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題名 搬進搬出—永續大學城居家用品循環銷售平台
Move! In N Out — Sustainable Campus Resale Platform for Graduating and Incoming Students作者 呂佳燕
Chia-Yen, Lu貢獻者 尚孝純
Shang, Shiaw-Chun
呂佳燕
Chia-Yen, Lu關鍵詞 在地供應鏈
電子商務平台
大學城
二手經濟
宿舍用品
localize supply chain
E-commerce platform
College Town
Thrift Economy日期 2024 上傳時間 1-Feb-2024 11:47:21 (UTC+8) 摘要 從畢業季節到新學期開始，離開校園的學生通常有很多物品無法搬走，而新生則需要購買一些宿舍用品來開始新生活。這些物品通常包括家電、家具和電子設備。搬進搬出！旨在緩解尋找購買者的畢業生和尋找價格合理物品的新生的不便之處。離開的學生可以聯繫我們的平台出售物品，我們將在一定時間內收集並存放這些物品進行出售。有了搬進搬出！離開的學生無需花額外時間在一般的銷售平台上張貼、協商和運輸物品，以極低價格出售，或者甚至將還能使用的物品丟棄。另一方面，新生可以以合理的價格購買二手宿舍物品，減少不必要的浪費，確保資源得到充分利用。搬進搬出！計劃在普渡大學校園啟動，然後擴展到鄰近州學生較多的校園，甚至擴展至全國。
From the graduate season to the beginning of the next semester, students who are leaving the campus usually have more items than they can carry away, and new students on the other hand, need to buy several gadgets to start a new life. These items usually include appliances, furniture, and electronics. “Move! In N Out” aims to relief the inconvenience of the graduating students who are looking for buyers in a short time and the incoming students who are looking for items at an affordable price. Leaving students can contact our platform to sell out, and we will collect and store those items for a certain period to sell. With “Move! In N Out”, leaving students don’t need to spend extra time on posting, negotiating, and transporting the item via ordinary selling platform at very low price due to limited time, or even throw the functional items to the trash. On the other hand, incoming students can buy seconded dormitory items with reasonable prices, reduces unnecessary waste, and ensures the resources are fully utilized. “Move! In N Out” is planned to start at Purdue campus, expand to campus with larger student size in the nearby states, and even to related industries nationwide.參考文獻 [1] Purdue University, “Student Enrollment, Fall 2023 - Undergraduate Admissions,” 2023. Available: https://www.admissions.purdue.edu/academics/enrollment.php. [Accessed: Dec. 26, 2023] [2] United States Census Bureau > Communications Directorate - Center for New Media, “QuickFacts: Lafayette city, Indiana.” Available: https://www.census.gov/quickfacts/fact/table/lafayettecityindiana/PST045221. [Accessed: Dec. 25, 2023] [3] O. Webb, “Common Data Set 2021-2022,” Purdue University, Ernest C. Young Hall 155 S Grant St, West Lafayette IN 47907, 2022. Available: https://www.purdue.edu/idata/documents/CDS/CDS_2021-2022.pdf [4] B. Gumprecht, “The American college town,” Geogr. Rev., vol. 93, no. 1, pp. 51–80, Jan. 2003. [5] Purdue University Graduate School, “Enrollment summary.” Available: https://www.purdue.edu/gradschool/faculty/enrollment.html. [Accessed: Dec. 25, 2023] [6] Purdue News Service, “Purdue’s national leadership during pandemic, ongoing commitment to affordability and accessibility lead to record enrollment.” Available: https://www.purdue.edu/newsroom/releases/2021/Q3/purdues-national-leadership-during-pandemic,-ongoing-commitment-to-affordability-and-accessibility-lead-to-record-enrollment.html. [Accessed: Dec. 25, 2023] [7] P. Dahlhoff Denise, “Secondhand Shopping Gets a Boost, Especially with Well-Off Shoppers,” 2023. Available: https://www.conference-board.org/topics/multicultural-consumer/secondhand-shopping. [Accessed: Dec. 25, 2023] [8] thredUP, “2023 Resale Report,” Apr. 2023. Available: https://cf-assets-tup.thredup.com/resale_report/2023/thredUP_2023_Resale_Report_FINAL.pdf [9] NARTS: The Association of Resale Professionals, “Industry Statistics & Trends,” 2023. Available: https://www.narts.org/i4a/pages/index.cfm?pageid=3285 [10] M. Jaller and A. Pahwa, “Evaluating the environmental impacts of online shopping: A behavioral and transportation approach,” Transp. Res. Part D: Trans. Environ., vol. 80, p. 102223, Mar. 2020. [11] J. Davies and N. Ollus, “Labour exploitation as corporate crime and harm: outsourcing responsibility in food production and cleaning services supply chains,” Crime Law Soc. Change, vol. 72, no. 1, pp. 87–106, Aug. 2019. [12] G. LeBaron, “The role of supply chains in the global business of forced labour,” Supply Chain Manage.: Int. J., vol. 57, no. 2, pp. 29–42, Apr. 2021. [13] D. Evans, “Thrifty, green or frugal: Reflections on sustainable consumption in a changing economic climate,” Geoforum, vol. 42, no. 5, pp. 550–557, Sep. 2011. