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題名 聽覺照護產業的破壞型技術創新
Disruptive technology innovation in the hearing care industry
作者 吳錡
Wu, Chi
貢獻者 周冠男
吳錡
Wu,Chi
關鍵詞 聽覺照護
聽覺
聽力
Hearing care
Hearing
日期 2024
上傳時間 1-Mar-2024 11:54:25 (UTC+8)
摘要 本文旨在提出讓聽覺照護產業變得更容易取得並且更容易讓普羅大眾負擔 得起的方式，運用哈佛商學院教授克里斯汀生提出的破壞性式創新理論，實踐聽 覺照護產業的破壞型技術創新。 以破壞式創新理論分析，助聽器五大廠寡佔九成市佔率並依循漸進式創新路徑，其技 術發展已經超過了一般消費者的需求， 平均銷售單價 ASP 亦逐年調漲 至接近 3000 美元/單耳 ，市場調查結果多數人負擔不起，甚至延誤治療，造成社 會問題與國家負擔 。 運用新興的真無線藍牙耳機 True Wireless Stereo Earbuds 技術，具備與助聽器相似的硬體元件，只需要加入可補償聽力損失患者所需要的 放大技術，如寬動態範圍壓縮、 降低噪音 、方向性麥克風 、迴授音消除等 演算法，即可以將助聽器常用的功能與藍牙耳機整合在同一台耳機 上面 ，打造創新的助聽器＋藍牙耳機二合一產品， 並提供五大廠助 聽器 1/1 0 的價格，讓普羅大眾更容易負擔得起。 瑞昱半導體從產業最上游的IC 設計切入，在 IC 設計階段即開發助聽器相關 演算法，整合進藍牙耳機的 SoC 裡面，降低助聽器關鍵元件成本，讓助聽器的價 格降低到 如同藍牙耳機一般容易負擔得起 ，預期將在未來五到十年逐步擴大市佔 率 ，用破壞型技術創新改變聽覺照護產業。
參考文獻 中文參考文獻 Clayton M. Christensen著，吳凱琳譯（2007，民96）。創新的兩難。商周出版；城邦文化發行。 Clayton M. Christensen, Jerome H.Grossman & Jason Hwang著，蔡承志、許長禮譯(2012，民101)。創新者的處方：克里斯汀生破、解醫護體系的破壞性解答。美商麥格羅‧希爾國際股份有限公司台灣分公司出版。 吳劭易 著 漫談智慧助聽器科技與未來。工業技術研究院（December 14, 2021） 陳美惠、陳翊睿、陳玉苹、楊旻儒、盧崇仁、魏朱美、羅晨瑋 編著(2018)。 CPC企業創新系統(CBIS)技術手冊。中國生產力中心出版 趙哲新 著。助聽器消費化趨勢明確　TWS具備切入輔/助聽器領域的軟硬體條件 (August 26, 2022)。DIGITIMES Research。 趙哲新 著。輕中度聽損人口逐年增加　消費級和醫療大廠紛投入TWS輔聽器領域 (September 6, 2022)。DIGITIMES Research。 英文參考文獻 Cassel & Penhoet, Aging America & Hearing Loss: Imperative of Improved Hearing Technologies, October 2015, President’s Council of Advisors on Science and Technology. Dan G. Blazer, Sarah Domnitz, and Catharyn T. Liverman, Hearing Health Care for Adults: Priorities for Improving Access and Affordability (2016); National Academies of Sciences, Engineering, and Medicine. US 115th Congress. Over-the-Counter Hearing Aid Act. 115-52 Sec 709:2017. World Report on Hearing, World Health Organization (2021), https://www.who.int/publications/i/item/9789240020481. CTA-2051-A, Wearable Sound Amplifier Performance Criteria, June 2022, https://cta.tech/standards. US Food and Drug Administration. Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids. 2022. Federal Register: 87 FR 50698. Christine Cassel, & Ed Penhoet, et al.(2015), Aging America & Hearing Loss: Imperative of Improved Hearing Technologies. PRESIDENT’S COUNCIL OF ADVISORS ON SCIENCE AND TECHNOLOGY. FDA’s Guidance for Industry and FDA Staff: Regulatory Requirements for Hearing Aid Devices and Personal Sound Amplification Products (2009) Kochkin S, MarkeTrak VII: 25 year trends in the hearing health market. The Hearing Review. 2009;16(11): 12, 14, 16, 18, 19, 20, 22, 23, 24, 26, 28, 30, &31. Kochkin S. MarkeTrak VIII: Utilization of PSAPs and direct‐mail hearing aids by people with hearing impairment. The Hearing Review. 2010;17(6):12,14‐16. Kochkin S. MarketTrak VII: Obstacles to adult non‐user adoption of hearing aids. The Hearing Journal. 2007;60(4):24‐50. Abrams HB, Kihm J. An introduction to MarkeTrak IX: a new baseline for the hearing aid market. The Hearing Review. 