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題名 愛揪國際學生活動企劃公司商業計劃書
Business Plan of EduVersity: A Global Student Service and Event Company
作者 唐藝萍
Tang, I-Ping Elisa
貢獻者 蔡政憲
Tsai, Cheng-Hsien (Jason)
唐藝萍
Tang, I-Ping Elisa
關鍵詞 study abroad
international student
cross-cultural transition
socio-cultural adaptation
educational tourists
experiential learning
日期 2023
上傳時間 2-Jan-2024 15:38:08 (UTC+8)
摘要 This business plan introduces EduVersity, a specialized event and student service company designed to address the socio-cultural adaptation needs of international students in Taiwan. Our main focus is on providing essential services and resources, including language skills, social events, and organized tours, aimed at fostering a sense of community among international students. Through a comprehensive market analysis utilizing both secondary and primary data, EduVersity identifies their key challenges as loneliness, isolation, and language barriers. The business opportunity lies in addressing these challenges, positioning EduVersity as the pragmatic choice for international students who are also known as educational tourists. The overarching goal is to enhance their non-academic experience, assist universities in elevating overall institutional quality, and furthermore taking part in civil diplomacy. Recognizing the pivotal role of socio-cultural adaptation in academic success, EduVersity places a strong emphasis on providing emotional value, acknowledging its substantial impact on student satisfaction. The company envisions replicating its successful model in other key Asian study destinations and the following report serves the purpose of presenting a business plan tailored for our pilot destination, Taiwan. Financial assessments indicate that it can reach a break-even point with a 13% market share. In the second year, positive income is anticipated, along with an expected return on equity of 17.51%, contingent upon the goal of attaining a 30% market share by the fifth year.
參考文獻 Aliyu, O. A. (2014). Are international students tourists? International Journal of Business and Globalisation. Retrieved from International Journal of Business and Globalisation: https://doi.org/10.1504/IJBG.2014.064677 Bethel, A., Ward, C., & Fetvadjiev, V. H. (2020, September 11). Cross-Cultural Transition and Psychological Adaptation of International Students: The Mediating Role of Host National Connectedness. Retrieved from Frontiersin: https://doi.org/10.3389/feduc.2020.539950 Chen, X., Liu, X., & Mao, Z. (2019, August 28). Socio-Cultural Adaptation and Its Related Factors for Chinese Medical Aid Team Members (CMATMs) in Africa. Retrieved from International Journal of Environmental Research and Public Health: https://www.mdpi.com/1660-4601/16/17/3132 Department of Statistics. (2023, November 13). Department of Statistics. Retrieved from Education Institute Statistics: https://depart.moe.edu.tw/ed4500/News_Content.aspx?n=5A930C32CC6C3818&sms=91B3AAE8C6388B96&s=4F9035F0AF08D527 Foundation for International Cooperation in Higher Education of Taiwan. (2023, March 6). 2022-2023 Study in Taiwan Survey Report . Retrieved from Study in Taiwan: https://www.studyintaiwan.org/news/content/135 FasterCapital. (2023, October 2). Hybrid segmentation: The Best of Both Worlds: Leveraging Hybrid Segmentation Models for Customer Insights. Retrieved from FasterCapital: https://bonamyfinch.strat7.com/what-is-hybrid-segmentation/ Huang, R. (2008). Mapping Educational Tourists' Experience in the UK: understanding international students. Tourism and Development in the Global South, 1003-1020. Retrieved from https://doi.org/10.1080/01436590802106247 Louise, K. (2016, March 17). 5 Reasons Why KPI’s Are Important to Your Company’s Growth. Retrieved from LinkedIn: https://www.linkedin.com/pulse/5-reasons-why-kpis-important-your-companys-growth-louise-leith-/ Ministry of Education (2023, October). Number of overseas students in Taiwan 2012-2022. Retrieved from Ministry of Education Republic of China (Taiwan): https://stats.moe.gov.tw/statedu/chart.aspx?pvalue=36 Ministry of Education R.O.C. (2022, June). Education in Taiwan. Retrieved from https://www.studyintaiwan.org/upload/file/Education_in_Taiwan_(2022-2023).pdf Makeeva, E., Kulinich, M., & Yakovleva, I. (2022). Adaptation of International Students: Challenges and Solutions. Journal of Intercultural Communication. Markedonova, Y., Inch, D., Liang, J., & Alonzo, J. (2023). International Student Needs: A Snapshot in Time. International Student Needs: A Snapshot in Time. Moslehpour, M., Chau, K. Y., Zheng, J., Hanjani, A. N., & Hoang, M. (2020, August 8). The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan. Retrieved from Sage Journals: https://doi.org/10.1177/ Statista. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022 . Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/ Textor, C. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022. Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/#statisticContainer Tomasi, S., Paviotti, G., & Cavicchi, A. (2020, August 20). Educational Tourism and Local Development: The Role of Universities. Retrieved from MDPI: https://doi.org/10.3390/su12176766 Turvey, B., & Freeman, J. (2012). Encyclopedia of Human Behavior (Second Edition). Elsevier Inc. Taipei Exchange. (2023, November 21). 殖利率曲線. Retrieved from 證券櫃檯買賣中心: https://www.tpex.org.tw/web/bond/tradeinfo/govbond/GovBondDaily_02.php?l=zh-tw Ward, C., & Kennedy, A. (1993, June). Where's the "Culture" in Cross-Cultural Transition?: Comparative Studies of Sojourner Adjustment. Retrieved from Sage Journals: https://doi.org/10.1177/0022022193242006 Weise, S. (2021, February 19). The sandwich method: Combining qualitative and quantitative techniques. Weaver, D. B. (2003). The contribution of international students to tourism beyond the core educational experience: Evidence from Australia. Retrieved from Tourism Review International: https://doi.org/10.3727/154427203773069262 台灣-公債殖利率. (2023, November 21). Retrieved from 財經M平方: https://www.macromicro.me/charts/43248/tai-wan-gong-zhai-zhi-li-lyu
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933014
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933014
資料類型 thesis
dc.contributor.advisor 蔡政憲zh_TW
dc.contributor.advisor Tsai, Cheng-Hsien (Jason)en_US
dc.contributor.author (Authors) 唐藝萍zh_TW
dc.contributor.author (Authors) Tang, I-Ping Elisaen_US
dc.creator (作者) 唐藝萍zh_TW
dc.creator (作者) Tang, I-Ping Elisaen_US
dc.date (日期) 2023en_US
dc.date.accessioned 2-Jan-2024 15:38:08 (UTC+8)-
dc.date.available 2-Jan-2024 15:38:08 (UTC+8)-
dc.date.issued (上傳時間) 2-Jan-2024 15:38:08 (UTC+8)-
dc.identifier (Other Identifiers) G0110933014en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/149067-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 110933014zh_TW
dc.description.abstract (摘要) This business plan introduces EduVersity, a specialized event and student service company designed to address the socio-cultural adaptation needs of international students in Taiwan. Our main focus is on providing essential services and resources, including language skills, social events, and organized tours, aimed at fostering a sense of community among international students. Through a comprehensive market analysis utilizing both secondary and primary data, EduVersity identifies their key challenges as loneliness, isolation, and language barriers. The business opportunity lies in addressing these challenges, positioning EduVersity as the pragmatic choice for international students who are also known as educational tourists. The overarching goal is to enhance their non-academic experience, assist universities in elevating overall institutional quality, and furthermore taking part in civil diplomacy. Recognizing the pivotal role of socio-cultural adaptation in academic success, EduVersity places a strong emphasis on providing emotional value, acknowledging its substantial impact on student satisfaction. The company envisions replicating its successful model in other key Asian study destinations and the following report serves the purpose of presenting a business plan tailored for our pilot destination, Taiwan. Financial assessments indicate that it can reach a break-even point with a 13% market share. In the second year, positive income is anticipated, along with an expected return on equity of 17.51%, contingent upon the goal of attaining a 30% market share by the fifth year.en_US
dc.description.tableofcontents 1. Company Overview 1 1.1. Goal of the Business 1 1.2. Mission 1 1.3. Vision 2 2. Market Analysis 3 2.1. Background 3 2.2. Market Insight: Students 4 2.3. Market Insight: Universities 6 2.4. Market Insight: Host Nation 6 2.5. Problem Statement 7 3. Market Research 9 3.1. Methodology 9 3.2. Research Result 10 3.2.1. Interview Insight of Higher Education Institution 10 3.2.2. Survey Result from International Students 15 3.2.3. Interview Insight of International Students 20 4. Business Model Canvas 23 4.1. Key Partners 23 4.2. Key Activities 24 4.3. Value Proposition 25 4.4. Channels 26 4.5. Customer Relationships 26 4.6. Revenue Stream 27 4.7. Cost Structure 28 5. Porter’s Five Forces 30 5.1. Competition in the Industry 30 5.2. Potential of New Entrants into the Industry 30 5.3. Power of Suppliers 30 5.4. Power of Customers 30 5.5. Threats of Substitute Products 31 6. Marketing Plan 32 6.1. STP Model 32 6.1.1. Segmentation 32 6.1.2. Targeting 32 6.1.3. Positioning 32 6.2. Marketing Mix Strategy 34 6.2.1. Product 34 6.2.2. Price 36 6.2.3. Promotion 37 7. Management Team 39 7.1. Organizational Structure 39 7.2. Roles and Responsibilities 39 7.3. Compensation and Benefit 40 8. Market Analysis 42 8.1. Market Size 42 8.2. Conversion Rate to Service Assumption 44 9. Financial Planning Assumptions 46 9.1. Revenue 46 9.2. Cost of Sales 46 9.3. Operating Expenses 46 9.4. Capital Investment and Weighted Average Cost of Capital 48 10. Financial Projection 50 10.1. Net Present Value Analysis 50 10.2. Sensitivity Analysis 51 10.3. Break-even Analysis 54 11. Strategic Summary 55 11.1. Limitation and Future Research 57 Reference 58 Appendix 61 List of Abbreviations 77zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933014en_US