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933017資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933017 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shiaw-Chun en_US dc.contributor.author (Authors) 呂佳燕 zh_TW dc.contributor.author (Authors) Chia-Yen, Lu en_US dc.creator (作者) 呂佳燕 zh_TW dc.creator (作者) Chia-Yen, Lu en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-Feb-2024 11:47:21 (UTC+8) - dc.date.available 1-Feb-2024 11:47:21 (UTC+8) - dc.date.issued (上傳時間) 1-Feb-2024 11:47:21 (UTC+8) - dc.identifier (Other Identifiers) G0108933017 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/149666 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 108933017 zh_TW dc.description.abstract (摘要) 從畢業季節到新學期開始，離開校園的學生通常有很多物品無法搬走，而新生則需要購買一些宿舍用品來開始新生活。這些物品通常包括家電、家具和電子設備。搬進搬出！旨在緩解尋找購買者的畢業生和尋找價格合理物品的新生的不便之處。離開的學生可以聯繫我們的平台出售物品，我們將在一定時間內收集並存放這些物品進行出售。有了搬進搬出！離開的學生無需花額外時間在一般的銷售平台上張貼、協商和運輸物品，以極低價格出售，或者甚至將還能使用的物品丟棄。另一方面，新生可以以合理的價格購買二手宿舍物品，減少不必要的浪費，確保資源得到充分利用。搬進搬出！計劃在普渡大學校園啟動，然後擴展到鄰近州學生較多的校園，甚至擴展至全國。 zh_TW dc.description.abstract (摘要) From the graduate season to the beginning of the next semester, students who are leaving the campus usually have more items than they can carry away, and new students on the other hand, need to buy several gadgets to start a new life. These items usually include appliances, furniture, and electronics. “Move! In N Out” aims to relief the inconvenience of the graduating students who are looking for buyers in a short time and the incoming students who are looking for items at an affordable price. Leaving students can contact our platform to sell out, and we will collect and store those items for a certain period to sell. With “Move! In N Out”, leaving students don’t need to spend extra time on posting, negotiating, and transporting the item via ordinary selling platform at very low price due to limited time, or even throw the functional items to the trash. On the other hand, incoming students can buy seconded dormitory items with reasonable prices, reduces unnecessary waste, and ensures the resources are fully utilized. “Move! In N Out” is planned to start at Purdue campus, expand to campus with larger student size in the nearby states, and even to related industries nationwide. en_US dc.description.tableofcontents 1 Business Motivation 1 1.1 Target Audience: Non-local students in Purdue 1 1.2 Pain point: Stress of non-local leaving graduating students 3 1.3 Pain point: Stress of non-local new coming students 4 1.4 Business solution 4 2 The Company 6 2.1 Company introduction 6 2.2 Company mission 6 2.3 Company Vision 6 2.4 Company Values 6 2.5 Name and Company Logo 7 3 College town and thrift economy research 8 3.1 Lafayette, where Purdue University located 8 3.2 Research of college town 8 3.3 Population changed in the transition in the year 9 3.4 College dorm essential items 9 3.5 Research of localized supply chain and thrifting industry 10 4 Thrift economy in college town and opportunity analysis 12 4.1 Sustainable Exchange: Town's Thrift Movement and Community Support 12 4.2 Purdue Students' Dormitory Purchasing Preferences Dormitory items in Purdue 12 4.3 Market needs analysis 22 4.4 The Environmental and Ethical Impacts of Consumer Choices 39 5 Business model analysis 40 5.1 Customer Segment 40 5.2 Key Activities 41 5.3 Key partners 42 5.4 Value Proposition 