political choice’— but must be a census option. NBC News. https://www.nbcnews.com/news/asian-america/taiwanese-us-insist-identity-not-political-choice-must-census-option-rcna2225 Wang., Huang., T., Szu-Chi, Huang., & Li-Jung, Wang. (2009). Internet use, group identity, and political participation among Taiwanese Americans. China Media Research, 5(4), 2009. Wogu, J. O., & Ugwuoke, J. C. (2018). Exploring Diasporic Media in Africa within the Framework of Social Identity Theory. International Journal of Communication: An Interdisciplinary Journal of Communication Studies, 2630–6735. zh_TW
