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題名 能源輿論在泰國之探討
Public Opinion towards Energy Sources in Thailand作者 梅娜亞
Meksamanasak, Nathaya貢獻者 施琮仁
Tsung-Jen Shih
梅娜亞
Nathaya Meksamanasak關鍵詞 能源之來源
捷徑式處理
輿論
系統性訊息處理
Energy Sources
Heuristic Processing
Public Opinion
Systematic Information Processing日期 2023 上傳時間 2-Jan-2024 15:36:05 (UTC+8) 摘要 泰國為了提高其能源安全，正在嘗試多元化能源之來源。為達目標且減少潛在的爭議，瞭解公眾意見並改善政策制定者與公眾之間的相互理解是至關重要的。 本研究應用捷徑式與系統式的訊息處理途徑，來探討泰國的公眾如何理解可再生和不可再生能源。無論公眾是透過涉入報導科學相關議題與能源知識的網路媒體來理解該議題，並建立自己個人意見；或是依賴文化捷徑的感知來構建意見，又或者兩種處理方式有相互作用。 本研究表明，與科學相關的網路媒體的使用和有更多能源知識的群眾對於支持兩種能源呈正相關。但越熟知能源知識的受試者對不可再生能源的支持度是呈負相關；而在態度的形成中，啟發式線索也發揮了作用。政治意識形態與兩種能源的支持呈正相關，然而受試者感受與自然的和諧共存僅和再生能源呈正相關。 研究結果也顯示，政治的意識形態調節了與科學相關的網路媒體之使用與對兩種能源的支持度之間的影響。與此同時，受試者感受與自然的和諧共存也調節了科學相關網路媒體的使用，通過對能源知識的暸解，對可再生能源的支持度之間接影響。其次，本研究還探討了在泰國溝通能源問題的理論含義，為往後泰國的能源溝通議題提出建議。
Thailand is attempting to diversify its energy sources to improve energy security. Understanding public opinion is essential to minimize potential disputes and improve mutual understanding between policymakers and the public. This study applies a theory of heuristic and systematic information processing to understand how the Thai public makes sense of renewable and non-renewable energy, whether they build their opinion upon the comprehension of the issue through science-related online media use and energy knowledge or rely on cultural heuristics to build the opinion, or both processings interact. The study showed that science-related online media use directly correlated to the support of both energy sources, which is also associated with higher energy knowledge. However, energy knowledge was negatively correlated with the support towards non-renewable energy. The heuristic cues also played a role in attitude formation. Political ideology was positively correlated with the support of both energy sources, while harmony with nature was only positively associated with the support of renewable energy. The findings also revealed that political ideology moderated the effect of science-related online media use and the support towards both energy sources. Meanwhile, harmony with nature moderated the indirect effect of science-related online media use on support of renewable energy through energy knowledge. Theoretical implications and recommendations to communicate energy issues in Thailand are also discussed.參考文獻 Achterberg, P., Houtman, D., van Bohemen, S., & Manevska, K. (2010). Unknowing but supportive? Predispositions, knowledge, and support for hydrogen technology in the Netherlands. International Journal of Hydrogen Energy, 35(12), 6075-6083. https://doi.org/10.1016/j.ijhydene.2010.03.091 Allen Wolters, E., Steel, B. S., & Warner, R. L. (2020). 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國立政治大學
國際傳播英語碩士學位學程(IMICS)
109461017資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109461017 資料類型 thesis dc.contributor.advisor 施琮仁 zh_TW dc.contributor.advisor Tsung-Jen Shih en_US dc.contributor.author (Authors) 梅娜亞 zh_TW dc.contributor.author (Authors) Nathaya Meksamanasak en_US dc.creator (作者) 梅娜亞 zh_TW dc.creator (作者) Meksamanasak, Nathaya en_US dc.date (日期) 2023 en_US dc.date.accessioned 2-Jan-2024 15:36:05 (UTC+8) - dc.date.available 2-Jan-2024 15:36:05 (UTC+8) - dc.date.issued (上傳時間) 2-Jan-2024 15:36:05 (UTC+8) - dc.identifier (Other Identifiers) G0109461017 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/149065 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 109461017 zh_TW dc.description.abstract (摘要) 泰國為了提高其能源安全，正在嘗試多元化能源之來源。為達目標且減少潛在的爭議，瞭解公眾意見並改善政策制定者與公眾之間的相互理解是至關重要的。 本研究應用捷徑式與系統式的訊息處理途徑，來探討泰國的公眾如何理解可再生和不可再生能源。無論公眾是透過涉入報導科學相關議題與能源知識的網路媒體來理解該議題，並建立自己個人意見；或是依賴文化捷徑的感知來構建意見，又或者兩種處理方式有相互作用。 本研究表明，與科學相關的網路媒體的使用和有更多能源知識的群眾對於支持兩種能源呈正相關。但越熟知能源知識的受試者對不可再生能源的支持度是呈負相關；而在態度的形成中，啟發式線索也發揮了作用。政治意識形態與兩種能源的支持呈正相關，然而受試者感受與自然的和諧共存僅和再生能源呈正相關。 研究結果也顯示，政治的意識形態調節了與科學相關的網路媒體之使用與對兩種能源的支持度之間的影響。與此同時，受試者感受與自然的和諧共存也調節了科學相關網路媒體的使用，通過對能源知識的暸解，對可再生能源的支持度之間接影響。其次，本研究還探討了在泰國溝通能源問題的理論含義，為往後泰國的能源溝通議題提出建議。 