2015;22(6):16. Accessible and affordable hearing health care for adults with mild to moderate hearing loss. Ear Hear. 2010;31(1):2‐6. Clark JL, Swanepoel DeW. Technology for hearing loss – as we know it and as we dream it. Disabil Rehabil Assist Technol. 2014;9(5):408‐413. Institute of Medicine (IOM), National Research Council (NRC). Hearing loss and healthy aging: Workshop Summary. Washington, DC: The National Academies Press; 2014. Why COSTCO rules in hearing aids as well as gummie bears. Bloomberg Business; July 11, 2013. Anovum, European Hearing Instrument Manufacturers Association (EHIMA). Summary: EuroTrak UK 2012. Brussels, Belgium: EHIMA; 2012. US Food and Drug Administration. Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids. 2022. Federal Register: 87 FR 50698. Nick Hunn: The Hearables Report 2020-2025. WiFore Consulting. January 2020. 2023 Bluetooth Market Update, Bluetooth SIG, Inc. ABI Research. ASHA OTC Hearing Aid Survey, September 12, 2023
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932171
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107932171
資料類型 thesis
dc.contributor.advisor 周冠男zh_TW
dc.contributor.author (Authors) 吳錡zh_TW
dc.contributor.author (Authors) Wu,Chien_US
dc.creator (作者) 吳錡zh_TW
dc.creator (作者) Wu, Chien_US
dc.date (日期) 2024en_US
dc.date.accessioned 1-Mar-2024 11:54:25 (UTC+8)-
dc.date.available 1-Mar-2024 11:54:25 (UTC+8)-
dc.date.issued (上傳時間) 1-Mar-2024 11:54:25 (UTC+8)-
dc.identifier (Other Identifiers) G0107932171en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/150086-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 107932171zh_TW
dc.description.abstract (摘要) 本文旨在提出讓聽覺照護產業變得更容易取得並且更容易讓普羅大眾負擔 得起的方式，運用哈佛商學院教授克里斯汀生提出的破壞性式創新理論，實踐聽 覺照護產業的破壞型技術創新。 以破壞式創新理論分析，助聽器五大廠寡佔九成市佔率並依循漸進式創新路徑，其技 術發展已經超過了一般消費者的需求， 平均銷售單價 ASP 亦逐年調漲 至接近 3000 美元/單耳 ，市場調查結果多數人負擔不起，甚至延誤治療，造成社 會問題與國家負擔 。 運用新興的真無線藍牙耳機 True Wireless Stereo Earbuds 技術，具備與助聽器相似的硬體元件，只需要加入可補償聽力損失患者所需要的 放大技術，如寬動態範圍壓縮、 降低噪音 、方向性麥克風 、迴授音消除等 演算法，即可以將助聽器常用的功能與藍牙耳機整合在同一台耳機 上面 ，打造創新的助聽器＋藍牙耳機二合一產品， 並提供五大廠助 聽器 1/1 0 的價格，讓普羅大眾更容易負擔得起。 瑞昱半導體從產業最上游的IC 設計切入，在 IC 設計階段即開發助聽器相關 演算法，整合進藍牙耳機的 SoC 裡面，降低助聽器關鍵元件成本，讓助聽器的價 格降低到 如同藍牙耳機一般容易負擔得起 ，預期將在未來五到十年逐步擴大市佔 率 ，用破壞型技術創新改變聽覺照護產業。zh_TW
dc.description.tableofcontents 第一章 緒論 1 第二章 文獻探討 3 第一節 破壞性創新技術 3 第二節 生醫產業的破壞式創新 6 第三節 美國推動非處方助聽器法案 9 第三章 助聽器產業的市場規模 14 第四章 聽覺照護產業分析與策略 24 第五章 瑞昱半導體研發的助聽器破壞性技術 28 第一節 破壞性創新技術研發成果 28 第二節 與其他助聽器競品的比較 43 第六章 市場進入模式 49 第七章 結論 52 參考文獻 55zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107932171en_US
dc.subject (關鍵詞) 聽覺照護zh_TW
dc.subject (關鍵詞) 聽覺zh_TW
dc.subject (關鍵詞) 聽力zh_TW
dc.subject (關鍵詞) Hearing careen_US
dc.subject (關鍵詞) Hearingen_US
dc.title (題名) 聽覺照護產業的破壞型技術創新zh_TW