dc.subject (關鍵詞) study abroaden_US
dc.subject (關鍵詞) international studenten_US
dc.subject (關鍵詞) cross-cultural transitionen_US
dc.subject (關鍵詞) socio-cultural adaptationen_US
dc.subject (關鍵詞) educational touristsen_US
dc.subject (關鍵詞) experiential learningen_US
dc.title (題名) 愛揪國際學生活動企劃公司商業計劃書zh_TW
dc.title (題名) Business Plan of EduVersity: A Global Student Service and Event Companyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Aliyu, O. A. (2014). Are international students tourists? International Journal of Business and Globalisation. Retrieved from International Journal of Business and Globalisation: https://doi.org/10.1504/IJBG.2014.064677 Bethel, A., Ward, C., & Fetvadjiev, V. H. (2020, September 11). Cross-Cultural Transition and Psychological Adaptation of International Students: The Mediating Role of Host National Connectedness. Retrieved from Frontiersin: https://doi.org/10.3389/feduc.2020.539950 Chen, X., Liu, X., & Mao, Z. (2019, August 28). Socio-Cultural Adaptation and Its Related Factors for Chinese Medical Aid Team Members (CMATMs) in Africa. Retrieved from International Journal of Environmental Research and Public Health: https://www.mdpi.com/1660-4601/16/17/3132 Department of Statistics. (2023, November 13). Department of Statistics. Retrieved from Education Institute Statistics: https://depart.moe.edu.tw/ed4500/News_Content.aspx?n=5A930C32CC6C3818&sms=91B3AAE8C6388B96&s=4F9035F0AF08D527 Foundation for International Cooperation in Higher Education of Taiwan. (2023, March 6). 2022-2023 Study in Taiwan Survey Report . Retrieved from Study in Taiwan: https://www.studyintaiwan.org/news/content/135 FasterCapital. (2023, October 2). Hybrid segmentation: The Best of Both Worlds: Leveraging Hybrid Segmentation Models for Customer Insights. Retrieved from FasterCapital: https://bonamyfinch.strat7.com/what-is-hybrid-segmentation/ Huang, R. (2008). Mapping Educational Tourists' Experience in the UK: understanding international students. Tourism and Development in the Global South, 1003-1020. Retrieved from https://doi.org/10.1080/01436590802106247 Louise, K. (2016, March 17). 5 Reasons Why KPI’s Are Important to Your Company’s Growth. Retrieved from LinkedIn: https://www.linkedin.com/pulse/5-reasons-why-kpis-important-your-companys-growth-louise-leith-/ Ministry of Education (2023, October). Number of overseas students in Taiwan 2012-2022. Retrieved from Ministry of Education Republic of China (Taiwan): https://stats.moe.gov.tw/statedu/chart.aspx?pvalue=36 Ministry of Education R.O.C. (2022, June). Education in Taiwan. Retrieved from https://www.studyintaiwan.org/upload/file/Education_in_Taiwan_(2022-2023).pdf Makeeva, E., Kulinich, M., & Yakovleva, I. (2022). Adaptation of International Students: Challenges and Solutions. Journal of Intercultural Communication. Markedonova, Y., Inch, D., Liang, J., & Alonzo, J. (2023). International Student Needs: A Snapshot in Time. International Student Needs: A Snapshot in Time. Moslehpour, M., Chau, K. Y., Zheng, J., Hanjani, A. N., & Hoang, M. (2020, August 8). The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan. Retrieved from Sage Journals: https://doi.org/10.1177/ Statista. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022 . Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/ Textor, C. (2023, October 6). Total number of foreign students studying in Taiwan from 2012 to 2022. Retrieved from Statista: https://www.statista.com/statistics/1092735/taiwan-total-number-of-foreign-students/#statisticContainer Tomasi, S., Paviotti, G., & Cavicchi, A. (2020, August 20). Educational Tourism and Local Development: The Role of Universities. Retrieved from MDPI: https://doi.org/10.3390/su12176766 Turvey, B., & Freeman, J. (2012). Encyclopedia of Human Behavior (Second Edition). Elsevier Inc. Taipei Exchange. (2023, November 21). 殖利率曲線. Retrieved from 證券櫃檯買賣中心: https://www.tpex.org.tw/web/bond/tradeinfo/govbond/GovBondDaily_02.php?l=zh-tw Ward, C., & Kennedy, A. (1993, June). Where's the "Culture" in Cross-Cultural Transition?: Comparative Studies of Sojourner Adjustment. Retrieved from Sage Journals: https://doi.org/10.1177/0022022193242006 Weise, S. (2021, February 19). The sandwich method: Combining qualitative and quantitative techniques. Weaver, D. B. (2003). The contribution of international students to tourism beyond the core educational experience: Evidence from Australia. Retrieved from Tourism Review International: https://doi.org/10.3727/154427203773069262 台灣-公債殖利率. (2023, November 21). Retrieved from 財經M平方: https://www.macromicro.me/charts/43248/tai-wan-gong-zhai-zhi-li-lyuzh_TW