zh_TW dc.description.abstract (摘要) Thailand is attempting to diversify its energy sources to improve energy security. Understanding public opinion is essential to minimize potential disputes and improve mutual understanding between policymakers and the public. This study applies a theory of heuristic and systematic information processing to understand how the Thai public makes sense of renewable and non-renewable energy, whether they build their opinion upon the comprehension of the issue through science-related online media use and energy knowledge or rely on cultural heuristics to build the opinion, or both processings interact. The study showed that science-related online media use directly correlated to the support of both energy sources, which is also associated with higher energy knowledge. However, energy knowledge was negatively correlated with the support towards non-renewable energy. The heuristic cues also played a role in attitude formation. Political ideology was positively correlated with the support of both energy sources, while harmony with nature was only positively associated with the support of renewable energy. The findings also revealed that political ideology moderated the effect of science-related online media use and the support towards both energy sources. Meanwhile, harmony with nature moderated the indirect effect of science-related online media use on support of renewable energy through energy knowledge. Theoretical implications and recommendations to communicate energy issues in Thailand are also discussed. en_US dc.description.tableofcontents Chapter 1 Introduction 1 1.1 Research Objectives 4 Chapter 2 Literature Review 6 2.1 Thailand’s Energy Sources 6 2.1.1 Renewable Energy 7 2.1.2 Non-Renewable Energy 8 2.2 The Public Opinion in Energy Sources 9 2.3 Systematic Information Processing and Public Opinion 11 2.3.1 Science-related Online Media Use on Energy Opinion 12 2.3.2 The Role of Energy Knowledge on Public Opinion 14 2.4 Heuristic Processing and Public Opinion 16 2.4.1 Political Ideology 17 2.4.2 Religious Beliefs 18 2.4.3 Harmony with Nature 19 2.5. Heuristics as a perceptual filter in Public Opinion Formation 22 2.6 Research Framework with Hypotheses and Research Questions 24 Chapter 3 Methodology 25 3.1 Dependent Variable 25 3.1.1 Support towards Energy Sources 25 3.2 Independent Variables 26 3.2.1 Science-related Online Media Use 26 3.2.2 Energy Knowledge 26 3.2.3 Political Ideology 27 3.2.4 Religiosity 27 3.2.5 Harmony with Nature 27 3.3 Control Variables 28 3.4 Pretest 29 3.4.1 Energy Knowledge 29 3.4.2 Harmony with Nature 31 3.5 Analytical Approach 31 Chapter 4 Results 33 4.1 Descriptive Results 33 4.2 Hypotheses Testing and Research Question Testing 36 4.2.1 The Direct Effect of Science-related Online Media Use on the Support towards Energy Sources 36 4.2.2 The Mediation Role of Energy Knowledge on the Support towards Energy Sources 37 4.2.3 The Direct Effect of Heuristics Cues on the Support towards Energy Sources 38 4.2.4 The Moderation Role of Heuristics Cues on the Support towards Energy Sources 41 4.2.5 The Moderated Mediation Role of Heuristics Cues on the Support towards Energy Sources 44 Chapter 5 Discussion 49 Limitations 53 Future Suggestions 53 Chapter 6 Conclusion 55 Theoretical Contributions 55 Policy Implications 56 References 59 Appendix 1 79 Appendix 2 88 zh_TW dc.format.extent 2045384 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109461017 en_US dc.subject (關鍵詞) 能源之來源 zh_TW dc.subject (關鍵詞) 捷徑式處理 zh_TW dc.subject (關鍵詞) 輿論 zh_TW dc.subject (關鍵詞) 系統性訊息處理 zh_TW dc.subject (關鍵詞) Energy Sources en_US dc.subject (關鍵詞) Heuristic Processing en_US dc.subject (關鍵詞) Public Opinion en_US dc.subject (關鍵詞) Systematic Information Processing en_US dc.title (題名) 能源輿論在泰國之探討 zh_TW dc.title (題名) Public Opinion towards Energy Sources in Thailand en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Achterberg, P., Houtman, D., van Bohemen, S., & Manevska, K. 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