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題名 快速消費品產業的永續發展策略：達能案例研究
Sustainability Strategies in the FMCG Industry: A Case Study of Danone作者 陳佳君
Chen, Jia-Jun貢獻者 林月雲
Lin, Yeh-Yun
陳佳君
Chen, Jia-Jun關鍵詞 永續
快速消費品產業
達能集團
B型企業認證
Sustainability
FMCG Industry
Danone
B Corp Certification日期 2024 上傳時間 1-Feb-2024 11:47:32 (UTC+8) 摘要 這篇論文檢視法國達能集團在快速消費品行業中的可持續發展策略，分析該公司如何將可持續性整合核心業務，以及其可持續性目標和實踐的影響。論文探討達能集團與三重底線框架的一致性，涵蓋了經濟、環境和社會三個維度，並為其他快速消費品公司提供了洞察。研究引用達能的內部文件，強調該公司在平衡經濟增長與環境管理及社會責任之間的方法。
This thesis examines Danone’s sustainability strategy within the FMCG industry, analyzing how the company integrates sustainability into its business functions and the impact of its sustainability goals and practices. It explores Danone’s alignment with the Triple Bottom Line framework, encompassing economic, environmental, and social dimensions, and offers insights for other FMCG companies. The study draws from Danone’s internal documents, highlighting the company’s approach to balancing economic growth with environmental stewardship and social responsibility.參考文獻 Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295. Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13. McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127. Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18. Danone Integrated Annual Report. (2023, April). Danone Official Website. https://www.danone.com/integrated-annual-reports/integrated-annual-report-2022.html Danone Impact Journey. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-impact-journey.html Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92. Kenton, W. (2023, October 31). Fast-Moving Consumer Goods (FMCG) Industry: Definition, Types, and Profitability. Investopedia. https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp#:~:text=FMCGs%20have%20a%20short%20shelf,and%20sold%20in%20large%20quantities. ABOUT B CORP CERTIFICATION Measuring a Company’s Entire Social and Environmental Impact. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/ ABOUT B CORP CERTIFICATION. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/ DANONE’S B CORP AMBITION. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/BCorpAmbition.html#BCORP DANONE, “SOCIÉTÉ À MISSION.” (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-societe-a-mission.html La Loi PACTE: Pour La Croissance et La Transformation Des Entreprises. (2019, September 11). MINISTÈRE DE L’ÉCONOMIE DES FINANCES ET DE LA SOUVERAINETÉ INDUSTRIELLE ET NUMÉRIQUE. https://www.economie.gouv.fr/loi-pacte-croissance-transformation-entreprises# Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71. Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and their implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931. Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone. Aguinis, H. (2011). Organizational responsibility: Doing good and doing well. In S. Zedeck (Ed.), APA handbook of industrial and organizational psychology (3), 855-879. Petersen, M. (2017). Considering Sustainability in the Development of Consumer Goods. In press. Liczmańska-Kopcewicz, K., Mizera, K., & Pypłacz, P. (2019). Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises. Sustainability, 11(20), 5808. SDGs Goals. (n.d.). United Nations Department of Economic and Social Affairs Sustainable Development. https://sdgs.un.org/goals Trudel, R., & Cotte, J. (2009). Does it pay to be good? MIT Sloan Management Review, 50(2), 61-68. Gold, S., Seuring, S., & Beske, P. (2010). Sustainable supply chain management and inter-organizational resources: A literature review. Corporate Social Responsibility and Environmental Management, 17(4), 230-245. Rao, P., & Holt, D. (2005). Do green supply chains lead to competitiveness and economic performance? International Journal of Operations & Production Management, 25(9), 898-916. Edmonds-camara, Hannah, Finan, S., bishop, S., Molyneux, C. G., Mertenskötter, Paul, Oyarzabal, R., & Vooren, B. V. (2023, April 24). Green Groceries: Key ESG Issues for the FMCG Industry (Including FBOs). Covington. https://www.globalpolicywatch.com/2023/04/green-groceries-key-esg-issues-for-the-fmcg-industry-including-fbos/ Schaltegger, S., & Synnestvedt, T. (2002). The link between ‘green’ and economic success: Environmental management as the crucial trigger between environmental and economic performance. Journal of Environmental Management, 65(4), 339-346. Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. Bauwens, T., Hekkert, M., & van Lente, H. (2012). Circular economy: Measuring innovation in the product chain. Policy Studies, 33(5), 435-457. Lacy, P., & Rutqvist, J. (2015). Waste to wealth: The circular economy advantage. Palgrave Macmillan. Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232. Flammer, C. (2013). Corporate social responsibility and shareholder reaction: The environmental awareness of investors. Academy of Management Journal, 56(3), 758-781. Ambec, S., & Lanoie, P. (2008). Does it pay to be green? A systematic overview. Academy of Management Perspectives, 22(4), 45-62. Agarwal, N., et al. (2022). Relationship between Environmental, Social and Governance Factors and Firm Financial Performance: A Study of Selected Indian FMCG Companies. Cardiometry. Eccles, R. G., Ioannou, I., & Serafeim, G. (2014). The impact of corporate sustainability on organizational processes and performance. Management Science, 60(11), 2835-2857. Hart, S. L., & Milstein, M. B. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 56-67. Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24. Hutchinson, R., Shandal, V., Wallenstein, J., Wiseman, M., Young, D., & Berz, K. (2021, August 31). Six Steps to a Sustainability Transformation. BCG. https://www.bcg.com/publications/2021/steps-to-a-sustainability-transformation Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. 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Access to Nutrition Initiative. https://accesstonutrition.org/the-indexes/bms-cf-marketing-index-2021/ COP26 THE GLASGOW CLIMATE PACT. (2023, May 1). United Nations Climate Change Conference UK 2021. https://webarchive.nationalarchives.gov.uk/ukgwa/20230401054904/https://ukcop26.org/ Shahbandeh, M. (2023, August 31). Danone - Statistics & Facts. Statista. https://www.statista.com/topics/2428/danone/#topicOverview Wunsch, N. (2023, November 30). Most Valuable Food Brands Worldwide in 2023, Based on Brand Value. Statista. https://www.statista.com/statistics/410354/most-valuable-food-brands-worldwide/ 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933022資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933022 資料類型 thesis dc.contributor.advisor 林月雲 zh_TW dc.contributor.advisor Lin, Yeh-Yun en_US dc.contributor.author (Authors) 陳佳君 zh_TW dc.contributor.author (Authors) Chen, Jia-Jun en_US dc.creator (作者) 陳佳君 zh_TW dc.creator (作者) Chen, Jia-Jun en_US dc.date (日期) 2024 en_US dc.date.accessioned 1-Feb-2024 11:47:32 (UTC+8) - dc.date.available 1-Feb-2024 11:47:32 (UTC+8) - dc.date.issued (上傳時間) 1-Feb-2024 11:47:32 (UTC+8) - dc.identifier (Other Identifiers) G0110933022 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/149667 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933022 zh_TW dc.description.abstract (摘要) 這篇論文檢視法國達能集團在快速消費品行業中的可持續發展策略，分析該公司如何將可持續性整合核心業務，以及其可持續性目標和實踐的影響。論文探討達能集團與三重底線框架的一致性，涵蓋了經濟、環境和社會三個維度，並為其他快速消費品公司提供了洞察。研究引用達能的內部文件，強調該公司在平衡經濟增長與環境管理及社會責任之間的方法。 zh_TW dc.description.abstract (摘要) This thesis examines Danone’s sustainability strategy within the FMCG industry, analyzing how the company integrates sustainability into its business functions and the impact of its sustainability goals and practices. It explores Danone’s alignment with the Triple Bottom Line framework, encompassing economic, environmental, and social dimensions, and offers insights for other FMCG companies. The study draws from Danone’s internal documents, highlighting the company’s approach to balancing economic growth with environmental stewardship and social responsibility. en_US dc.description.tableofcontents 1. Chapter 1: Introduction 1 1.1. The Purpose of the Research 2 1.2. Background and Context of the FMCG Industry 3 1.3. The significance of sustainability in business 3 1.4. Introduction to Danone and their role in the FMCG industry 4 2. Chapter 2: Literature Review 6 2.1. Sustainable development in the FMCG industry 6 2.1.1. The Interplay Between CSR and Sustainability in the FMCG Sector 6 2.1.2. Integrating Sustainability in Business Operations 8 2.1.3. Circular Economy and Resource Management 9 2.1.4. Economic Benefits and Market Competitiveness 11 2.1.5. Challenges for FMCG Companies’ Sustainability strategy 12 2.2. Key Sustainability Strategies in FMCG 13 2.2.1. Sustainable Sourcing of Raw Materials 14 2.2.2. Energy and Resource Efficiency 17 2.2.3. Supply Chain Management 19 2.2.4. Social and Ethical Responsibility Initiatives 20 2.3. The concept of B Corporations and their relevance 21 2.3.1. The B Corp Certification Process 22 2.3.2. B Corp Certification Adoption Among Top FMCG Companies 24 3. Methodology 27 4. Introduction of the Case Company: Danone 29 4.1. Danone Overview 29 4.2. Danone’s History 29 4.2.1. Expansion and Milestones 30 4.3. Danone's Strategic Market Presence 31 4.4. Danone’s Products and Brands 