44 5.5 Customer relationship 44 5.6 Key resources 45 5.7 Distribution channels 49 5.8 Cost structure 49 6 Market and competition analysis 51 6.1 PESTEL Analysis 51 6.2 Porter’s Five Forces Analysis 52 6.3 SWOT Analysis 55 6.4 Competitive advantage 55 6.5 Marketing mix 56 7 Organizational structure 59 8 Development plan 60 8.1 Phase 1 – Start from Purdue 60 8.2 Phase 2 – Expand to 1 college town site after 3 years 60 8.3 Phase 3 – Expand to different states in Midwest and more 61 9 Financial Analysis 62 9.1 Initial investment expense 62 9.2 Operating expense 65 9.3 Sales forecast Revenue stream 67 9.4 Pro Forma Income Statement 70 10 Business flow chart 71 11 Conclusion 73 12 Appendix 74 12.1 Survey Questions 74 13 Reference 76 zh_TW dc.format.extent 3895891 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933017 en_US dc.subject (關鍵詞) 在地供應鏈 zh_TW dc.subject (關鍵詞) 電子商務平台 zh_TW dc.subject (關鍵詞) 大學城 zh_TW dc.subject (關鍵詞) 二手經濟 zh_TW dc.subject (關鍵詞) 宿舍用品 zh_TW dc.subject (關鍵詞) localize supply chain en_US dc.subject (關鍵詞) E-commerce platform en_US dc.subject (關鍵詞) College Town en_US dc.subject (關鍵詞) Thrift Economy en_US dc.title (題名) 搬進搬出—永續大學城居家用品循環銷售平台 zh_TW dc.title (題名) Move! In N Out — Sustainable Campus Resale Platform for Graduating and Incoming Students en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) [1] Purdue University, “Student Enrollment, Fall 2023 - Undergraduate Admissions,” 2023. Available: https://www.admissions.purdue.edu/academics/enrollment.php. [Accessed: Dec. 26, 2023] [2] United States Census Bureau > Communications Directorate - Center for New Media, “QuickFacts: Lafayette city, Indiana.” Available: https://www.census.gov/quickfacts/fact/table/lafayettecityindiana/PST045221. [Accessed: Dec. 25, 2023] [3] O. Webb, “Common Data Set 2021-2022,” Purdue University, Ernest C. Young Hall 155 S Grant St, West Lafayette IN 47907, 2022. Available: https://www.purdue.edu/idata/documents/CDS/CDS_2021-2022.pdf [4] B. Gumprecht, “The American college town,” Geogr. Rev., vol. 93, no. 1, pp. 51–80, Jan. 2003. [5] Purdue University Graduate School, “Enrollment summary.” Available: https://www.purdue.edu/gradschool/faculty/enrollment.html. [Accessed: Dec. 25, 2023] [6] Purdue News Service, “Purdue’s national leadership during pandemic, ongoing commitment to affordability and accessibility lead to record enrollment.” Available: https://www.purdue.edu/newsroom/releases/2021/Q3/purdues-national-leadership-during-pandemic,-ongoing-commitment-to-affordability-and-accessibility-lead-to-record-enrollment.html. [Accessed: Dec. 25, 2023] [7] P. Dahlhoff Denise, “Secondhand Shopping Gets a Boost, Especially with Well-Off Shoppers,” 2023. Available: https://www.conference-board.org/topics/multicultural-consumer/secondhand-shopping. [Accessed: Dec. 25, 2023] [8] thredUP, “2023 Resale Report,” Apr. 2023. Available: https://cf-assets-tup.thredup.com/resale_report/2023/thredUP_2023_Resale_Report_FINAL.pdf [9] NARTS: The Association of Resale Professionals, “Industry Statistics & Trends,” 2023. Available: https://www.narts.org/i4a/pages/index.cfm?pageid=3285 [10] M. Jaller and A. Pahwa, “Evaluating the environmental impacts of online shopping: A behavioral and transportation approach,” Transp. Res. Part D: Trans. Environ., vol. 80, p. 102223, Mar. 2020. [11] J. Davies and N. Ollus, “Labour exploitation as corporate crime and harm: outsourcing responsibility in food production and cleaning services supply chains,” Crime Law Soc. Change, vol. 72, no. 1, pp. 87–106, Aug. 2019. [12] G. LeBaron, “The role of supply chains in the global business of forced labour,” Supply Chain Manage.: Int. J., vol. 57, no. 2, pp. 29–42, Apr. 2021. [13] D. Evans, “Thrifty, green or frugal: Reflections on sustainable consumption in a changing economic climate,” Geoforum, vol. 42, no. 5, pp. 550–557, Sep. 2011. zh_TW