dc.title (題名) Disruptive technology innovation in the hearing care industryen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文參考文獻 Clayton M. Christensen著，吳凱琳譯（2007，民96）。創新的兩難。商周出版；城邦文化發行。 Clayton M. Christensen, Jerome H.Grossman & Jason Hwang著，蔡承志、許長禮譯(2012，民101)。創新者的處方：克里斯汀生破、解醫護體系的破壞性解答。美商麥格羅‧希爾國際股份有限公司台灣分公司出版。 吳劭易 著 漫談智慧助聽器科技與未來。工業技術研究院（December 14, 2021） 陳美惠、陳翊睿、陳玉苹、楊旻儒、盧崇仁、魏朱美、羅晨瑋 編著(2018)。 CPC企業創新系統(CBIS)技術手冊。中國生產力中心出版 趙哲新 著。助聽器消費化趨勢明確　TWS具備切入輔/助聽器領域的軟硬體條件 (August 26, 2022)。DIGITIMES Research。 趙哲新 著。輕中度聽損人口逐年增加　消費級和醫療大廠紛投入TWS輔聽器領域 (September 6, 2022)。DIGITIMES Research。 英文參考文獻 Cassel & Penhoet, Aging America & Hearing Loss: Imperative of Improved Hearing Technologies, October 2015, President’s Council of Advisors on Science and Technology. Dan G. Blazer, Sarah Domnitz, and Catharyn T. Liverman, Hearing Health Care for Adults: Priorities for Improving Access and Affordability (2016); National Academies of Sciences, Engineering, and Medicine. US 115th Congress. Over-the-Counter Hearing Aid Act. 115-52 Sec 709:2017. World Report on Hearing, World Health Organization (2021), https://www.who.int/publications/i/item/9789240020481. CTA-2051-A, Wearable Sound Amplifier Performance Criteria, June 2022, https://cta.tech/standards. US Food and Drug Administration. Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids. 2022. Federal Register: 87 FR 50698. Christine Cassel, & Ed Penhoet, et al.(2015), Aging America & Hearing Loss: Imperative of Improved Hearing Technologies. PRESIDENT’S COUNCIL OF ADVISORS ON SCIENCE AND TECHNOLOGY. FDA’s Guidance for Industry and FDA Staff: Regulatory Requirements for Hearing Aid Devices and Personal Sound Amplification Products (2009) Kochkin S, MarkeTrak VII: 25 year trends in the hearing health market. The Hearing Review. 2009;16(11): 12, 14, 16, 18, 19, 20, 22, 23, 24, 26, 28, 30, &31. Kochkin S. MarkeTrak VIII: Utilization of PSAPs and direct‐mail hearing aids by people with hearing impairment. The Hearing Review. 2010;17(6):12,14‐16. Kochkin S. MarketTrak VII: Obstacles to adult non‐user adoption of hearing aids. The Hearing Journal. 2007;60(4):24‐50. Abrams HB, Kihm J. An introduction to MarkeTrak IX: a new baseline for the hearing aid market. The Hearing Review. 2015;22(6):16. Accessible and affordable hearing health care for adults with mild to moderate hearing loss. Ear Hear. 2010;31(1):2‐6. Clark JL, Swanepoel DeW. Technology for hearing loss – as we know it and as we dream it. Disabil Rehabil Assist Technol. 2014;9(5):408‐413. Institute of Medicine (IOM), National Research Council (NRC). Hearing loss and healthy aging: Workshop Summary. Washington, DC: The National Academies Press; 2014. Why COSTCO rules in hearing aids as well as gummie bears. Bloomberg Business; July 11, 2013. Anovum, European Hearing Instrument Manufacturers Association (EHIMA). Summary: EuroTrak UK 2012. Brussels, Belgium: EHIMA; 2012. US Food and Drug Administration. Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids. 2022. Federal Register: 87 FR 50698. Nick Hunn: The Hearables Report 2020-2025. WiFore Consulting. January 2020. 2023 Bluetooth Market Update, Bluetooth SIG, Inc. ABI Research. ASHA OTC Hearing Aid Survey, September 12, 2023zh_TW