34 4.5. Danone’s Culture and Philosophy 36 5. Current Sustainability Strategy in the Company 38 5.1. Sustainability Initiatives 38 5.2. Sustainability strategy goals and KPIs 56 6. Chapter 6: Case Analysis 61 7. Chapter 7: Conclusion 67 7.1. Recommendations for the FMCG Industry 68 Reference 70 zh_TW dc.format.extent 1092335 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933022 en_US dc.subject (關鍵詞) 永續 zh_TW dc.subject (關鍵詞) 快速消費品產業 zh_TW dc.subject (關鍵詞) 達能集團 zh_TW dc.subject (關鍵詞) B型企業認證 zh_TW dc.subject (關鍵詞) Sustainability en_US dc.subject (關鍵詞) FMCG Industry en_US dc.subject (關鍵詞) Danone en_US dc.subject (關鍵詞) B Corp Certification en_US dc.title (題名) 快速消費品產業的永續發展策略：達能案例研究 zh_TW dc.title (題名) Sustainability Strategies in the FMCG Industry: A Case Study of Danone en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295. Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13. McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127. Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18. Danone Integrated Annual Report. (2023, April). Danone Official Website. https://www.danone.com/integrated-annual-reports/integrated-annual-report-2022.html Danone Impact Journey. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-impact-journey.html Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92. Kenton, W. (2023, October 31). Fast-Moving Consumer Goods (FMCG) Industry: Definition, Types, and Profitability. Investopedia. https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp#:~:text=FMCGs%20have%20a%20short%20shelf,and%20sold%20in%20large%20quantities. ABOUT B CORP CERTIFICATION Measuring a Company’s Entire Social and Environmental Impact. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/ ABOUT B CORP CERTIFICATION. (n.d.). B Corporation Official Website. https://www.bcorporation.net/en-us/certification/ DANONE’S B CORP AMBITION. (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/BCorpAmbition.html#BCORP DANONE, “SOCIÉTÉ À MISSION.” (n.d.). Danone Official Website. https://www.danone.com/about-danone/sustainable-value-creation/danone-societe-a-mission.html La Loi PACTE: Pour La Croissance et La Transformation Des Entreprises. (2019, September 11). MINISTÈRE DE L’ÉCONOMIE DES FINANCES ET DE LA SOUVERAINETÉ INDUSTRIELLE ET NUMÉRIQUE. https://www.economie.gouv.fr/loi-pacte-croissance-transformation-entreprises# Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71. Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and their implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931. Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone. Aguinis, H. (2011). Organizational responsibility: Doing good and doing well. In S. Zedeck (Ed.), APA handbook of industrial and organizational psychology (3), 855-879. Petersen, M. (2017). Considering Sustainability in the Development of Consumer Goods. In press. Liczmańska-Kopcewicz, K., Mizera, K., & Pypłacz, P. (2019). Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises. Sustainability, 11(20), 5808. SDGs Goals. (n.d.). United Nations Department of Economic and Social Affairs Sustainable Development. https://sdgs.un.org/goals Trudel, R., & Cotte, J. (2009). Does it pay to be good? MIT Sloan Management Review, 50(2), 61-68. Gold, S., Seuring, S., & Beske, P. (2010). Sustainable supply chain management and inter-organizational resources: A literature review. Corporate Social Responsibility and Environmental Management, 17(4), 230-245. Rao, P., & Holt, D. (2005). Do green supply chains lead to competitiveness and economic performance? International Journal of Operations & Production Management, 25(9), 898-916. Edmonds-camara, Hannah, Finan, S., bishop, S., Molyneux, C. G., Mertenskötter, Paul, Oyarzabal, R., & Vooren, B. V. (2023, April 24). Green Groceries: Key ESG Issues for the FMCG Industry (Including FBOs). Covington. https://www.globalpolicywatch.com/2023/04/green-groceries-key-esg-issues-for-the-fmcg-industry-including-fbos/ Schaltegger, S., & Synnestvedt, T. (2002). The link between ‘green’ and economic success: Environmental management as the crucial trigger between environmental and economic performance. Journal of Environmental Management, 65(4), 339-346. Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. Bauwens, T., Hekkert, M., & van Lente, H. (2012). Circular economy: Measuring innovation in the product chain. Policy Studies, 33(5), 435-457. Lacy, P., & Rutqvist, J. (2015). Waste to wealth: The circular economy advantage. Palgrave Macmillan. Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232. Flammer, C. (2013). 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